artsline spring 2010
DESCRIPTION
The quarterly publication of Drexel University's Arts Administration Masters programTRANSCRIPT
INSIDE THIS
ISSUE:
From the Director 2
A Fond Farewell 3
Profound Changes
and Challenges
5
Mission Impossible 6
The Most Important Issue in Arts Administration
7
ARTMARCH & Ni Una Mas
8
Student & Alumni
Updates
10
Arts Advocacy Day: Reflections
Arts Hearing Testimony Offers Art As Driving Force to Many
April 13th was a big day for Philadelphian Arts Advocates as some of the bright-
est, emerging arts professionals alongside the biggest, established names in art
and culture from the city joined together in Washington DC to fight for increased
federal arts funding. Part of this year‟s Arts Advocacy Day was a Congressional
Arts Hearing before the House Appropriations Subcommittee on the Interior,
where art proponents from around the nation took a stand on the benefits of and
need for rich, cultural programs.
Bob Lynch, President and CEO of Americans for the Arts, and Rocco Landes-
man, Chairman if the National Endowment for the Arts (NEA), both took the
stand to make the $180 million dollar ask for the NEA. Lynch pointed out the
increase from 7,000 to 668,000 arts centric organizations, nonprofit and for-
profit, since the NEA was first established in 1965. Landesman concluded his
testimony by pointing out that the entire 50 million dollars that the NEA received
from the American Recovery and Reinvestment Act of 2009 (ARRA) went to all
of the nation‟s 435 congressional districts to help fund creative projects in every
American community.
Mavericks of D.C. Individual empowerment is at the very heart of American democracy. Let my
voice be heard; let my ideas be a catalyst for change in American life! Arts Ad-
vocacy Day 2010 was just that, the opportunity for vocalizing the government‟s
support of the arts. This year, in Washington D.C., over 500 individuals from arts
organizations across the country assembled to fight for continued support from
the government. This record number of writers, musicians and administrators
came forward on a united front to advocate topics of deep concern to all those
involved in the arts, and, more importantly, the audiences who attend arts events.
For me, this was the first time where I really felt that my voice was being heard
in the political process. It felt so empowering
to have a politician or his aide sitting in front
of me, listening to me and almost literally
asking, “what do you want me to do?” Fi-
nally, the moment had come to speak and be
heard, to help all the artists, my friends who I
love so dearly, to give them something back.
Rather than leading you through every mo-
ment that would be of some interest to most
of you, I thought I would hone in on some-
thing that really struck me. On our second
day in D.C., we had, of course, an orientation
of sorts to prepare us for what we were going
to experience the next day on Capitol Hill. It
was during this orientation that Rocco Lan-
desman, Chairman of the NEA, showed up.
If you‟re a real administrative geek, this is an
exciting moment.
(Continued on Page 4)
(Continued on Page 4)
Dear Readers,
This time of year comes too quickly. In a few weeks, we will witness the graduation of students
who have completed their theses and we wish them well as they transition from students to
alumni, becoming part of the extensive network of Drexel Arts Administration graduates work-
ing in the field.
This year, we transitioned to an online newsletter format that has a new look and an immediate
impact. Thanks to all who gave us their feedback on the new, green Artsline, we appreciate all of your comments
and do incorporate them in earnest. Let us know as you change your email or contact address, as we value your read-
ership.
The newsletter was only one of the changes in the program this year. As expected, Jim Undercofler joined our fac-
ulty making a significant imprint. He is working with a group of alumni to serve their ongoing professional develop-
ment needs through networking events and symposia. His blog, State of the Art, http://www.artsjournal.com/state,
has taken the industry by storm as he explores issues in cultural development and administration that the arts and the
people who lead them are facing. With his investigation we are developing instruction in cultural entrepreneurship to
attend to the emerging interests of our students to re-imagine the cultural industries and how they are constructed.
We see this as part of a larger trend in imagining new models for the delivery of arts and culture that go beyond the
traditional nonprofit organization.
I have been thinking lately that the cultural field is at the end of the notion of a formula for American cities as cultur-
ally sophisticated. It seems as if the 20th century carried a prescription of cultural sophistication that suggested every
important city should have a museum, an orchestra, a ballet, a theater company and an opera. Towards the end of
that century, due to shifts in population, politics and consumption, a changing philanthropic landscape and a trend
toward deconstructionism this notion of a civic framework based on culture has reached the end of its arc. The ques-
tion is what will replace this framework? This is why we believe it crucial to explore new models for the delivery of
arts and culture and why we will be examining these issues and their implications as the program continues to evolve.
