applied analytics: insights and actions from 13 google analytics reports
TRANSCRIPT
![Page 1: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/1.jpg)
Applied Analytics Questions, Answers and Actions from 13 Reports
Andy CrestodinaStrategic Director @crestodina
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source: Social Media Today
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Traffic x Conversion Rate = $
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Google Analytics Reporting
@crestodina
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Google Analytics Analysis
@crestodina
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Google Analytics Analysis
@crestodina
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If you see a data puke, then you know you’re looking at web reporting.
If you see words in English outlining actions, then you are looking at web data analysis.
Avinash KaushikOccam’s Razor
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@crestodina
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source: Avinash Kaushik
@crestodina
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source: Avinash Kaushik
@crestodina
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@crestodina
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@crestodina
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@crestodina
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@crestodina
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Who’s job is this Analytics stuff?
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@crestodina
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Turning marketing ideas into questions
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AUDIENCE REPORTS
1
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Visitor = UserVisit = Session
@crestodina
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Turning marketing ideas into questions
Are our visitors using mobile devices?
1
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Audience > Mobile > Overview
@crestodina
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@crestodina
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Audience > Mobile > Overview
@crestodina
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Audience > Mobile > Overview
@crestodina
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Turning marketing ideas into questions
Are mobile visitors less engaged?
2
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Audience > Mobile > Overview
@crestodina
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Audience > Mobile > Overview
@crestodina
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Audience > Mobile > Overview > Bounce Rate
@crestodina
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Audience > Mobile > Overview > Avg Session Duration
@crestodina
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Actions1. Check the design of
landing pages for mobile visitors
2. Create schedule for mobile testing
@crestodina
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Turning marketing ideas into questions
Is the site working well in every browser?
3
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Audience > Technology > Browser & OS
@crestodina
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Audience > Technology > Browser & OS
@crestodina
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Audience > Technology > Browser & OS
@crestodina
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Audience > Technology > Browser & OS
@crestodina
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Actions1. Test the site on the
browsers with higher bounce rates.
@crestodina
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• Are millenials visiting our website? What are they doing?
• How many of our visitors are local? National? International?
• What times of day are people reading our blog?
More Q’s to Ask Your Audience Reports
@crestodina
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ACQUISITION REPORTS
2
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Turning marketing ideas into questions
Which social network drives the most traffic?
4
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Acquisition > All Traffic > Channels
@crestodina
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Acquisition > All Traffic > Channels
@crestodina
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Acquisition > All Traffic > Channels > Social
@crestodina
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Acquisition > All Traffic > Channels > Social
@crestodina
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Acquisition > All Traffic > Channels > SocialAcquisition > All Traffic > Channels > Social (% view)
@crestodina
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Turning marketing ideas into questions
5Which social network drives the best traffic?
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Acquisition > All Traffic > Channels > Social
@crestodina
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Acquisition > All Traffic > Channels > Social
@crestodina
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Actions1. Focus on social networks
with high conversion rates.
@crestodina
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Acquisition > All Traffic > Channels > Social
@crestodina
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Acquisition > All Traffic > Channels > Social
@crestodina
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Acquisition > All Traffic > Channels
@crestodina
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Acquisition > All Traffic > Channels
@crestodina
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Actions1. Focus on networking
benefits of social media, not traffic benefits.
2. Resource allocation!
@crestodina
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Turning marketing ideas into questions
What phrases are we ranking for?
6
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Acquisition > SEO > Queries
@crestodina
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Acquisition > SEO > Queries
@crestodina
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Acquisition > SEO > Queries
@crestodina
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Acquisition > SEO > Queries
@crestodina
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Acquisition > SEO > Queries
@crestodina
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Actions1. Find the pages. Confirm
the rankings.2. Improve the page by
adding detail, keywords, video, internal linking, etc.
@crestodina
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• Which email campaigns pull in the most visits? • Which pull in visitors who dig deeper?• Which sites have linked to us recently?
Are they sending us referral visitors?
