arcade marketing 's presentation for beauty industry

40
1 27/10/22

Upload: stephane-philip

Post on 15-Nov-2014

393 views

Category:

Marketing


1 download

DESCRIPTION

Presentation of Arcade's technologies, sampling, beauty industries, fragrance, bulks

TRANSCRIPT

Page 1: Arcade Marketing 's Presentation for beauty industry

108/04/23

Page 2: Arcade Marketing 's Presentation for beauty industry

Arcade in a few words

• Established in 1902

• Sampling solutions to the world’s leading beauty

• Market- leading innovation

• Over 60 Domestic & International patents

• Approximately 500 Employees Worldwide

• Outstanding quality, customer service and program management

ISO 9001 Registration – 2001 / SA8000 certified / FSC/SFI certified / EDI connectivity / FDA registered and GMP compliant

2

Page 3: Arcade Marketing 's Presentation for beauty industry

3

A global organisation

Page 4: Arcade Marketing 's Presentation for beauty industry

Our portfolio

Perfume

• DiscCover 7®• DiscCover More®• LiquaTouch®• Scentalker®• Magniscent® • Scented Plastic• Scented Ribbon• Scratch ‘n’ Sniff® & Aromalacquer• Scent FX®

4

Make Up

• Kiss A Peel®• BeautiSeal®• BeautiTouch®• ShadeSeal®

Skin Care

• BeautiSeal®• BeautiTouch®• BeautiPod®

Product combination : Total Look and Calendar

Page 5: Arcade Marketing 's Presentation for beauty industry

5

Perfume

Page 6: Arcade Marketing 's Presentation for beauty industry

DiscCover 7®

6

Page 7: Arcade Marketing 's Presentation for beauty industry

DiscCover 7®

• Contains essential oil between two layers of film

• Can be affixed to nearly any surface, including plastic and virtually any paper stock

• Can be resealed after trial

• Provides consumers with a high quality rendition

• Retains the artwork of your campaign

Uses:• Magazine and catalog inserts

• Handed over individually

• Bookmarks 7

Page 8: Arcade Marketing 's Presentation for beauty industry

DiscCover More®

8

Page 9: Arcade Marketing 's Presentation for beauty industry

DiscCover More®

• Application on skin

• Polymerized gel made with your essential oil and layed between two layers of a polyester film

• Retains the artwork of your campaign

• Available in many shapes and sizes

9

Uses:• magazine and catalog inserts• bookmarks• handed over individually

Page 10: Arcade Marketing 's Presentation for beauty industry

LiquaTouch®

10

Page 11: Arcade Marketing 's Presentation for beauty industry

• A memorable way to introduce consumers to fine fragrance

• Contains an alcohol-formulated liquid that is applied to the skin

• Non woven applicator for a fresh trial of the fragrance

• Exists in dual and triple for several trials or to sample different fragrances

Uses:• Magazine and catalog inserts

• Handed over individually11

LiquaTouch®

Page 12: Arcade Marketing 's Presentation for beauty industry

Scentalker®

12

Page 13: Arcade Marketing 's Presentation for beauty industry

Scentalker ®

• User-friendly, self-service fragrance dispenser

• Consumers can grab your scent and go with their sample

• Eye-catching dispenser box, custom printed with your visual

Uses:handed over individually

13

Page 14: Arcade Marketing 's Presentation for beauty industry

Magniscent®

14

Page 15: Arcade Marketing 's Presentation for beauty industry

Magniscent®• Fragrance contained between two paper layers

• Fragrance is released continuously

• Creativity freedom : size and shape are customizable

• Can be affixed to almost any surface

Uses:• Promotions (point of sale)

•handed over individually15

Page 16: Arcade Marketing 's Presentation for beauty industry

Scented Plastic

16

Page 17: Arcade Marketing 's Presentation for beauty industry

Scented Plastic

• The fragrance and the plastic are mixed together

• Large creative possibilities : size, shape, and color (1)

Uses:• Promotional items• Individual hand-outs• Can be used as a keychain

17

Page 18: Arcade Marketing 's Presentation for beauty industry

Scented Ribbon

18

Page 19: Arcade Marketing 's Presentation for beauty industry

Scented Ribbon

• Microencapsulated oil on the ribbon

• Fragrance is released by simple friction

• Customization with colours, material, printing…

Uses:

• Promotional items (bracelet)• Handed over individually

19

Page 20: Arcade Marketing 's Presentation for beauty industry

Scratch ‘n’ Sniff®

20

Page 21: Arcade Marketing 's Presentation for beauty industry

• Microencapsulated oils applied on paper or on stickers

• Fragrance is released by scratching the perfumed area

• Can be designed in different sizes and shapes

Uses:• Magazine and catalog inserts

• Handed over individually

• Postcards / bookmarks

21

Scratch ‘n’ Sniff® - Aromalacquer

Page 22: Arcade Marketing 's Presentation for beauty industry

Scent FX®

22

Page 23: Arcade Marketing 's Presentation for beauty industry

• Fragranced stickers

• Microencapsulated technology (Scratch ’n’ Sniff)

• Available in sizes from 2 inches to life-size die cut displays

• Multiple creative possibilities : shape, colors, printing…

Uses:• Visual displays

• Hand-outs/gifts

• Used as a sticker on any support

23

Scent FX®

Page 24: Arcade Marketing 's Presentation for beauty industry

Scented Paper

24

Page 25: Arcade Marketing 's Presentation for beauty industry

25

Scented Paper

• Use of microencapsulation system

• Similar to Scratch ’n’ Sniff technology

• The fragrance is released when touched

• Different printing , paper, color and shape options

Uses:• Magazine and catalog inserts

• Handed over individually

Page 26: Arcade Marketing 's Presentation for beauty industry

26

Make up

Page 27: Arcade Marketing 's Presentation for beauty industry

Kiss A Peel®

27

Page 28: Arcade Marketing 's Presentation for beauty industry

Kiss A Peel®

• Displays the lip color through a removable and printed layer of film

• Lipstick shade is visible

• Hygienic sample : peel the layer, fold the paper stock and apply on lips

• Result visible instantly

Uses:• Magazine and catalog inserts • Handed over individually

28

Page 29: Arcade Marketing 's Presentation for beauty industry

BeautiSeal®

29

Page 30: Arcade Marketing 's Presentation for beauty industry

BeautiSeal®

• Sample liquid foundation, oils, creams, lip gloss

• Unique trial to engage immediate buying

• Can be affixed on different carriers : cards, inserts, bookmarks…

• Different sizes – exists in dual, triple and quadriple shades

Uses:• Magazine and catalog inserts

• handed over individually30

Page 31: Arcade Marketing 's Presentation for beauty industry

BeautiTouch®

31

Page 32: Arcade Marketing 's Presentation for beauty industry

BeautiTouch®

• Sample liquid foundation and skin care products (moisturizers, eye treatments)

• Several sizes : up to 12 compartments

• Sample the full range – customer is assured to find the product fitting to her skin

Uses:• Magazine and catalog inserts

• handed over individually

32

Page 33: Arcade Marketing 's Presentation for beauty industry

ShadeSeal®

33

Page 34: Arcade Marketing 's Presentation for beauty industry

ShadeSeal®

• Powder sampling tool : blush and eyeshadows

• Consumers experience the real product : shade and texture

• Transparent covering

• Up to 4 shades can be sampled

• Multiple creative possibilities : printing, powder deposit, shapes

Uses:• Magazine and catalog inserts

• Handed over individually34

Page 35: Arcade Marketing 's Presentation for beauty industry

35

Skincare

Page 36: Arcade Marketing 's Presentation for beauty industry

BeautiPod®

36

Page 37: Arcade Marketing 's Presentation for beauty industry

BeautiPod®• Enable a full trial experience

• Designed to sample creams, lotions, foundations, oils, hair products…

• Elegant and hygienic sample

• Large communication area

• Can be affixed in multiple positions on a carrier card

Uses:• Magazine and catalog inserts • Handed over individually• Promotional distribution

37

Page 38: Arcade Marketing 's Presentation for beauty industry

Total Look

38

Page 39: Arcade Marketing 's Presentation for beauty industry

The Calendar

39

Page 40: Arcade Marketing 's Presentation for beauty industry

Accelerate consumer trial and purchase***

Strengthen your brand image***

Enhance your brand awareness***

Boost your sales

40

Arcade offers solutions to :