ARE YOU PAYING ATTANTION?

Spacious shop window, attractive

signs, colourfulcollection

People have bought sth,

probably you’ll too.

Accent on the centre of the shop due to light

Division by types of clothes on main colours

of the season

Bright coloursare near the

entrance/exit

Among dark colors there is one bright to

grab attention

Bright clothes are mixed with dark one to make the illusion

of great choice

A women is touching clothes to see if they are pleasant for skin

Free way to stroll in the shop;

everything is visible and reachable

Wide welcoming entrance

Lighted models are

demonstrating clothes – easy

to choose it

A girl is interested in boots, she can try them on just

behind her on the red bench

Mainly, division is by types of clothes. Colors of clothes

match the interior.The amount of

customers isn’t attractive

You can see everything not

entering the shop – absence of

enigma

Speakers are everywhere around - loud sport music

creates an appropriate atmosphere

Luxurious atmosphere due to shop signs and

intimate illumination

The men’s part is in the end – so

men are obliged to see something for their beloved

The division is mostly by

colours/print and matching clothes

The atmosphere is quite

fashionable, pop music is playing

loudly

Summer/autumn shirts on sale; farther new

collection – low prices prompt a

purchase

The looks are completed – you can buy all the

matching things at once

2 wide welcoming entrances; new

seasonal collection at the first sight

There must be a great choice and

goods in sight

Goods are being bought (not filled

basket) – they are popular

Attractive bright colours among black&white

Not visible sign of

cash desk

The atmosphere is winter, people look interested

You can try it on, however there is no one near to help to choose the right size.

You don’t need to try everything on to see how it

suits you

The rows are well

illuminated to attract the attention

Flashy shop window

Consultants always offer

their help

Goods are sorted by there kind

Fashionable atmosphere,

loud pop music

Little things in the zone of

impulse purchases

Hats are not so easy to take

Little things on the top, bigger one are lower

You can choose hats

matching with bags

Welcoming entrance, scents are everywhere around, loud music to create pace of choice

Consultants are ready to

help

To find fragrance you need sometimes you

have to go through the whole shop. Meanwhile

see sth else to buy

You can try cosmetics

before buying it

You are welcome to smell everything you like; goods are sorted mostly by price and

their popularity

C O N C L U S I O N

• T h e d e s i g n e r s o f s h o p s a c t i v e l y u s e k n o w l e d g e o f p e o p l e ’s p s y c h o l o g y

• A s u s u a l , g o o d s a r e w e l l l i g h t e d

• L o u d p o p m u s i c c r e a t e s t h e f e e l i n g o f g o i n g w i t h t h e t i m e a n d s e t s t h e p a c e

• S o m e t i m e s y o u n e e d