arqueonautas.com collection Fall/ winter 15

D o you love authentic brands and exciting stories of discovery? Do you embrace a casual lifestyle that enables you to experience even just a small part of an

adventurous expedition? Then you are already nearly a member of the Arqueonautas crew!

We are opening yet another chapter in our history of success and following the Arqueonautas crew to the southern tip of England. Cornwall has not just provided the inspiration for our newest collection – it is also the scene of an expedition by our excellent archaeologists, who are diving into the history of the world’s waters just beyond the Isles of Scilly.

I cordially invite you to learn more about our fabulous collection, the expedition, and our partner Kevin Costner. Feel free to contact us!

Sincerely yours,

E DI TOR IAL

Heinz HöddinghausCEO of Arqueonautas GmbH

SAvInG WOrlD mArITImE HErITAGE

T hey recover ships and their treasures, long thought to be lost forever, with the aim to preserve our maritime heritage. For over

20 years now, the team of archaeologists for the Arqueonautas Foundation has made this their mission.

The archaeological marine institute was founded by nikolaus Graf Sandizell in Portugal in 1995. By combining the “Argonauts”, heroes of Greek mythology, who sailed on the ship “Argo”, with Arqueologia, Portuguese for archaeology, the name Arqueonautas Worldwide Arqueologia Subaquática S.A. was born. Over the years, the organization has turned into a non-profit foundation dedicated to the protection of the world’s maritime heritage.

“We would like to give everyone the chance to experience the significance of seafaring to our culture,” explains Nikolaus Graf Sandizell. “For this, we dive into its history, which literally lies on the floor of the world’s oceans, and document it in collaboration with govern-mental organizations. Part of our not-for-profit work

The story behind a team of archaeologists and a lifestyle brand

Recovering ships and their treasures, long thought to be lost forever, to

preserve our maritime heritage – this has been the mission of the Arqueonautas

Foundation since 1995.

includes salvaging items for scientific purposes and giving renowned museums access to exhibition pieces.”

The Arqueonautas Foundation’s team consists of historians, archaeologists, science and academic experts, as well as experienced research divers.

“Our work – actually, I’d prefer to say our adventure – begins with a glance in the history books,” says Miguel Gomes da Costa. “First, the Arqueonautas historians have their turn. They research archived material, looking for events of cultural significance.”

Significant events took place along the historical travel and trade routes. The Arqueonautas team is currently exploring the Scilly naval disaster from 1707 – one of the largest calamities in the history of British seafaring to date. The aim of this expedition is to find the “HmS romney”, which was sunken during the Scilly naval disaster and that continues to remain unaccounted for today.

This expedition is being carried out in collaboration with the Cornwall and Isles of Scilly maritime Archae-ology Society (CISmAS).

In 2008, there was the idea to create a collection for the Arqueonautas crew – and thus the ArQUEOnAUTAS casual lifestyle brand was born.

“The history of seafaring lies on the floor of the world’s oceans.”

Ever since then, the crew has been incorporating its needs for functionality, design, and quality into the collection. Furthermore, the expeditions involving archaeologists, scientists, and divers have become an integral part of the casual lifestyle brand. The Arqueonautas crew’s passion and their maritime ad-ventures provide the inspiration for the collections and products by ArQUEOnAUTAS.

Each ArQUEOnAUTAS customer becomes a crew member. That’s because, for every collection item sold, the casual lifestyle brand donates 1 euro to support the work of the Arqueonautas Foundation. “In this way, everyone makes an important contribution to preserving our maritime heritage when they pur-chase one of our products,” says Heinz Höddinghaus, Co-CEO for ArQUEOnAUTAS.

What’s more: As a co-owner and partner of ArQUEOnAUTAS, Kevin Costner is also a member of the crew. Become a friend, too, and follow our adventures!

One euro for every collection item sold

vISIOn

„Arqueonautas is a leading global casual lifestyle brand,

inspired by an exploring way of life and committed to world cultural heritage.“

KEvIn COSTnEr

Partner of Arqueonautas

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k evin Costner is much more than just a Hollywood star. He is a passionate diver and fisher. He loves nature and enjoys

time spent with his family at the water and in the mountains. It’s Kevin Costner’s lifestyle that has created a bond between him and ArQUEOnAUTAS.

“The story behind the brand fascinates me. The divers from Arqueonautas salvage shipwrecks and their treasures in seas around the world. They live a bit of maritime adventure. I’m proud to be a partner to ARQUEONAUTAS and do what I can to preserve the world’s maritime heritage.”

PArTnEr – KEvIn COSTnEr

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“I’d rather walk through the sand barefoot

than on the red carpet.”

Actor, musician and Oscar®-winner Kevin Costner is a passionate diver. As much as possible, he spends time with his family at the sea or on the water.

“I love the sea. What many don’t know is that I worked as a fisherman to earn money for college. So I know what it means to travel the waters.”

A years-long partner and co-owner of ArQUEOnAUTAS, Kevin Costner contributes his experiences to the collection of this lifestyle brand. He is closely integrated into the design and development process. With his high demands on quality, handling and design, he continually creates and enhances the products together with the ArQUEOnAUTAS team.

T he 2015/2016 autumn/winter collection by ArQUEOnAUTAS has been inspired by the landscape of Cornwall.

This new collection – encompassing jackets, cardi-gans, sweaters, shirts, blouses and pants – reflects the brand’s essence: authentic, casual lifestyle fashion with maritime roots.

