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ARAMEX Tota l Total Transportation Solutions

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Page 1: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

ARAMEX

Total

Total Transportation Solutions

Page 2: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

in serving businesses in the Middle East & Indian Sub Continent

Serving the transportation needs of over

Businesses globally

50,000

The Leader

Page 3: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

Together with its Global Partners

Covers the World

Vehicles

ARAMEX

Offices

People

17,000

30,000

230

Page 4: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

your shipmentTracking

Technology

Page 5: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

www.aramex.comOn line Services

Technology

Page 6: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

Specialized Team Service

Because Not all Businesses Are The Same

Page 7: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

Specialized Customer Teams

Trading

ComputersPharmaceutical

Industrial

Textile Media

Banking

Page 8: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

Specialized Customer Teams

specializes in your businessUnderstands your transportation requirements

The Team is:

alwayson call

Responsive Flexible

Empowered

Our Customer Team:

&

Page 9: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

One Stop Shop Service

ARAMEXOne company

One TeamOne call

Page 10: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

Shop & shipcatalogspeciallogisticsdomesticcargoexpress

One Stop Shop Service

For all your Transportation needs ARAMEX

Page 11: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

Catalog

• Catalog Shopping Centers throughout the Middle East• American And European Catalogs• Shop from the Comfort of your Home

For your family'sshopping needs

Shopping Service

Page 12: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

&

Shop & Ship

• Internet Shopping Made Easy• Mail Box in the US & UK• Web Surfer Card

you shop on linewe ship on time

with shop & ship

the possibilities are

Mail Box Service

Page 13: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

R e l i a b i l i t y

ARAMEX

Dedicated

Leading-edge

Globalcoverage

technology

professionals

Page 14: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

E x p e r t I s e ARAMEX

E x p e r t i s eUnique

team concept

Specializedservice

Expertsolutions

Page 15: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

F l e x i b i l I t y ARAMEX

F l e x i b i l i t yOne-stop shop

Service

Multipletransportation products

Custom Tailoredsolutions

Page 16: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

R e l I a b l eARAMEX

R e l i a b i l i t yR e l i a b i l i t yF l e x i b i l i t y F l e x i b i l i t y E x p e r t i s e E x p e r t i s e

Total Transportation Solutions

Page 17: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

ARAMEX

Total

Total Transportation Solutions

ARAMEXTotal Transportation Solutions

Page 18: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

THE STORY, 30 YEARS OF GROWTH

Page 19: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

1969: DHL

Corporation founded

Page 20: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

SAN FRANCISCO HONG KONG

In 1972, DHL International was founded with its base in Hong Kong

1972: DHL International founded

Page 21: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

SERVICE COMMITMENT

Page 22: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

Nobody is more reliable than DHL

ReliabilityService criteria - source: RS-Consulting - July

2000

DHL FedEx TNT UPS EMS

Page 23: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

Nobody is faster than DHL

Speed of deliveryService criteria - source: RS-Consulting - July

2000

DHL FedEx TNT UPS EMS

Page 24: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

Nobody cares more than DHL

Caring about the customerService criteria - source: RS-Consulting - July

2000

DHL FedEx TNT UPS EMS

Page 25: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

Nobody reacts quicker to your requests than DHL

Reacting promptly to customer requests

Service criteria - source: RS-Consulting - July 2000

DHL FedEx TNT UPS EMS

Page 26: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

Nobody else is easier to use than DHL

Being easy to useService criteria - source: RS-Consulting - July

2000

DHL FedEx TNT UPS EMS

Page 27: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

Nobody understands your needs as well as DHL

Understanding Customer NeedsService criteria - source: RS-Consulting - July

2000

DHL FedEx TNT UPS EMS

Page 28: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

Nobody keeps you informed like DHL

Keeping customers informedService criteria - source: RS-Consulting - July

2000

DHL FedEx TNT UPS EMS

Page 29: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

Nobody goes global like DHL

Providing genuinely worldwide service

Service criteria - source: RS-Consulting - July 2000

DHL FedEx TNT UPS EMS

Page 30: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

Nobody has a better image than DHL

Overall imageService criteria - source: RS-Consulting - July

2000

DHL FedEx TNT UPS EMS

Page 31: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

DHL in actionLondon to New York overnight

DHL is called (15h00)

Courier dispatchedto collect consignment (16h30)

ScheduledAirline (18h30)

Arrives at JFK(and checked

through customs) (21h30/6h00)

Shipment sorted at DHL’sgateway near Heathrow (18h00)

Document or parceldispatched to

Brussels Hub (22h30)Consignment sorted and delivered to customer's office (JFK am next day or pm)

Consignment travels via DHL’s aircraft to JFK

Page 32: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

DHL in actionYou make one phone call, we take care of everything else

1.

