are you linkedin?€¦ · © copyright 2003-2008 - integrated alliances - all rights reserved...

Are You LinkedIn?

October 20, 2010

© Copyright 2003-2008 - Integrated Alliances - All Rights Reserved Social Media Breakfast 2

Business Ónline Networking (BóN)North TX Affiliate of Integrated Alliances

BóN Instructors:

Public Speakers & Business Advisors

• Lucinda RuchThe Alternative Board – N. DallasFacilitating Into The Future, LLC

• Diana GatsThe Alternative Board–DallasMetroWest

VPT Enterprise, LLC

• 70+ Social Media presentations in 14 months

• Trained 1100+ on LinkedIn

• 75-90% of examples from TAB Business Owners getting results on LinkedIn

Integrated Alliances

• Est. 2003 in Denver, Colorado– Training on LinkedIn since Q1 2006

– 10 US Training Locations with IA-Certified Instructors

• CEO - Mike O’Neil– 29,000+ LinkedIn Connections

• World leader with 400+ Group Training & 7700+ Students

– Workshops, Webinars, Speaking at Conferences

• Dozen varieties of LinkedIn, Social Media training

– Basics, Sales, Marketing, Recruiting, Profiles, Groups…

mailto:[email protected]


MIT

StanfordHarvard

Stanford, Oxford

Key Social Media Players

How many are using these for?

-Business

-Re-connecting

-Connecting

-Competitive

Intelligence

-Social Fun

Social Media is the technology that

enables individuals & organizations

to create communities that

encourage member participation

and relationships


Social Media Marketing is a Fundamental ShiftNew Technology with Huge

Impact on Word of Mouth

Marketing’s Ability to:

– INFLUENCE decisions

– Bring ATTENTION to your company /

solutions

– RESPOND proactively to threats

– Recognize and Jump on new

opportunities

It’s about Finding your Biggest

Fans:

– Turning them into advocates

– Allowing them to find you

More precise than blind advertising

– Hoping for a 2% conversion rate

• You can’t afford to be invisible

– 33% use social media sites to do research prior to making a purchasing decision

– 47% say social media influences their decisions on specific brands

– 26% changed their mind after reading about a product

- Social Media Magic


Who’s Using It and For What?


Benefits

• One to One communication with customers & prospects

• Creates targeted communities without physical constraints

• Stronger customer relationships

• Better / Faster feedback

• Enhances other marketing efforts

• Reduces marketing and operational costs


LinkedIn Success Stories

II. Independent Surveys *:81% Generated exposure for my

business

61% Increased my traffic/opt in

list

52% Helped rise in search engine

rankings

35% Helped me close business

*Source: Michael Stelzner, Social Media Marketing Industry Report 2009 Market Tools

Unexpected Inbound Sales

ROI: 1 Hour on LinkedIn generated $10K in sales and a bid for $75k & now $135k Kimberly May, President of WnR, Inc, TAB

Shorten Sales Cycle

3 weeks of unsuccessfully trying to get a prospect name; during LI workshop zeros in on Maintenance Supv.’s name and contact information in <60 secs!!!!!

Todd Steele, Inside Sales, UltraSeating, Inc

I. There are several success stories on LinkedIn’s

Testimonial page . . .

III. Local DFW Results:


LinkedIn®

• Launched in May 2003 (Founded in CA, Bay area)

• #1 On-Line Business Network - A free business-oriented social networking site mainly used for professional networking

• Includes professionals from 200 different industries and Executives from ALL of the Fortune 500

• 3x Size in the 2 yrs:– July 2008 22 million members and 157 staff \

– Sept 2009 47 million members and 400+ staff

- May 2010 68 Million! “LinkIn de Mayo” 7 Year Birthday!! 650 staff 800,000 in DFW

- October 2010 80 million

• Adding 750,000 new users per WEEK - A new member joins LinkedIn every second

• Owned by Bain Capital & 7 other Investment Groups

• 25 Strategic Partners - Google, You Tube, ...

8


Attracting: Find Me

Targeting: Find New Opportunities

Strategy Profile Network Applications Searching

80m Members500k Companies691k Groups

LinkedIn

Database

SEO Magnet

Key Words

Ma

rke

ting

Cre

dib

ilit

y

The stronger & more robust Profile . . .

Injects the Search Engine to be more POWERFUL !!

LinkedIn = Strategic Marketing Tool


LinkedIn Roadmap

Over 60 Components in LinkedIn!


