art 205 - university of louisiana at monroe · web viewfall 2020 • art 2005(40043) graphic design...

Fall 2020 • Art 2005(40043) Graphic Design • On the Web: http://ulm.edu/~fassett • .

ART 2005 Graphic Design I • TBA • ONLINEThis course will be taught online for fall 2020.

“Online course content, including streamed class recordings, is the intellectual property of ULM and Brian Fassett. This content cannot be shared outside of the ART 2005 online domain. Violation of this protected

content will result in disciplinary action based on the ULM Student Policy and FERPA guidelines.”

READ THIS DOCUMENT AND CONTACT THE INSTRUCTOR IF YOU HAVE ANY QUESTIONS.

I. Contact InformationMr. Brian Fassett, Professor, contact anytime via e-mail: [email protected],

Not expected to use office for fall semester: Stubbs 139A, phone: 342-1378. Office hours via email or prearranged zoom meeting:

Check Moodle for course information, Also http://ulm.edu/~fassettFor more course information, syllabus, calendar, gradebook, visual samples, faculty schedule, etc.

II. Course Description ART 2005GRAPHIC DESIGN I. 3 cr. Introduction to graphic design concepts and media common to advertising and commercial art. Emphasis on communication through the visual idiom. One hour lecture and five hours studio.

III.Course Prerequisites Art 1001, Art 1003

IV. Course Objectives and Outcomes Students will learn to

apply creative graphic design problem solving techniques to produce typographic, symbolic, and illustrative solutions to visual communication needs.

V. Course Topics• Communication theory. • The creative process

and how to initiate it, control it, and stimulate it.

• Basic design composition, how to select and arrange visual form, the relationship of form to function.

• Symbol design.• Color theory. • Requirements and preparation for a

presentation event.

• Spatial illusion including two-point linear perspective.

• Resizing artworks - proportional and percentage reproduction.

• Introduction to typography, understanding, selection, and application.

• Introduction to Computer typographic production for desk-top publishing.

• Layout techniques, brainstorming, roughs, client comprehensives, production ready art.

• Introduction to digital imagery, alter and retouch photographs.

VI. Instructional Methods and Activities

Some adjustments will be made to accommodate online semester activity. Lecture, demonstration, assignments will be delivered via powerpoint, zoom meeting, email, etc.

Because of possible unique circumstances in everyone’s extraordinary lives, this may be an opportunity to take advantage of asynchronous instruction in the form of recorded information for presentation and demonstration. We will work

out the details on critique as we go. After works have been submitted we will find a way to display them for some group and individual critique. See calendar for more information.

University of Louisiana Monroe • School of Visual and Performing Arts • Art Program

All ULM students have ID Card access to the Stubbs 146

Visual Arts Computer Lab. COVID-19 CAUTION

If you visit campus you must wear a face mask and follow recommended university and

CDC guidelines. Information on what you are

required to do should you develop symptoms or test

positive for COVID-19 can be found at:

https://www.ulm.edu/safety/student_positive_test/index.html



http://ulm.edu/~fassett



VII. Evaluation and Grade Assignment ONLINE GRADEBOOK at: http://ulm.edu/~fassett.

EACH STUDENT MUST submit a password (your choice of eight characters or less, case sensitive) for access to the online gradebook. Your name will be entered (Last, First) as it is listed with the instructor.

EACH STUDENT MUST consult the Gradebook throughout the semester to insure that personal progress is satisfactory in relation to class objectives and consult with instructor about any perceived errors or omissions.

EXPLANATION OF GRADESA BFA degree candidate is expected to make good grades in the concentration. The “C” grade is not a “good grade.” It is passing, but does not indicate competitive professionalism. The “B” grade is a good grade. The “A” grade is better.

A+,A Outstanding: Performance approaches complete mastery of studio area. Requirements have been exceeded. Exceptional growth in technical skill development and the ability to understand and effectively apply design fundamentals. Studio interaction, contribution, and support exceed expectations. Assignment aspects are outstanding. Project solutions are highly motivated and extremely innovative.

A-,B+ Exceeds Expectations: Performance is at or above expectations, but does not approach complete mastery of the studio area. Requirements have been met. Notable growth and improvement in technical skill development and the ability to understand and effectively apply design fundamentals. Studio interaction, contribution, and support meet or exceed expectations. Most assignment aspects exceed expectations.

