ARE YOU TAKING RISKS WITH SOCIAL MEDIA?

Dr. Curtis R. RogersCommunications DirectorSC State Library803-734-8928crogers@statelibrary.sc.govwww.slideshare.net/crr29061

• Open discussion about concerns and issues

• Take a look at social media uses and statistics

• Discuss how social media can be useful or problematic

• Resources for further reference

• What are your next steps?

AGENDA

• 1971 - The first email was delivered. • 1985 - The America Online (AOL) service opened. • 1995 -Newsweek headlines an article: The Internet? Bah!

Hype alert: Why cyberspace isn't, and will never be, nirvana. • 1997 - The Web had one million sites. • 1998 - Google opens as a major Internet search engine and

index. • 2002 - AOL had 34 million members. • 2003 – MySpace launched. LinkedIn was started as a

business-oriented social networking site for professionals. There were more than 3 billion Web pages. Apple introduced the online music service iTunes.

• 2004 - Facebook, another social networking website, was started for students at Harvard College.

• 2007 - Apple released the iPhone multimedia and Internet smartphone.

• 2008 - Facebook surpassed MySpace in the total number of monthly unique visitors.

• 2009 - Facebook ranked as the most-used social network worldwide with more than 200 million. Google saw one trillion unique URLs – after eliminating duplicate entries.

• 2010 - Facebook's rapid growth moved it above 400 million users.

• 2011 - Social media were accessible from virtually anywhere and had become an integral part of our daily lives with more than 550 million people on Facebook, 65 million tweets sent through Twitter each day, and 2 billion video views every day on YouTube. LinkedIn has 90 million professional users.

A BRIEF HISTORY OF SOCIAL MEDIA

http://www.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html

• Enhancing constituent services• Social media is NOT

about technology• How is social media

changing your industry?

USING SOCIAL MEDIA IN LOCAL GOVERNMENT

Yes & No

IS IT ALL

RISKY?

• What you put on your Facebook page or tweet will be there forever.

• The Library of Congress archives every tweet that gets posted to Twitter.

• Does your organization or office have a social media policy?

• 16% of companies still block access to social networks in the workplace.

• 24% of companies have no policy or guidelines on using social media.

• Only 7% provide employee training.

http://www.nevillehobson.com/2012/10/19/social-media-in-the-workplace-still-a-long-haul/

Friend your boss or colleagues

Share personal opinions about your workplace or coworkers

Leak confidential work related information

Stay logged in all day (unless you’re in PR)

Waste time or get distracted

Don’t Use for work

related research

Understand your social media policy

Promote or share work related resources

Learn how to use social media effectively

Communicate with followers, *friends and *family

Do

“While governments certainly face challenges in using social tools, the pros of using these tools far outweigh the cons. Social technologies can make networking and engagement with the public simple and powerful, make research faster, identify influencers in useful micro-niches, provide mechanisms for combating negative publicity, and measure public sentiment to help inform public policy.”

GOVERNMENT 2.0: HOW SOCIAL MEDIA COULD TRANSFORM GOVERNMENT PR?

SOCIAL NETWORKING IS ABOUT COMMUNICATING WITH CUSTOMERS

• What are some ways your organization or office could benefit from using social media to communicate with your customers?

QUESTION

SELECTED SC COUNTY GOVERNMENT WEB SITES WITH SOCIAL MEDIA LOGOS (OCTOBER 2012)

County Twitter Facebook Youtube Other

Anderson 338 420 Yes

Aiken 4 accounts 4 accounts No

Beaufort 375 179 Yes

Charleston 1443 865 No .TV/USTREAM

Kershaw No 638 No

Richland 2182 939 Yes Podcasts

1. What are some innovative ways you COULD use social media for your organization?

2. What are some ways you SHOULD NOT use social media for your organization?

3. What do you think is the best social networking tool and why?

BRAINSTORMING

SHARE IDEAS & SHARE SOLUTIONS

(5 MINUTE GROUP EXERCISE)

• Doing social media so it matters by Laura Solomon

• Social media analytics : effective tools for building, interpreting, and using metrics by Marshall Sponder.

• Mining the social web by Matthew A. Russell.

• The social media survival guide : strategies, tactics, and tools for succeeding in the social web by by Deltina Hay.

• Using Social Media In Government - http://www.howto.gov/social-media/using-social-media

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