applying goodwin’s theory to ecosmith's 'come together' official music video

5/20/2018 Applying Goodwin s Theory to EcoSmith's 'Come Together' Official music video

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Applying Goodwins theory

EcoSmithsCome Togetheofficial music video

By Thomas Cutmore


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Music demonstrates genre characte

The music genre: Indie Pop The band itself is mixed with 3 males playing bass, electric guitar

drummer where as the female sings and in the music video, playelectric keyboard.

The genre characteristics are also demonstrated through the banas it is high street mainstream style.

The music video itself is a performance but in front of no live aud The band demonstrate the genre through the jumpy and energe

performance during the music video, such as the scenario they awhere they are trying to escape the school detention and then ethemselves around the school behind the teachers back.


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Screenshots of the demonstration ogenre characteristics

High street

mainstream colourful

fashion links in withpop culture


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The relationship between lyrics andvisuals

At the start of the music video, the lyrics start off with; Herwith our backs against the wall, which when sang the bandreturning to the school for the detention, possibly portrayinschool as the wall that they have their backs against.

Another relationship that is shown between the lyrics and vwhere throughout the chorus one of the lines goes; 'Causesmoke in the mirror, I can see yourface. The relationship bthe lyrics and the visuals in this is where the teacher who is of the detention lets his true self out which is where he bedancer and reveals his soft side.


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Screenshots of the relationship betwthe lyrics and visuals

From this To this


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The relationship between the musicvisuals

The music of the song is fast paced and almost jumpy whichto the visuals as the band perform them escaping detentionthrough and around the school to avoid the teacher, and thealmost party inside the school. This relationship is strong amoment the band start to move when they escape from detthey hardly stop which allows the visual performance to keethe beat of the music.

The actions are also synchronised with the music as well as singers lips match the lyrics through out the song when the keep switching from them performing from them acting outscenario that theyre in.


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Screenshots of the link between muand visuals

The jumpy beat of

the music links to the

actions of the music

video


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The demands of the record label

During the video it matches a few of the demands of the recsuch as the constant close ups of the band and the singer Syface and lips which almost create it a traditional music videothe convention of close ups

These close ups also create a voyeuristic view upon Sydney the shot goes back to her singing on a close up, you are almautomatically drawn in to her lips by the use of the vibrant rthat stands out amongst everything else on her.


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Screenshots of the video matching thedemands of the record labelthe use oclose ups


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Frequent notion of looking/voyeurismthe use of gender stereotypes There is an essence of voyeurism throughout the music video as the use of the close

Sydneys legs and her face as it causes us to look wherever the camera is going and wupon her as her surroundings are minimal.

There is also another essence of voyeurism which is how the teacher in the music vlooks at Sydney first and then pulls up his trousers in a intimidating way. This use of could suggest the view of the female as an attractive sex object, which also during tvideo is emphasised with the use of stereotyping of the female through make up, wthe band focus more on broader or more vocational activities such as music, writing

The use of the female stereotype through make up references to the misogynist vieamongst women as they are only interested in themselves and not anyone else. Th

another stereotype emphasised through the music video and that is where when ththeir lunches, all the males have high fatty foods and/or more masculine based foroasts and tacos, where as the one female only has a small carton of sushi. This coustereotype women as seen to be picky about their weight and what they eat, wherejust eat what they want and dont care.

The male stereotype however is also challenged as throughout the music video as mearlier, where the teacher at the start is intimidating, voyeuristic and also vile. As thprogresses, the teacher shows his true side, or so softer side which he keeps insidebecomes a passionate dancer without anyone around.


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Screenshots of voyeurism

Direction of his viewing, which is mostly fixed in

the females direction. This emphasises the

voyeuristic attitudes of the males towards

females as they are seen as attractive and

possible sex objects

Females display themselves throughvibrant make up which appeals to the

which could cause some attraction w

could be sexual.


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Screenshots of the notion of lookingvoyeurism and gender stereotypes

Boys meals

gristly, fatty and

high carbohydrates

Sydneys meal

healthy and

authentic

Boysactivities

active,

educational

and

beneficial in

many areas

of skill and

knowledge

Sydneys activities un educational, self

absorbent


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The demonstration of the misogynisagainst women in the music video

Hard working, active and

devoted to his work. Gives

an overall positive viewpoint

upon the males

Strutty facial expression and body

language and self absorbent. Gives

a misogynistic yet un realistic view

upon females


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Intertextual references

The video uses some intertextual references from other films anprogrammes. The two of the films that could be referenced are of the idea of the older male becoming a voyeur and having somaffection towards the younger female. The two films that are intreferences are Lolita , which yet started off as a novel by a RussVladimir Nabokov,which was then made into a film directed by SKubrick in 1962. The second film, American Beauty, (directed byMendes) also highlights on the gristly contents of voyeurism and

of an older man towards a much younger female, such as the teaSydney in the music video.

The other intertextual reference, The Breakfast Clublinks towamusic video as it sets the same scene of the friends, all represendifferent type of stereotype being stuck in a detention under thof the school teacher.


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Intertextual references

Men are seen as sexuallydesperate voyeurs over the

women

The group of

friends stuck in

detention


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Comparisons with other music videoand conclusion Throughout Echosmithsmusic video they represent America as a fun,

and free country, portraying everything as a matter of fun, laughter anatmosphere. They portray this through the vibrant colours, the brightthe performance the band give and also the positivity of taking everyt

joke. This can be compared with Leftfields Afrika Shox as he, as a Briviews America as a more subversive way. He portrays America almost binary opposite to the way Echosmith did, through using; darker and mmagnetic colours, a more dystopic scene, using a different race to play

as Echosmithsmusic video only featured white American, while Leftfiincluded a black AfricanAmerican. This could be a result of differentviewing America through their own eyes/beliefs, such as the British via unequal, democratic state, where as the Americans themselves woumore as a free and equal state, only to that they show only white Amepossibly bringing controversy amongst the idea of America being a fr


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Comparison screenshotsEchosmithsCome Together LeftfieldAfr

Throughout the whole videothe colour that the videos

are set in influence the

mood of the music and also

the feelings of the audience,

i.e. Afrika Shox is a darker,

gloomier colour than Come

Together is, causing the

audience to feel more

depressed when watching

Afrika Shox than watching

Come Together as well as

the performance creating

negativity of the country and

the idea of society

applying goodwin’s theory to ecosmith's 'come together' official music video

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