art enables communications deliverable

PeoplewhoknowArtEnableslove Art Enables - its brightandwelcomingStudioGallery,thepowerfulartworkthatlineitswalls, thewarmandheartfelt

smilesandhellos.Itisaplacethatiseasytoloveandwearehonoredattheopportunitytohavehelpedpaintabrighterpictureofthis

wonderful,transformativespace.- Julian, Krystalle, Macey

Together,WePaintaBrighterPicture

ArtEnablesPersonalizedWebsiteBookmarkthiswebsiteforeasyaccessanddownloadabletemplatesofyourCommunicationsGuide.

https://jkmstrategies.wixsite.com/artenables

AUDIENCEINSIGHTSArtEnables'audiencemainlycomprisesofadultfemaleswhoarefondoftheartsbutwhoseinterestispiquedbyitssocial-goodplatform.

Theseindividualsaremotivatedbysocialchangeandwilladvocateforbrandsthatengageandinspirethem. Theydesirepositiveexperiences,tailoredservice,andauthenticconversations.

ADVOCATESArdentsupportersofArtEnableswhopassionately promote theartistsandtheir art andactivelyspread theorganization’skeymessages.

ARDENTSUPPORTERS: Arm thisaudience withstreamlinedmessagingandstoriesthatwouldgalvanizebrandrelationships.Demographics: Thosebetween35-54years;predominantlyfemale;higherincomeearners.

Psychographics: Values qualityand originality.

Motivation: Usesartworkasaplatformtoengageandeducateothersaboutthecausesthatshedeeplycaresabout(inthiscaseArtEnables). Likelytopurchasemultiplepiecesofartworkandattendnumerousevents.

CommunicationChannels: Highqualityprint; Email; Wordofmouth.Onlinereviewsandresponding to commentsareimportanttodrivingtheconversationwiththisgroup.

Resources:ArtEnablesSurvey&Interviews,2017; Hiscox,2017.

“51%ofartbuyersrankwordofmouth-recommendationsfrompeopletheyknow- asthemostimportant communicationchannel inraisingawareness”(Hiscox,2017).

ADVOCATES

ADMIRERSAdmirersofArtEnableswhoareawareandempatheticofitsmissionbutdonotactivelysupportorpromotetheorganization.Mayengageonoccasion.

ADMIRERSWHOAREAWAREANDEMPATHETICBUTNOTENGAGED:Energizethisaudiencewith tailoredcommunicationthatenhances awareness,educates,andmotivatesaction.Demographics:Mixed demographic- likelybetween25-34years.ThosewhohavehadsomeinteractionwithArtEnablesbuthave notyet"connected" withthebrand.

Motivation: Identifieswithsocialcausesandinclusionintothebrand community.

CommunicationChannels: Highqualityprintandtwo-waymessagingonsocialmediathatispersonalized.Givethisaudiencesomethingtoshare.Resources:ArtEnablesSurvey&Interviews,2017; Hiscox,2017.

“79%ofhesitantartbuyerswantedmorebackgroundinformationabouttheartistsandartwork”(Hiscox,2017).

ADMIRERS

AMBASSADORSPassionatebrandadvocatesconsistingofinternalstakeholders– artists,staff,parentsofartistsandboardmembers.

CITIZENEXPERTSOFARTENABLESANDDEVOUTADVOCATES:Organizethisaudiencearoundasharedvision.Emboldenwithstreamlinedmessagingandstrengthendialogueon- andofflineDemographics: Internalstakeholders,mainly artists,staff,parentsofartists andboardmembers.

Motivation:MotivatedbyasenseofcommunityandinbroadeningArtEnables' reach.

CommunicationChannels:Work withthisaudiencetosharetheirpersonalstoriesviapictures,videosand testimonials;userelevanthashtagstothreadconversationsonsocialmedia;Encourageandguideengagementwithotheraudienceson- andoffline.Resources:ArtEnablesSurvey&Interviews,2017; Hiscox,2017.

“73%ofartbuyerswouldliketotalktoanexpertbeforebuyingartonline”(Hiscox,2017).