B,B-,C+ Meets Expectations: Performance is about the level expected of most students. Requirements have been met. Adequate growth and improvement in technical skill development and the ability to understand and effectively apply design

fundamentals. Studio interaction, contribution, and support meet expectations. Assignment aspects meet levels of acceptance.

C,C- Needs Improvement: Performance is at or above the minimum level to pass, but does not indicate competitive professionalism. Requirements have been met. Some growth and improvement in technical skill development and the ability to understand and effectively apply design fundamentals. Studio interaction, contribution, and support barely meet expectations. Some assignment aspects do not meet minimum levels of acceptance.

D+,D,D-,F Poor: Performance does not satisfy course requirements for a degree in art. Some requirements have not been met. Less than adequate growth and improvement in technical skill development and the ability to understand and effectively apply design fundamentals. Studio interaction, contribution, and support are below expectations. Assignment aspects do not meet minimum levels of acceptance in some grading criteria. D grades may pass, but do not allow for progression in some programs and do not satisfy requirements for a degree in art.

SEMESTER GRADE is primarily based on:70% Assignments15% Exam Average15% Quiz, Exercise, Critique, Journal

Most assignments will receive multiple grades. This provides better evaluation feedback and tempers the effect of any one aspect on the whole assignment.

GRADE CATEGORIES AND CRITERIAExpectations, Execution,

Parameters.• The quality of work is appropriate to

course level. • Project is properly submitted by the

deadline. • Project is complete, required project

parts/files are correctly submitted in


EMAIL NOTEIt is courteous and profoundly

logical to include your name and CWID in the subject line of email

to your professors.

STUDENT [email protected] for student email accounts. When

conducting university business through email, faculty must use a

student’s warhawks account.Also… the myULM portal

(http://my.ulm.edu) will be the best way to receive important

notices and to know about activities on campus.




proper formats, etc. • Appropriate selection of medium and/or

software. • Execution and presentation are

controlled, and technically sound. • Specific project instructions are followed: accuracy, quantity, size, colors, spelling, etc.

Concept, Critical Commitment to task.• Idea is appropriate for message or

statement; form follows function.

• There is evidence of an appropriate commitment of time/effort to produce a response that satisfies the communication objective while resisting premature closure.

• Studio time was effectively used with input sought from instructor and other students.

•Visual impact, Creativity.• Attractive, imaginative, and

interesting visual form is presented.

Design.• Rational design decisions are exhibited for

priority of purpose, visual clarity, and legibility.

• The project is effectively and efficiently organized with clear and correct labels.

EXAMS Three exams - (two plus the final) from course content or assigned reading. Scheduling an early final may be required for graduating students.

QUIZ, EXERCISESome exercises and/or quizzes may be used to reinforce participation and design concepts.

CRITIQUEThe creative process includes hypothesis, experiment, discovery, production and verification. Critical analysis is an important component of every studio art course. Critical viewing and thinking are demonstrated and challenged. Ideas and discoveries are shared. Suggestions for editing and alteration are offered. Presentation skill and vocabulary are developed. The critique grade is based

on the participation of both artist and work.

Each Critique = two quiz grades.JOURNAL REVIEWS via e-mail

Each student is expected to maintain a design journal; a dated verbal summary of personal design activities each studio day. Journals must be e-mailed as digital files (Word doc or docx or e-mail text.) within the journal deadlines listed on

the course calendar. Only the current journal should be presented. The subject line of e-mail and name of file, if attached, must be semester code, your lastname,firstname, course number, journal number (lowercase, no spaces).

Example:

204smith,john2005journal1.The journal grade is based on serious,

honest, and specific personal design entries.

DO NOT COPY THE COURSE CALENDAR, it’s too general and brief. Expect journal entries of 80 to 100 words

The journal documents an awareness of what you do, how you do it, and why.

Don’t pad with meaningless information. Look at your work, you should find plenty to say.Always include your name and class inside

the journal.Make journal entries about your efforts

and experiences for that day. When you engaged in studio activity for two hours you will have experiences and make observations.

