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Vision Now magazine

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413Vision Now magazine is published by Peekay Publishing Ltd for The PK NationalEyecare Group Ltd, the UK’s largestpurchasing group for independent opticians.

VISION NOW is published by Peekay Publishing Ltd for The PK National Eyecare Group Limited, Clermont House, Cranbrook, Kent TN17 3DNVISION NOW is printed by P&P Litho Ltd, Ashford, Middlesex TW15 1AB

Editor’s commentAs I write this column, the optical industry is finalisingpreparations ahead of Optrafair 2017 at the NEC Birmingham. Ifyou’ve visited the show as many times as I have over the years,then you will no doubt be more familiar than you’d like to bewith the adjoining hotel – the Hilton Birmingham Metropole.Indeed, those who attended last year’s NEG Conference would

have enjoyed its environs once again – perhaps for the nth time.

So, it with great excitement that NEG and Proven Track Record have announcedthat this year’s combined Building for Success Conference and Independents Daywill be held for the first time at the Ricoh Arena in Coventry.

As NEG’s Phil Mullins remarked in a press statement announcing the move, thevenue offers a great opportunity for both events to evolve into ‘must-attend’ UKoptical meetings for independent practitioners.

With the dates set for #B4S and #iDay, on 5 and 6 November respectively, theonly way is up for this growing fixture in the optical calendar for UKindependents. As more details emerge about the CET, business and workshopprogrammes for both events, and the combined iShow exhibition, we will keepyou informed so you can plan your visit accordingly.

In the meantime, many members will be looking forward to the British ContactLens Association’s (BCLA) 40th anniversary conference as it returns to the ACCLiverpool in June. Read our preview on page 21 which covers just some of thehighlights, including the inaugural BCLA Awards. Elsewhere in this issue, JoanGrady reports from a “bubbly and refreshing” Mido 2017 in Milan (page 24), andwe hear how Vision Aid Overseas is changing lives in Africa (page 23). A worthycause indeed, and one which NEG is pleased to support.

Nicky CollinsonEditor

The Editor welcomes letters, articles and other contributions for publication in the magazine and reserves theright to amend them. Any such contribution, whether it bears the author’s name, initials or pseudonym, is acceptedon the understanding that its author is responsible for the opinions expressed in it and that its publication doesnot imply that such opinions are those of The PK National Eyecare Group Ltd. Articles submitted for publicationshould be original, unpublished work and are accepted on the basis that they will not be published in any otherjournal. Acceptance of materialfor publication is not a guarantee that it will be included in any particular issue.Copyright © 2017 for Peekay Publishing Ltd. All rights reserved. No part of this publication may be reproduced ortransmitted in any form or by any means, including photocopying and recording, without the written permissionof the publishers. Such written permission should also be obtained before any part of this publication is stored ina retrieval system of any nature.

25

News 4 NEG/PTR announce conference venue change 7 B+L designs new hub for practitioners 9 New eco range from Neubau 11 Spring style from Stepper 13 Customer service award for Essilor 15 New Norville lens for screen users

15 An independent view Planning a successful retirement

17 Developing thoughts Attracting new contact lens patients

21 BCLA conference Exploring new frontiers

23 VAO Fighting poverty with eyecare

24 Style spotlight Mido 2017: a vintage year

26 Suppliers’ directory

Editor Nicky Collinson BA (Hons)ncollinson@nationaleyecare.co.uk

Editorial PA Sharon Hickss.hicks@nationaleyecare.co.uk

Fashion Editor Joan Gradyjgparischats@wanadoo.fr

Business Editor Phillip Mullins FBDOp.mullins@nationaleyecare.co.uk

Design andProduction Rosslyn Argent BA (Hons)

Publisher Michael C Wheeler FCOptom DipCLP FSMC FAAO

@PK_NEG

4 Vision Now APRIL 2017

Essilor has launched its first premiumeyewear brand in the UK, Bolon Eyewear.Aimed at the younger market, the collectioncomprises of 86 sunwear and ophthalmicmodels designed in Italy. The launch isbacked by a marketing campaign staringbrand ambassadors, Hollywood actress AnneHathaway and American model HaileyBaldwin. A consumer Bolon brand website,www.boloneyewear.com, lists UKindependent stockists on its store locatorpage with social media links to brandadvocates and product influencers.

“We are bringing a new, emerging brand toUK independents,” commented JonathanCohen, Essilor UK head of marketing. “It willhave instant recognition through both A-lister Anne Hathaway and now HaileyBaldwin who epitomises youth, fashion,style and confidence for millions of youngpeople.” Bolon is a leading brand in Asia,where it has a 30 per cent market share and 85 per cent brand recognition levels. It joinedthe Essilor Group in 2013.

The Ricoh Arena in Coventry is the excitingnew venue for this year’s NEG Building forSuccess Conference and Independents Day,taking place on 5 and 6 Novemberrespectively. The move comes afterfeedback from exhibitors and delegatesconfirmed a desire to move the combinedevents away from the Hilton BirminghamMetropole. Nick Atkins, director ofIndependents Day organiser, Proven TrackRecord, commented: “Now wholly ownedby Wasps, the Ricoh Arena has undergonemajor improvements recently and is a greatstep up in size and facilities, with a greatconference and exhibition space and anexcellent hotel on site.”

Phil Mullins, NEG director of businessdevelopment, added: “The Ricoh is a greatvenue and offers the ability for the event toexpand into the must-attend event for allindependent practices. Both PTR and NEGaim to offer delegates real tools and actionpoints, that they can take back to theirpractices and make a real difference to theirbusiness; at the same time enjoying thecompany of like-minded independentprofessionals, all in the great surroundingsof the Ricoh Arena.”

NEWS Essilor2

NEG/Proven Track Record1

All change to Coventry’s Ricoh Arena

Anne Hathaway: face of Bolon Eyewear

National Eye Health Week (NEHW) 2017 willtake place from 18 to 24 September, andpractices are being urged to start thinkingabout how to get involved. David Cartwright,chair of Eye Health UK, the charity that runs

the Week, said: “We hope to encourageeveryone with an interest in vision and eyehealth to come together this September topromote engaging eye health messages.”Practices can join the NEHW mailing list by

emailing, info@visionmatters.org.uk, and use free resources to share adviceabout the importance of regular eye examsand how healthy lifestyle choices canbenefit vision.

National Eye Health Week4

Newly available in the UK and Ireland, CooperVision’s MyDay toric contact lens features SmartSilicone technology offering three unique features: long chain silicone molecules to supportefficient oxygen delivery to the cornea; molecularly bonded hydrophilic groups to enhancethe compatibility of the hydrophilic and hydrophobic material ingredients; and a low cross-link density to help deliver the company’s softest-ever silicone hydrogel lens (it has a modulusof 0.4 MPa).