AMBASSADORS

ASPIRANTSUnrealizedaudience.Thosewhovaluesocialcausesandseekandaffordableentryintoartbuying.

UNREALIZEDAUDIENCE:Entice,inviteandfosternewrelationshipswiththisaudiencethrougheducationandpersonalizedexperiences.Demographics: Youngmillennialartcollectors/thosewithaninterestinthearts; between18-24years; digitallysavvyandhavelessaccesstocapital.

Psychographics:Vastsegmentsofthisgroup arecommunity-minded,cause-drivenand valuecreativity.

Motivation: Brandswithsocialcausesandauthenticnarrativesinfluence thisgroup. Likelytointeractanddeveloprelationshipswithbrandswhoseethemasvaluedandseektoform anemotionalconnection.ThepricepointofartworkatArtEnables providesanentryintothemarket.

CommunicationChannels: Thisaudienceuses socialmediatoresearchartandconnectwithartistsandgalleries.Resources: Accenture,2016;ArtEnablesSurvey&Interviews,2017; Chu,2015; Hiscox,2017.

InstagramhasovertakenFacebookas“themostimportantsocialmediaplatformintheartworld”(Hiscox,2017).

ASPIRANTS

MAINMESSAGEArtEnablesisavocationalartstudioandgalleryempoweringartistswithdisabilitiestocreatequality,impactfulwork.

SupportingMessages

• OurArtStudio:Equipsourartistswiththetoolsandsupporttomastertheircraftinaprofessionalstudioenvironment.

• OurGallery&Exhibitions:Showcasespowerful,originalartworkthatprovidesourartistswithapathwaytowardsfinancialindependence.

• OurCommunity: Createsopportunitiestocelebratediversityofabilityandartisticexpression.

WORDSTHATRESONATEArtEnablesisawelcoming,empowering,purposedrivenspacewhereallmaythriveandbuildvaluablerelationships.

WELCOMING

ArtEnablesisabrightandwelcomingspace.Wegenuinelybelieveinthe

poweroftheartstounitecommunitiesandactivatepositive

socialchange.

EMPOWERING

ArtEnablesempowersartistswithdisabilitiestodowhattheylove.Weprovideinvaluabletoolsandsupport

toourartistssothattheycanactualizeandshowcasetheirtalents.

PURPOSEDRIVEN

ArtEnablesexiststohelpartistswithdisabilitiesthrive.Weenableourartiststolivewithpurpose- togivevoicetotheiruniquestories- andbevalued,

incomeearningpractitionersofthearts.

INCLUSION

"ArtEnables meansaworldwhereeveryonecanfindasenseofbelonging.Wherepeoplecanbevalued,wherepeoplecanfeelhappy.Itmeanshopeforme.ThatthereareplacesintheworldthatexistwhereIseepeoplewithandwithoutdisabilitiescometogether,sharing,beingvalued."-AlisonWhyte

ARTISTICEXPRESSION

"Whenpeopleareabletobringtheirgiftsforward,thereisabenefittoeveryonearound.Itcreatespowerfulopportunitiesforthecommunity. Whatourartistsareabletocontributeisasocialgoodresourceforourcommunity."- TonyBrunswick

INSPIRATION

"WhenIthinkaboutwhatthisorganization doesandtheartitself,itisveryinspiring.Itgetsmefiredupaboutart. Iamreallyexcitedabouttheworkthatisbeingmadehere."-EricGordon

VALUE

"Giving[theartists] aplacewheretheyarereallyvaluedandliftedup.Wheretheirtalentsarepraisedandshowcased. Wheretheycanconnect,bevalued,andappreciated."-AllieFrazier

PURPOSE

"Asourceofprideandasenseofpurpose...Itismostrewardingtoseethatmychildhasafuturewithherpaintinganditissomethingforhertolookforwardto."-JaniceRahimi

QUALITY&THEGREATERGOOD

"IwishIhadmorewallspace."-DaynaKuhar

STORYTELLINGCarryingYourBrandStoryForward

Establishaunifiedvoiceacrossplatformsbyengagingkeyaudienceswithmeaningful,authenticstoriesthatarereflectiveofArtEnables’cultureandcommunity.

