Your Host: Ute Gass

ute@skills2u.com

http://www.linkedin.com/in/utegass

Ute Gass is host of all the CATCH THE FUTURE presentations and webinars. She is an experienced and skilled e-recruiter, trainer and social networker. Clickstream provides online services and training, enabling small business and individuals to grow in the digital age, using digital tools and online technologies.

CATCH THE FUTURE WITH DIGITAL TOOLS AND TECHNOLOGIES

PRESENTING A Webinar

•Introduction to the Groundswell•Social networking•Google, keywords, search-engine optimization, websites, mobisites•Building a professional online profile and using it as a powerful marketing tool•Finding people and making the right connections using Web2.0•Online customer relationship management•Digital tools and internet technology that are essential tools in a recruiters toolbox•Glimpse into virtual worlds and the future

WORD OF MOUTH WORD OF MOUSE

How do people find you?

YOU CHOOSE………………….

“One of the most disturbing Western trends is increasing social isolation through the impact of inter-mediating technologies, at the expense of direct interaction with other humans… But, in contrast, technology can also allow creation of digital spaces for shared interests and new digital communities. So...either enriching/connecting or fragmenting society” (Tim Mack, President, World Future Society)

It's not about the technology,

it's about the people.

28th October 2008 - twenty people -

DAY 4 – 200

DAY 5 – Numbers doubled every 24hrs

Day 7 – 30 000 –

DAY 8 – 141 000 –

DAY 13 – 1 Million members

We live in EXPONENTIAL times

A groundswell is rising among your customers.

Are you ready?Most companies see it as a threat.

You can see it as an opportunity.

Not what to do, but how to be.

•Motrin put the ad you see above on its Web site. First mistake -- the ad is wrong

•If wearing your baby hurts your back or neck, you need positioning help, not Motrin.

•Moms who care about parenting are exactly the wrong people to offend in your ad -- they talk!

• Pissed off moms start a firestorm on Twitter (#motrinmoms), followed by hundreds of blog posts.

•A Facebook group attracts hundreds (in one day) requesting a Motrin boycott.

Traditional media, in this case Forbes and the parenting blog of the New York Times.

The groundswell gives Motrin a headache

Johnson & Johnson takes Motrin.com down.

Unfortunately, this stuff lives on the Internet forever.

Develop the right ATTITUDE

Person-to-person activity

Be a good listener

Be patient

Be opportunistic

Be flexible

Be collaborative

Be humble

Co-Creation 2.0

Be collaborative

Marketing in Web 2.0 is Straight Forward

• Clarity on what you want to achieve

• Start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for.

• Draw on Web 2.0 strengths– Who– Conversation

Power of Web 2.0 tools – by communicating, collaborating and contributing

Demographic

% of Site Audience within Age Group

0%

5%

10%

15%

20%

25%

30%

35%

40%

15-24 25-34 35-44 45-54 55+

BEBO

FACEBOOK

MySpace

LinkedIn

comScore March 2008 UK

7 million EU network

More than 37 million users representing 150 industries around the world

450,000 users per month and is present in over 230 countries.

132.1 million unique visitors in June 2008

300 million registered users worldwide

Skype has over 300 million

registered users

worldwide

we find you you find me

1

2

3

http://www.referyes.com/source_people.htm

Online Database with data mining tools

A strong profile

builds your professional brand

increases your credibility

positions you higher in Google searches

makes you more attractive to do business with

SEO – search engine optimisation

A search engine employs special software robots, called spiders, to build lists of the words found on Web sites. When a spider is building its lists, the process is called Web crawling.

They search the Internet -- or select pieces of the Internet -- based on important words. KEYWORDS

They keep an index of the words they find, and where they find them.

They allow users to look for words or combinations of words found in that index.

(SEO) is the process of improving the volume and quality of traffic to a

web site

Think of a “properly formulated” LinkedIn profile as a combination of the following:

Your Resume

Your Personal Web Page

Your On-Line Advertisement

Your History

Your Interests

Your Future

What a LinkedIn Profile is NOTIt is NOT Your picture(s), your favorite songs, your friends, insignificant information about you. It is abusiness tool and not a social tool. MySpace and other sites do a very good job in those areas.

Purpose of the ProfileYour LinkedIn profile serves many purposes, but the biggest is to be found. People do not use LinkedIn tohide. They are there on LinkedIn, for the most part, to be found – found by people they WANT to be found by.