And, since everything evolves and changes, we have more transition to announce. I hope you will join us in con-
gratulating Professor Ximena Varela on her appointment at the American University which she will assume this com-
ing fall. Ximena has been a student in the program and a valued teacher and colleague. We wish her every success
as she relocates to the Washington, DC area to be closer to her family. She will be working through the summer to
assist us with the thesis students, so please feel free to contact her to wish her well. Stay tuned for an invitation to an
event this summer that celebrates Ximena and all that she has accomplished at Drexel.
Ximena‟s departure will precipitate the administration of a national search for a third Arts Administration faculty.
We will keep our readers updated on the progress of this search and welcome your attendance at the presentations of
the final candidates which should take place in winter term in March. Your input is very valuable as we identify this
important faculty member.
And, of course, congratulations go to the students who will be receiving their degrees at graduation on June 12. We
know that you will continue to build the reputation of this program by the work you do in the cultural community and
the creativity of your leadership.
Best wishes for a beautiful spring and a relaxing summer,
Cecelia Fitzgibbon
Letter from the Director
PAGE 2 SPRING 2010
PAGE 3 SPRING 2010
Dear friends,
This summer I will be leaving Drexel to join the faculty of the Graduate Arts Management Program at Ameri-
can University in Washington, DC. This was not an easy decision to make; I am very proud of our Arts Ad-
ministration program have been privileged to witness many years of its continued growth and success.
In my time here I have been fortunate to work with the exceptional faculty of the on campus and online Arts
Administration Program, as well as the Entertainment and Arts Management Program. Thank you first and
foremost to Cecelia Fitzgibbon, for your leadership and vision, and for all you have contributed to my personal
and professional growth. Thank you to my wonderful colleagues: Xela Batchelder, Jean Brody, Larry Epstein,
Brian Moore, and Jim Undercofler. I have no intention of missing you, because I know we will remain in fre-
quent contact!
When I first joined the faculty at Drexel, a mentor gave me a jar inscribed with the words “Ashes of Problem
Students.” I am happy to say that in my seven years here I have never had occasion to use it (being tempted
doesn‟t count). The Arts Administration students have been my life. My greatest thanks go to them: Thank
you for your stimulation, energy, and enthusiasm. Thank you for your questions and your challenges, your
suggestions and your critiques. Thank you for inspiring me, expanding my ideas, teaching me so much about
so many things that matter.
As I begin to pack my boxes and grade the final batch of papers, I am acutely aware that I am leaving behind a
community of caring, creative, passionate people, who work hard every day to make the world a better place
for art and artists, and for all of us. I leave with you my best wishes for the future, and the hope that you will
remain in touch. This is the age of email and Skype, and I am only moving down the road a bit, after all.
I am excited to begin this new phase of my life at American University. If the faculty and students I meet there
are half as wonderful as the ones I leave here, I will be lucky indeed. Just in case, though, I am taking the
“Ashes of Problem Students” jar with me.
All the best,
Skype: xvarela
A Fond Farewell
Arts Hearing Testimony Offers Art As Driving Force to Many (Continued from Page 1)
PAGE 4 SPRING 2010
Philadelphia Mayor, Michael Nutter, a testifier in the hearing, remarked that because Philadelphia is a city of close
-knit neighborhoods, his quest for creative ways that the arts can improve life in the city, health, housing, prisons,
the environment, safety, education and youth development resulted in his re-establishment of a city-wide Arts and
Culture Office. Mayor Nutter added that ARRA funds allocated to the city went towards artist spaces, low-income
neighborhoods, the Philadelphia Museum of Art, Arts in the Park, the Kimmel Center, Philadanco, The Pig Iron
Theater and Spiral Q, all of which are vital arts organizations in the city.
In the audience to support Philadelphia‟s mayor was Tom Kaiden, Director of the Greater Philadelphia Cultural
Alliance, John McInerney, Vice President of Marketing and Communications for the Alliance, and an impressive
group of Drexel Arts Administration Graduate students.
Kyle MacLachlan and Jeff Daniels, Hollywood actors, also testified at the hearing. Mr. MacLachlan spoke about
his start in a community theater that received NEA funding. Mr. Daniels called himself a product of American
theater who used his star power to renovate an old warehouse into a theater in Chelsea, Michigan. According to
Mr. Daniels, “careers have begun in this old warehouse. Because of the arts, my sleepy little hometown is now a
destination.” Rep. Moran (VA), presiding over the hearing, impressed with the talent in the room, exclaimed
“Wow, it‟s amazing the amount of people the NEA has given a professional kick-start to.”