• Remember that failures and the repetition of struggles are as significant as successes.

• List the design decisions that influenced your work.

• What did you discover or invent?


We remember 10% of what we hear, 50% of what we see,

and about 90% of what we do.

Write it down.Each student is

expected to maintain a design journal.

Need an extension, substitution, make-up,

etc.?You must send

an e-mail request.



• Did a discovery of someone else’s work, or your own self-critique, cause a redirection of an idea? What was the outcome?

• Did you ask for assistance from someone? • Did someone ask you?

• What did you learn about your work, or the work of others, during studio or during critique?

• If you miss studio time, make an entry that describes how you compensated for the time missed.

• When you list specific things that you have learned it not only creates a record for you, but gives a repeat experience of receiving the information. This helps you retain information in long-term memory.

• You could include lecture topics, project parameters and directions.

• Don’t generalize on “working” on assignments, but offer specific description or explanation for decisions made;

• As you complete each phase of a design, list what you were trying to accomplish? List the , elements used: line, shape, color, value, and texture. List the procedures used: size, placement, alignment, etc. A reader, such as yourself a month or year later, might want to know your intentions and reasoning behind the images created.

• As you list the steps taken, you might include how much time was spent. This helps you to think critically about your work and PRODUCES A TIME LOG for yourself. Very helpful when compiling professional reports and trying to establish pricing structure and time management down the road.

• Each Journal Review = two quiz grades.EACH JOURNAL NOT SUBMITTED

within its deadline window will be graded zero. The final journal must be e-mailed during the last week of regular classes. NO JOURNALS ACCEPTED DURING FINALS WEEK.

UNDERGRADUATE MID-TERM GRADESwill be posted on-line for students to view via Banner. Mid-term grades indicate a student’s status at mid-semester only and do not affect the final semester grade.

VIII. Class Policies and ProceduresAt a minimum, all policies listed under

university regulations in the current ULM Academic Catalog should be followed. http://catalog.ulm.edu/content.php?catoid=15&navoid=1925Additional class policies include:A. Textbook(s) and Materials

No Textbook is required, but additional topical reading and research is expected. Recommend one or more USB Travel drive (at least 2GB or more) to back up any files, and a binder with clear binder sheets to keep track of assignments and information.

Internet access, and a camera, such as a cell phone, that can take a digital image for project submission. ULM students should already have access to Microsoft Office. Microsoft Word can provide rudimentary photo editing. I can try to help with anything else that you might need. See supply list attachedB. Attendance Policy:

STUDIO PARTICIPATIONProfessional design is a communication partnership between designer and client as well as fellow designers. Online classes do not offer the same interactive aspect of traditional studio art courses where Information and discovery can immediately pass from teacher to student, student to teacher, and student to student. This is how idea generation, critical thinking, and original thought are developed. However, participation and contribution to online studio activity, discussion, and critique are just as important, and are expected.

UNIVERSITY ONLINE ATTENDANCE POLICY1. Students are required to log in to each

online course by the second day during the week in which the course officially begins, or the day of enrollment during late registration to complete the initial introductory postings required in the course.

2. Logging in to an online course constitutes a start and assumes the intention to complete the course.

3. Students must log in at least one additional day during the first week of the course. Students must log in on two separate days each subsequent week of the course to meet attendance requirements or as specified in the syllabus. Nonattendance may affect financial aid.


http://catalog.ulm.edu/content.php?catoid=15&navoid=1925




4. Students withdrawn due to nonattendance will be permitted to return no sooner than the beginning of the next semester.

5. Students may appeal if they feel an error has been made in their attendance calculation as outlined in the University Regulations Procedure for Appealing a Grade.

6. Students are strongly advised to check email daily, excluding weekends for full term fall and spring courses.

A record of unexcused absences exceeding 10%, or excused absences exceeding 20%, of the semester class days is unacceptable. Any student who misses 25% of the scheduled class sessions in any course may be dropped from the course with a grade of W if this condition occurs prior to the last day to drop a course or a grade of F after that date.

Any University-related activity requiring an absence from class will count as an absence when determining if a student has missed 25% of class meetings.

STUDENTS ARE RESPONSIBLE for the effect that absences have on all forms of evaluating course performance. Thus, the student is responsible for seeking assistance for the allowed make up of any missed work.