More Q’s to Ask Your Acquisition Reports
@crestodina
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Search + SocialOne post, optimized for both
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@crestodina
Content designedto attract visitors
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@crestodina
Optimized for Search
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@crestodina
Optimized for Social
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How many people are waitingfor your article to go live?Make sure it’s not zero.
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BEHAVIOR REPORTS
3
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Turning marketing ideas into questions
What are people looking for on our site?
7
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Behavior > Site Search > Search Terms
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Behavior > Site Search > Search Terms
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Behavior > Site Search > Search Terms
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Behavior > Site Search > Search Terms
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Actions1. Optimize your own pages
for your own search tool.2. Publish content on those
topics.
@crestodina
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Turning marketing ideas into questions
Are they reading what we’re writing?
8
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Percent Content Consumption vs. Percent Published
@crestodina
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Percent Content Consumption vs. Percent Published
@crestodina
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Percent Content Consumption vs. Percent Published
@crestodina
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Percent Content Consumption vs. Percent Published
@crestodina
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Actions1. Publish more content on
those popular topics.2. Promote the high value
content better.3. Reconsider your content
strategy!
@crestodina
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Turning marketing ideas into questions
Which posts are the most engaging?
9
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Behavior > Site Content > All Pages
@crestodina
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Behavior > Site Content > All Pages
@crestodina
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Behavior > Site Content > All Pages
@crestodina
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Behavior > Site Content > All Pages
@crestodina
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Behavior > Site Content > All Pages
@crestodina
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Behavior > Site Content > All Pages
@crestodina
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Actions1. Publish more content on
the popular topics.2. Do more to promote the
low-traffic, high value posts.
@crestodina
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Turning marketing ideas into questions
What is the top paththrough our website?
10
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Behavior > Behavior Flow
@crestodina
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Behavior > Behavior Flow
@crestodina
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Behavior > Behavior Flow
@crestodina
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Behavior > Behavior Flow (Explore Traffic through “/”)
@crestodina
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@crestodina
Behavior > Behavior Flow (Explore Traffic through “/”)
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Actions1. Rebalance your navigation2. Polish up the pages in that
top path3. Make sure the billboards
are on the highway (videos, testimonials, etc.)
4. Get rid of your testimonials page
@crestodina
![Page 96: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/96.jpg)
CONVERSION REPORTS
4
![Page 97: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/97.jpg)
Turning marketing ideas into questions
Which posts inspire action?
11
![Page 98: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/98.jpg)
Behavior > Site Content > All Pages
@crestodina
![Page 99: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/99.jpg)
Behavior > Site Content > All Pages (filtered)
@crestodina
![Page 100: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/100.jpg)
Behavior > Site Content > All Pages (filtered)
@crestodina
![Page 101: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/101.jpg)
Conversions > Goals > Reverse Goal Path
@crestodina
![Page 102: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/102.jpg)
Conversions > Goals > Reverse Goal Path
@crestodina
![Page 103: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/103.jpg)
Conversions > Goals> Reverse Goal Path > Subscribers
@crestodina
![Page 104: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/104.jpg)
Conversions > Goals> Reverse Goal Path > Subscribers
@crestodina
![Page 105: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/105.jpg)
Conversions > Goals> Reverse Goal Path > Subscribers
@crestodina
![Page 106: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/106.jpg)
Conversions > Goals> Reverse Goal Path > Subscribers
@crestodina
![Page 107: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/107.jpg)
Conversions > Goals> Reverse Goal Path > Subscribers
@crestodina
![Page 108: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/108.jpg)
Conversions > Goals> Reverse Goal Path > Subscribers
@crestodina
![Page 109: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/109.jpg)
Conversions > Goals> Reverse Goal Path > Subscribers
@crestodina
![Page 110: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/110.jpg)
Behavior > Site Content > All Pages
@crestodina
![Page 111: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/111.jpg)
Pageviews Per Blog Post
@crestodina
![Page 112: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/112.jpg)
Subscribers Per Blog Post
@crestodina
![Page 113: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/113.jpg)
Conversion Rate Per Blog Post!