The hearing concluded with Brigadier General Nolen Bivens of the US Army making a stirring and most convinc-
ing case for supporting the arts in America: “I‟m here to present, really, three policy areas in which my experience
in the military has shown me that support for the arts and culture can improve our national security needs. It‟s one,
provide a pathway to stronger cultural diplomacy, [two], improve quality of life for our wounded warriors, and
[three, assists with] veterans returning into a civilian life.”
Now we patiently wait to see if the moving and insightful testimony
given on April 13th did enough to convince members of the Appropria-
tions Committee to support the arts and the National
Endowment to the tune of $180 million. Arts advocates,
keep your eyes and ears open!
Mavericks of D.C. (Continued from Page 1)
It‟s like a chess fanatic running into Bobby Fischer. One of the most stirring moments of his speech was when he
thanked us for our service and tireless efforts in support of the arts. He‟s supposed to say stuff like that, he‟s a pub-
lic figure, and to a jaded mind it means nothing more than mere words. However, one never really thinks that they
would hear the Chairman of the NEA thank you for what you do. Audiences enjoy what we do, and we can assume
that Mr. Landesman does as well, but rarely are we thanked in this manner for the services that we provide to our
communities, friends, and families.
The NEA holds so many cards, and many of us believe that they have them all. However, we forget the fact that
someone above them is actually shuffling the deck, and that the NEA is only one maverick at a table of card sharks
all searching for an ace to win their hand. The NEA needs help too, and, with the perception of artistic excellence
almost always in question, the NEA has difficulty increasing, or even sustaining the amount of funding available
for the arts. We need to continue to promote the arts as a pillar of integrity in America, something that runs parallel
with the advancement of thought, politics, mathematics, and philosophy.
I‟m certain that I need not convince any of you of the importance of the arts. But I should encourage you to con-
tinue in your advocacy and delve into it in any way that you can. Advocacy is dire to our existence as a sector of
American industry, to the communities we serve and to the children we
raise. Continue to advocate and do the best that you can to let the gov-
ernment know that you exist, and that the arts has something valuable
and irreplaceable to offer the American people.
By: Amy Scheidegger Candidate for MS in Arts Administration
Arts Advocacy Director
http://www.artsusa.org
By: Nathan Black
Candidate for MS in Arts Administration
Arts Advocacy Director Elect
PAGE 5 SPRING 2010
Profound Changes and Challenges
Cataclysmic events, such as our recent (and ongoing) Great Reces-
sion, often provide an awakening or sudden awareness of condi-
tions that existed before them, but were obscured by abundant
resources. Arts organizations, especially the “monumental” ones
are now coming to grips with long-predicted shifts in the Ameri-
can demography, and with dramatic changes in how people,
mostly younger than 55, access, or even conceptualize the arts in
their lives. The latter changes were enhanced or caused by digital
technology and all of its amazing permutations.
Our American population is being increasingly enriched by Lati-
nos from Spanish-speaking countries throughout the world. Addi-
tionally, people from countries with Islamic religious traditions are
adding to the great diverse American tradition. The challenge to
many arts organizations that were founded on the high art of
Europe is profound, as these demographic changes question their
societal centrality, as well as the body of their repertoire.
Recent quality reports, including the NEA‟s Survey of Public Participation in the Arts,
tell us that people are, in fact and as predicted for years, behaving differently as arts par-
ticipants. Several differences especially stand out. The first is that arts participants
choose to access the arts in an eclectic manner and make attendance decisions closer to
event itself, as opposed to far in advance. Further, participants have made the decision
that the “experience” is critical to return visits, and possess an appetite to be involved in
the art making itself.
The death of the subscription model has been predicted now for almost 25 years, but arts
organizations have not had the wherewithal to address new models. Now this shift must
be addressed regardless, as finding solutions will mean vitality; burying heads in the
ground, death. The crafting of the arts “experience” has recently gleaned increasing at-
tention. New generations of arts participants respond positively to what happens before, during
and after the arts event. Preparing audiences well in advance through engaging methods, making
the parking and transportation to the event easy, providing for intermission and after-event ameni-
ties, and following up after the event are now critical elements in insuring that participants will
come again. And of course, the arts experience itself must be of the highest quality!
The NEA report demonstrates that people are accessing the arts in high numbers via the Internet,
and in doing so are becoming directly involved in the making of art. These experiences range
from the creation of photography to participation in the creation of music (www.artistshare.com).
For arts organizations, finding creative mechanisms for audience engagement in the creative proc-
ess will surely assist them in developing deep relationships with their audiences.