DHL collects your shipment

3.

DHL speeds your document through customs

4.

DHL delivers

2.

DHL checks your shipment and prepares paperwork

Page 33: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

WorldMail in actionHow it works

Place mail into WorldMail bags

& complete pre-printed air waybill

Customer

Mailing

points

Postal Deliveries

Mailing is injected into postal channels at mailing points to be forwarded to final destination and delivered to addressee

DHL returns any undeliverable mail to the customer by courier

DHL courier collects WorldMail shipment

DHL flies mail to sort centers

Sort centers sort and frank mail

Page 34: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

Time Definite Deliveries - TDD

• Intra EU service providing customers with a choice of time definite delivery times (pre 09:00 and pre 12:00)

• Proactive delivery notification• Money back guarantee• Available to pre-determined post code areas• Weight limits applied for the pre 09:00 service

Page 35: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

TDD - Product Features

Service availability determined by

consignee post code

Dedicated handling procedures Money back guarantee

Standard collection times

Delivery notification(pre 09:00 service)

Weight limitation(pre 09:00 service)

Choice of delivery time

Standardshipment documentation

Delivery by 09:00 / 12:00

Intra EU

Standard booking procedures

Time DefiniteDeliveries

Page 36: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

Alliance partners

” There is an incredible depth and history of DHL's experience that we can use to help the entire group. DHL is the only business in the group that has total coverage all over the world.

With identity that is known far beyond the logistics specialists,DHL is the jewel in the crown of the group"

Uwe DörkenExecutive Chairman & CEO WorldwideDHL International

Page 37: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

OPERATIONAL NETWORK

Page 38: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

CUSTOMER

17 H 30

DHL Shipment Delivery CycleDHL Local

Station (Origin)

PICK-UP 19 H 30

DHL HUB

23 H 30

DHL Country Gateway

(Outbound)

EXPORT CLEARANCE

21H 30

DHL plane

03 H 30DHL Local Station

(Destination)

08 H 00

CONSIGNEE

9 H 00

IMPORT CLEARANCE

DHL Country Gateway (inbound)

