aquavita - services overview
TRANSCRIPT
Brand alchemy www.aqv.ro
AquavitaServices OverviewMay 2011
AQUAVITA SERVICES OVERVIEW
© AquAVItA SOlutIOnS 2011
PAgE 2MAY 2011
OUR SERVICESWhile our main focus is in advertising, our services include providing our clients with a fully integrated marketing services including design, branding, sales promotions and online channels.
OUR RESULTSWe have developed a reputation for effective, on-target marketing. Our goal is to create strong and sustainable brands as well as to maximize the exposure and increase mileage for our clients’ marketing efforts.
Aquavita is a full-fledged marketing service agency based in Romania, serving bothpan Europe and national level client base.
Introduction
About us
AQUAVITA SERVICES OVERVIEW
© AquAVItA SOlutIOnS 2011
PAgE 3MAY 2011
OUR SERVICESAfter a thorough detailed analysis we offer custom services on each of our client’s need, always aiming at maximizing the existing budgets.
• Strategic marketing programs • Media management budget• Direct marketing campaigns • Public relations campaigns• Event organizing (either marketing
integrated campaigns or independent events)
• Sales promotion mechanisms
Introduction
Our experienceOUR dELIVERabLESFor each of our campaign we put together evaluation reports, which contain important data for delivering an integrated marketing campaign, alongside with a succesful implementation.
• Evaluating the participation rate (for the campaign or the organized events etc)
• Consumer profiling (age, ocupation, the area they live in, shopping behaviour)
• In depth analysis of the media channels mix used in the marketing campaigns
• Comparison between previous marketing campaigns results (should they exist)
AQUAVITA sERVICEs OVERVIEW
© AquAVItA sOlutIOns 2011
PAgE 4May 2011
JUpITER CITy ShOppIng CEnTER• Pitesti, Romania• 40.000 square meters• 1800 parking spaces
CaRREfOUR dRObETa TURnU SEVERIn- SEVERIn ShOppIng CEnTER• Drobeta Turnu-Severin, Romania• 7100 square meters• 1000 parking spaces
fELICIa ShOppIng CEnTER• Iasi, Romania• 26500 square meters• 1000 parking spaces
CaRREfOUR ORadEa- ERa ShOppIng paRk• Oradea, Romania• 78000 square meters• 2000 parking spaces
Client shortlist
Retail expertise
AQUAVITA sERVICEs OVERVIEW
© AquAVItA sOlutIOns 2011
PAgE 5May2011
pROJECTSFelicia Shopping Center
OUR ObJECTIVES • Keeping the traffic numbers high
throughout the whole year • Attract the younger audience, in order to
decrease the average age of Felicia clients• Increase fashion products revenues• Attracting the consumers with a high
purchasing power • Increase the number of stores that are
visited by consumers in general• Increase the average time spent per visit • Increase the average shopping basket
value • Improving the relation with the tenants
Our services
Strategic marketing
AQUAVITA sERVICEs OVERVIEW
© AquAVItA sOlutIOns 2011
PAgE 6May2011
SERVICES• Pre-campaign analysis • Campaign concept and mechanism • Promotion strategy • Communication campaign materials • Design of the communication materials
(flyers, billboards, radio clip, TV clip etc.)• Media buying • Communication materials production
pROJECTS• ISCARE International Clinic communication
campaign• SELECT gRUP communication campaign
Our services
Promotion campaign strategy
AQUAVITA sERVICEs OVERVIEW
© AquAVItA sOlutIOns 2011
PAgE 7May2011
pROJECTS• Summer sales campaigns, Oradea
Carrefour • Winter Sales campaigns, Felicia Shopping
Center• Communication campaign, ISCARE
International clinic
RESULTSThe sales mechanisms that we have created were aimed at attracting new clients and increasing sales. The highest response rates that we’ve measured during a campaign were of 84,7% șand 81,3%.
Our services
Campaign mechanism
AQUAVITA SERVICES OVERVIEW
© AquAVItA SOlutIOnS 2011
PAgE 8MAY 2011
pROJECTS• 2 Year anniversary campaign Felicia
Shopping Center • 3 Year anniversary campaign Felicia
Shopping Center • Valentine’s Day campaign
SERVICES• Creative concept• Mechanism of attracting the audience• Implementing and evaluation
Our services
Crowd Advertising
AQUAVITA SERVICES OVERVIEW
© AquAVItA SOlutIOnS 2011
PAgE 9MAY 2011
pROJECTS• OPIS Band concert (over 400 attendees)• 3D Architectural projection on Felicia
Shopping Center facade (the traffic number increased with 3000 visitors in the night of the event)
• Alex Velea concert (over 1000 attendees)
SERVICES• Event creative concept• Design of communication materials
(posters, flyers, billboards etc.)• Logistic management of the event (audio
system managent, event coordination on-site etc.)