These challenges are profound and real. Hopefully the influential foundation funding community
will recognize organizations‟ needs to rethink, retool and reform their organizations, and provide
necessary support. Additionally, future leaders of these organizations must genuinely commit
themselves to creating a new future for the arts in America, not simply preserving the institutions
created in the past.
(James blogs at artsjournal.com/state) By: James Undecofler
Professor, Arts Administration
Westphal College of Media Arts and Design
Drexel University
“The challenge to
many arts organiza-
tions that were
founded on the high
art of Europe is
profound”
Mission Impossible
PAGE 6 SPRING 2010
“I’m always optimistic concerning things that most people
think can’t be done.” – Albert C. Barnes
The Barnes Foundation, established in 1922, has a history of controversy
following the death of its founder, Dr. Albert C. Barnes, in 1951. There
has been debate over who controlled it, who and how many should have
access, now culminating in the argument about where it should be located;
in Merion or on the Benjamin Franklin Parkway in Philadelphia. There has
been much said in the media and through other sources expressing opin-
ions about this most recent dispute but what has been missing in all the
sound bites is the true mission of the Barnes Foundation. Dr. Barnes had a
collection of a number of the best pieces of artwork in the world and he
arranged them in his own unique way. This makes the Barnes eccentric,
but what makes the Barnes special is Dr. Barnes‟s intention for these art-
works. He never intended the collection for pure display like a museum.
He did not see the purpose in that model, saying, “Art appreciation can no more be absorbed by aimless wander-
ing in galleries than can surgery be learned by casual visits to a hospital.” He saw the artwork as a tool for teach-
ing. He understood that by taking classes in visual aesthetics you would broaden your understanding not just of
art, but of all things. He believed artwork was, “a source of insight into the world, for which there is and can be
no substitute.”
Dr. Barnes created the Foundation to deliver education in the broadest sense, not with schoolbooks and lecture,
but with the teacher opening the student to new ideas and new possibilities. He did not create it for those who
were learned in traditional academics or of high stature, but for the common person in the hopes of “teach[ing] to
use the qualities of mind, heart, and soul, with which he has been endowed by nature, in such a way that he will
be able to understand what the thinkers have done and what the artists have done.” Having risen out of poverty
himself Dr. Barnes personally understood the values of education and learning and wanted to share that with
those who needed it most. His goals were clear and audacious and he was inspired and supported by the people
who surrounded him. One of Dr. Barnes‟s biggest inspirations, John Dewey a great educational reformer of the
early 20th century, said on the occasion of the founding of the Barnes Foundation:
“I feel confident we can open our eyes and look into the years ahead, to see radiating from this
institution, from the work of this Foundation, influences which are going to effect education in
the largest sense of that word: development of the thoughts and emotions of boys and girls,
youths, men and women all over this country, and to an extent and range and depth which makes
this, to my mind, one of the most important educational acts, one of the most profound educa-
tional deeds of the age in which we are living”
The ideal is so big it seems impossible to ever meet but it is clear that Dr. Barnes was committed and
inspired by it. Today the decision to move the Barnes Foundation has been made, the plans have been
drawn, ground has been broken on the Parkway, and the foundation has been laid. The new building
will offer an auditorium for the Barnes to expand its public programs, a special exhibition space where
curators will create shows that expand our understanding of the collection and will be in a location that
is more accessible to the „common man‟ Dr. Barnes was interested in serving.
There are many that are saddened by the fact that the move is now official because of their reverence
for the original location and their grief should be acknowledged. However, what cannot be ignored is
that the vision of Dr. Barnes and his counterparts was so big that it remains extremely vital today and
that disagreement on the location of the tool for this mission should
not stop us all from working to fulfill it. By: Aidan Vega
Candidate for MS in Arts Administration
Barnes Foundation
The Most Important Issue in Arts Administration...
PAGE 7 SPRING 2010
As editor of ArtsLine, prior to compiling this issue I considered whether or not to try to organize it around a central
theme relating to arts administration. However, while I am fairly knowledgeable about the field, I cannot claim to
have the wisdom and experience of our faculty. I submitted the following question to the faculty of the Arts Admini-
stration and the Arts and Entertainment Management faculty: “What is the most important issue in Arts Administra-
tion?” What follows are some of their responses:
Professor Laura Solomon brings up an issue exacerbated by the current economy:
I think the most critical issue facing arts organizations is the changing public perception of tax-exempt arts organiza-
tions as “less charitable” than other charitable organizations. This perception has led to a shift in donation patterns, in
favor of organizations which provide social services and serve basic needs, as they are perceived as more worthy. I
am concerned that this shift will persist after an economic recovery. The perception also has the insidious effect of
making arts organizations vulnerable to government regulators and legislators who see them as easy targets for new
taxes and assessments and/or the repeal of existing real estate and sales tax exemptions.