@crestodina
![Page 114: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/114.jpg)
Conversion Rate Per Blog Post
@crestodina
![Page 115: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/115.jpg)
@crestodina
![Page 116: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/116.jpg)
![Page 117: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/117.jpg)
Actions1. Drive traffic to these
posts, through social, email, internal linking, ads, etc.
2. Publish more content on these topics.
@crestodina
![Page 118: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/118.jpg)
Connect your traffic champions to your conversion champions!
![Page 119: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/119.jpg)
Turning marketing ideas into questions
Which pages support the lead gen funnel?
12
![Page 120: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/120.jpg)
![Page 121: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/121.jpg)
Turning marketing ideas into questions
Where are we losing people during checkout?
13
![Page 122: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/122.jpg)
Conversions > Goals > Funnel Visualization
@crestodina
![Page 123: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/123.jpg)
Conversions > Goals > Funnel Visualization
@crestodina
![Page 124: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/124.jpg)
@crestodina
![Page 125: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/125.jpg)
Actions1. Reduce number of steps.2. Remove distractions.3. Answer top questions
earlier.
@crestodina
![Page 126: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/126.jpg)
• What hour of day, day of week or month of year are visitors most likely to act?
• Are people buying right away?
More Q’s to Ask Your Conversion Reports
@crestodina
![Page 127: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/127.jpg)
Data-Driven Empathy
![Page 128: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/128.jpg)
@crestodina
![Page 129: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/129.jpg)
@crestodina
![Page 130: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/130.jpg)
@crestodina
![Page 131: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/131.jpg)
Content marketing is a lot of work...
@crestodina
![Page 132: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/132.jpg)
@crestodina
![Page 133: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/133.jpg)
Every number in your Analytics is inaccurate
...but so what?
![Page 134: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/134.jpg)
Caution: Bad Audience Data
@crestodina
![Page 135: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/135.jpg)
@crestodina
![Page 136: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/136.jpg)
1. No cookie? No data.
2. JavaScript Disabled? No data
3. Time on page? Or time on tab?
4. Same Device, Different User
5. Same User, Different Device / Browser
This can be a problem...
@crestodina
![Page 137: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/137.jpg)
First Touch Deep Dive Purchase Purchase Loyalty
@crestodina
![Page 138: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/138.jpg)
First Touch Deep Dive Purchase Purchase Loyalty
@crestodina
![Page 139: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/139.jpg)
First Touch Deep Dive Purchase Purchase Loyalty
@crestodina
![Page 140: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/140.jpg)
Is that you in your Analytics? Create a filter!
@crestodina
![Page 141: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/141.jpg)
Is that you in your Analytics? Create a filter!
![Page 142: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/142.jpg)
![Page 143: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/143.jpg)
![Page 144: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/144.jpg)
![Page 145: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/145.jpg)
Are those robots in your Analytics? Exclude ‘em!
![Page 146: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/146.jpg)
Are those robots in your Analytics? Exclude ‘em!
![Page 147: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/147.jpg)
Are those robots in your Analytics? Exclude ‘em!
![Page 148: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/148.jpg)
Caution: Bad Acquisition Data
@crestodina
![Page 149: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/149.jpg)
Traffic Sources Aren’t What They Seem
@crestodina
![Page 150: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/150.jpg)
@crestodina
Use URL Tracking Code for “Campaign” Reports
![Page 151: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/151.jpg)
Use URL Tracking Code for “Campaign” Reports
@crestodina
![Page 152: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/152.jpg)
Use URL Tracking Code for “Campaign” Reports
@crestodina
![Page 153: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/153.jpg)
Use URL Tracking Code for “Campaign” Reports
@crestodina
![Page 154: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/154.jpg)
Use URL Tracking Code for “Campaign” Reports
@crestodina
![Page 155: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/155.jpg)
Use URL Tracking Code for “Campaign” Reports
@crestodina
![Page 156: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/156.jpg)
Caution: Bad Behavior Data
@crestodina
![Page 157: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/157.jpg)
@crestodina
![Page 158: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/158.jpg)
@crestodina
![Page 159: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/159.jpg)
@crestodina
![Page 160: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/160.jpg)
Admin > Property Settings
@crestodina
![Page 161: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/161.jpg)
Caution: Bad Conversion Data
@crestodina
![Page 162: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/162.jpg)
What does success look like? Setup Goals!