The toric version of MyDay features thesame Optimised Toric Lens Geometry foundin Biofinity toric, providing uniformhorizontal ISO thickness, an optimisedballast band design, large toric optic zone,and a smooth, continuous surface to makeit an easy-to-fit, stable toric lens. “MyDay

toric is an advanced lens that practitioners can use to help further build their practices bygiving patients with astigmatism a soft, comfortable lens-wearing experience with the lensstability and visual acuity they have come to expect from CooperVision’s toric lenses,” saidGuy Whittaker, senior vice president of global marketing at CooperVision.

CooperVision3

New toric version of MyDay lens

eyespace-eyewear.co.uk | 01527 870550

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7Vision Now APRIL 2017

NEWS

General Optical Council8

Eyespace6 Dunelm Optical5

Bausch + Lomb has designed a new website for UK practitioners and patients, atwww.bausch.co.uk. Designed to become “a hive of activity” for practitioners, the site willdeliver educational materials, news, product information and expert insight. To help bringpractice growth, the website also allows customers to order products online and learnabout the company’s eyecare portfolio. Practitioners can create a personalised account todownload specific materials, create an online diary and invite contacts to events.

Dunelm’s new cases and accessoriescatalogue for 2017/18 features more than 80different designs of cases in metal, leather,leatherette and British cotton coveredstyles. With the majority of casesmanufactured in-house, the companyutilises the latest British designed cottonprints for its collection, which includesbright and vibrant children’s designs ofMetal Crazy Animals and Liquorice Allsorts.The company has a new supplier for itsembossed cases in satin matt, polished orleatherette finishes, which can be brandedon the inside lid and embossed on theouter lid. The new Flat Case lies flat whennot being used to hold its frames.

Peter Beaumont, managing director ofDunelm Optical, said: “We are extremelycommitted to our leadership in the world ofdesign not only for our frames but for ourcases and accessories. We are continuing to support and work closely withmanufacturers of brands and fabrics madein Great Britain, in order to create desirableeyewear, cases and accessories each year.”

Boho chic with leather accents

Hive of contact lens activity

The General Optical Council (GOC) hasannounced that its Strategic Plan for theperiod April 2017 to March 2020 will focuson three priorities: the learning anddevelopment of optical professionals; a targeted approach to regulation; andorganisational transformation. GOC directorof strategy, Alistair Bridge, commented: “As the optical sector faces a period ofsubstantial change, our new Strategic Planhighlights our commitment to ensuring

that optical professionals are equipped forthe roles of the future, with the delivery of our Education Strategic Review being atop priority.”

Now available on the GOC is new guidancefor registrants on meeting the GOC’sstandard related to obtaining valid consent.The standard reflects the importance ofregistrants obtaining valid consent whenundertaking activities related to their

professional roles. Marcus Dye, GOC head ofeducation and standards, said: “This is acomplex area where registrants hadrequested guidance, so we have workedhard to ensure the guidance can be appliedeasily in practice. We encourage allregistrants to read and digest it, so thatwhen it is used together with their ownprofessional judgement, the guidance cansupport them in meeting our standards anddelivering high quality patient care.”

Bausch + Lomb7

With boho-inspired leather braids and metal-toned trims, new CM9039 from Eyespace’sCocoa Mint collection unites a high-gloss acetate frame with a vintage eye front. Availablein size 54-17-140, CM9039 is available in two versatile shades: C1 is a soft mottled honeyand brown tortoiseshell with woven brown leather and complementary gold trim; while C2is black with matching inky leather and gold accents.

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9Vision Now APRIL 2017

NEWS

Zoobug London11

The new eco-friendly line in the Neubaucollection from Silhouette, Natural PX, ismade from organically sourced castorseeds. A highly renewable natural resource,the castor plant does not compete withfood crops and can be planted in marginalland instead of food production land. Thewhole manufacturing process usessignificantly less energy and effectively

reduces carbon dioxide emissions. NaturalPX frames are available in three styles –Bob, Dani and Valerie – and in three colouroptions and two sizes.

* Silhouette managing director, DavidChalmers, has been promoted to globalsales director at Silhouette’s headquarters inLinz, Austria. The announcement follows thelaunch of the company’s first range of lenses –Silhouette Vision Sensation. David said: “Withthe launch of Silhouette Vision Sensation, itis an exciting time to relocate to Linz. I amdelighted to be given this opportunity bySilhouette, and look forward to the challengeof leading sales functions globally.”

Silhouette9

Scope Ophthalmics has launched a new dry eye disease (DED) service called TearClinic, combining its objective diagnosistechnology, TearLab, with CET training,flexible management plans and marketingsupport. “Using Tear Clinic to expand ourservices means that we now have anadditional revenue stream and improvedlevels of customer retention,” said ClaireRanger, owner and prescribing optometristat Hammond & Dummer Opticians in Milton Keynes.

“We have been able to provide tailored and ongoing support for dry eye diseasesufferers; improving their quality of life and our confidence in treating this growingproblem.” added Claire. The company hasalso launched two new products for thetreatment of DED – Hycosan Dualpreservative-free eye drops with precisedosing for lipid deficient dry eye, and OptaseTTO (tea tree oil) lid wipes.New Hycosan Dual

The Federation of Manufacturing Opticians(FMO) launched its new three-year strategicplan at its recent general meeting, focusing on five key goals including makingOptrafair the ‘go-to’ optical event in the UK.The FMO’s Equipment Focus Group isdeveloping a programme of accreditedtraining for all practice staff, and the LensFocus Group is bringing together stakeholders

to address steps to reduce the proportion ofvarifocals returned due to wearer non-tolerance. The Frames Focus Group islooking at what support the FMO canprovide for companies that have to undergorigorous auditing procedures.

Keynote speaker at the meeting was Paul York, senior accountmanager at GfK

Optics, who looked at the potential impact of Brexit on the optical industry.Although conceding that there was nothing to compare the current situation to, Paul looked at statistics for salesvolumes and average spends before andafter the financial crash in 2007/8 and therecovery periods, and answered questionsfrom members.

Scope Ophthalmics10

Federation of Manufacturing Opticians12

Natural PX model Valerie

Fun, flexible and fashionable

Zoobug London has added six new rubberstyles to its core Rubber Flex Activeophthalmic collection for children up to sixyears. Special featuresinclude flex hingesand versatile earlocks, which make itpossible to adjust end tips to sit correctlybehind the child’s ear. The soft-finish frameshave a one-piece construction, are freefrom metal parts and the material has beencarefully studied to ensure it keeps its formand sufficient stiffness so lenses don’t popout when handled by the child. Bright tonalcolour choices include primary reds, bluesand greens, fuchsia and lilac, and a newblack option for older children.