Professor Jean Brody points to a problem that originates from the state of the nonprofit field:
I think the most important question facing the nonprofit arts field today is the continued saturation of the nonprofit
arena. We have too many nonprofits, with more being created every day. Many existing organizations will need to
justify their continued existence, or find a way to join forces with other groups, or fold responsibly. Not all new or-
ganizations being created are going to be here ten years from now. Each existing organization will need to consider its
own future, and how to manage its existing resources ethically and responsibly.
Professor Allison Trimarco questions the very nature of nonprofit organizations:
I think our most important issue overall is that the typical business model for arts organizations is not faring well to-
day. The "old school" model requires a high number of productions/exhibits annually, along with massive fundraising
efforts that then require fairly sophisticated staffing, financial management, board development, etc. This goes along-
side the heavy demands of audience development. The organization gets so much bigger than the art, that it can stifle
creativity, make the organization risk-averse, and ultimately defeat the artistic purpose. We have to find new ways of
structuring arts organizations so that they remain in support of innovation, rather than obstacles to it.
Professor Ximena Varela points to the issue of Digital Divide:
Paul DiMaggio, noted Princeton University sociologist and writer on arts and culture, has been calling attention for
some time to the social divisions that arise from the digital divide. This has tremendous implications in terms of audi-
ence development, in particular for those organizations interested in reaching lower-income audiences, who may not
have access to the technology (iphones, websites, etc.) on which arts organizations seem to be relying ever-more heav-
ily to deliver content. This is not to argue against using technology in innovative ways, but rather to note that good
audience development should probably be a hybrid of high and low tech options, suited to the target audience.
Professor James Undercofler brings up an issue with arts in education:
I believe the most important issue is the gap between arts education and professional performing and visual arts or-
ganizations. This gap threatens the very vitality of the arts in America. Yes, professional arts organizations offer arts
education programs and many integrate these programs into public and private school curricula, but for the most part
these programs are marginal to the core operation of K-12 arts education. From my experience I am confident in say-
ing that unless professional arts organizations get serious about connecting, and opening a true dialogue with K-12 arts
educators, our present audience declines will accelerate, and our K-12 arts programs will continue to deteriorate.
Professor Roy Wilbur brings up an issue that on its face seems obvious but on consideration is extremely important:
Arts organizations must consider their audiences when planning programs. An arts organization‟s capacity should not
affect the staff and board‟s strategic thinking when engaging audiences with its artistic programs. Who are the target
audiences for those programs based on the mission and artistic vision, long range plans, programmatic content, and
demographics of the community in which the organization is located? What is the experience we want them to recall
following their engagement with us? We must begin to consider our audiences from the moment a program is con-
ceived and curate the experience with them in mind. This will also help to inform the marketing strategies and tools
utilized for informing our audiences, as well as the language and imagery we incorporate into our communications.
Compiled by Michael Brown, Editor of ArtsLine
ARTMARCH for Juárez &
Ni Una Mas at the Leonard Pearlstein Gallery On Saturday, May 15, ARTMARCH for Juárez marked the
opening of the ambitious new exhibition Ni Una Mas at
Drexel University‟s Leonard Pearlstein Gallery. Envisioned
as a mass demonstration and collaborative work of perform-
ance art that will serve as a vehicle for social change, both
the march and the exhibition respond to the epidemic of
femicides that has taken place in Ciudad Juárez, Mexico (El
Paso‟s border-hugging twin city), since the early 1990s. The
murders continue today, largely with impunity. The tally of
victims is nothing short of catastrophic: there are differing
official totals which report anywhere from 400-700 killed or
missing women in the last decade, but with unreported and
undiscovered victims, the actual number could be in the
thousands.
The rally began at the 33rd Street Armory, where hundreds
of participants assembled, some coming from Drexel, with many contingents representing their fraternity or soror-
ity, but others hailing from Philadelphia at large. Women wore pink shirts, the color of the memorial crosses stuck
into dusty desert soil for victims in Juárez, and men wore black shirts. At 3:00 p.m. the event began with instruc-
tions and rehearsal for the call and response chants by Joe Gregory, Head of Drexel‟s Art and Art History Depart-
ment. Introductory comments followed, including speeches by Abbie Dean, a Drexel Trustee and Curator at Leo-
nard Pearlstein Gallery; Diana Washington Valdez, Pulitzer Prize nominated journalist of the El Paso Times; and
Marisela Ortiz, founder of Mothers of Juárez and the mother of a victim. Of particular note was Larry Cox, Execu-
tive Director of Amnesty International USA, who proved himself an incredibly rousing and motivational orator.
