As the world becomes more mobile, the Internet becomes more local.

A Local Search strategy is a key factor in any hotel’s Search Engine

Optimization (SEO) strategy. Local listings are essential to communicating to users and increasing your rank in local search on both the search engine results pages (SERPs) and Maps. HeBS Digital will help your property claim, optimize, and maintain your local listings.

After HeBS Digital claims your Local Listings on Google Places, Bing Maps and Yahoo Local, we will help you make your business known around the Local Community including in the Main Data Providers, Internet Yellow Pages, and on Local Directories. This will play a crucial role in your hotel’s local search rank.

Local Search Package: Two Options

1. Local Search New Client Package:

For new properties, rebranded properties, or for properties that have not done a local search package, we recommend the full ‘New Client’ package to claim, optimize and update all directory listings, to essentially ‘cleanse’ the system.

2. Local Search Maintenance Package:

For clients that have gone through the full ‘New Client Package’, we recommend a maintenance package for ongoing optimization and updates of the main search engine local directories (Google Places, Yahoo! Local Directory, and Bing Local Directory) as well as claiming and optimizing 1 new directory per quarter.

Local Search & Local Listings Optimization/Enhancement Package

Phone: 212.752.8186 E-mail: sales@hebsdigital.com Address: 1601 Broadway, 11th Floor, New York, NY 10019

A Little Background: Why is Local Search So Important? Local search has experienced an explosion of content in recent years and its influence is only becoming more concrete as Search Engines and Social Media continue to focus their efforts on Local integration. This new direction is a response to powerful changes in search behavior. As the world becomes more mobile, the Internet becomes more local.

• 20% of searches across Google are local, but that number bumps up to 40% for mobile searches (Google, May 2011)

• 64 % of tablet users and 45% of mobile phone users report they used their device weekly to perform local searches (ComScore, Dec 2011)

• 61% of searchers consider local search results to be more relevant and 58% consider these results more trustworthy (ComScore, Localeze Dec 2011)

• 49% of local searches are conducted without a specific business in mind

• 60% of local searchers use Daily Deals (ComScore, Localeze Dec 2011)

• 49% of mobile users use apps for local searchers (as opposed to browsers) (ComScore, Localeze Dec 2011)

The main search engines continue to strengthen their emphasis on local results. Google Places has expanded its content 10 fold since 2010, and local search results are quickly swallowing real estate on Search Engine Result Pages.

Why is it so important to focus on local search? The main search engines continue to strengthen their emphasis on local results. Google Places has expanded its content 10 fold since 2010, and local search results are quickly swallowing real estate on Search Engine Result Pages (SERPS).

Phone: 212.752.8186 E-mail: sales@hebsdigital.com Address: 1601 Broadway, 11th Floor, New York, NY 10019

Local Search & Local Listings Optimization/Enhancement Package