“As well as focusing on a great fit in a veryhigh-grade rubber material with uniquefeatures, our rubber Flex Active range is forkids who love fashion and want a framethat perfectly coordinates with their look,”said Dr Julie Diem Le, director of Zoobug.“Rather than hiding behind their specs, thechild can feel confident and self-assured.”Each style is available in four colourwaysand comes with a detachable headband.

NEW

www.coopervision.co.uk1. Brennan NA: Beyond Flux: Total Corneal Oxygen Consumption as an Index of Corneal Oxygenation during Contact Lens Wear. Optom Vis Sci 2005. * Warning: UV-absorbing contact lenses

are not substitutes for protective UV-absorbing eyewear, such as UV-absorbing goggles or sunglasses, because they do not completely cover the eye and surrounding area. Patients should

continue to use UV-absorbing eyewear as directed. † Phased introduction of full power range throughout 2017, please contact your Business Development Manager for details.

NEW MyDay® toric daily disposable contact lenses

The science behind unsurpassed comfort, with a

proven toric lens design.

+6.00DS to -10.00DS, in ten axes, across four cylinder powers.†

11Vision Now APRIL 2017

NEWS

Contamac14

Contamac has appointed Steve Morgan as quality manager, responsible for qualityassurance within the company, as well as supporting customers with their regulatory

requirements. Steve joins Contamac from PA Consulting’sTechnology Group, where he led the quality organisation inmanaging compliance to its ISO 13485 and ISO 9001certifications.

Robert McGregor, Contamac managing director, said: “We aredelighted to have Steve as part of the team; his extensivebackground and knowledge in the medical device industry willensure that Contamac and its customers are as prepared aswe can be to meet the ever increasing regulatory

requirements placed upon our industry for the future.”

Moorfields Eye Charity16

It was a case of Moorfields-meets-Crufts, as eight dogs joined hundreds of Moorfieldssupporters who took part in the Eye to Eye fundraising walk last month. This was the firstyear that dogs took part in the event, which is run by Moorfields Eye Charity (MEC) to helpfund Moorfields Eye Hospital NHS Foundation Trust’s pioneering research into eye disorders.The promenading pups, three of which were guide dogs, all donned Eye to Eye branded t-shirts and received considerable attention from their fellow walkers and spectators. The event is expected to raise about £150,000 for the charity.

Mervyn Walker, MEC chair and Eye to Eye participant, said: “We have been delighted by theenthusiastic response from Moorfields staff, members and patients to this event, as westrive to raise more money for the hospital’s pre-eminent research programme. Last year Iran the 14-mile route so this year I decided to walk it with supporters and colleagues.Everyone was in great spirits and it was nice to be able to meet and personally thank theother walkers for their fantastic support.”Puppy power at London charity walk

Steve Morgan

Stepper13

New this spring from Stepper is model SI-30087 in a featherlight TX5 and titaniumcombination. Both materials have significant weight and strength advantages over theiracetate plastic and monel metal alternatives. Lighter and brighter, this model comes inRose with a translucent, soft-pink front with contrasting matt silver sides – and Shellfeaturing a timeless tortoiseshell front with matt gold sides. Both colourways featuredouble Swarovski stones. “For unrivalled lightness and durability in a full rimmed framethat doesn’t require in-line glazing, Stepper has a suite of answers,” said Peter Reeve,Stepper UK managing director. “Weighing in at just 7.8g and offering hypoallergenicproperties, the SI-30087 will be a popular choice this spring.”

New Stepper model SI-30087

College of Optometrists15

The College of Optometrists has given itselfa makeover, with a new brand image, logoand website. As part of the rebrand, Collegemembers will receive a new window stickerto display in their practice and candownload a new member logo for theirpractice websites and stationery. TheCollege branding is complemented by anew strapline, ‘Professional excellence ineye health’.

In addition, the new website will allowmembers to manage more of theirmembership services online. IanHumphreys, chief executive of the Collegeof Optometrists, said: “The College’s rebrandbuilds on the work we have been doingwith our board and council in setting a clearfocus for what the College stands for, andthe support members can expect from us.”

New College window sticker

13Vision Now APRIL 2017

NEWS

Adidas Sport Eyewear has unveiled two new active lifestyle frames, the Jaysor and Baboa,designed to be perfect for all-day use while also being loaded with high-performance lenstechnology. Features like the Double-Snap Nose Pads and Traction Grip on the inside of thetemples deliver a customised and secure fit, while the lightweight, flexible and shatterproofSPX frames provide long-lasting comfort without compromising durability. Quick-ReleaseHinge temples can detach under load to avoid damage, and then click back into place.

Mirrored eight-base Vision Advantage PC lenses are available in a range of colours, whilelens tint options include Adidas Sport Eyewear’s proprietary Light Stabilising Technology toharmonise light fluctuations, as well as polarised and basic lens variations. The frames areprescription-ready, with direct in-frame glazing or clip-in inserts. The Jaysor is unisex,whereas the Baboa specifically caters to women with its smaller flowing shape. Each isavailable in seven different colour and filter combinations.

Adidas Sport Eyewear17

The new Adidas Baboa

People who are blind or visually impairedacross Europe will have greater access topublished works, following a recentdecision by the European Court of Justice(ECJ) that the European Union (EU) has thepower to ratify the Marrakesh Treaty. TheTreaty, which is supported by the EuropeanCoalition for Vision (ECV), is designed tocreate copyright exceptions for the benefitof visually impaired and blind people. Underthe treaty, government institutions andcertain non-profit organisations will be ableto produce and distribute published worksin alternative formats without the specificauthorisation of the rights holder.

The European Parliament was expected tovote on implementation of the Treaty on 22 March. Following the vote, the EU

Parliament and EU member states will negotiate compensation schemes, commercialavailability and the official registration of authorised distributors. David Hewlett, EVS chair,said: “This is a huge step forward in equality for partially sighted and blind Europeans, whowill benefit from access to the same standard and range of works in alternative formatsthroughout the EU. We and our partners will continue to urge the executive to implementthe Treaty with minimum delay.”

Essilor was recognised for customer serviceexcellence at the recent 2017 UK CustomerSatisfaction Awards ceremony, held at theHilton on Park Lane. The first lensmanufacturer to be presented with one ofthese awards, managing director MikeKirkley collected the award for Best Returnon Customer Service Investment after thejudges said the company “had realised aquantifiable return on its investment”.

Essilor was nominated for its extensivecustomer training on dispensing Varilux Sseries lenses with opticians benefiting from higher customer satisfaction levels,higher lens sales and fewer non-adaptionreturns. Mike said: “I am proud we havereceived this recognition from outside ourown industry. It is a result of the great work by the team here and the incrediblepassion they have to ensure our customers are at the heart of all we do. It is a team award for everyone at Essilor Ltd.”