EXCESSIVE ABSENCE WILL BE REPORTED to the student’s dean.

INCOMPLETES:It should be understood that it is the student’s responsibility to complete course work within the framework of the semester. Not completing the course work does not guarantee the student’s right to an “I” grade.

A semester grade of incomplete will only be given in cases of extreme emergency and will not be granted unless 75% of the course work has been satisfactorily completed.




C. Make-up Policy/late assignments, make-up procedures, etc.)

NO MAKEUP on exams or critiques without documented proof of a reasonable excuse. The student must send an e-mail request for a make-up within one week of the missed date. A critique make-up requires a formal presentation of the work at the next scheduled critique. The instructor will determine date/time for exam make up.

NO MAKEUP on exercises and/or quizzes. However, the three lowest quiz scores will not be averaged.

DEADLINES:In the professional design world, a missed deadline represents a business failure.

Each late assignment should expect grade reductions.

If you have a reasonable excuse for missing a deadline you may apply for a deadline extension via e-mail. However, a pattern of late assignments will not be tolerated and will jeopardize your final grade.

If a deadline extension has been granted, you are expected to submit the assignment as soon as possible. After two weeks the extended deadline excused grade in the gradebook will convert to a missed deadline with the accompanying grade. The highest grades assigned to late works will be C-.

All project assignments must be completed by the last day of regular classes. NO PROJECT ASSIGNMENTS WILL BE ACCEPTED DURING FINALS WEEK.

Academic Integrity: Faculty and students must observe the published policy on Academic Cheating and Plagiarism in the university academic catalog http://catalog.ulm.edu/content.php?catoid=15&navoid=1925

PLAGIARISM Design is an eclectic activity. Design

solutions are derived from the stimulus of many diverse sources. However, the act of knowingly presenting someone else’s work as your own is unethical, often illegal, and will not be tolerated.

Good artists integrate experience.

Students are encouraged to apply experience and accomplishment gained from other courses. However, submitting the same work to two or more classes is an unethical bypass of course objectives and will not be tolerated.

D. Course Evaluation Policy: in order to promote and maintain teaching excellence, students are expected to complete the on-line course evaluations for enrolled courses. Web links are posted near the end of each semester.

E. Student Services: Many Student Services are available at ULM

Special Needs http://ulm.edu/counselingcenter/special.htmThe University of Louisiana at Monroe strives to serve students with special needs through

compliance with Sections 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act. These laws mandate that postsecondary institutions provide equal access to programs and

services for students with disabilities without creating changes to the essential elements of the curriculum. While students with special needs are expected to meet our institution's academic standards, they are given the opportunity to fulfill learner outcomes in alternative ways. Examples of accommodations may include, but are not limited to, testing accommodations (oral testing, extended time for exams), interpreters, relocation of inaccessible classrooms, permission to audiotape lectures, note-taking assistance, and course substitutions.If you need accommodation because of a known or suspected disability, you should contact the director for disabled student services at:

318-342-5220, Fax: 318-342-5228 Walk In: ULM Counseling Center

1140 University Avenue (building and room are mobility impaired accessible).

Student Affairs http://ulm.edu/studentaffairs/

Student Success Center http://ulm.edu/studentsuccess/

Counseling Center http://ulm.edu/counselingcenter/Mental Wellness on the ULM Campus


All project assignments must be completed by the last day of regular classes

PROJECT ASSIGNMENTS WILL NOT BE ACCEPTED

http://ulm.edu/counselingcenter/

http://ulm.edu/studentsuccess/

http://ulm.edu/studentaffairs/

http://ulm.edu/counselingcenter/special.htm

http://ulm.edu/counselingcenter/special.htm





If you are having any emotional, behavioral, or social problems, and would like to talk with a caring, concerned professional please call one of the following numbers:

The ULM Counseling Center 342-5220The Marriage and Family Therapy Clinic 342-9797The Community Counseling Center 342-1263

Remember that all services are offered free to students, and all are strictly confidential.