ARTMARCH was then off to the streets with its police escort, leaving the Armory and processing down Market
Street, before turning North on 36th and then East on Filbert to arrive at the new site of Leonard Pearlstein Gallery.
Women marchers formed a central column of pink, flanked on either side by files of the black-shirted men. When
prompted by Joe Gregory through a bullhorn, participants chanted the slogans “Ni Una Mas,” and “Save the Girls:
Not One More” to an accompanying drumbeat .There was also an instrumental cue by a brass band: when they
played a dissonant note, the women participants would each shout the name of a different Juárez murder victim.
Arriving at the gallery, the women threaded carnations bearing the name of a victim or the designation
“Unidentified” into a chain-link fence. An iconic pink cross, which has become the painful visual symbol associ-
ated with Juárez, was also planted at the site.
If you have visited Leonard Pearlstein Gallery at Drexel University in the past, forget all previous knowledge. No
longer ensconced in the limiting compartment off of Nesbitt Hall‟s lobby, Ni Una Mas inaugurates a new and ex-
pansive gallery space, used effectively in the current offering and brimming with potential for future exhibitions. It
is a somber yet worthy debut for the building, located on Filbert Street between 36th and 34th Streets, considering
the emotional and thematic heft of Ni Una Mas (Not One More).
Some of the artwork deals directly with the murders, while other pieces are more nuanced in approach or were
even created years before the current crisis began. Taken as a whole, the exhibition is ambitious in size, gathering a
combination of twenty artists, a number of whom are titans of the international art world, and placing them along-
side artists of emerging and lesser-known mid-career status. The mixing of these artists could have been a terrible
albatross, where the celebrities suck all the air out of the room. However, here the combination is seamless, with
all the pieces working in concert to amplify the cause that Ni Una Mas underlines.
The contributions of Frank Bender are a fascinating example of the exhibition‟s thematic power. He is a self-taught
forensic facial reconstruction expert who has worked on numerous high-profile cases and has bootstrapped himself
into something of an outsider artist slash social crusader. Bridging a crossroads between art, science, and crime
PAGE 8 SPRING 2010
PAGE 9 SPRING 2010
scene investigation, his work, already imbued with a healthy
dose of altruism, is elevated here by context and proximity.
Then there is Yoko Ono‟s Heal, a new work contributed espe-
cially for Ni Una Mas. Consisting of a slashed sheet of can-
vas, viewers are invited to mend the cuts with provided nee-
dles, thread, and fabric for patches. She allows for partici-
pants‟ creativity to flow freely in the stitching, depending on
their interaction for the ongoing completion of the work. In
this way, it also becomes a performance piece. The silhouette
from the back, as many hands work upon it, is elegiacally
poetic.
Emerging artist Andrea Marshall had to be my favorite, offer-
ing a series of photo works and a painting. Yes, this is another
female artist who uses identity-skewing role play in self-
portraits to comment on the way women are perceived and treated by men. But there is a certain energy which
makes her work different. Though the influences are obvious (Kahlo, Dali, Man Ray, Warhol, Cindy Sherman, et
al.) she uses them judiciously, blending with tact and extrapolating something that feels new-ish. This is not a
backhanded compliment; she exemplifies Millennials, and our penchant for mash-up and remix, done right.
Lise BjØrne Linnert, who performed at the beginning of ARTMARCH
for Juárez, has created something akin to a war memorial for the femi-
cide victims. Thousands of names, all uniquely hand-embroidered
onto strips of cloth tape, are mounted across a pink wall. Their spac-
ing holds a hidden meaning, using Morse code spelling to write out
the American and Mexican national anthems. The title Desconocida,
Unknown, Ukjent seems at least partly a misnomer, as it enshrines the
names of the victims unless their identities are truly unknown. Regret-
tably, the work is ongoing due to the ever rising total of dead; it is
staggering to be confronted with the sheer range of casualties.
Away from the main gallery, down a corridor, and past the restrooms
is Teresa Serrano‟s gripping, though profoundly unsettling video La
Piñata, wherein a man demolishes a girl-shaped piñata with exponentially
increasing aggression. He begins by pacing around the effigy with menac-
ing intent, first caressing her with his staff. Then he begins to swing, sometimes making contact and breaking off a
limb, sometimes swinging so violently that he misses. He continues until her head is all that dangles from the wire,
before finally bashing it to the ground. The installation of the work is a stroke of genius: viewers stand in a dark-
ened room and look through a large pane of glass into the adjacent room where the video is projected onto a wall.