Essilor20

Menrad19

The Jaguar eyewear spring/summer 2017collection, available from Menrad, combinesthe latest eyewear technology offering acollection of modern, sporty frames andsunglasses. Details from carbon, materialsfrom the vehicle interior, as well as refinedcolour effects and shapes based on theprofile of the vehicles, create an appealingstyle statement. Model 33586 from theSpirit collection for men (pictured) offersdesign highlights including a blue templedecor with Januar branding as well as ahoneycomb design on the inside of thetemples, adapted from the interior of theJaguar F-Type. It comes in four colours: nightblue/blue, slate-grey/tangerine, basaltgrey/lemon green, and blue/grey.

New Jaguar model 33586

European Coalition for Vision18

David Hewlett, ECV chair

0845 3130233 · sales@optinetuk.com · www.optinetuk.com

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A clearer way to manage

15Vision Now APRIL 2017

NEWS

AN INDEPENDENT VIEW

Planning a successful retirement

A frequently heard cry for help from some of our AIOmembers more senior in years is: “I want to retire soon,but don’t know how to go about it.” This is often followedby the question: “Know anyone who would like to buymy practice?”

Well, AIO is not a dating agency. Indeed, there are othersfar more expert to turn to for a straight practice sale suchas Myers La Roche, with whom AIO enjoys a very goodrelationship. However, AIO does have a role to play inhelping its members plan more carefully for the future andwhat will happen when they do decide to give up theconsultation chair. At the high level, it is called ‘planning forretirement’ and that can take a variety of forms.

Many of our members who have successfully retired (andthankfully and happily remain part of our Association) havevaluable experience in how to plan for the future andoptimise the value of a practice which has been built upover many years with a lot of hard work. There are, ofcourse, a number of options that include not just selling apractice on the open market, but also succession planningwhich may take a period of years to implement. There areimportant lessons that can be learnt about how long ittakes to plan and execute a successful transfer to familymembers or employees. There are also strategies andtechniques for optimising the value of practice sales on theopen market.

The AIO has a mission to help build a long-term, sustainableand profitable future for the independent sector, and animportant element of this is keeping practices alive andhealthy and in independent hands. This aim will form oneof the main themes of our ‘Aspiring independents’ eventthat will be held at the AIO Conference in Cambridge on 1-2October. With expert input from people like Patrick Myersof Myers La Roche and from those who have successfully‘been there and done that’, the conference is a must-attendevent for those who are thinking about retirement. To learnmore or book a space at the conference call 0800 1300 486and ask for Lin, or email lin@aiovision.org

Orbis’s new third generation Flying Eye Hospital toucheddown in the UK last month for the first time in its history.The UK event, which took place between 11-17 March,celebrated the charity’s breakthrough work in the fightagainst avoidable blindness as it reached a major milestonein delivering more than 10 million treatments in a singleyear – its highest figure in five years.

The Flying Eye Hospital houses a state-of-the art operatingtheatre, with audio-visual equipment that transmits liveoperations to trainees in a 46-seat classroom at the front ofthe plane. The aircraft also features pre- and post-op spacesand a laser eye suite, and enables volunteer ophthalmicexperts to train local medical professionals. Whilst theplane was in the UK Orbis, of which Alcon is a sponsor,launched Operation Sight – an extensive campaign for 2017highlighting “the stark reality that every minute countswhen treating blindness”.

Orbis21

A young patient on board the Flying Eye Hospital in Indonesia

Norville has added Screento its range of freeform,high definition progressivelenses designed specificallyfor users of phones andpads. To meet the visualrequirements of spectaclewearers on the move, theintermediate and nearvision areas of NorvilleScreen have been tweaked

to reflect smoother, more natural visual movements,combined with enhanced lateral vison.

Norville Screen is also said to provide greater comfort formobile users by modifying the progression profile, allowingfor a quicker transition to near vision yet still providing aclear distance viewing. Norville Screen is available in 26order points of lens material type and index with furtherbespoke options on request. Norville Screen Rx progressivelenses are manufactured and coated by Norville in the UK.Contact the company for information about an early adopterpromotional offer.

Norville22

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17Vision Now APRIL 2017

Last month, we discussed some simple waysto increase your contact lens business. Welooked at informing patients, offering lensesto more patients, keeping it simple andmaking it convenient. But it doesn’t endthere, because there are many opportunitiesto not only keep your current patients, butto encourage new patients to come to youfor their lenses.

OFFER ONLINE ORDERINGHaving a contact lens ordering/re-orderingfacility on your website is important forexisting patients – but for attracting newpatients too. With Google prioritising localsearches, you could gain new patients fromhaving a good website that not only ‘sells’lenses but educates patients about all of theoptions available at your practice. So manypractices aren’t interested in offering anythingother than spherical lenses; it is theirpatients who are ripe to educate and pluck.

With 40 per cent of contact lens patientssaying they would consider ordering online,you could be their next purchasing point.Remember: a good website will alwaysclearly show a contact telephone numberand email address along with opening times.It’s also worth clearly showing your addressand a map, so people can see where youare and if parking is an issue. Have an extranote about the best parking option.

BE TECHNOLOGY DRIVENAs mentioned, many practices don’t offerthe latest contact lenses or lenses thatwould be considered specialist. We allknow that most drop-outs are due tocomfort – and not just dry eyes. It can alsobe purely down to vision. If you offer toricand multifocal lenses, you are alreadyhelping your patients. Add to this GP

lenses, corneal moulding and myopiacontrol lenses and you can soon startbecoming your local specialist centre; theplace where people go if they’ve been toldthey can’t wear lenses or must wearreading glasses over their contact lenses.There are some great products on themarket and more in the pipeline. Makesure you’re on the cutting edge.

UPGRADE, UPGRADE AND UPGRADE AGAINMany practices are reluctant to upgradepatients into better lenses. This is mainlydown to two factors: the patient isn’tcomplaining about what they are wearing;and cost. If you’re not keeping your patientsup-to-date, they may go elsewhere to get abetter service or they may just stop wearinglenses. Also, new technology lenses carry apremium, making it harder for the internet-only sellers to heavily discount.

The best way to increase upgrades is toplan ahead. When a patient books theircheck-up, order the upgrade trial lens inready for them. This means they can trythem, without a return visit, reducingwasted chair time and inconvenience forthe patient. They can then decide if theextra cost is worth the change, or if theyare happy to stay with what they alreadywear. I think you’ll be surprised at howmany are happy to pay a little extra for afew hours more of comfortable wear or anextra line on the chart.

SET UP DIRECT DEBITSPaying by direct debit has become sowidespread, that for most people they nolonger use cheques and only use cards forsingle transactions. Anything that involvesmultiple payments is done by direct debit.