05 H 30

Page 39: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

LJU

SJJ

GDN

ETZSTR

BSL

CDG

LHR

DXB

BAH

OVDNCE

MRS

BCN

BGY

PSATLS

LYSBOD

CMN AGPSVQ

ZAG

AOI

BUDMUC

TSF

VIE BTS

CPH

SXF

AAL

ACCLOS

OUL

TMPHEL

TLL

IBZALC

PMI

FRACGN

JFK

CVG

ORBKEF

BRU

GOTTRF

LEJ

NUE

MADOPO

SCQ

VLCLIS

EMA

VIT

BLL

ORK LTN

AHO BRIMAH

NTE

AAR

SVG

EDI

ABZ

DUB

BFS

SKG

ATH

SNN

OSLBGO

WAW

HAM

OTP

SOF

KTW

RIX

VNO

ARN

PRG

ISTCIA

GVA

CTA

Aircraft Type

72F73F75FABFAN12AN6CNACVFD1FEM2F27HS7L4TLOFM1FSHSSWM

European Air NetworkFebruary 2001

Page 40: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

LNZMUCZRH

TSFBGY

VIE BTS

BUDBSL

PRGNUE

LEJ

TPE

BOMSHJ

EWR

PHL

SDF

SXF

TRN

GVA

BLQ

LYS

CDGRNS

TLS

STN

LHR

EMADUB

CGNSNN

CPHBLL

ARN

VLCLIS

OPO

ORK

EDI

OSL HEL

GOT

WAW

ATH

ISTBCNCIA

MAD

Aircraft type

72F73QABFB721B741B752B763F27LOFLR35

European Air NetworkOctober 2000

Page 41: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

KEFJFK

SVQ

MAD

OSL

VIE

NUE

BGY

TSF

BSL

LEJ

TRN

MRS

GVA

LYS

CDG

NTE

LGG

ZAZ

VIT

OPO

LIS

HAJ

MMX

BLL

SVGARNORB

STN

LPL

EMA

BFS

SNN

DUB

ORK

EDI

HEL

GOT

MME

WAW

BUD

BCN

TLS

PRG

CIA

ZAG

IST

ATH

VLC

Aircraft Type

A300ANFB727B737B757BA146DC8L188L4TTU204

European Air NetworkOctober 2000

Page 42: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

MEM

EWR

IND

ARN

BOM

DXB

TLVIST

AMS

RTM DUSCGN

STN

FRA

MUCBSL

PSA

MXP

CDG

BHX

MAN

CPH

THF

HAM

Aircraft Type

A310DC10MD11FSH3SH6

European Air NetworkOctober 2000

Page 43: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

228226

221

210

DHL TNT UPS FedEx

A competitive comparisonCountries served

Page 44: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

A competitive comparisonWorldwide hubs

35

5

1316

DHL TNT UPS FedEx

Page 45: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

A competitive comparisonWorldwide service centres

3002

1150 17131400

DHL TNT UPS FedEx

Page 46: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

LOS

JFK

DAY

ACC

ISTDXB

BAH

VIE

CGNFRA

BRU

STR

BSL

ETZ

LYS BGY

BCN

VIT

LHRLTN

EMADUB

EDI CPH

GOTORB

KEF

SCQ

HAM

NTE

ATH

MAD

SXF

Aircraft Type

72F73F75FABFCVFD1FLOFM1F

BRU HUBJanuary 2001

Page 47: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

CGN

CDGETZ

VIT

BOD

TLS MRSNCE

BGYGVA

LYS

BSLNTE

BRU

EMAAircraft Type

72FCVFEM2F27LOF

France NetworkJanuary 2001

Page 48: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

CGN

SJJ

LTN BRU

FRA

EMA

CPH

CTA ATH

BAH

ZAG

LJUBGY

TSF

PSA

CDG

CIA

AHO

AOI

BRI

Aircraft Type

72F75FABFF27L4T

BGY HUBJanuary 2001

Page 49: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

WAW

LEJBRU

PRGNUE

FRA

CGN

BTS

SXFEMA

OSL

MAD

HEL

MUCSTRVIE

ETZ

LTN

BUD

JFK

CPH

HAM

OPO

VIT

BGY

ARN

GOT

Aircraft Type

72F73F75FABFAN12CVFF27L4TLOFM1F

CGN HUBJanuary 2001

Page 50: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

GDN

BGY

AAR

BLL

SVGGOT

BGO

CPH

OUL

ORBOSL

VNO

RIX

HEL

TMP

ARN

CGN

BRU

EMA

TLL

Aircraft Type

72F73FABFAN6CNAHS7L4TSHS

CPH HUBJanuary 2001

Page 51: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

EMA

ABZ

LTNLHR

ORK

SNNDUB

BFSEDI

BGYVIT

JFK

CVG CPH

KEF

BRU

CDG

FRA

CGN

ETZ

Aircraft Type

72F73F

ABFD1FF27LOF

EMA HUBJanuary 2001

Page 52: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

ALC

AGP

IBZ

MAD

SVQ

LIS

OPO

SCQ

OVD VIT

CMN

LTNEMA

VLC

PMI

BCN

ETZ

CGNBRU

CDG

MAH

Aircraft Type

72FABFCVFEM2SWM

VIT HUBJanuary 2001

Page 53: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

Saturday deliveryJune 2001

EHV

BRZ

MXP

CDZ

SPL

HBG

STO

CIA

LTN

ORB

CPH

DUS

DTM

LUX

GNE

CGN

HAJ

ETZ

ORK

OSL

GOT

HELTMP

LIS

OPO

BAHATHBCN

MAD

PRG

NUE

SXB

BGY

VCE

LJU

ZAG

GVA

LYS

BSL

DUB

SNN

BFS

GDN

VIT

EMA

EDI

FRA

BUD

RIX

VNO

HAM

VIE

ZRH

MUCSTR

WAW

Transportation

72F73F75FABFAN6COMMERCIALCVFF27L4TLOFTRUCK

Please note that whenever there is no direct connection to destination,material is routed via BRU HUB

Page 54: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

CGNDUS

FRA

DTM

LUX NUE

EHV SXF

VIE

HAM

CPH

BRU

AMS

ORYCDG

LIL

LEH

ORE

LHR

EMA

MAD

VIT TLS

ARNFBU

GOT

MLHNTE

LYSBGY

BCN

Truck/Van

TRUCKVAN

Weekend Truck NetworkJanuary 2001

Page 55: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

GOT

CPH

MRS

BCN

QKASTR MUCCDG MZM

LUX

BSLMLH

GVADNB

LNZSZG

LJU

NUE

BTSVIE

LHR

LGW

HML

MSE

BRE

SXF

BRUHSS

BRD EHV

GNE

HAM

HAJBSN

LYSBGY

SZZ

RED

SWNSOU

OXF

ZAG

MMA

NCE

CGN

HBG

FRA

INNLUG

SXB

DUS

VEHICLE TYPE

TRUCKVAN

Point to Point Truck NetworkJanuary 2001

Page 56: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

ELECTRONIC COMMERCE

Page 57: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

Electronic Commerce solutionsEDI

Voicelink

WinShip

E-Track Wireless Services

DHL Connect

EasyShip online/Local Area Network EasyShip Stand alone

www.dhl.com

www.dhl.country name

WAP / i-mode

DHL SmartView

WebShip

Page 58: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

EDI Sample process overview

Customer sends DHL the transport instruction message containing all the information required for the delivery

