appsnack mobile overview

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It REALLY is the year of mobile

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80% increas

e

in ad spend across mobile in 2012

4 out of every 5

mobile media minutes spent in

apps

242.8 MUS mobile phone

users

115.8 MUS smartphone

users

71%of all mobile spend in-app

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“Mobile monetization levels … could surpass desktop within 1-3 Years”

- Mary Meeker (Internet Trends – 5/30)

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80% increas

e

in ad spend across mobile in 2012

4 out of every 5

mobile media minutes spent in

apps

242.8 MUS mobile phone

users

115.8 MUS smartphone

users

71%of all mobile spend in-app

Mobile Marketing is Not Just About the Technology...

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It’s About Engaging with an Increasingly Connected Audience

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Globally, the Preference is Mobile...

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• 76% of connected Users turn to their Mobile Device for content consumption and web browsing

• 68% of connected Users fire up a PC or Lap Top to browse the web

InvestorPlace.com January, 2012

How do You Reach Users

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Mobile Landscape

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Device Mobile Web In-App

Smart Phone

Pros: Access to content while on the go Cons: web sites poorly

render due to differing technology, Only 10% of all sites optimized for mobile, If not optimized for mobile,

site may take long time to load

Pros: User pre-engaged, content formatted for optimal viewing, Data

transfer is minimal, directed user experience

Tablet

Pros: Sites render better than smart phones Cons: Still needs user interaction to make legible

Pros: User pre-engaged, content formatted for optimal viewing, More

screen real estate allows more functionality, directed user experience

The Benefit of Mobile v Web

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IAB Mobile Status Report, MacWorld 8/2012, Brafton 2/2012

Phase Internet Mobile Web ApplicationsEvolution UGC and Social dominate,

Video Consumption and sharing has increased exponentially

In it’s earlier stages, 10% of sites are optimized for mobile. Search is prevailing mobile web action.

Increasing in popularity in adoption annually . Content Consumption, interaction drive app downloads. Apple Store now has 650K apps

Interface Semi portable, smallest screens are 15”

Optimized sites match the experience to the screen. General sites are difficult to view. Tablets render both optimized and standard web effectively.

Built to device specification. App downloads are user specific so the user is driving content consumption and interaction.

Experience Chrome, Firefox, and Safari are enhancing user experiences.

Standard sites create negative user experiences. Unable to customize browsing preference.

Engaging content and interactions. Apps are built to entice users, the on screen experience aims to be enjoyable.

Device Laptops allow for portability but are still cumbersome.

“Pocketable” “Pocketable”

Interactivity Allows for engaging interactive experiences primarily within video.

Mobile web is best for standard interactions deploying banners.

In-App environments create opportunities to leverage rich components and capitalize on device technology.

Receptiveness CTR benchmark is 1% CTRs range from 2 – 5% High CTR and interactivity metrics. Mobile app standards not yet defined

Why is Mobile Valuable to You

• Instantaneous Engagemento Ubiquitous in Penetration and Useo Early Brand Impressionso Direct Connection for a User to Engage with a Brand

• Extends Reacho Seamless Transition, offlineo Active Engagement

• Increases Ad Measuremento Interactivity o User Engagement

• Disruptive Creative Experienceo Engaged users are more likely to respond to creative o Creative on a personal level

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Mobile is not without its challenges…-Ad Age -DigitalMarket.com -Mobile Marketing and the Challenges that Lie Ahead

-360i

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“The problem: too many isolated solutions that work for specific ad networks, 

apps or devices, not enough connective tissue to

make it possible to make one ad, with one means for measurement, that can run

in multiple places.”

“The need to address

planning, creating,

distributing, and measuring

rich media mobile ads…

globally”

“How do you develop enough creative units that work across all the

devices…”

appsnack is born from experience...

• A stand-alone mobile solution funded by the Exponential Group– a technology-enabled media services company

• Exponential provides appsnack the ability to leverage a presence in more than 25 countries, 600+ employees worldwide, and a reach of more than 450m unique users every month

• Exponential’s advertising intelligence platform processes 80 Billion events from more than 450 Million users to classifying user engagement in a taxonomy of more than 50,000 attributes

• appsnack is the ONLY mobile solution with access to this intelligence platform

• appsnack benefits Exponential’s industry leading ad serving platform E9

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appsnack takes it all in house

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BEST IN CLASS CREATIVE

CUST

OM AD

TRACK

ING

AUDIENCE SCALE

SERVICE & SUPPORT

REPORTING & ANALYTICS

Thank You

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