Hello eTourism!

❑ How do I find the right users?

PREMIUM INVENTORY SOURCESGames Music/Entertainment Sports News

Social/Messaging

Weather

Angry Birds Rio Cut the Rope Words w/Friends Pandora Shazam Podcasts TheScore Sports Republic MLB atBat ABC News

Sonic Dash Ruzzle Angry Birds DailyMotion 8Tracks Radio Slacker Radio NBC Sports CBS Sports Fox Sports NBC News

Fruit Ninja Draw Something Angry Birds: Space TuneIn Radio VideoTube TV Guide FanSided WeatherBug Accuweather CBS News

The Maze RunnerSonic AllStars Racing Flow Echofon UberSocial Plume Pic Stitch Weather Channel WUnderground CNN

Songpop Spades+ Angry Birds: Stella Ask.fm Tango Reddit is Fun Pinger TextNow Fox News MSNBC

❑ How do I find the right users?

❑What’s a successful campaign?

o Beyond online conversions

Line Item Start Date End Date Creative SizeImpressions

Booked

Impressions

ServedClicks CTR

Healthy Eaters- Behaviorally Targeted Cross-

Platform Pre-roll & High-Impact Video2/15/2018 4/30/2018 1x1 450,000 184,004 265 0.14%

Hummus Buyers- Behaviorally Targeted

Cross-Platform Pre-roll & High-Impact Video2/15/2018 4/30/2018 1x1 450,000 183,657 163 0.09%

Fitness Enthusiasts - Behaviorally Targeted

Cross-Platform Pre-roll & High-Impact Video2/15/2018 4/30/2018 1x1 450,000 183,123 133 0.07%

Healthy Eaters- Behaviorally Targeted

Fullscreen Mobile/Tablet Display2/15/2018 4/30/2018 320x480, 1024x768 250,000 214,199 4147 1.94%

Hummus Buyers- Behaviorally Targeted

Fullscreen Mobile/Tablet Display2/15/2018 4/30/2018 320x480, 1024x768 200,000 151,185 2762 1.83%

Fitness Enthusiasts- Behaviorally Targeted

Fullscreen Mobile/Tablet Display2/15/2018 4/30/2018 320x480, 1024x768 250,000 222,455 3898 1.75%

Cross-Platform Display - with Device ID

Tagging/Retargeting2/15/2018 4/30/2018 300x250, 728x90, 320x50 2,500,000 1,037,541 7654 0.74%

ADDED VALUE - Cross-Platform Display -

with Device ID Tagging/Retargeting2/15/2018 4/30/2018 300x250, 728x90, 320x50 250,000 111,538 547 0.49%

Totals 4,800,000 2,287,702 19,569 0.86%

Agency: GYK Antler - NH

Campaign: Cedar's Hommus - Q1 2018

Influenced Location Visit Report

(iLVR)

Campaign Metrics

Location Visit

Advertiser: Vegas Casino

Campaign: Awareness Plan Q1 2018

Dates: 2/1/18 – 4/30/2018

0.7%CTR

5,481,328Impressions

37,096Clicks

504,844Uniques

9,533Total Visits

5,918Total Visitors

31.75Visits Per 1K Impressions

$5.16Cost per Visit

$8.32Cost per Unique

Visitor

1.74Visits Per 1K Impressions

❑ How do I find the right users?

❑What’s a successful campaign?

❑What did we learn?

Heat Map of Home Locations for Clicking Users

Common Evening Locationof Devices (Clicked)

Heat Map of Home Locations for Imps Served

Common Evening Locationof Devices (Impressions)

Resort Location

Path to Visit Report

• What problem does it solve?

o Improving reach to qualified travel intenders and attraction visitor

prospects with all digital formats on top-tier sites/apps with both proven

and innovative targeting, as well as success attribution. Also, solves the

disconnect between online campaigns and offline conversions.

• What makes it unique?

o Complement behavioral targeting with more granular custom segments

based on visitation and location history, and verify physical foot traffic to

hotels, attractions, events, and of course, cities/regions/states. Plus we

keep audiences for 8-9 months and can “look back” to retroactively pull

device IDs. 300+ mil devices we see 3x per month.

• What is your business model (how much do you charge)?

o We price solely for media in most cases, and reporting, strategy, and

sometimes creative development, are added value. We do also offer

more custom data partnerships, where we focus on building audience and

conversion insights for partners, even when media may not be running.

Plans range from $5,000 to $2,500,000 depending on scale and length.

• How would a destination or attraction marketer use your

product?

o We execute and manage digital buys for clients across display, video, OTT,

mobile, native, search, and social. We would concurrently help to

improve your engagement and conversion benchmarks and campaign

learnings.

Thank You!