LI Personal Profile: “Forward” Your Online Brand

Your web page on LinkedIn

web site

Your Identity

• Biography, Brochure, or Ad

• About YOU & your organization

• Must Match official company

story

• Forward Thinking

• MARKETING-ORIENTED

• Focused on KEYWORDS that

attract others


Free Metrics for You . . .

• Who’s Viewed my profile?

• How many times came up in searches?

• Who is?

– Updating their profile

– Connecting to who

– Joining what group

– Recommending who


Company Profile: Your “Business” face to world

• Company Overview

• Careers

• Employees Your

Network

• New Hires

• Current Employees

Key Statistics

• Job Functions

• Company growth

• Locations

• Departures


Get the Word Out: Use “Status Bar” to Communicate!


Networking:Philosophy of ConnectingSix degrees of separation

• Small Networks– Nice to “vouch” for and qualify

your connections

– Best for Executives, especially at large companies

• Big Networks– More prospects

– More INBOUND connections

– Best for Sales, Recruiting, Job Seekers

Personal decision – what will be your Philosophy of connecting?

– Building

– Managing

– Retaining

Your Connections

Your trusted friends &

colleagues

183

Two Degrees away

Friend of friends,

each connected to

one of your

connections

82,300

Three degrees away

Reach these users

through a friend and

one of their friends

6,035,200

“Example”

Your Network


Groups: Join or Create

• 691,000 Groups (Q3 2010)

• Creates Brand Awareness

– Logo appears on member profiles

– Invite your Employees, Vendors,

Customers & Prospects to join

• Host up to 10 Groups

• Market to the members

– Newsletters, Invitations,

E-Marketing

• Don’t need to know their email

to connect to them or send

messages


Group Message: Cross-sellingTo View You Tube Video

• Invite group to view your website or video on YouTube


Applications Directory

• Company Buzz– Would you like to be in

the know of where your prospects may be attending events or in the news?

• Slideshare– Pictures, brochures,

White Papers

• WordPress– Do you have a blog? Is

it time to start to blog?

• Google Presentations– Powerpoint, Video, .pdf

• Events


Applications:Events


Events: Hit Google Page 1

Your event hits

Google’s Pg1

by Day 2!


Most simplest techniques & great feedback

• Slide Share

• ppt

• Share

• Download

• Favorite

• Tweet

Jamey Milionis Wozniak – Business OwnerJoe’s Hitch, Trailer and Truck Accessories

Attracted

24 Views!


LinkedIn: Cross-selling Draws from Google & LinkedIn to MD Resort Website

TAB Business Owner


Searching (SEO / Keywords):UGD – User Generated Data

Search for an Individual target by:– Name and other distinguishing characteristics to quickly locate

the person

– Common interests – Groups & keywords

Search for Information & Knowledge:– Access information never available before and member reliable

Search on Events, Groups, People, Jobs, Questions

Search by skill sets to surface “inroads” to be “Advocates” into your target companies

Search Strings & Saved Searches

80 million


LinkedIn:Gotcha’s

• LinkedIn gives you a lifetime supply of 3,000 invitations

– You don’t know how many you have left until you are down to your last 1,000

– Replying to an invite through LinkedIn does not count as an Invite

• Direct Selling

– A partnership approach to selling activities works best

• Account Frozen

– Send re-instatement request to [email protected]

• Forever email address with (personal) Profile

• Make sure you have only 1 profile

– If more than one, need to delete others (Make sure you know how to do it!)

• Company Profile must be setup with forever email address

mailto:[email protected]


Leverage LinkedIn:Actions & Tips

1. Create a robust LinkedIn (personal) Profile

2. Determine your LinkedIn Strategy – Attraction/Targeting

Techniques & then use of LinkedIn components

3. Develop Your Network (add Strategic Connections)

4. Use “Status Bar” update weekly (& tweet)

5. Create a LinkedIn Company Profile

6. Find & Join Groups

7. Confirm “Settings”

8. Create a Group

9. Post events

10. Use Applications – Google Pres., Slide share, box.net, etc.

11. Search, search & more search


• Attend November LinkedIn Workshops

– Hands On PC Lab following Presentation on one side, “Live” on

the other side and several handouts and quick guides

• Ask about Private Workshops

– Groups of 10+ | Customized

• Invite us to speak to your organization

– Onsite | Webinars

• Ask about a Profile Assessment

Follow / Connect with LinkedIn Leaders:http://linkedin.com/in/lucindaruch

http://linkedin.com/in/dianagats

http://linkedin.com/in/lucindaruch

http://linkedin.com/in/dianagats

are you linkedin?€¦ · © copyright 2003-2008 - integrated alliances - all rights reserved...

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