Our services
Events
AQUAVITA sERVICEs OVERVIEW
© AquAVItA sOlutIOns 2011
PAgE 10May2011
SERVICES• Visual identity design (logo design,
stationary materials design etc.)• Visual identity platform manual • Website layout and product design (price
tags, packaging etc.)
*In these cases, the visual identity elements were created in order to be able to succesfuly implement the marketing campaigns
Additional services
Corporate identity
AQUAVITA SERVICES OVERVIEW
© AquAVItA SOlutIOnS 2011
PAgE 11MAY 2011
CLIEnT• Felicia Shopping Center, Corporate social
responsibility campaign
ObJECTIVE• uploading five different Halloween masks,
available for download
CLIEnT• Felicia Shopping Center, Corporate social
responsibility campaign
ObJECTIVE• organizing an online photo competition in
order to raise funds for an animal shelter
Additional services
Online integration
AQUAVITA SERVICES OVERVIEW
© AquAVItA SOlutIOnS 2011
PAgE 12MAY 2011
pROJECTS• ISCARE International communication
campaign on the infertility forum “SOS Infertility”
• Facebook communication campaigns for Felicia Shopping Center
• PENTA Residential google AdWords Campaign
SERVICES• Campaign web application forms • Facebook communication campaigns • Online targeted campaigns • google Adwords campaigns
Additional services
Online Marketing
AQUAVITA sERVICEs OVERVIEW
© AquAVItA sOlutIOns 2011
PAgE 13May2011
CROmaTICAquavita has launched for its client, the Felicia Shopping Centre, a new loyalty program, which consists of the Cromatic loyalty card and the multimedia info kiosk INFOMATIC.
The Cromatic card is the main tool of the next year’s marketing strategy, offering Felicia’s clients the possibility of transforming each shopping receipt into points.
It also gives clients access to marketing campaigns, events VIP entrance at concerts and free holidays.
The Cromatic card is attached to a multimedia info kiosk (INFOMATIC), which serves as a platform for managing the accumulated points. It is accessible to all Felicia clients and it adds a novelty element to the whole shopping experience, being equipped with plasma LCDs, bare code scanners, webcams, touchscreens, audio systems and multi-displays.
RESULTSThe Cromatic loyalty card reached in two months a number of 2500 active users. The first card based marketing campaign had over 600 participants, with over 12.000 shopping receipts registered in our database.
Study Cases
Loyalty marketing expertise
AQUAVITA sERVICEs OVERVIEW
© AquAVItA sOlutIOns 2011
PAgE 14May2011
anTREpREnORIadaAntreprenoriada was launched as highlight project of the Edurom company, in a very competitive and dynamic environment.
The new identity was very important, as it was meant to communicate in a distinctive manner the atributes through which this project aimed to differentiate itself: dinamism, efficiency and performance.
The Antreprenoriada logo is build out of two main simbols: the Antreprenoriada logotype and the visual elements (birds). The metaphor of flight was chosen, as flying suggests the idea of launching a new project, as well as courage and individuality.
Study Cases
Branding expertise
AQUAVITA sERVICEs OVERVIEW
© AquAVItA sOlutIOns 2011
PAgE 15May2011
SUmER SaLES mIx bROChURE The first issue of FELICIA Shopping Center brochure, Summer Sales Mix, was launched as integrated part of the Summer Sales Campaign, having as main objective the boost of sales. Separate photo sessions were organized to showcase all the 148 products.
I LOVE WInTER SaLES bROChURE The second issue of the Felicia Shopping center brochure was integrated in the Winter Sales campaign.
It was highly promoted inside the shopping center, having created special hangers in each store, to highlight the products that appear inside its pages.
The layout was also more oriented towards the image of a fashion magazine, in order to reach the young, fashion savy audience.
Study Cases
Product catalogues
AQUAVITA sERVICEs OVERVIEW
© AquAVItA sOlutIOns 2011
PAgE 16May2011
JUpITER CITy COmmERCIaL CEnTERThe new website of the Jupiter City commercial center had to answer both a functionality objective, alongside with a design objective, that would position Jupiter City as a more fashion oriented shopping center.
Study Cases
Online platforms
AQUAVITA sERVICEs OVERVIEW
© AquAVItA sOlutIOns 2011
PAgE 17May 2011
OnLInEwww.aqv.ro
facebook.com/aqv.agency
TELEphOnE nUmbERS+40 232 215 392 (Landline)
+40 728 083 555 (Mobile)
addRESSStrada Istrate nr. 2
700460
Iasi, Romania
Contact
Details