This, in turn, ties in loyalty, as patients aren’tgoing to go elsewhere if they have alreadypaid for something. Also, when you startlooking at the monthly cost of contactlenses, the professional fee element can beseen as inexpensive. When you look atmobile phones, most people are payingbetween £30 to £50 a month by direct debit.

For many independent practices, obtainingdirect debits from their bank can be difficult,but NEG members can use the OpticalPayment Service (OPS). OPS is a paperlessdirect debit collection service, designedspecifically for members to collect monthlypayments from patients. It can be foranything from contact lenses and professionalfees to spreading the payments ofspectacle purchases. For more informationplease call First Capital Cashflow, who runOPS on our behalf, on 0844 8266707.

Although we have covered a number ofareas in these past two columns, the mainpoint to always remember is: make it simpleand convenient. If the patient understandswhat’s on offer and it’s easy to purchaseand deal with you as a company, then theprice becomes less of an issue. This enablesyou to stand out from the competition onboth the High Street and online.

Developing thoughtsFollowing on from last month’s column on developing your contact lens business,Phil Mullins delves deeper into ‘attract and retain’ strategies

Attracting new contactlens patients By Phil Mullins

PRACTICE MATTERS

Get your trial lenses ready for patient aftercare visits

1. Silicone hydrogel is the healthiest soft contact lens material. With higher oxygen permeability than hydrogel materials, silicone hydrogel contact

lenses minimise or eliminate hypoxia-related signs and symptoms during lens wear. 2. Based on manufacturer’s published Dk (FATT) and t values,

Association of Contact Lens Manufacturers, 2016. 3. PhaseFocus™ Dk/t lens profile report, April, 2016. Standardised scale to allow for like-forlike

comparison across entire lens area. ACUVUE® is a trademark of Johnson and Johnson Medical Limited. DAILIES® and AquaComfort PLUS® are trademarks

of Novartis AG. 4. Largest power range as at February 2017. Phased introduction of full power range throughout 2017. 5. Holden BA, Mertz GW.

Critical oxygen levels to avoid corneal edema for daily and extended wear contact lenses. Invest Ophthalmol Vis Sci. 1984; 25(10): 1161-1167. *

Warning: UV-absorbing contact lenses are not substitutes for protective UV-absorbing eyewear, such as UV-absorbing goggles or sunglasses, because

they do not completely cover the eye and surrounding area. Patients should continue to use UV-absorbing eyewear as directed.

The science behind unsurpassed comfortSmart Silicone™ chemistry is the technology at the heart of the MyDay® family of lenses and is the perfect combination of three unique features:

1. Long chain silicone molecules. Support efficient oxygen delivery to the cornea. These long chains use less raw silicon than other daily disposable silicone hydrogel lenses, which have shorter silicone chains. This creates more space for hydrophilic components.

2. Molecularly bonded hydrophilic groups. Enhance the compatibility of the hydrophilic and hydrophobic material ingredients. This sustains inherent wettability and facilitates optimal

water content.

3. Low cross-link density. Longer silicone chains and increased compatibility between the hydrophilic and hydrophobic materials enable lower cross-link density. This, combined with less raw silicon and increased hydrophilic components help deliver our soffiest ever silicone hydrogel lens.

The widest range of any toric daily disposable. +6.00DS to -10.00DS, in ten axes, across 4 cylinder powers.4

Find out more at www.coopervision.co.uk or contact your Business Development Manager.

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1-DAY ACUVUE® MOIST FOR ASTIGMATISM

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DAILIES® AquaComfort PLUS® Toric

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Dk/t3 map Entire lens area

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Dk/t3 map Entire lens area

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57.1 Dk/t2

Dk/t3 map Entire lens area

Mean Dk/t3

Dk/t3 map Entire lens area

Mean Dk/t3

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MyDay® toric80.0 Dk/t2

Proven toric lens design.MyDay® toric incorporates Optimised Toric Lens Geometry™ found inCooperVision’s leading contact lens for astigmatism, Bioffinity® toric.

A healthier lens-wearing experience.1

The SiHy material of MyDay® toric provides the highest Dk/t of any daily disposable toric lens.2 The table clearly highlights the signifficant di�erence in oxygen transmissibility across the whole lens proffile, compared to the leading toric competitors.3

Uniform horizontal ISO thickness Improves lens stability and reduces

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21Vision Now APRIL 2017

Book at place at the British Contact LensAssociation (BCLA) conference andexhibition this summer and you’ll discoverthere’s much more to contact lenses thanmeets the eye. Taking place at the ACCLiverpool from 9-11 June, the biennial eventwill not only provide a platform to celebratethe Association’s 40-year history, it will takedelegates on a journey of discovery asleading eyecare professionals delve intonon-conventional uses of contact lenses.

DREAM OR REALITY?The possibility of using contact lenses todeliver therapeutic drugs direct to the eye

will form anintegral partof a keynotelecture to bedelivered byProfessorLyndon Jonesfrom theUniversity ofWaterloo,Canada. In‘Therapeuticcontact lenses

for drug and cell delivery: dream or reality?’,Professor Jones will examine currentmethods of treating eye disease, such aseye drops and ointments, and reveal whyembedding drugs into contact lenses forgradual release onto the ocular surface isfar more effective.

Professor Philip Morgan will chair a sessionon Saturday 10 June on emergingtechnologies. He said: “Currently, contactlenses are almost exclusively used tocorrect vision and to optimise people’ssight. This session will explore how the useof contact lenses might expand in thefuture. We will hear from David Bailey, theowner of Swiss company Sensimed, whowill outline the challenges his companyovercame to launch its glaucoma-monitoring contact lens Triggerfish. “Technologies which are not currently

available in contact lens form but may be inthe future will form a central part of thesession,” Professor Morgan continued.“Stephen Hicks from the University ofOxford will outline novel technology toassist patients with low vision and ProfessorJames Wolffsohn from Aston University willfocus on pioneering heads-up displaytechnologies which may be incorporatedinto contact lenses in the future.”

There’ll be plenty more besides on theagenda, with keynote speaker Dr Eef vander Worp presenting, ‘Putting the expertiseback into soft contact lens fitting’. ProfessorMichel Guillon will give the 2017 BCLAMedal Address on ‘Tear kinetics in contactlens induced dry eye’, and AssociateProfessor Jennifer Craig will focus herkeynote lecture on ‘Blepharitis: the scale of the problem. Live lid management’.There will also be the usual array ofpractical and discussion CET workshops ontopics such as dry eye, keratoconus, sclerallenses and presbyopia.

Other highlights include a dedicated‘Introduction to ortho-k’ track, a businesssession, myopia management update, alook at the demands of digital devices oncontact lens wearers, a dry eye and lidmanagement track, and a session entitled‘WOSH’ (whole ocular surface health) ‘Riskfactors, detection and management. What’sit all about?’ As well as the exhibition tovisit, delegates will hear from a number ofcontact lens companies about their pipelineof products set to come to market.