Student Health Services http://ulm.edu/shs/


http://ulm.edu/shs/



Libraryhttp://ulm.edu/library/

Computing Center Help Deskhttp://ulm.edu/computingcenter/helpdesk

Title IX – Sex Discriminationhttp://ulm.edu/titleix/Title IX of the Education Amendment Act of 1972 prohibits sex discrimination against any participant in an educational program or activity that receives federal funds, including federal loans and grants. Furthermore, Title IX prohibits sex discrimination to include sexual misconduct, sexual violence, sexual harassment and retaliation. If you encounter unlawful sexual harassment or gender-based discrimination, please contact Student Services at 318 342 5230 or to file a complaint, visit http://ulm.edu/titleix/F. Emergency Procedures: ULM has an

outstanding Police Department available at all hours. For On-Campus Emergency: 1-911. Non-emergency: 342-5350. Other creative initiatives: crime prevention program, fire, Internet, and travel safety, are available from the web site: University Police http://ulm.edu/police/

G. Discipline/Course Specific Policies:For your informationUNIVERSITY CELL PHONE POLICY Not applicable online, but be aware that:

Cell phones should be turned off, or set to vibrate only, when in academic buildings (including the University Library) and may be used only in restrooms, group study rooms, and offices. Text messaging may be used throughout the Library (with the exception of the classrooms) provided that no audible sound is used to notify the recipients.

All people carrying cell phones into a classroom, laboratory, or clinic must turn off and store (e.g., in a backpack, purse, phone holster, or other similar item) their phones prior to entering the room. Cell phones are not allowed on desk or table tops. If there is an extenuating circumstance that requires the cell phone to be on during a class, the student must obtain permission from the instructor prior to the beginning of class and must operate the phone in a silent (vibrate only) mode.

Each instructor may further restrict the use of cell phones in class and may determine the consequences for violations of this policy.

People who violate this cell phone use policy may be asked to leave the building.

YOUR PORTFOLIO The academic transcript and résumé display the accumulation of your knowledge and experience. The portfolio, however, demonstrates actual performance ability and is the primary key to entry into the world of professional art and design. For this reason,

art majors must build and maintain a body of completed work, which is periodically reviewed by art faculty. Satisfactory portfolio reviews are a requirement for graduation. Information on Art 3000 Portfolio review courses is available on the Art Program web site: https://ulm.edu/art.

REQUIREMENTS FOR SUCCESS IN PROFESSIONAL DESIGN

Skill and Understanding: Professional design demands a broad base of experience and knowledge. A designer must employ aesthetic judgment, exhibit artistic skill and creative performance, and understand the technical requirements of design production in order to direct and control it. Inter-personal “people skills” are also essential for information exchange with clients, staff, and suppliers.

Integrity: The designer often initiates business expenditures of thousands to tens of thousands of dollars with each design. When you add the immeasurable value of corporate image, document clarity, and public safety, you understand why designers must be trusted to act responsibly, in an ethical business-like manner.

Commitment: Competence is not enough. Every designer must have a commitment to new discovery and the pursuit of excellence.


“Knowledge may give weight, but

accomplishments give luster, and many more

people see than weigh.”❧

PHILIP DORMER STANHOPE,EARL OF CHESTERFIELD,

1694 - 1773

http://ulm.edu/art

http://ulm.edu/police/

http://ulm.edu/titleix/

http://ulm.edu/titleix/

http://ulm.edu/computingcenter/helpdesk

http://ulm.edu/library/



For your informationSTUDIO ENVIRONMENTNot applicable online, but be aware that:

The Art Program endeavors to supply clean, appropriately equipped work areas for the creation of student art. Please clean up your work area so that it will be ready for students in following classes.

Please report equipment or facilities in need of attention, replacement, or repair to the instructor in charge or the VAPA Office: (318) 342-3811.

PROJECT SUBMISSION PROTOCOLSNeatly identify project assignments on

the lower right front corner with semester code, last name, first name, assignment number, description, class number.

Example: 204smith, john 1a pencil grid 2005

On dark surfaces DO NOT USE ball point pen or marker, THEY ARE INVISIBLE. Use graphite pencil or a light color gel pen, both are easy to see, or you may attach a white label.

Photograph artwork and Submit digital file with same label followed by appropriate file extension. Use lowercase.

