appsolute value_mobile_strategy_triangles
DESCRIPTION
Vision on Mobile Strategy and Mobile Application development. Copyright, Appsolute ValueTRANSCRIPT
Appsolute Value, © 2013 All Rights Reserved
Appsolute Value’s Strategy Gig: The Mobile Strategy Triangles
Again the Brick and Mortar players and even the pure Internet players are now being challenged
by Digital Disruptors. Web has become legacy and the multi-digital disruptors have taken a
mobile-first strategy (e.g. Google) and defined strategies around Apps & Devices.
Digital disruptors are taking advantages of new platforms (Social & Mobile), tools (incl. big data
analytics and clouds), new relationships (interactive), new thinking (outside-in vs. inside-out) and
new strategic drivers (context, participation). In doing so they disrupt markets, gain competitive
edge, get (re)connected to their customers and save costs. And within faster development times,
steep business growth lines upward, controlled TCO (totals cost of ownership) and greater impact
on the customer experience than any of this that came before.
Every industry is impacted and so is your organization. In your organization IT and marketing are
most affected by these new ways of doing business. With billions of apps already available and
lots of devices you it will be hard to be in control. The outside-in forces disrupt and there is a need
for Strategy.
The Mobile Strategy Triangles
To become a leader in digital disruption, there
is a need for strategy. However there is
confusion all around what makes a good
mobile strategy!? With the right mobile
strategy you get a leader in disruption rather
than letting you disrupted by others who then
let you sail the red oceans.
There are two triangles you have to keep in
mind whilst starting your Strategy Redefine:
The first is the organizational triangle
Appsolute Value, © 2013 All Rights Reserved | 2
The second is a more technological triangle
Here are some top 6 high-level strategy
perspectives in a do’s and don’ts format
(based on the 6 triangles perspectives + 1
Bonus):
1. Re-connect to your customers and
employees. Platform is the keyword here.
A brand app in the Appstore is not
enough. Also do not extend the web into
a variety number of form factors. You
should not extrapolate your old business
models on a new digital channel. Learn
and understand why mobile is different.
2. You understand mobile better (and then
also your customer) if you find new
services or make them more intuitive. Just
adding a new experience to your
customer journey can make a difference.
If you want to go further don’t push
anymore since most business lost or
losing control. You need to pull. Bring
your services to customers (and
employees) there where they are….out
there on those mobile (and social)
platforms and on smart devices!
3. Redesign based on a zen of tasks, don’t
concentrate on business processes.
Simplify your business, create mobile-
fixes. Marketers, while rebranding, can
use design-led engineering.
4. Scale to a World of Apps. Apps are your
new faces of business. They connect your
customer, they connect your machines
(including TV’s, Fridges, Electric
Appliances, etc). The downside of giving
power to a new breed of appmakers is
that there is an almost religious battle
ongoing between app developers. All of
them telling you why HTML 5, Native or
Multi-platform is better. At Appsolute
Value we make Art of Apps, not war…
5. Business Apps (rendering functionality to
customer facing or enterprise apps)
require data to become functional.
Therefore you need to integrate. Your
solution architecture requires various new
architecture principles. Steer towards
app-internet architecture.
6. Open up and manage your Own. Great if
you have your apps in Stores. Preferably
your own. Your mobile customers are
shopping again and your people work
efficiently again. Well done. Now think
also how you going to manage all this and
control your total cost of ownership.
7. Power to New Mavericks: Design-led
engineering, scrum teams, agile way of
working, Art of Apps. All new working
paradigms making your company to
transform. Make sure to create a mobile
center with the new blood groups. They
can help you in creating great apps and
Appsolute Value, © 2013 All Rights Reserved | 3
turn them into weapons of mass digital
consumerism.
Zen of Tasks and Outside-In
With traditional business models with
traditional software, many companies had a
luxury since IT and marketing where able to
push products and services into the market
which they controlled and they thought it will
be best for customer and employee well-
being. An inside-out way of thinking and
working.
Business processes are left-over of the inside-
out organization. They are brittle and mostly
hardwired into back-end applications.
Traditional software requires long
development cycles, is complex and expensive
to maintain. (Business) Apps require simplicity
and are task-oriented and bring certain
services (but not all!) fast to your customer
(or employee), out there on one of the many
platforms (OS + device).
From an organizational angle, digital
disruptors using Business Apps (rendering
business functionality) and having had the
smell of success, therefore start to
concentrate on efficiency using employee-
facing enterprise apps.
They concentrate on just the layer below the
touch point-layer, mapping out emotional
(and intuitive) processes to find feel-good
moments, moments of truth and pain points.
And so they use Apps for a zen of tasks.
Making services externally and internally
functional by using apps (and smart devices)
we call this ‘Appifying your Business’.
Staff redevelopment (bonus perspective no.
7) is required since the new faces of business
are defined by mobile designers and mobile
developers. Here at Appsolute Value, power is
to the mobile developers and mobile
designers since they create and take output of
devices and systems to convert in business
value.
Business value that allows your business to
reconnect to those customers out there on
platforms (like iOS, Android and also
Facebook, Groupon, etc) or satisfying
employees who just want to work anywhere,
anytime executing their task simple and fast
Appsolute Value, © 2013 All Rights Reserved | 4
(like Evernote, Whatsapp, Yammer and
dropbox ).
On our way to the Internet of Things, app
development will also extend further into API
development. API’s enable your organization
to (re)connect to your business partners,
other (mobile) customers and more machines
Solution: Mobile Mavericks &
Art of Apps
Mobile is our passion. Mobile is about apps
and devices.
However it is not only about technology, it is
also about experienced people with passion,
knowhow and a different mindset. As mobile
mavericks we bring you Art of Apps. Our
specialty is multi-platform.
We believe business apps and the strategic
perspectives are served well with a cross-
platform approach. We also acknowledge that
every company is different and everyone has
different perceptions about ‘Art’.
Companies looking to manage their growing
number of apps & devices require new mobile
management services to implement. We work
with enhanced MAM (mobile apps
management) tools and MDM (mobile device
management) tools.
References – Pure Mobile
Appsolute Value successfully performed the
Art of Apps at several medium and large
organizations in Europe and North America.
You can be next.
Some of our gigs can be found at our website.
www.mobilesolutionsnetwork.com
If you want to sit back and watch a video. Go
to our YouTube channel
www.youtube.com/appsolutevalue
If you want to share something interesting
with us on mobile. We are very interested
since we can’t know everything about billions
of Apps, right?! So pin it at
www.pinterest.com/appsolutevalue
That‘s all you can find on the web about us.
For all the rest we are pure mobile. Oh, you
want to like us, use your smart phone, just
call. You don’t want to tell it to us out loud…
send us an email: