1. Analyzing stores Ares

2. Before you enter the store: Book shopElectricity Wine shop Clothes MagazinesShoes StoreDoes the store draw you in? If so, how? Yes, nice place No Yes, nice "aparador" nice things on the "aparador" Yes,Big storeLow pricesClosed Closed ClosedIs the door open or closed? Automatically Closed OpenClosedAutomatically AutomaticallyHow does this make you feel?Comfortable Not comfortableComfortable Comfortable Comfortable Not comfortableIts informalWhat does it tell you about the store?and nice place Its an old store riginal store Smart store Its informal Oinformal placeEnvironment:What is the color scheme of the store? How does this affect you?YellowBlue Wood/redblack/woodgrey slightly greyWhat type of floor does the store have? How does this effect the environment? Old ceramic CeramicWoodGrey ceramicHow high is the ceiling? How does this feel?About 4 m About 3 mAbout 2,5 m About 6 m About 4 mAbout 2,5 mHow brightly lit is the store? How does this affect you?A lot Not too much Not too muchNormalNormal NormalHow loud is the environment?A little high smallReally high small smallReally highmusictools makingpeople coffeeWhat is causing the noise?Peopletalkingpeople talkingnothing nothingHigh musicIs there music playing? If so, does it fit the environment? nono yes yes yesyesIs the store warm or cold?warmcold coldwarmwarm coldIs the store crowed with merchandise or is it sparse? crowded sparse sparsesparsesparse crowdedDoes the store have a distinctive smell?yes no nonono noWhere is the cash register located? entranceon the desk on the deskon the desk on the desk entranceHow visible is the store security?some cameras no security no security some cameras ome cameras no security sHow long do you want to stay in this store? 1 hour5 minuts 30 minuts 30 minuts 15 minuts10 minutsDoes the environment influence the perceived value of the merchandise?Yes no noyes no noPersonnel:How long does it take before a sales person initiates contact?A lotInmediatily Inmediatily Inmediatily A lotA lotDoes the salesperson have a script to follow with each customer?No NoNoYes No NoDoes the salesperson treat different customers differently? No Yes Yes Yes YesNoWhat is the ratio of salespeople to customers?20%200%5%200%50%100%What age and gender are the employees?20-50 years20-50 years 50-70 years 20-50 years 30-40 years25-40 yearsfemale/malefemale/male female/male femalefemale femaleAre the salespeople using the store products? no yes yes yes no noDo the salespeople have a uniform?yesnononono noDo the salespeople match the stores image?yesyes noyes no yes 3. Products:Before you enter the store: Book shopElectricity Wine shop Clothes Magazines Shoes StoreWhat the store draw youthat If so,notice?Does is the first product in? you how?calendar placeYes, niceNo Light bulb bottlenice "aparador" nice things on the "aparador" pricesYes, of wineYes,bag Big storemagazine Low shoesIs there a central display table with featured products?Closedyesno nonoClosedyesClosed yesWhere are items or closed? sale located in the store?Is the door open that are forAutomaticallyeverywhere Closed the desk behind Open"estanteries" Automatically AutomaticallyClosed wall "estanteries" everywherenear theHow does this make you feel?How are the products arranged? By function? By price? By color? ComfortableBy functionNot comfortableComfortable Comfortable Comfortable Size comfortable By function Origyn of wine By function temathic Not of footHow big is the sign lettering and in what font?Are there free samples or demonstrations?nono nonono no Its informalWhat products are at eye level?books Light bulb bottle of wineclothes magazine shoesWhat does it tell you about the store? and nice place Its an old storeOriginal storeSmart store Its informalinformal placeWhat items in the store are in the least accessible locations? books enginesMore expensive wines bags DVDleathernone at the backWhere are the most and least expensive products located? cornerof the store top shell on the shell nonenoneEnvironment:near cashleast is the color scheme of the store? How does this affect you?What near cash register YellowBlue Wood/redblack/wood register near cash register cash register ne sidenearo grey one shell slightly greyAre the prices of the products easy to find? does this effect the environment?What type of floor does the store have? Howyes no ceramic yes OldCeramic yesWoodyes ceramic yesGreyAre there impulse items How does this register?How high is the ceiling? near the cash feel? yes 4 m About no About 3 myes 2,5 mAbout yes 6 mAbout noAbout 4 mno About 2,5 mHow brightly lit is the store? How does this affect you? A lot Not too much Not too muchNormalNormal NormalHow loud is the environment? A little high smallReally high small smallReally highCustomers: musictools makingAre most customers alone or with someone else? What is the relationship? people With some friend or family alonecoffeeWith friendsalone alonealoneWhat is causing the noise? Peopletalkingpeople talking nothingnothingHigh musicWhat is the average age and gender of the customers? 15-50 50 30-70 35-60 15-7015-40Is there music playing? If so, does it fit the environment?nono yes yes yesyesWhen a customer enters the store, do they tend to walk in the same path or direction? - noyesyes noyesyesIs the store warm or cold? warmcold coldwarmwarm coldHow long do customers stay in the store, on average? 30 min10 min 45 min10 min10 min 10 minIs the store crowed with merchandise or is it sparse?crowded sparse sparsesparsesparse crowdedDo customer touch the products? Is this encouraged?yes no yes noyesyesDoes the store have a distinctive smell? yes no nonono noDo most customers appear to be on a mission or are they browsing?Where is the cash register located?entranceon the desk on the deskon the desk on the deskentranceWhat percent of customers purchase products in the store?0,9 0,75 1 0,2 0,90,2How visible is the store security? some cameras no security no security some camerassome cameras no securityHow long do you want to stay in this store?1 hour5 minuts 30 minuts 30 minuts 15 minuts10 minutsDoes the environment influence the perceived value of the merchandise? Yes no noyes no noPersonnel:How long does it take before a sales person initiates contact?A lotInmediatily Inmediatily Inmediatily A lot A lotDoes the salesperson have a script to follow with each customer?No NoNoYes NoNoDoes the salesperson treat different customers differently? No Yes Yes Yes Yes NoWhat is the ratio of salespeople to customers?20%200%5%200%50% 100%What age and gender are the employees?20-50 years20-50 years 50-70 years 20-50 years 30-40 years 25-40 yearsfemale/malefemale/male female/male femalefemalefemaleAre the salespeople using the store products? no yes yes yes nono 4. Insights After analyzing the storesIm thinking about new ideas 5. Book store Its a nice place but really crowded beforeChristmas & before going beginning School sothere should be some offers before this period toproduce demand in other months. It could be nice introducing childhood activitieslike telling fairy tales, or making masks forcarnival 6. Electricity store It seems a really old store. I think it should be improved:Corporate Image: establishment &employees imageIntroduce new ecological products as well asbe a referent of new technology 7. Wine shop It has nice shop window with Halloweenitems. It could be done some wine taste course. It should be different offers during the dayto eat a tapa & a cup of wine. Each month could be offered a wine at aminor price or at a best price to taste it. 8. Clothes store There should be some friendly card to getsome points and make people feelidentified with There should be some celebrations likewinter arrival to show customers newproducts and make it a social event. 9. Magazines & DVDs store I think there should be a newstrategy in the core business of thestore, because DVDs are going toextinguish due to internet so theycould create a website offeringcinema if they want to continue inthis sector. 10. Outlet Shoes store Women shoes could be ordered by theheel size There should be weekly offers to createrotation in the shop and people enter moretimes in the shop. Show in a better place shoes that arealready fashion!!! Show the best prices! People are cominghere looking for low prices.