TURNINGPASSIONINTOPURPOSETheStoryBehindtheArtist

Usethisguide– InterviewQuestions&StorytellingTemplate– tobuildengagingstoriesaboutindividualartists.

InterviewQuestions• Whereareyouoriginallyfrom/Where’syourhometown?• Whendidyoudiscoveryourpassionforart?• How/WhendidyoufirsthearaboutArtEnables?• Whatwasthefirstpieceyousold?• Howdidyoufeelaftersellingyourfirstpiece?• WhatisyourfavoriteMediumormethodtoworkwith?• Wheredoyoufindyourinspirationforeachpiece?• Anyfavoritemusesorsubjectmattersyouliketoworkwithandwhy?• Whatemotionsdoyouhopepeopleviewingyourworkwillfeel• WhatisyourfavoritethingaboutArtEnables?

StorytellingTemplate

“(ARTISTQUOTEABOUTARTENABLES/FAVORITETHINGABOUTARTENABLES)”*openorclosewithquoteifapplicable*

Meet(ARTISTNAME).(ARTIST)hailsfrom(HOMETOWN)anddiscovered(HIS/HER)passionforartat(AGE)(+STORYIFAPPLICABLE).(HE/SHE)turnedthispassionintopurposebecomingaresidentartistin(YEAR).Afterselling(HIS/HER)firstpiece(TITLE),(ARTISTNAME)was(EMOTIONS/DESCRIPTION)anddriventocontinuebringing(HIS/HER)talentsforwardtohelpbenefitthecommunity,touchlives,andinspireothers.

Inspirationcancomefromawidearrayofplaces,for(ARTISTNAME),themainsourceis(INSPIRATION).Byworkingwith(METHODORMEDIUM)and(FAVORITECONTENTIFAPPLICABLE),(ARTISTNAME)hopestoinvokefeelingsof(EMOTIONORACTION).(HIS/HER)passionbecomescontagious,andwithArtEnablesstudiospace,(ARTISTNAME)willcontinuetobringforthmasterpiecesfortheworldtotreasure!

“(ARTISTQUOTEABOUTARTENABLES/FAVORITETHINGABOUTARTENABLES)”*openorclosewithquoteifapplicable*

UNITINGUNIQUENESSTheStoryBehindtheExhibition

Usethisguidetohighlightthemedeventsandencouragevisitorstothegalleryshowsandexhibitions.

NoonepersonisthesameasanotheronthisEarth- theartistsatArtEnablesStudiohighlightthiswonderfultruth.Eachartistbringsauniquetalenttolightthroughtheircraftsandcreations- andourgroupshowsexemplifythevariedperspectivesinanimpactfulway.


Fortheupcoming(GALLERY/EXHIBITIONNAME),beginning(DATE),ArtEnablesartistswillexplore(THEME).Inspiredby(THEMEINSPIRATION),theartistsarejoiningtogetherforaunitedefforttobringoutemotionsthatresonatewiththecommunityasawhole,andeachindividualwhoattendstheshow.Theirworkwillcaptivateaudiencesthrough(IMAGERY,FEELINGSDEPICTED,WORDSTHATRELATETOTHETHEME).Whendifferentperspectives,methods,mediums,andbackgroundscometogetherwith(THEME)inmind,theexperienceisoneofakind.

COMMUNITYCOLLABORATIONSTheStoryBehindthePartnership

Usethisguidetohighlightnew,ongoing,andrelevantpartnershipsoreventswithoutsideorganizations.


“(PARTNERQUOTEABOUTARTENABLES)”*openorclosewithquoteifapplicable*

Backin(INSERTYEAR/MONTH),weconnectedwith(ORGANIZATION/COMPANY/INDIVIDUAL)tobuildandstrengthenourcommunitiesasawhole.(ORGANIZATION/COMPANY/INDIVIDUAL)sharesmanyofvaluesandgoals,includinginclusion,quality,creativity,andopportunity.