AWARDS AND CELEBRATIONSThe jewel in the BCLA’s social crown is itsgala dinner, and this year’s event will be allthe more special as it will include theinaugural BCLA Awards ceremony. During aspectacular 40th Anniversary dinner at StGeorge’s Hall, the world’s finest contact lensand anterior eye professionals will behonoured and celebrated.

BCLA president, Brian Tompkins, commented:“Reaching 40 gives us the chance tocelebrate the huge strides the industry hasmade, particularly in regards to embracingthe new technology we have at ourdisposal, and the future looks incrediblyexciting for us all. We want to ensureeveryone has access to the very latestresearch and technology to allow patientsto receive the most up-to-date careavailable to them.”

Award categories will include Dry EyePractitioner of the Year, Young Contact LensPractitioner of the Year and the BCLAPresident’s Award for an individual orindividuals in recognition of theircontribution to the contact lens and anterioreye profession. “The industry is full ofincredible talent and these awards will helpto recognise that, giving people the perfectplatform to showcase their talents and getthe accolades they so thoroughly deserve,”Brian added.

For more information on the conferenceand exhibition, and to book a place, visitwww.bcla.org.uk

Exploringnew frontiersThis year’s BCLA conference will explore alternative ‘futuristic’ contact lens applications as the Associationcelebrates its 40th year in style

BCLA CONFERENCE

The BCLA will return to the ACC Liverpool

Workshops will cover a range of topics View the latest products at the BCLA exhibition

Keynote speaker, ProfessorLyndon Jones

RENDIA is a single, cloud-based platform that allows you to communicate andengage with your patients, wherever they are thinking about their health: beforean appointment, in the waiting area, the consulting room or after the appointment,setting your practice apart from the competition.

We call these areas patient touch points and with RENDIA you can communicateacross all the touch points, by sending visual presentations from one platform, whichis flexible enough to work from any PC, tablet or smartphone. RENDIA integrateswith emails, Twitter, Facebook and other leading media.

Available in the UK from PK National Eyecare Group Ltd www.nationaleyecare.co.uk 01580 713698

Before an appointment Waiting area Consulting room Post visit

CAN HELP

DO YOU HAVECLOUDED VISION?

23Vision Now APRIL 2017

VAO

With a population of 94 million peoplescattered across remote and often hard toreach areas, Ethiopia is a rapidlydeveloping country and is emerging fromsome of the worst trappings of extremepoverty that existed a decade or so ago,according to international charity VisionAid Overseas (VAO).

In 2013, the Department for InternationalDevelopment (DFID) awarded VAO a majorgrant to help improve the livelihoods ofpeople living in five districts of southernEthiopia by increasing access to primaryeyecare, glasses and treatment for eyediseases. The grant was co-funded byEssilor UK with financial support, spectaclesand lenses.

Working in partnership with Ethiopian non-governmental organisation (NGO) GrarbetTehadiso Mahber (GTM), VAO has deliveredeyecare services directly to the doorsteps ofremote and isolated communities wherepreviously such services simply did notexist. After three successful years ofworking in partnership with DFID, Essilor UKand GTM, VAO has been able to:• Screen 184,491 people for eye conditions, with 50 per cent of them being women and girls• Provide life-changing glasses to 14,909 patients • Treat 5,150 patients for minor surgery to correct their vision• Train 710 teachers to screen school children and identify common eye problems

By making eyecare services accessible toremote and isolated communities, a finalyear survey has revealed the following:• Of the adults surveyed after receiving treatment in the form of minor surgery or the provision of glasses, 78 per cent reported an improvement in their quality of life and an increase in household income • Out of the 2,569 children treated under

the project, 73 per cent showed improvements in their school performance since receiving treatment

LONG-TERM GOALSAnne Buglass, VAO director of programmes,commented: “Over £200bn worth ofproductivity is lost every year simplybecause people do not have the glassesthey need to see clearly. The outcome ofthe three-year programme showed thatwhen eyecare is made accessible, adultsare more likely to increase their householdincome and children are more likely toreach their potential in school, achieve

bettereducation,and in thelong-termhave greatereconomicprospectswhen theyleave school.Ultimately,we want tosee fewerpeople livingin povertybecause ofpoor eyesight,

and this project has shown that this is anattainable goal.”

The target number of people reached underthis project far exceeded VAO’sexpectations, meaning messages about theimportance of good eye health reachedover twice as many people than firstanticipated. With its new chief executiveofficer, Nicola Chevis, now in place VAO iscontinuing its fight against poverty bytransforming access to eyecare in Africa.

On taking office last month, Nicola said:“With an estimated 640 million peopleworldwide disabled simply because theydon’t have access to eye tests and spectacles

the challenge is enormous. I feel inspired bywhat has already been achieved by VisionAid Overseas, our members and supportersand I’m looking forward to working witheveryone to help ensure that no one lives inpoverty because of poor eyesight and no onelives with poor eyesight because of poverty.”

VAO works with professional volunteers toprovide training to local eyecare workers, toestablish vision centres where patients canaccess eyecare services and to supportoutreach services in rural communities. Tofind out more about how you can supportVAO’s work by becoming a professionalvolunteer, be you an optometrist,dispensing optician or optical technician,visit the Volunteer section of the VAOwebsite, www.visionaidoverseas.org

You can also get involved with differentfundraising challenge events in the UK andabroad. “Challenge events are one of thebest ways you can really help some of theworld’s poorest people access life-changingeyecare and glasses whilst also improvingyour own health,” said Demi Rennie, VAOfundraising officer. “Whether you are acyclist, runner or trekker, we have an eventthat you can take part in 2017 to get fit andmake a difference to the lives of childrenand adults in Africa who can’t see properlysimply because they need glasses.”

Fighting povertywith eyecare

Successful outcome for three-year programme

The Vision Aid Overseas’ DFID and Essilor UK funded programme in Ethiopia hasbrought life-changing eyecare to more than 184,000 people

With accessible eyecare comesgreater prospects

Training local eyecare workers is key to VAO’s strategy

24 Vision Now APRIL 2017

STYLE SPOTLIGHT

The annual event hosted more than 1,200exhibitors from around the world, andover 55,000 people visited the show. “Itwas, as always, very exciting to exhibit atMido,” observed Louise Brunton, Charmantgeneral manager. “We welcomed peoplefrom many countries and saw morevisitors from the UK and Ireland, as wellas a strong presence of UK exhibitors.”

Dunelm Optical had a triumphant show too,as managing director, Peter Beumontreported: “We had a very successful show;we come every year and it’s definitely thenumber one show in the optical calendar. Weopened several new accounts giving us evenmore coverage worldwide.” David Strathie atContinental Eyewear added: “Mido onceagain provided an excellent platform forContinental Eyewear. We welcomed existingcustomers from all parts of the globe.”

