Arab Administrative DevelopmentOrganization - ARADO

CRISIS COMMUNICATION MANAGEMENT WORKSHOP

Developed by ARADO – Approved by CIPR

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ABOUT ARADOThe Arab Administrative Development Organization (ARADO) is a leading non-profit organization affiliated with the League of Arab States. It was founded in 1961 with the mandate of promoting and advancing administrative development in the Arab region.ARADO has pioneered professional development education for more than 50 years. It provides a wide range of programs and services to combine practical experience with a global mindset that stems from.

A Strategic PartnershipARADO & CIPR developed a strategic partnership to bring their expertise together for the benefit of Arab countries.This cooperation translated into a series of workshops developed and conducted by ARADO and approved by CIPR. The workshops will be added to the CIPR’s CPD database, enabling delegates to claim points for their attendance.

Why CIPR?Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, CIPR is the leading representative body for the PR profession and industry in Europe.CIPR advances professionalism in public relations by making its members accountable to their employers and the public through a code of conduct and searchable public register, setting standards through training, qualifications, awards and the production of best practice and skills guidance, facilitating Continuing Professional Development (CPD), and awarding Chartered Public Relations Practitioner status (Chart.PR).

What is CPD?CPD stands for Continuing Professional Development. CIPR CPD is the only route to becoming a Chartered PR Practitioner.

Arab Administrative DevelopmentOrganization - ARADO

A RECENT SUCCESS

“Building ties internationally is a business imperative for the CIPR. We’re very pleased to support ARADO in the development of this workshop and look forward to collaborating again in the near future”.

Sukhjit Singh GrewalDirector of Professional

Development & Membership, CIPR

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The Beginning The “Crisis Communication Management” workshop was conducted in two locations simultaneously during the period 14 – 18 May 2017.Our Participants in London visited the British Parliament and met the PR official, who talked them through protocols and the different chambers of the British Parliament. They were also briefed about parties in the UK.

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Dr. Murtadha - Oman

Dr. Zaki - Sudan

Dr. Abier - Egypt

Very useful and distinguished workshop. The topic is interesting and it discuss crisis management in all types of institutions (governmental or private)…The expert transmitted the information in an interesting method and we thank him for his efforts.

It was an excellent workshop, where we had the chance to go through lots of communication skills and managing crisis.We learned how to defer between issues and crisis, we had practical training and we studied several cases from around the world. It was very helpful and we learned a lot.

The workshop helped me a lot in my field of work…Nowadays our institutions go through a lot of crisis so it is very important for us to be qualified and trained to know how to manage crisis.Having a certificate accredited by CIPR is the cherry on the cake!

What did our participants say?

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WORKSHOP DETAILS

IntroductionIn a time where the world is facing a global crisis that affects almost every inhabitant of this

planet, crisis management comes as a priority for all businesses that are willing to survive such

unexpected crises. A crisis is a major, unpredictable event that threatens to harm an organization

and its stakeholders. Although crisis events are unpredictable, they are not unexpected. However

organized and planned your business is, you can never avoid the tragedy of unexpected crises.

Objectives• To introduce the concepts of crisis management in communication.

• To educate participants on crisis procedures and practices.

• To train participants on difficult media interviews, how to survive crisis media interviews and

how to save the company reputation.

• To simulate a real case situation where participants live under pressure and show their

understanding of the above concept.

Topics• Introduction to communication and Internal Communication.

• Issue analysis and Reputation management.

• Issues vs Crisis.

• Crisis management procedures.

• Crisis Case studies and learnings.

• Crisis simulation exercise.

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Who should attend?

• Middle and top management

• Chairman of Board of Directors

• Managing Directors

• Chief Executive Officers (CEO)

• General Managers

• Business Development Managers

• Editors-in-Chief/Managing Editors (ME)

• Spokesperson

• PR Manager

• Communication Manager

• Director of Public Relations & Media

• Branding Manager

• Media Relations Manager

• Digital communication Manager

• Public Affairs Manager

Workshop Structure

• (4) days sessions and case studies.

• (1) day field visit.

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Languages

The Workshop will be available in both Arabic & English.

Fees

Participation fees: 1,200 USD include:

• Workshop attendance

• Coffee breaks + lunches

• Field visit

• Facilitation and discounted hotel accommodation

• ARADO will provide a recommendation letter to facilitate issuing of visas.

Payment Policy

• A confirmation letter and invoice will be sent upon receiving your registration form.

• Please note that full payment must be received 30 days prior to the workshop.

• You can pay by draft cheque or bank transfer in US$.

• Bank details: CIB – Meryland Branch – Cairo- Egypt, Acc no: 100008264435,

Swift Code: CIBEEGCX031

Cancellation Policy

• 15 days before the workshop: 75% refund.

• 7 days before the workshop: 50% refund.

• Last minute cancellation: No refund.

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Registration• For further information about the workshop, please visit ARADO’s website: www.arado.org

• To register, please complete and email the registration form. Online registration is available

online throught ARADO’s website.

• Or contact Mr. Kinan Taha, Mobile: 0020 11 21 26 84 96, email: ktaha@arado.org

Venue3 workshops will be held during 2017.

LOCATION DATEBEIRUT - LEBANON 10 - 14/09/2017SHARJAH – UAE 17 - 21/10/2017CAIRO - EGYPT 12 - 16/11/2017

If the minimum number of participants is not reached for one workshop, we will reschedule, so available participants can attend the next one in sequence.

Kindly choose the workshop you would like to attend: Beirut - Lebanon 10 – 14 September 2017 Sharjah – UAE 17 – 21 October 2017 Cairo - Egypt 12 – 16 November 2017

ATTENDEE REGISTRATION FORM

PERSONAL INFRORMATIONPLEASE PHOTOCOPY THIS FORM TO REGISTER OTHER DELEGATES

Title (Mr. Mrs. Ms. Dr) Last Name First NameNationality Position/ Title Company Address P.O. Box Zip CodeCity Country Telephone Fax MobileE-mail address Website

To assist us with future correspondence, please supply the following details:Head of Department Name: Training Manager’s Name:No. of Employees:Nature of your company’s business:

Please complete the registration form and send it to the attention of: Mr. Kinan Taha or visit ARADO’s website.Office: +202-225-80006 EXT. 321 Mobile: +20 11 21 26 84 96Fax: +202-225-8007 Email: ktaha@arado.org

Attendance Fee for workshop only ($ 1,200)

• The participation fees included: Workshop proceedings, Lunch, Coffee Breaks, Certificate of Attendance issued by CIPR & ARADO.

• ARADO will ensure recommendation letters signed by ARADO to facilitate issuing of visa, after the full amount of the fee is paid.

Payment policy:

• A confirmation letter and invoice will be sent upon receiving your registration form.

• Please note that a full payment must be received 30 days prior to the workshop.

• You can pay by draft cheques or bank transfer in US$.

• For details and cancellation policy, kindly refer to the brochure

Accommodation

TO REGISTER

• For information on hotels please contact hospitality desk for assistance on: ktaha@arado.org

/aradopr

Arab Administrative DevelopmentOrganization - ARADO