Cont’donnextpage

StorytellingTemplate(cont’d)

Eachrelationshiphasadifferentstory,auniquebeginning,andawidearrayofreasonsbehindthecontinuedconnection.Whenitcomesto(ORGANIZATION/COMPANY/INDIVIDUAL)ourstorybeganduetoa(SHAREDIDEA,VISITTOTHESTUDIO,COMMUNITYEVENT,ETC- providedetailswhenpossible).Sincethen,theteamatArtEnables,ourartists,andallofoursupportershavebeenproudtocall(ORGANIZATION/COMPANY/INDIVIDUAL)ourpartnerandfriend.

ArtEnableswouldnotbethesuccessstoryitistodaywithoutthehelpofourcountlesssupportersandpartners.Weworkwithorganizations,companies,andindividualsinspiredtodogood,andweinturngaintheexposure,support,andfriendstocontinueourworktobenefitthecommunityandultimatelytheworld.Ourpartnergalleries,exhibitions,events,andhomesforourartworkcreateawin-winforall!

Learnmoreabout(ORGANIZATION/COMPANY/INDIVIDUAL)here(LINKTOSITE).

“(PARTNERQUOTEABOUTARTENABLES)”*openorclosewithquoteifapplicable*

SOCIALMEDIAMeaningfulTwo-WayConversationsthatEnticeandEngage

ArtEnableshasastrong,passionatesupporterbase.Empowerthesesupporterstospreadthewordontheirownnetworks!Armthemwithideas.

SOCIALMEDIABESTPRACTICESENGAGE withyoursupporters,relevantorganizations,andallies.

• Liketheirposts,commentontheirposts,retweetandsharetheirposts- remindthemyouare here!Thissmallgesturehelpsgrowyourfollowingandestablishyourbrandpresence.

• Follow/Like2-3neworganizationsorsupportersaweek.

• Useacombinationofstatistics,questionsandquotestoengageaudiences.

• Use behind-the-scenes,liveorprogressvideosandphotos.• VisualplatformslikeInstagramaregreatforpostingbehind-the-scenes,liveorprogresscontent.

• Whenrespondingtocommentsrefrainfromusingcannedresponses;Beaspersonableaspossible.

• Useaconversationaltone.Itinvitesresponsefromusers.• Thankusersfortheirfeedback.

Openwith:“Thankyou[insertname]foryourcomment”or“Weappreciateyourinterestin[insertartist'sname]artwork”andthenanswertheirquestion,commentorconcern.

ATTRIBUTE bytagging.

• Tagartistsandorganizationsinpostswhenpossible.

• Tagnewssourcesandrelevantorganizationsmentionedwhenpossible.

• Whenapplicable,usecustomtaggedURLstoanalyzeengagementpatterns.

• CustomURLScanbecreatedfrombit.ly.com.• Bit.ly isalsoausefulwebsiteforshorteninglinkstomeet

characterlimits.• Example: bit.ly/artenables

Contentshouldfollowthe 80/20rule.

• 80percentofyourcontentshoulddrivevaluetothebrand.o Forexample,80percentrepresentssharedarticles(NPRarticle),

blogpostsandorganiccontentthatreflecttheorganization’smissionorlivestreamingexhibitionsandworkshops.GiventhenatureofFacebook,longformcontentlikevideoandstorieswouldbeofhighvalue.

• 20percentisselfservingcontentthatpromotesanevent,exhibition,orfundraiser.Currently,mostofArtEnables’contentisselfserving.

• Getthemostofyourcontentbyrepurposingit.o Example:Extractingquotesandrelevanttalkingpointsfromthe

NPRarticleandfeaturingitonothersocialmediums.o Ifstatsarementionedcreateaninfographictovisualizethe

data. Canva isafreetooltouseforcreatingenticingvisuals.

• Itisokaytooccasionallyreuse/repostcontent.

Reuse/RepostExampleWhenlaunchinganevent,frequencyisimportant.Neverpostanaeventdaysbeforeitistohappen.Allowyourselfonetotwoweekstopostaboutanevent.