Example: 204smith, john 1a pencil grid 2005.jpg

• How To Photograph & Edit Artwork Images With Your Phone and Free Apps - YouTube

https://www.youtube.com/watch?v=Tct-5BSTaiw&fbclid=IwAR0Y_eBVX14au5zCO4G4-VtXgkMLoH6Sw-ZwavslcJqohGqbrYOkiC4QEu8

This tutorial covers quick and easy methods to photograph and edit images using your cell phone, daylight, and the free app Snapseed.

Or...You can use other applications.

IX.Tentative Course ScheduleSee Course Calendar on the web at

http://ulm.edu/~fassett.







With care, most artist tools will last a lifetime, providing many returns on a modest investment.Face-to-face classes often share equipment and

supplies for a substantial savings. Distance learning will prevent this economy, but having your own supplies will support your future art activities.

SUPPLY LIST • ART 2005 GRAPHIC DESIGN • On the Web: http://ulm.edu/~fassett

T-Square — (Westcott Junior T-Square,

12-inch is adequate).

Triangle 30º, 60º, 90º — 8" is adequate.

18 inch rulerI use to recommend GA-86 White Plastic Graphic Arts Ruler, 18-inch with pica scale.

Sometimes available locally, but can be found at: https://www.plazaart.com/drawing/drafting-tools/rulers/plastic-rulers? $3.76.

A better and more versatile ruler is:Gaebel Stainless Steel Line Gauge

(picas and inches) A standard among typographers for many decades, the hook feature is very handy for artists.Google search for assorted styles and lengths 12, 18, 24 inch. (18-inch is preferred approx $11.75).

0.5mm mechanical pencil with HB leads. (prices range from under $1.00 to $45, plastic to machined aluminum)Pentel shown $5 range.

Graphite Drawing pencil 2B or 4B.

Kneaded eraser.

Glue StickElmer’s Clear repositionable or equivalent.

Drafting or masking tape (Masking tape is stickier, and cheaper).

Black Micron Pen - 0.2mm. to 0.35mm.

#1 X-Acto knife – (comes with #11 blade, if you get replacement blades, #16 blades are best).

Color paint - red, yellow, blue, green, black, and white. 2 oz. plastic bottles of liquid acrylic are adequate (tubes of acrylic paint are excellent, but cost more).

Paint Bargain: Basic Ceramcoat Acrylic Paint Pots - 16 Piece Set $4.99.https://www.hobbylobby.com/Crafts

Brushes (soft round bristle) – red sable or equivalent, inexpensive sets are available under $10.

Brush sizes vary by manufacturer. Most projects can be done with two brushes. One tip, the size of the exposed wood on the end of a sharpened wooden pencil, and the other brush the size of the exposed lead of a sharpened wooden pencil. A finer point brush for detail and touch-up may be helpful.

Plastic 10-Well Paint Palette for mixing paint.

Plastic cup or container for water.Poster Board (Standard size is 22 x 28 inches).

(4) four sheets White 14 x 22 inches.(4) four sheets Black 14 x 22 inches.

Drawing PaperStrathmore (400-7 400 Series Drawing Pad, 14"x17", 24 Sheets.Canson Foundation Series Tracing Pad - 9'' x 12'', 50 Sheets.

OPTIONAL: Drawing board

with clips (26 x 23 inches).Circle template.French curve set.Proportion wheel.

LOCAL SOURCES, also online presenceMichaels Arts & Crafts. (318) 322-6338

4429 Pecanland Mall Drive, Monroe, 71203 Walmart Supercenter (318) 324-0016

2701 Louisville Ave, Monroe, 71201 Hobby Lobby (318) 322-3133

200 Blanchard Dr., West Monroe, 71291 Off Thomas Road North of I-20

Office Depot (318) 323-92202301 Louisville Ave, Monrsoe, 71201

RELIABLE ONLINEBLICK Art Materials

https://www.dickblick.com/Jerry's Artarama

https://www.jerrysartarama.com/



https://www.hobbylobby.com/Crafts

https://www.plazaart.com/drawing/drafting-tools/rulers/plastic-rulers

https://www.plazaart.com/drawing/drafting-tools/rulers/plastic-rulers

art 205 - university of louisiana at monroe · web viewfall 2020 • art 2005(40043) graphic design...

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