INNOVATION AND EVOLUTIONCreative and impressive frames are a uniquemedley of amazing materials, gloriouscolours and distinctive shapes. Materials areexceptional and include the beauty ofmarble, the natural aesthetics of wood andbuffalo horn, acetate united with a variety ofmaterials, and metals that include titanium,stainless steel and aluminium. Frame finishesconfirm the numerous advances possiblewith technical developments, including 3Dprinted frames, distressed effects – includingburning – and superb matt finishes.

Colours in optical designs take their cue fromfine jewels: diverse tortoiseshell variationsand colour-blocking. Nature provides a stronginfluence, with designs taking inspirationfrom sand, sea, sky, fruits and vegetables.Sunglass favourites include the continuingintrigue with black, elegant neutrals, andfrequently fabulous embellishments.

Colourful sun lenses in yellow, orange andblue highlight sunglasses, plus very darklenses ensure glamour and mystique. Shapesreflect vintage to contemporary with roundforms dominating, plus spirited designs inrectangular, cat-eyes and geometric shapes.The return of rimless is aestheticallyengineered and radically minimalist.

ITALIAN EXCELLENCEItalian eyewear possesses undisputedexcellence, experience and technologicaladvancements. Luca Gnecchi Ruscone hascombined the two worlds he knows andloves – Africa and the Italian Rivera – in hisLGR designs. “The collections merge twoworlds,” says the Rome-based creator, “with Africa and the wonderful sense ofadventure, and then the Italian Rivera withsandals, stripes, elegance and glamour – alleffortlessly cool.”

The uniforms of Italian soldiers during WorldWar Two inspire LGR’s Mimetic collection. “Idiscovered material, 100 per cent cotton, inmy grandfather’s old warehouse,” Lucaexplains. “I then found a workshop in Italythat could reproduce the material, and basedthe collection on it.” Luca has also introducedthe LGR Gold Edition – superbly luxuriousframes in 18 carat gold, with mineral lenses.

Nature, writers, musicians, philosophers,emperors, the planets, plus the seductiveItalian Rivera is a ceaseless source ofinspiration, and brings abundant creativityto designs by Oliviero Zanon at Res/Rei.Featuring distinctive optical frames andsunglasses for men and women, thecollections are a medley of acetate withboth matt and glossy finishes, alongsideacetate and titanium versions.

Lucia Pasin radiates passion, style and flairin all that she does. Nature – andparticularly flowers – inspires the Italiandesigner who lives and works near Venice,as well as strong women, colour and texture.Her frames are crafted in bold shapes, withcolourations that are beautifully unique.Lucia also creates gorgeous silk scarves, inelegant colourations that reflect the frames.

Retro-chic and modernity unite effectivelyin Blackfin eyewear. The speciality Italiancompany creates bold, innovative frameswith exclusive finishes, and their trademarkSwordfish temple tips. Iconic shapes, deluxe

History inspired designs in the Mimetic Collection by LGR

Oyster Bay: retro chic meets modernity by Blackfin Eyewear

Mido 2017a vintage year

Positano and Amalfi by Oliviero Zanon at Res/Rei

Italian Rivera elegance in LGR’s Capri collection

The 2017 edition of Mido was asbubbly and refreshing as finechampagne, writes Joan Grady

colours and high-quality lenses completethe artisan craftsmanship.

VISIONARY SPIRITSDesigners and companies are alwaysexperimenting with new possibilities.Silhouette in Austria has a long history ofcreative innovations, and the latest is thecompany’s entrance into premium custom-made lenses for its frames with SilhouetteVision Sensation.

Single-vision and progressive lenses forrimless and full-rimmed spectacles aredeveloped, produced and assembled inSilhouette’s headquarters in Linz, Austria. Thelenses – Silhouette Panorama – are availablein transparent optical lenses, and lightly tintedversions in blue, pink, green and brown.

Distinctive frames in creative colourationshighlights the Black Label Collection

designed by Robert Morris. Designsincorporate contemporary elements, as wellas trendy detailing.

Swarovski crystals and Excellence Titanensure beauty and comfort in Charmant’snew releases. Inspired by music, feminineand sophisticated, the Duo collection islightweight and minimalistic. Lovely coloursand material mixes combine in the CameoCollection by Continental Eyewear. Bright

tones as well as contemporary shades offergreat variety in this collection.

Paul Costelloe embraces timelessness inboth his fashion designs and eyewear.Frames for men and women unify vintageaspects, while being totally contemporarywith cutting edge shapes that brim withcommanding confidence.

CHILDREN’S EYE STYLEFun, appealing frames for children possessyouthful spirit, imagination and individuality.Lafont, JF Rey, Zoobug and Olivier Goldsmithare among the brands that cater fashionablyto the children’s market. Shapes and coloursreflect the adult market – with aviatorshapes and cat-eye forms in demand.Colours too reflect current market trendswith pastels and bright tones for babies andtoddlers, and sophisticated adult colours.Tortoiseshell, black and silver are preferredfor children from six years old.

Mido presentations provide the platform todiscover eyewear that embraces therequirements for independent opticians’multi-faceted clientele. “Mido is a goodopportunity to see what’s new, interestingand different,” says Louise Brunton, “and theCharmant team is always proud to be there.”

Peter Beaumont adds: “I did notice that manymore UK independent opticians are nowmaking the trip to Milan to stay up to datewith the latest fashions. This is recognitionof the global standing of the show.”

Vision Now APRIL 2017 25

STYLE SPOTLIGHT

Timeless design by Paul Costelloefor Dunelm Optical

Sophistication and Swarovski crystals in the Duo Collection by Line Art Charmant

Distinctive Black Label designs by Robert Morrisfor William Morris London

Silhouette Panorama lenses by Silhouette Vision Sensation

Creativity and innovation: Lucia Pasin at Mido wearing her signature frames

Contemporary styling: Molly from the CameoCollection by Continental Fun shapes and colours for kids by Zoobug

26 Vision Now APRIL 2017

Preferred Suppliers’ Directory

ACCEPT CARDS Tel: 01422 382408Richard.west@acceptcards.co.ukwwwww.acceptcards.co.uk

ALCON UK Tel: 0371 376 0017Fax: 0871 351 1005www.uk.alcon.com

ARENA EYEWEAR Tel: 01952 820408www.arena-eyewear.co.uk

ASSOCIATED OPTICALTel: 01628 605433Fax: 01628 665077sales@assopt.co.ukwww.associatedoptical.com

BAUSCH + LOMBTel: 020 8781 2900www.bausch.co.uk

BIB OPHTHALMICINSTRUMENTSTel: 01438 740823sales@bibonline.co.ukwww.bibonline.co.uk