STAYACTIVE! Setupaconsistentmaintenanceplantoensureyoukeepupwithonlinetraffic.

• Buffer providesachecklistoftaskssocialmediamanagersshouldbemindfulofonadaily,weeklyandmonthlybasis.

• Tomanagetime,schedulesocialpostsinadvanceusingasocialmediamanagementtoollikeHootsuite, Tweetdeck, Later or Facebook scheduler.Thesetoolsarefreeandeasytouse.

• Postscanbewrittenina socialmediacalendar andscheduledoutthroughasocialmediamanagementtool.o Socialmediacalendarshelpstructureandmapoutcontentacross

anextendedperiodoftime.o Socialmediacalendarsaregreatfortrackingengagementof

content.Aidsinunderstandingwhichkindsofpostsperformbestandifadjustmentsneedtobemade.

FACEBOOKBoostBrandAwareness

Timely,personalizedengagementwithfollowersshowsthatyouareactivelylisteningtotheirconcernsandthatyoucare.Italsogivestheorganizationamorehumanlookandfeel.

FACEBOOKBESTPRACTICES

• TwotofourFacebookpostsaweekisidealforafollowingunder10,000.

• DuetoFacebook’salgorithm,postsshouldhaveatleast24hoursinbetweenformaximumreach.

• MaintainagoodbalancebetweencontentArtEnablescreates,sharedarticlesandthirdpartycontent.

o 20%isselfservingcontent:Eventannouncements,sales,andupdates.

Example:BreakTime!ArtEnableswillbeclosedfromJuly24th- 28thforourannualsummerbreak,butdonotfret.Theamazingworkofourartistsisavailableonourwebsiteforyourviewingpleasure.Seeyousoon! https://art-enables.orgTheaboveexampleshowstheorganization’sfunyetinformativeside.

• 80%ofcontentisproducedfromArtEnables:

ExampleMuseMonday:ChoosinganartisteveryMondayanduncoveringtheirartisticinspiration,ingeneralorasitrelatestotheircurrentproject.

SamplePost:

MuseMonday:InsertphotoofShawnortheartpiece: Shawn.jpgInsertcopy: Thisweek,residentartistShawnPaynedetailedtheinspirationbehindhislatestpiece,Formation.The6-inch,rhinestoneembroideredblackandgoldheelsportraitwasinspiredbyGrammyAward-winningsinger,Beyoncé,whoShawnisanavidfanof.

Insertquote: “Beyoncéisavocalpowerhouse,divaandfashionicon.WhenIlistentohermusic,especiallythesong‘Formation,’Ifeelempowered.Iwantedtotranslatethatfeelingontothecanvasanddoherjustice.”ShawnisdefinitelyinFormation.QueenBey approves,forsure!!

InsertlinktoShawn’spage: https://art-enables.org/artist/?id=44885

• Timing:Thursday- Sundaybetween1PMand4PM.o Facebookhasbuiltin analytics thatcanaccuratelyreportthebesttimetopost,whichis

basedonfollowerinteraction.• Livestreaming:Captureworkshops,dailyactivities,exhibitionsandmoreastheyhappenonFacebookLive.

o Showcaseartistsintheirelement.

TwitterBuildRelationships

Consistentengagementthroughretweets,comments,andpostingoforganiccontentestablishesafollowingofusersthatidentifywithandshareArtEnables’messagingandstories.

TWITTERBESTPRACTICES

Utilize TweetDeck foryourTwitterengagement.TweetDeck isasocialmediadashboardapplicationformanagementofTwitteraccounts.Itiseasytosetupanduse.

• ThreetofiveTweetsperdayisideal.

• Brieftweetswithbrandedhashtagswhenpossible.

• MaintainagoodbalancebetweencontentAEcreatesandexistingcontent(intheformofRetweetsandquotetweets).

Example: Quotetweetingthe recent NPRpiecewithanewcomment."We'rehumans;we'relikeanybodyelse."Hear@ArtEnables'Nonja talkaboutherupcomingbook,"TheUglyPuppy"in@NPR'slatestpiece."

