April 24, 2014 Propaganda techniques

Homework: I-Ready - due by May 1st - at least 4 tests, passed with an 80% composite proficiency!

Objective: I can identify and evaluate propaganda techniques in text and advertisements.

Warm Up (in your composition book)Copy your objective into your comp book.In the blue section of your Lit book, copy down the definition for PROPAGANDA.

elements of commercials

images, words and slogans

propoganda

http://3.bp.blogspot.com/-_c4XowAbwv4/UGKCieUG67I/AAAAAAAAACI/UuUk6PKyAL4/s1600/hanes_061610_02.jpg

a simple, carefully worded phrase intended to give a positive impression of the product. sounds

dialogue narration music

propaganda

any form of communication that is so distorted that it conveys false or misleading information to advance a specific belief or cause.

Propaganda attempts to convince an audience without considering other viewpoints

http://www.gwennseemel.com/images/blog08/Rosie.jpg

Propaganda techniques in advertising

http://thumbs.dreamstime.com/x/tv-commercial-19014989.jpg

propaganda techniques

bandwagonappeal

stereotype

name-calling

snob appeal

endorsement

bandwagon appeal

takes advantage of people's desire to be part of a group or be popular.

Everyone else is doing it. Why aren't you?

http://t1.gstatic.com/images?q=tbn:ANd9GcTdHXdTCVaOo1feB4BlqEVEbNG1p88yo8tJ_nPkN73JN9sHV0CKQA

stereotypepresents a narrow, fixed idea about all the members of a certain group.

No politician can be trusted.

https://nattykuume.files.wordpress.com/2012/02/police-stereotype.jpg

name-calling

the use of loaded words to create negative feelings about a person, group or thing.

Only a tree-hugger would try to protect that park from developers.

http://www.freeworldu.org/Plumbing/FlashcardImages/10090/d4953ebe-40c5-4d57-9b7d-55fa65ecd68a.jpg

snob appeal

sends a message that something is valuable because only "special" people appreciate it.

Our jeans are designed for people who insist on quality.

http://3.bp.blogspot.com/-ALcHZDy5YdQ/T0FBj8Ig0QI/AAAAAAAAAFg/qkhMzxbStmo/s220/snob2.gif

endorsementa recommendation made by someone who is well-known, but not necessarily an authority.

Celebrities use their fame to persuade you to believe in a cause, candidate or product.

So now turn to pg. 360 in your IR book

Brain Breeze

you will read this on your own then take the quiz on pg. 367. Write the answers in CAPITAL LETTERS on a separate sheet of paper.

http://www.genengnews.com/media/images/AnalysisAndInsight/March29_2013_6761569_ColorfulBrain_BrainMapping2552231541.jpg

Homework:

I-Ready - due by May 1st - at least 4 tests, passed with an 80% composite proficiency!

storyboard

a device that presents images and brief descriptions of a product.

http://www.storyboards-east.com/coke2.jpg