The idea to focus on Southern England comes from the Arqueonautas Foundation’s current expedition. Along the southern tip of the United Kingdom, archaeologists from the Arqueonautas team have been researching the Scilly naval disas-ter of 1707 – one of the largest calamities in the history of British seafaring to date.

Cornwall

ArQUEOnAUTAS COllECTIOn

Fall / Winter 2015

The aim of this expedition is to find the “HmS romney”, which was sunken during the Scilly naval disaster and that continues to remain missing today. This non-profit expedition is being carried out in collaboration with the Cornwall and Isles of Scilly maritime Archaeology Society.

The Cornwall peninsula in southwest England – with its cliffs, beaches and scattered mediterranean fauna – provided the inspiration for the collection’s color palette and patterns, which includes a full range of fashion for active men and women as well as a shoe collection.

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OrDEr DATES COllECTIOn 1

SHIPPInG DATES COllECTIOn 2

Fall/Winter: JAnUAry, FEBrUAry

Spring/Summer: JUly, AUGUST

OrDEr DATES COllECTIOn 2

Fall/Winter: APrIl, mAy

Spring/Summer: OCTOBEr, nOvEmBEr

SHIPPInG DATES COllECTIOn 1

Fall/Winter: JUly, AUGUST, SEPTEmBEr

Spring/Summer: JAnUAry, FEBrUAry, mArCH

Fall/Winter: OCTOBEr, nOvEmBEr

Spring/Summer: APrIl, mAy

To support your sales, we offer high-quality brochures, images from the latest campaigns and giveaways.

These materials strengthen the brand’s awareness at the PoS.

Image folder

The image folder contains the latest images for the collection as well as information about the special

history of ArQUEOnAUTAS and our partnership with Kevin Costner.

ARQUEONAUTAS downloads (on request)

Ӂ Selection of campaign images Ӂ Selection of product shots

Ӂ The ArQUEOnAUTAS logo Ӂ Pr copy regarding the latest collection Ӂ Pr copy regarding the special history

of ArQUEOnAUTAS

Logo Display

logo-Display to be sited on shelfs

Keder frame fabric banner

Aluminum frame with high-quality fabric banner Ӂ Choice of 3 motifs

Ӂ Standard-size aluminum frame: 1,100 x 2,450 mm Ӂ Standard-size fabric banner: 1,100 x 2,450 mm

Image poster

High-quality poster with plastic hanger assembly Ӂ Choice of 3 motifs

Ӂ Standard size, DIn A0 portrait format: 841 x 1,189 mm

Table display

Wooden base with impressed logo, plexiglas holder and 4 campaign images included

Standard size: DIn A4

Video screen and collection movie

Integration of video material in the sales area Ӂ video screen format: 786 x 480 mm

Ӂ movie of the latest collection, ca. 2 minutes Ӂ Sturdy base or wall mount

Illuminated logo

Illuminated logo for PoS installation Ӂ letters illuminated from the back

Please make your own arrangements regarding the installation of the logo!

Carrying bag

Paper shopping bags in sizes l, m and S

Big umbrella

Big umbrella with manual opening Ӂ Diameter: 1,300 mm, length: 1,000 mm

Ӂ Weight: approx. 530 g

Mug

White porcelain mug branded with the logo Ӂ volume: 0.3 l, Weight: 300 g

POS SUPPOrT

Classic communications, public relations, online activities and social media complement the brand appearance at the PoS.

Website and online shop

Ӂ new website for the start of the Fall/Winter 2015 collection Ӂ Online storytelling and integrated shopping

Ӂ Cross-selling to offers from wholesale partners

Social media

Ӂ Communication targeting fans to get them excited about the brand Ӂ Sharing enthusiasm for the brand

Online advertisements

Ӂ Specific online advertisements for B2B channels

Print advertisements

Ӂ Specific print advertisements for B2B channels

CrOSS-mEDIA mArKETInG

Press days at the start of a new collection support traditional public relations work. The new collection is introduced by our Pr agencies in detail

to the relevant media representatives and stylists.

PrESS DAyS

TrAInInG PACKAGE The training packages help to transport the identity and history of the brand.

Our aim is to inspire and get the sales staff excited about the brand. Thus, the brand experience is not only communicated to customers, but is alive and top of mind.

Brandbook | Image folder | nOS

Seasonal colors | vm guidelines | Company presentation

notepad | Ballpoint pen | lanyard

SHOP SySTEm

The fascinating world of ArQUEOnAUTAS is also perfectly showcased in shops. High-quality materials and select details interpret the lifestyle and spirit of adventure in sophisticated style. ArQUEOnAUTAS builds emotional ties with its customers. It is all about drawing them into special worlds and giving them a sense of stylistic security.

ArQUEOnAUTAS – be part of our world.

ArQUEOnAUTAS is a label that lives by and demonstrates these values – in terms of our quality standards and service and also from a business perspective. We are an independent company of the Otto Group.

ResponsibilityWe take social and environmental responsibility seriously and are governed by the strict guidelines laid down in the Cr strategy 2020.

TransparencyThe Otto Group reports on the progress of its environmental and social aims in a sustainability report published every other year as a Cr report.

Cotton made in AfricaWith its 2015 spring/summer collection, ArQUEOnAUTAS is strengthening its cooperation with “Cotton made in Africa” (CmiA) and supporting the social business project Aid by Trade Foundation by incorporating garments made from sustainable cotton.

TrUST AnD rElIABIlITy ArE vAlUES THAT COUnT THESE DAyS.