BONDEYE OPTICALTel: 0121 7723888Fax: 0808 2801865sales@bondeyeoptical.co.ukwww.bondeyeoptical.co.uk

BRULIMAROPTICAL GROUPTel: 0161 655 7000Fax: 0161 655 7002www.brulimar.co.uk

CENTRO STYLE LTDTel: 01923 239267Fax: 01923 253951sales@centrostyle.comwww.centrostyle.com

CLEARLABTel: 01189 702080Fax: 01189 72088 ordersuk@clearlab.comwww.clearlabcontacts.com

CONTINENTAL EYEWEARTel: 0151 426 3907Fax: 0151 426 9340sales@continental-eyewear.co.ukwww.continental-eyewear.com

DAVID THOMASTel: 01604 646216Fax: 01604 790366orders@davidthomas.comwww.davidthomas.com

DIBBLE OPTICALSUPPLIESTel: 01634 880885Fax: 01634 540530barry@dibbleoptical.co.ukwww.dibbleoptical.co.uk

DUNELM OPTICALTel: 01388 420420Fax: 01388 810101dunelm@dunelmoptical.co.ukwww.dunelmoptical.co.uk

ESSILORTel: 01454 281281Fax: 01454 281282 www.essilor.co.uk

HENRY BEAUMONTTel: 0116 251 8936Fax: 0116 262 4205info@henrybeaumont.comwww.henrybeaumont.com

HILCO EUROPETel: 0800 591150info@hilco.co.ukwww.hilco.co.uk

HOYA LENS UK Tel: 0845 330 0984Fax: 0845 330 0977enquiries@hoya.co.ukorders@hoya.co.ukwww.hoya.co.uk

INTERNATIONALEYEWEAR LTDTel: 0121 585 6565Fax: 0121 585 0954www.internationaleyewear.co.uk

LENSTECTel: 029 2088 3009Fax: 029 2088 9798office@lenstec.co.ukwww.lenstec.co.uk

LOUIS STONE OPTICAL LTDTel: 029 2073 5293Fax: 029 2073 5915info@louisstone.co.ukwww.louisstone.co.uk

LUXOTTICA (UK) LTDTel: 0808 165 8555www.luxottica.com

MARCHONTel: 0800 72 2020csuk@marchon.com

MARK’ENNOVYTel: 0800 3280610Fax: 0800 3280649mkservices@markennovy.comwww.markennovy.com

MID-OPTICTel: 01332 295001Fax: 01332 295158orders@midoptic.comwww.midoptic.com

NATIONWIDEFRAME REPAIRSTel: 01706 369530Fax: 01706 628733Info@nfr.co.ukwww.nfr.co.uk

Preferred Suppliers are suppliers who, by prior arrangement, offer members of the PK National Eyecare Group preferential terms.For full details and terms offered to the membership, please call 01580 713698

Directory listings are available free of charge to all preferred suppliers, with a larger listing available to Vision Now Advertisers.To make changes to the directory listings, please call Sharon Hicks on 01580 713698 or email s.hicks@nationaleyecare.co.uk

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A refreshing perspectiveTo help you enhance your contact lens practice, CooperVision offers an extensive product range designed to meet the needs of even more of your patients.

For more information

0870 9000 055* www.coopervision.co.uk

*Calls cost 2p per minute plus your phone company’s access charge.

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27Vision Now APRIL 2017

No7 CONTACT LENSESTel: 01424 850620Fax: 01424 850650info@no7contactlenses.comwww.no7contactlenses.com

ORANGE EYEWEARTel: 0161 773 5555Fax: 0161 773 5544info@orange-eyewear.co.ukwww.orange-eyewear.co.uk

PERFORMANCE FINANCETel: 01536 529696Fax: 01536 310033www.performancefinance.co.uk

POSITIVE IMPACTTel: 08446 696907glasklar@positiveimpactsales.co.ukwww.positiveimpactsales.co.uk

PRACTICE BUILDINGTel: 0115 989 9772andy@practicebuilding.co.ukwww.practicebuilding.co.uk

PRO-OPTICTel: 01884 266130sales@pro-optic.comwww.pro-optic.co.uk

PURE EYEWEAR LTDTel: 01993 824239/822038mark@pure-eyewear.co.uksupport@pure-eyewear.co.ukwww.pure-eyewear.co.uk

RAWDON OPTICAL LTDTel: 0113 288 3094Fax: 0113 288 3095enquiries@rawdonoptical.co.ukwww.rawdonoptical.co.uk

RODENSTOCKTel: 01474 325555sales@rodenstock.co.ukwww.rodenstock.co.uk

SEIKO OPTICAL UKTel: 01452 610033Fax: 01452 638250orders@seiko-optical.co.ukinfo@seiko-optical.co.ukwww.seiko-optical.co.uk

SERIOUS READERSTel: 01296 395400sales@seriousbrands.co.ukwww.seriousreaders.com

SHAMIR UKTel: 01954 785100Fax: 01954 785101 info@shamirlens.co.ukwww.shamirlens.co.uk

SILHOUETTE UK LTDTel: 020 8987 8899Fax: 020 8987 2430office@uk.silhouette.comwww.silhouette.com

SPEC-CARE LTDTel: 01392 460806info@speccareservices.co.ukwww.speccareservices.co.uk

STEPPER UKTel: 01732 375975sales@stepper.co.uk

TANT LABORATORIESTel: 01279 653785www.tantlabs.com

THEA PHARMACEUTICALTel: 0845 521 1290Fax: 01782 717 944www.thea-pharmaceuticals.co.uk

THREE SIXTYTel: 01686 627595Fax: 01696 610015Kieran@calotherm.co.ukwww.calotherm.co.uk

TOP VISION UKTel: 0870 8402378Fax: 0870 8402379www.topvisiongroup.com

ULTRAVISIONTel: 01525 381112Fax: 01525 370091info@ultravision.co.ukwww.ultravision.co.uk

XACTTel: 01698 574 655IMcGleish@xact.uk.comwww.xact.uk.com

YOUNGER OPTICS EUROPEUK Tel: 01242 578971UK Mobile: 0790 133 7530julian.wiles@youngereurope.comwww.youngeroptics.com

0845 3130233sales@optinetuk.com

www.optinetuk.com

Openyour

eyes to

T 01527 870550eyespace-eyewear.co.uk

www.HeidelbergEngineering.co.uk

Telephone: 01442 502 330

Alisdair Buchanan, Buchanan Optometrists

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The Norville Group Limited, Magdala Road, Gloucester GL1 4DG

Tel: 01452 510321Email: sales@norville.co.ukwww.norville.co.uk

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TX5/Titanium

Stepper (UK) Limited11 tannery RoadTonbridgeKentTN9 1RF01732 375975www.stepper.co.uk Frame style shown: SI-30087