DHL confirms the transport instruction message to the customer

Status information about the shipment progress through the DHL network can be provided if requested

DHL uses transport instruction message to gain customers’ clearance (Customs Declaration message)

(allows for the goods to pass customs directly to go to DHL plane without any delay)

The information from the instruction message is used for invoicing which concludes DHL’s obligation

R

R

R

Clearance AirportCustomsnetwork

DHLEDI

CustomerEDI

CustomsEDI

Country customs

Communicationsnetwork

DHL International

Customer

Page 59: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

WWW.DHL.COMDHL’s corporate Internet site

Page 60: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

“DHL’s WAP service is one of the best in the world - they keep pushing back the barriers of WAP technology..”

by Scott Goldman - CEO WAP Forum

DHLWAP Track

Page 61: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

ALLIANCE GROUP

Page 62: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

1%51% 25%

Shareholders

Investment

Trusts23%

Page 63: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

JAPAN AIRLINES: Facts & Figures

– Japan Airlines serves 66 cities in 29 countries– The fleet of 134 aircraft includes 80 B747’s making it the

world’s largest operator of “JUMBO’s”– DHL has extensive access to JAL’s commercial and

cargo flights worldwide– A further 36 aircraft are on order including 18 747’S– JAL employs 19,000 staff worldwide– Major strengths are:

•Network and freight capacity•Highly experienced staff•Use of technology (Jalmax computer system)•Customisation of services to fit with customers requirements

Page 64: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

Marketing Strategies for Service Firms

• Three Additional Ps– People– Physical

evidence• presentation

– Process

Page 65: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

Figure 15.3: Three Types of Marketing in Service Industries

Page 66: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

Marketing Strategies for Service Firms

• Service Companies face three tasks:– Competitive differentiation– Service quality– Productivity

• Managing differentiation– Offering

• Primary service package• Secondary service features

Page 67: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

Kaiser Permanente Online has Kaiser Permanente Online has over 30,000 registered usersover 30,000 registered users

Page 68: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

Marketing Strategies for Service Firms

– Faster and Better Delivery• Reliability• Resilience• Innovativeness

– Image

• Managing Service Quality– Perceived service– Expected service

Page 69: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

Marketing Strategies for Service Firms

• Five gaps that cause unsuccessful delivery– Gap between consumer

expectation and management perception

– Gap between management perception and service-quality specification

– Gap between service-quality specification and service delivery

– Gap between service delivery and external communications

– Gap between perceived service and expected service

Page 70: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

• Five determinants of service quality– Reliability– Responsiveness– Assurance– Empathy– Tangibles

– Strategic Concept– Top-Management Commitment– High Standards– Self-Service Technologies (SSTS)

Marketing Strategies for Service Firms

Page 71: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

Myalert.com provides access to services Myalert.com provides access to services that users can perform themselvesthat users can perform themselves

Page 72: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

Table 15.1 Customer Importance and Performance Ratings for an Auto Dealership

Mean Mean

Attribute Importance Performance

Number Attribute Description Rating Rating

1 Job done right the first time 3.83 2.63

2 Fast action on complaints 3.63 2.73

3 Prompt warranty work 3.60 3.15

4 Able to do any job needed 3.56 3.00

See text for complete table

Page 73: ARAMEX Total Total Transportation Solutions in serving businesses in the Middle East & Indian Sub Continent Serving the transportation needs of over

Marketing Strategies for Service Firms– Satisfying Customer Complaints– Satisfying Employees As Well As Customers

• Managing Productivity– Seven approaches to improving service productivity:

• Have service providers work more skillfully• Increase the quantity of service by surrendering some quality• “Industrialize the service” by adding equipment and standardizing production• Reduce or make obsolete the need for a service by inventing a product

solution• Design a more effective service• Present customers with incentives to substitute their own labor for company

labor• Harness the power of technology to give customers access to better service

and make service workers more productive

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