• Tweetsshouldhaveatleast15minutesinbetweenpublishtimesunlessit’saTwitterchatorblastwherethetweetshaveacommontheme.

• Eachtweetshouldhavenomorethan2-3clickablefields(thisincludesURLlinks,hashtags,handles,photos,andvideos).o Linkscanbeshortenedusingbitly.com.ThewebsiteshortenslinkstomeetTwitter’s140

characterlimit.Thewebsitealsotrackslinkinteraction.

• Promoterelevantpostsfromalliesandthirdparties,butdon’tfloodthefeedwithcontentfrompartnerorganizations.

• Timing:Wednesdaysaroundnoonorbetween5PMand6PM.Monday- Fridayinthenoonhourarealsogreattimesforengagement.

• Twitter’sanalyticscanprovidemoreaccuratetimestopostbasedonaudienceinteractions.

TWITTERBESTPRACTICES

INSTAGRAMCreateRichExperiences

VisuallyenticingimageryevokesanurgetojoininandparticipateinArtEnables’brandstory.

INSTAGRAMBESTPRACTICES

• Formaximumvisibility,Instagrampostsshouldhaveatleast24hoursinbetween.

• Ensurelightingisofhighquality- brighterphotosperformbetter(TheArtEnablesstudioiswelllitsothisshouldnotbeaproblem).

• Consistencyisimportantwheneditingphotos.o Finda filter ofyourlikingandsticktoit.Thereisnothingworsethanhavingclashingcolorsand

tonesonanInstagramfeed.o YourInstagramtellsyourstory.Onlypostpictures/videosthatalignwithArtEnables.

• Usebroadandspecifichashtagstoincreaseengagementandviewsfromexternalaudiences.

• Samplehashtagsinclude:#artenables #art#rhodeisland #igdc #artist#artwork#instaart #igart#gallery#artoftheday #acrylic

• Avoidseeandsay- comeupwithmorecreative,fun,ordescriptivecaptionsbeyondsimplystatingwhatthephotois.

INSTAGRAMBESTPRACTICES

• Followrelevantaccountsandremainactive- liking/commentingonothersphotoswillencouragethemtoengagewithyours!

• Timing:MondaysandThursdaysanytimeotherthan3PM- 5PM,between8AMand9AMisbest.o Instagram’sin-appanalyticscanaccuratelyreportthebesttimetopost,whichisbasedonfollower

interaction.

• TakeadvantageofInstagramStoriestohighlightthehappeningsofyourday.o Recorda10secondintrofromtheresidentartists.“WelcometoArtEnables!”o Photographtheartistinteractions.o Photographstheartistshardatworkontheirprojects.o HaveanambassadorhosttheInstagramforadaytoseethingsfromhis/herperspective.

Exampleofrepurposedcontent(NPR):

FUTUREPROJECTS

OnlineNewsroomContent:

• Biosforkeystaffand boardmembers withhighresolutionphotos.

• Graphicaltime-lineofArtEnables'majormilestones.

• Pressreleasearchive thatholds newsworthy announcements, eventsandstories.

• A"founders"videothatspeaksof ArtEnables' values, purpose,andbrandstory.

• RobustlibraryofhighresolutionphotosfromtheStudio,events,and onsite/offsiteart exhibitions.

• One-pagefactsheetssothatjournalistsorbloggerscanquicklyaccessbasicinformationaboutArtEnables,itsorganizationorevents.

• In-depth,highlyvisual backgroundersontheorganizationor humanintereststory. Canbecreatedforprintorvideo.

• Linkstoallsocialmediaenvironments.

• Contactinformationfor ArtEnablesmediarelationsmanager.

CreatetheNews:

• Writeandsubmitcompelling op-edpiecesandby-linearticlestonewspapers, magazinesandtradepublications.

• Collaboratewithlike-mindedorganizationsand/orinfluencerstocreateandexecutea"sharedvision"campaign.

MEDIARELATIONSExpandpublicityvia anonlinenewsroomwithrich,quality content that iseasilyaccessibletojournalists,influentialbloggersandpotentialcollaborators.