Whether this setup was intentional or a happy accident of necessity is a mystery, but I will give the benefit of the
doubt. Its effect is like that of looking through a two-way mirror, evoking the atmosphere of a police station inter-
rogation room or, more appropriately with this work, an execution chamber.
There is far too much art for me to continue to dissect individually, and the greater part of it is excellent. Ni Una
Mas is a powerfully poignant journey; I noted one viewer standing outside the gallery overcome with emotion. It
dares to shock, enthrall, evoke outrage, promote healing, and argue the case for why it all matters, never once turn-
ing preachy. There is also beauty nestled
among the depictions of moral decay. It
demands nothing less than one‟s undi-
vided attention and commands that the
viewer not only be made aware of the
Juárez murders, but also want to advocate
for their end.
ARTMARCH for Juárez & Ni Una Mas at the Leonard Pearlstein Gallery (continued)
Visitors engaging with Yoko Ono’s Heal
Portion of Lise BjØrne Linnert’s Desconocida, Unknown, Ukjent
By and Photos Courtesy of Jeffrey Bussmann
Jeffrey Bussmann works as the Development Assistant at the Institute
of Contemporary Art at the University of Pennsylvania. He is currently
a Master‟s student in the Drexel Arts Administration Program. His
blog, Post-Nonprofaltyptic (http://postnonprofalyptic.blogspot.com), is
a collection of reviews and musings about visual art exhibitions in and
around Philadelphia and New York
Arts Administration Student & Alumni Updates!
Let your classmates
know what you‟ve
been up to!
Send all updates to
SPRING 2010
Victoria Hanks (‟10) started working as Pro-
gram Director of the Cadence Cycling Founda-
tion this past April. The Cadence Cycling Foun-
dation is a nonprofit organization that helps kids
create opportunities through cycling. For more
information about the Cadence Cycling Founda-
tion, visit www.cadencefoundation.org
Kera Jewett (‟09) recently accepted a position
of Annual Fund Manager at Hartford Stage in
Hartford, CT. Hartford Stage is an award win-
ning nonprofit professional theatre, recognized
as one of the leading resident theatres in the na-
tion. For more information about the Hartford
Stage, please visit www.hartfordstage.org
Dorilona Rose („09), Operations Manager in the Department of Materials Science and
Engineering at Drexel University, is a recipient of the Drexel University 2009-2010
Harold M. Myers Award for Distinguished Service. This is the most prestigious service
award presented to a faculty or staff member of the Drexel community who has gone
above and beyond their position in service to the university community. The award,
consisting of a certificate of recognition and $2000, was presented at a Faculty Recogni-
tion Dinner on Wednesday, June 2 in Behrakis Grand Hall.
Liz McClearn (‟09) and husband
Alex welcomed their daughter,
Evelyn Constance McClearn, on
March 1, 2010. Kimberly Hassmiller (‟09) has become a Trustee
on the Board of the Mile Square Theatre in Hobo-
ken, NJ. Additionally, she is also now engaged to
Matthew Oley.
Maggie Lawler Kirk ('09) is an intern at The Philadelphia Foundation and a
project volunteer for Delaware Greenways and the Delaware Association of
Nonprofit Agencies. She is also currently working part-time as a host for
Delaware State Parks event department and is training for the 2010 Census.
Michele Blazer recently became Director of Development at the Chamber
Orchestra of Philadelphia.
Lesa Franz is currently working for a green company, Hypercat-ACP, out of
West Chester, PA as in their Customer Service Department and as an Ac-
countant. She is also a founder of Coatesville Community Bike Works
(CCBW), a nonprofit organization which received its 501(c)(3) status this past
fall. CCBW was awarded a contract to work with the Coatesville School Dis-
trict in an afternoon program at South Brandywine Middle School teaching
bicycle safety, repair, and proper handling. Services will be ramping up this
summer as the organization be holding Bike Shop Repair Nights and a few
Bicycle Rodeos. For more information visit www.coatesvillebikeworks.org
Page 10
PAGE 11 SPRING 2010
Message from the Outgoing Board President
My time as President of the AAGA for the 2009-2010 term is coming to an end, and
all I can say is what a great year it was! I will speak for the entire board when I say
that learning from each other and from everyone who has helped or participated in
any way has been a wonderful experience. I am so very grateful for such a wonderful
team of hard working and brilliant individuals, and will be very sad to see our time
together end. I know these people have impacted my life in a very special way, and I
am very grateful for all of you.