MARKETING-ORIENTED and Focused on KEYWORDS that

attract Clients and Customers

“Opportunity doesn’t knock. It chirps, buzzes, pings, and vibrates.”

sections• Name• Headline• Geographic Area (where you live)• Industry (that you work in)• Summary• Specialties• Experience (company, job title, period, description)• Education (schooling)• Additional Information (Web Sites, Interests, Groups and

Associations)

Linked In Profile

WORKSHEETStep 1 – Keyword Inventory

Step 2 – Employment and Job Title Inventory

Step 3 – Work Date InventoryStep 4 – Goals Inventory

Step 5 – Experience and Skills Inventory

Step 6 – Education Inventory

Step 7– Web sites InventoryStep 8 – Associations/Group Involvement Inventory

Step 9 – Interests InventoryStep 10 – Honors and Awards Inventory

Quantity vs. Quality • Why a Big Network?

- More prospects to choose from - More visible to others for INBOUND calls - More respected, more sought after - Best for Sales, Recruiting, Job Seekers

• Why a Smaller Network?

- Nice to "vouch" for and qualify your connections - You don't have time to help people you don't know - Best for Executives at larger companies

Invite Individuals Only Invite people that are already on LinkedIn!

- Conserve Invitations - Most likely to accept - Already have a network

Invite people one at a time

Craft a unique message to each person

Reference something specific in their profile

Invite the Super-Connected

What is a “Connection”?

• Invitations create connections when accepted

• InMails and Messages do NOT create connections

• Introductions do NOT create connections

• Connected individuals can see the people in one another’s networks

Contacting Strategies

• Tier 1 Connections (direct) - E-Mail, phone

• Tier 2 Connections - Introductions, InMail, phone

• Tier 3 Connections - InMail, phone

YOU1 2 3

• Finds Text Anywhere!!! • Great with Boolean Searches AND - both are required OR - Either will qualify NOT - eliminates certain records

from the results ( ) - clarifies the logic " " - requires exact string match,

use always for best results USE ALL CAPS AS SHOWN • Save the searches in Word to

re-use them later

Keyword Search

(Software OR Applications OR "Software Engineering") AND (Manager OR Supervisor)

(Sales OR Marketing OR "Development") AND ("Product Manager" OR Manager OR Supervisor OR Director)

Boolean Search String

SEARCH

• People Search

• Company Search

• Company profile – current employees

• Localised Searches

• Professional Associations

• Groups

• Sorting Results

Why email marketing hasn't worked in South Africa (until now)

• We don't have the volumes

• Standard response rates are less than 1%

• In South Africa, databases of 20,000 is considered very good.

• Most micro businesses only have around 500 - 2,000 prospects and clients,

1% (five responses) doesn't cut it.

Micro businesses have been neglecting their databases...

ONLINE CRM

However • Get a 10% response rate on those 500 people

• For a MICRO business, this can easily double your bottom line

= 50 enquiries instead of 5

• Start getting up to 30% response rates and beyond. So, even if you only have 200 clients or prospects, that's 60 enquiries!

Who needs conventional advertising?

• You are sitting on a goldmine in business right now, but you just don't know how to leverage it.

This is where Majestic comes in.

Opening a dialogue and NOT focusing on the sale immediately

To get a sale, you first need to get information back from your prospects and clients about who they are and what they want.

They will only give you this info if your relationship with them is strong enough

Majestic works with you to come up with a series of automated, personal mails to your prospects that keeps in regular contact with them and builds credibility so that they will trust you enough to part with this data

While you are strengthening the relationship with your base, you are asking for information from them

If a person is not willing to give you information about either themselves or their needs, they certainly are not going to spend money with you

World Micro Business Domination - small businesses building good old fashioned one-to-one relationships with their customers.

THE JOURNEY

Talent on View

Why Go Mobile?(Or The Future of Recruiting is Unwired)

More than just accessing the Internet on a phone – it's actively engaging in a world where technology is king and timing is everything.

February 2009, the mobile world reached its four billionth customer

Mobile phones have evolved to become broadband-enabled multi-media devices that connect mass markets in mature and emerging markets alike

As the Millennials – those born after 1980 – move swiftly into the job force, it's more important than ever to connect with these prospects who grew up in the digital age. This hyper-mobile segment of the population is invariably always networking – both socially and professionally, to the point where it has become second nature.

Feeling Overwhelmed?

You needn’t be. We provide full services and products to build online presence.

ute@skills2u.com