Exceptionalexamplesofpressarchives:

• Christie’s– http://www.christies.com/about-us/press-archive/

• TheMet– http://metmuseum.org/metmedia#!?media=Video&sortBy=date-desc&sortOrder=asc&channel=all&page=1

Impressiveintegrationofsocialmediaenvironments:

• VailResorts– http://news.vailresorts.com

Strongexamplesofnon-profitnewsrooms:

• CARE – http://www.care.org/newsroom

• ConservationInternational–http://www.conservation.org/newsroom/Pages/Newsroom.aspx

Rankedasatoponlinenewsroom:

• CocaCola– http://www.coca-colacompany.com/press-center

ONLINENEWSROOMSTOINSPIREYOU

95%ofthepresssaiditisimportantforanorganizationtohaveanonlinenewsroom(Tekgroup,2017).

Basedonourdiscussions,interviews,and surveys,wehavedevelopedalistof

potentialpartnerorganizationsandnetworksthatcanbetappedtofurtherpromoteArtEnables.Maintainingthese

relationshipsiskeytoastrongercommunityofsupporters.

PossibleHomesforArtEnablesArtwork:

• ApartmentbuildingsintheWashington,D.C.area.

• Doctorsoffices,legaloffices,andrelevantcharityorganizations.

• Localcoffeeshopsandrestaurants.

• Localeventvenues(i.e.:BlindWhino,JazzLounge,ThePinch,DC9,Songbyrd).

Newsletters:Manylocalssubscribetonewsletterstofindoutwhat’shappeninginthearea.Reachingouttotheseweeklynewsletterdistributorsisagreatwaytopromoteregulareventsandworkshopsandreachaudiences.Examplesinclude:

• CreativeMorningsDC• aCreativeDC• 730DC• EastCityArt• MadeintheDistrict• FamousDC• EventsDC• CultureCapital

PROMOTION

RelevantTwitterHandles:

@RIAMainStreet@ReCreativeSpace@DCCollaborative@Cultural_DC@ArtspaceLoftsDC@MayorBowser@eastcityart@thecoupedc@EmulsionDC@DCHistory@SocialInDC@washingtonian@ServeDC@touchstonewdc@robertwhite_dc@TheApolloDC@TheFridgeDC@DupontUndergrnd@LongViewGallery @airbnb@cindy_kolbe

PROMOTION LocalNewsOutlets:

WUSA9WJLANBCWashingtonFox5DCWTOPWASHFM

NeighboringBusinesses(RhodeIslandAvenue): TheneighborhoodinwhichArtEnablesresidesislocallyfocusedandsupportive.ArtEnablescanseekconnectionswiththosebusinessesthatarerelevant toits programsoastofoster communityrelationshipsandtofurtherpromoteawareness.LocalOrganizations(Washington,D.C.area): ArtEnablescanworkwithlocal organizationstoco-hostevents,furtherpromote bothorganizations,anddeepencommunityconnections.Afewexampleeventsandopportunities:

CoffeeandCreativity: PartnerwithalocalD.C.coffeeshopfor2nd SaturdayworkshopatArtEnablestofeaturetheircoffeeandotherproductsforartistsandcommunitymembers.

ArtforyourApartment: Connectwithresidentsatanewapartmentbuildingthroughapromotedeventfordiscountsonartworkduringamajorleasingtimeperiod.

PARTNERSHIPS&COLLABORATIONS

Thefollowingisa listoffuturecommunicationstactics ArtEnablesmayundertakeonceitsfoundationalcommunicationsstrategyhasbeenimplemented.Theseitemsprovidea

smallglimpseintothemanyopportunitiesthatlieahead!

TransformingTrashtoTreasure: GetthecommunityinvolvedatArtEnablesby

encouragingindividualsandbusinessestoprovideuniqueprojectsfortheartiststo

transform.Dependingonspaceandcapabilities,membersofthecommunitycanbring

inanobjecttobepaintedanddesignedbyartistsforafun,uniqueproject.Beitanold

dresser,atotebag,achairtheywereplanningtothrowout,somerandomsmallitems

they’relookingtogetridofthatcouldbeusedtoaddtocurrentprojects,andmore-

thecommunitywillfeelliketheycontributedandwilllovetoseethefinishedproject.