The AAGA had some incredible events this year that were a great addition to the pro-
gram and a lot of fun! The Brown Bag Symposium in the fall helped to raise addi-
tional funds for six Drexel AADM students to go to London to present their theses at
the International Conference on Social Theory, Politics, and the Arts. Our fall
Speaker Series, “Boosting Your Board” featured Carol Haas Gravagno about motivat-
ing boards to fundraise during stormy times. The 7th Annual Art Auction included
over 180 donated items and helped to send 15 students to the 2010 National Arts Ad-
vocacy Day. All were very successful and terrific events! The current board is partnering with the incoming 2010-
2011 AAGA board to bring the AADM and EAM communities a special panel and workshop event, Outstanding
Tips for Standing Out: How to Land a Job in Arts Management. This event will take place on June 28 from 6-
9PM. Keep your eyes peeled for more information.
As I said, I am so very grateful for everyone who has supported the AAGA, not only this year, but all previous years
and especially the years to come. These events and opportunities would never have been possible without your sup-
port. I would especially like to thank Jim Undercolfer, Ximena Varela, and Cecelia Fitzgibbon for your continuous
strength and support to not only me, but also to the entire AAGA. I would like to give special recognition to the
AAGA Faculty Advisor, Ximena Varela. Professor Varela has been a wonderful teacher, colleague, advisor, and
friend, and we will truly miss you! Best of luck in your next chapter and please keep in touch with the Drexel
AADM community!
A big congratulations to the incoming 2010-2011 AAGA Board! You will all be great leaders and I cannot wait to
see what new and insightful events and opportunities you will bring. Thank you all once again; it has been a fantastic
ride!
-Jennifer Schick
President, AAGA 2009-2010
SPRING 2010 Page 12
Meet the 2010-11 Board!
As Events Director I will work diligently in organizing the annual Arts Auction as well as
the welcome back party. I would also like to establish monthly events where alumni and
current students can meet and network. I feel there is an opportunity for connecting to past
students as well as students who are at various stages in the program. These events will be
social and creative in nature. I will be responsive to the students of the AAGA to make the
most out of the events for the upcoming year.
As President I will support and advocate for current students and alumni of the Arts Admini-
stration Graduate Program. I will provide my fellow Board Members and classmates with
the encouragement and assistance they need to insure their ongoing success. I will work
closely with the elected Board Members to establish and execute attainable organizational
goals. I plan on creating an early sense of ownership among incoming students by clearly
communicating the mission and purpose of the AAGA while showcasing its social, profes-
sional, and educational advancement opportunities. I will increase the visibility of the
AAGA and the emerging art administrators it represents in the Greater Philadelphia Arts and
Culture Sector, by providing networking opportunities for current students and alumni.
First and foremost, as the Volunteer Coordinator I plan to effectively staff all of the AAGA
events to be held this coming year, including the AAGA Art Auction. I also intend to work
closely with the rest of the Board to ensure that the incoming first year students have a
smooth transition into their new lives at Drexel. This will include active communication
between the first and second year students as well as publicizing events and chances to be-
come more involved in their Drexel community. Lastly, I plan to research open volunteer
positions in the Philadelphia area to then present to the Arts Administration students.
As Vice President, I will fulfill the duties of the position to the absolute best of my ability. I
will make sure that the efforts of the Board are properly coordinated and will fully support
and assist the efforts of the President. I will work to put together speaker events that are in-
formative, engaging, and useful for an arts administrator. I will not forget that the Board
exists to serve the rest of the Arts Administration Program and will always strive to make
sure that it is responsive to the needs of the program's participants.
As Advocacy Coordinator I plan to do three things: First, I will uphold the standards and
activities set by the preceding Advocacy Coordinators which includes planning two advo-
cacy seminars, arranging National Arts Advocacy Day in Washington D.C. and promoting
advocacy issues on the Yahoo group and in person. My next objective is to provide students
with the resources to become active advocates for the arts. These resources will be in the
form of writing templates for Senators, Congressman and other elected officials, important
information on current arts issues, and contacts with local advocacy professionals. Lastly, I
would like to create a directory of local, state, and national officials to contact in order to
make the most effective case for the specific issue that you wish to advocate for.
President Tracy Buchanan
Vice President Michael Brown
Advocacy Coordinator Nathan Black
Events Director Bridgette Bussey
Volunteer Coordinator Nicole Oidick