Argumentative

Essay

Presentation of an argument with PROS and

CONS

To take a STAND and

write to persuade

Persuade people to

change beliefs

ARISTOTLE

Rhetorical Appeals

PATHOS ETHOS LOGOS(Emotional Appeals)

(Ethical Appeal) (Logical Appeals)

Mike

Mike’s mom

LET’S HAVE PIZZA FOR

DINNER

ETHOS(Ethical Appeal)

Ethical appeal is used to establish the writer as fair, open-minded, honest, and knowledgeable about the subject matter. The writer creates a sense of him or herself as trustworthy and credible

(Fair)

(Knowledgeable)

(Considerate)

(Trustworthy)

“Hey mom, I know you’re tired and you probably don’t wanna cook, so I have an idea; let’s order some pizza. You can choose any kind of topping you want, and I have a coupon.”

LOGOS(logical Appeal)

Logical appeal is the strategic use of logic, claims, and evidence to convince an audience of a certain point.

(Thoughtful)

(Good Reasons) (Evidence)

“Hey mom, let's order some pizza tonight. Pizza is really healthy; in fact, I read a medical magazine in which I learnt that all the major groups of food are in pizza.”

PATHOS(Emotional

Appeal)

Emotional appeals target the emotions of the reader to create some kind of connection with the writer. Since humans are in many ways emotional creatures, pathos can be a very powerful strategy in argument.

Feelings

Fear

Pity

Vanity

Loyalty

Prejudice

Happiness

“Hey mom, you know what I’d love?. I’d love pizza; and do you know why I’d love pizza? Because it makes me happy”

THANKS

SHARED BY PROFESSOR

CHILITO