@crestodina
![Page 163: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/163.jpg)
Admin > View > Goals
@crestodina
![Page 164: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/164.jpg)
Admin > View > Goals
@crestodina
![Page 165: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/165.jpg)
Admin > View > Goals
@crestodina
![Page 166: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/166.jpg)
Admin > View > Goals
@crestodina
![Page 167: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/167.jpg)
Admin > View > Goals
@crestodina
![Page 168: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/168.jpg)
URL Problems
@crestodina
![Page 169: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/169.jpg)
Conversions > Goals > Funnel Visualization
@crestodina
![Page 170: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/170.jpg)
![Page 171: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/171.jpg)
Bottom Line
@crestodina
![Page 172: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/172.jpg)
Analytics Shortcuts& Collaboration Tips
There is no I in GA!
![Page 173: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/173.jpg)
Adding UsersAdmin > View > User Management
@crestodina
![Page 174: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/174.jpg)
@crestodina
Dashboards
![Page 175: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/175.jpg)
Dashboards
@crestodina
![Page 176: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/176.jpg)
@crestodina
Dashboards
![Page 177: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/177.jpg)
Dashboards
@crestodina
![Page 178: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/178.jpg)
Dashboards
@crestodina
![Page 179: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/179.jpg)
Google Analytics Solutions Gallery
@crestodina
![Page 180: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/180.jpg)
Annotations
@crestodina
![Page 181: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/181.jpg)
Annotations
@crestodina
![Page 182: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/182.jpg)
Annotations
@crestodina
![Page 183: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/183.jpg)
Annotations
@crestodina
![Page 184: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/184.jpg)
Reasons to Add an Annotation1. Email campaign2. Start / change / stop PPC3. PR hit4. Change in publishing calendar5. Website change6. Analytics setup change
@crestodina
![Page 185: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/185.jpg)
Sharing Screenshots
@crestodina
![Page 186: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/186.jpg)
Sharing Screenshots (Jing)
@crestodina
![Page 187: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/187.jpg)
@crestodina
Sharing Screenshots (Jing)
![Page 188: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/188.jpg)
Sample Marketing Meeting Agenda
...integrate Analytics into your process
![Page 189: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/189.jpg)
0:00 – 0:10 Brief updates from teamsThese might be individual people or entire departments. It could be the client and the vendor. It could be the social media community manager, the PPC partner, the freelance blogger and the marketing director.
• Any major issues?• Any victories to celebrate?• Report on the big picture? Review Dashboards
@crestodina
![Page 190: Applied Analytics: Insights and Actions from 13 Google Analytics Reports](https://reader033.vdocuments.mx/reader033/viewer/2022051503/5878ecba1a28abfa038b6d2b/html5/thumbnails/190.jpg)
0:10 – 0:40 Review Current ActivitiesTake a close look at where your time, effort and budgets have been focused since the last meeting.
• What are the outcomes of the actions we are taking? Are they worth the time/cost? Reports and Analysis
• Should we adjust our approach? Need more time? Continue or discontinue that activity?
• Did everyone complete their action items from the last meeting? (accountability)
• Does anyone need help? Can anyone support anyone else’s efforts?
• Are we confident as a team that we’re going in the right direction?
@crestodina
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0:40 – 0:55 Consider New InitiativesJust knowing that there’s a time and place to bring up new ideas will keep people from distracting each other during the week.
• Anyone have any new ideas?• Is there evidence that this effort will be worth the
time/cost? Reports and Analysis• Schedule more time to weigh pros/cons and then
decide/delegate?
@crestodina
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0:55 – 0:59 Action ItemsExpectations for everyone should be crystal clear when they walk out of the room or hang up the phone.
• Who is going to do what before the next meeting?
@crestodina
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Thank you!
Andy CrestodinaStrategic Director | @crestodina
bitly.com/contentchem