arkansas department of health health literacy online marisa nelson, mps health educator chronic...
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ARKANSAS DEPARTMENT OF HEALTH
ARKANSAS DEPARTMENT OF HEALTH
Health Literacy Online
Marisa Nelson, MPS
Health Educator
Chronic Disease Prevention and Control
ARKANSAS DEPARTMENT OF HEALTH
Health Literacy
• The degree to which individuals have the capacity to obtain, process and understand basic health information and services needed to make appropriate health decisions.
ARKANSAS DEPARTMENT OF HEALTH
eHealth literacy
• The ability to seek, find, understand, and appraise health information from electronic sources and apply the knowledge gained to addressing or solving a health problem.
Norman & Skinner (2006)
ARKANSAS DEPARTMENT OF HEALTH
Lily Model
Norman & Skinner (2006)
ARKANSAS DEPARTMENT OF HEALTH
Health Literacy Online
Six Strategies
1. Learn about your users and their goals.
2. Write actionable content.
3. Display content clearly on the page.
4. Organize content and simplify navigation.
5. Engage users with interactive content.
6. Evaluate and revise your site. ODPHP (2010)
ARKANSAS DEPARTMENT OF HEALTH
Know Your Users
Who are they?
Why are they here?
What are they trying to do?
Redish & Associates (2012)
ARKANSAS DEPARTMENT OF HEALTH
Web Content as Social Conversation
A visitor should be able to:
Find what they need
Understand what they find
Act appropriately
Redish & Associates (2012)
ARKANSAS DEPARTMENT OF HEALTH
Using Personas
Redish & Associates (2012)
ARKANSAS DEPARTMENT OF HEALTH
Write Actionable Content
Most important information first
Describe the health behavior
Just the basics
Provide specific action steps
Write in plain language
Check content for accuracy
ODPHP (2010)
ARKANSAS DEPARTMENT OF HEALTH
Stay Positive!
Tell users what they can gain from adopting desired behavior.
Limit the use of the following:
– Don’t
– Unless
– Not
– Should
Focus on overcoming barriers rather than on the barriers themselves.
ODPHP (2010)
ARKANSAS DEPARTMENT OF HEALTH
Display Content Clearly Use white space, layout, font, and color to help users
understand content.
ODPHP (2010)
ARKANSAS DEPARTMENT OF HEALTH
Above the Fold
Keep content where users will see it.
ODPHP (2010)
ARKANSAS DEPARTMENT OF HEALTH
Adding Links
Four rules for links
1. Make links obvious by underlining them.
2. Make links long enough to “grab” easily.
3. Use descriptive link labels.
4. Use action verbs in link titles.
ODPHP (2010)
ARKANSAS DEPARTMENT OF HEALTH
Organize Content and Simplify Navigation
ODPHP (2010)
ARKANSAS DEPARTMENT OF HEALTH
Numbering Pages
ODPHP (2010)
ARKANSAS DEPARTMENT OF HEALTH
Simple Search and Browse Options
ODPHP (2010)
ARKANSAS DEPARTMENT OF HEALTH
Engage Users with Interactive Content
ODPHP (2010)
ARKANSAS DEPARTMENT OF HEALTH
Sites for Seniors
ODPHP (2010)
ARKANSAS DEPARTMENT OF HEALTH
Website Accessibility
Online barriers faced by people with disabilities:
Images without text equivalents
Documents are not posted in accessible format
Specifying colors and font sizes
Videos and other multimedia lack accessible features
ADA (2007)
ARKANSAS DEPARTMENT OF HEALTH
Evaluate and Revise
User-centered design – Iterative process
– Interviews
– Focus Groups
– Task Analysis
– Card Sorting
– Usability Testing
– Prototypes
ODPHP (2010)
ARKANSAS DEPARTMENT OF HEALTH
Reaching Your Audience
U.S. Census Bureau (2014)
ARKANSAS DEPARTMENT OF HEALTH
Reaching Your Audience
ARKANSAS DEPARTMENT OF HEALTH
Reaching Your Audience
U.S. Census Bureau (2014)
ARKANSAS DEPARTMENT OF HEALTH
Reaching Your Audience
U.S. Census Bureau (2014)
ARKANSAS DEPARTMENT OF HEALTH
References
File, T & Ryan, C. (2014). Computer and Internet Use in the United States: 2013. Washington, DC: U.S. Census Bureau.
Fox, S. (2011, February 1). Health Topics. Retrieved November 16, 2014, from http://www.pewinternet.org/2011/02/01/health-topics-2/
Norman CD, Skinner HA. eHealth Literacy: Essential Skills for Consumer. Health in a Networked World. J Med Internet Res 2006;8(2):e9
Redish & Associates. (2012). Planning: Purposes, Personas, Conversations. In Letting Go of the Words (2nd ed., pp. 17-36). San Francisco: Elsevier, Inc.
U.S. Census Bureau. (2014). Measuring America: Computer & Internet Trends in America. Washington, DC: Author.
U.S. Department of Health and Human Services, Centers for Disease Control and Prevention. (2009). Simply Put: A guide for creating easy-to-understand materials. Atlanta, GA: Author.
U.S. Department of Health and Human Services, Office of Disease Prevention and Health Promotion. (2010). Health literacy online: A guide to writing and designing easy-to-use health Web sites. Washington, DC: Author.