asa 2015 online marketing the latest and the lasting
TRANSCRIPT
Michael Gray
520-548-1970
http://OnlineBizSmarts.com
Online Marketing Strategies That Work
Online Biz Smarts
Your Website
Your time is valuable. Use it wisely. The 3 Cs of Social Media
Creative Consistent Calculated - Strategy
Make it work for you NOT the opposite. It can level the business playing field. Know your target. Build your strategy around what you can control and what you own. Define a win. Hire a digital native if you don’t have time.
Social Media is Not Free
Target Audience Who Are They? LeanCanvas.com
Who Are They? Target Audience Ideal Audience
Where are they? What makes them tic
Avatar ID Pain Points
Feed Your Audience Start With Why – Not What or How but WHY.
“People don’t buy what you do they buy why you do it.”
Target Audience
Where Are They?
Create an Avatar for your target audience with name and everything Data to identify them
Griffin
•18 to 35 Year Old Male•Digital Native•Demands Authenticity•Gamer•Trust Friends Recommendations•Social Channels of Choice
• Twitter, Tumblr, Google +,Youtube
Cuts across most demographics linesResonates universallyBrings us all back to a common place or timeHelps us feel, think & reflectReminds us we are all humanWe never get tired of this contentWe always have time for itWe remember itWe want to SHARE it with others
Feed Your Audience/Universal Content
21 Types of Content We All CraveBy http://www.contentmarketinginstitute.com
Speak to known felt needsTell them how your product or service solves a problemRelevantCurrentBe HumanTell them “WHY”
Consistently communicate your “Why” http://youtu.be/u4ZoJKF_VuA Simon Sinek - Start With Why
“People don’t buy what you do they buy why you do it.”
Feed Your Audience/Target Content
Your Expertise
ChannelsVariations
Desirable Content
AChannelsVariations
Desirable Content
BChannelsVariations
Desirable Content
CChannelsVariations
Desirable Content
DChannelsVariations
Content Balance Grid