Andsocialmediafollowerscanshareinthetransformationjourney!

WorkshopWarriors: Encourageregularweekendworkshopattendeestobringfriends

andfamilymemberswiththemeachmonth.Createa“challenge”forthecommunityto

seewhocanattendthemostworkshops(andbringinthemostparticipants)foraprize

ordiscountedpiece,aswellasrecognitiononsocialmedia.Attendeescanalsoshare

theirexperiencesusingthehash tag#WorkshopWarriors.

PROJECTS

#ArtEnablesMe: TapintoyouradvocatesandambassadorstoshareonsocialmediawhatArtEnablesmeanstothem.Theycanfillinapersonalnoteusingthe#ArtEnablesMe sothatallmessagescanbefoundonsocialmedia.

Example:#ArtEnablesMe tofeel/succeed/share/express.#BeyondTheCanvas: Useabrandedhashtagtosharestoriesofartists,themedevents,andmore.Thiswillconnecttheuniquestoriesonsocialandgivefollowersabetterunderstandingofthestorybeyondthecanvas.HistoryofArtEnables: Createaquickanimatedgiforvideotogivethebackstoryof ArtEnables.Advocatesandambassadorscansharethiswith theiraudiencestoencouragepeopletolearnmore.FollowingtheHistoryofArtEnablesstory,artistscanthensharetheirownpersonalhistorywithartenablesusingthestorytellingtemplatesandquickvideosorphotoalbumstogivethehistoryapersonaltouch.#ArtEnablesIn4Words: Tapintoyouradvocatesandambassadors,aswellasadmireraudiences,byempoweringthemtosharewhatartenablesmeanstothemonsocialmedia.Asimple3-5wordphrasecangetthemessageoftheorganizationouttothepublicinanorganic,personalway.

Example:#ArtEnablesIn4Words:o Showcasingmyuniquetalentso Welcomingspaceforallo Powerful,inspiring,qualityarto Fulfillment,community,opportunity,fun

CAMPAIGNS

Advocates: Aheadofmajorevents,connectwithyourstrongsupportersviaphoneand

emailtogetthewordout.Encouragethisaudiencegrouptobringfriends,andsharethe

eventontheirownsocialmediapages.

MobileApp: CreateanArtEnablesappforeasypurchasinganddonation.Audiences

mayviewtheworkstraightfromtheirdevice,placeorders,anddonatetothe

organizationwiththesimpleclickofabutton.Theappcanalsopushnotificationswhen

aneventisupdatedonthesite/appandconnecttothemobilecalendarstosend

remindersofupcomingevents.

Media: Aheadofmajorevents,inviteinfluencers,bloggersandpresstoworkshops,

galleriesandexhibitionstogarnerearnedmediaintheformofblogposts,reviewsand

newsarticles.MoreearnedmediaaddscredibilitytotheimpassionedworkofArt

Enables.

OUTREACH

Julian Gross

JulianservesasJKM’sDigitalCommunicationsStrategistwithfouryearsofexperienceenergizingnonprofits,government,andentertainmentorganizations.JuliancurrentlyworksasaGraduateCommunicationsAssistantatGeorgetownUniversityCampusMinistry.

Krystalle Campo

KrystalleservesasJKM’sPublicRelationsandPhilanthropyAdvisor.Shebringsoveradecadeofdiverse,progressiveexperienceinthenonprofitsector.Krystallecurrentlyworksasapro-bonoPublicRelationsandcommunicationsconsultantintheTri-Statearea.

Macey Sevcik

MaceyservesasJKM’sMediaRelationsAdvisorandprovidesstrategiccounseltogainearnedmedia,managepressrelations,promoteevents,andassistwithmajorannouncements.ShecurrentlyworksasDeputyDirectorofCorporateCommunicationsattheMotionPictureAssociationofAmerica.