apple presntation by muhammad ali naqvi
DESCRIPTION
By Muhammad Ali (Comsian)TRANSCRIPT
MEMBERSABDUL HAQ
SAQIB NAVEED
M.ALI NAQVI
SYED SOHAIB
SHEHARYAR
APPLE INC.
5 STARS
History of Apple Inc.Apple Inc. is an American multinational
corporation
Design electronics and computer software
Founded in April 1st 1976 (In California) Steve Jobs Steve Wozniak Ronald Wayne
Company was made to make..Computer Software and HardwareConsumer electronics Digital distribution
History of Apple Inc.(Cont.)
Jobs left Apple
After losing a power struggle with the board of directors in 1985, Jobs left Apple and founded NeXT
Jobs re-joined Apple
In 1996, NeXT was acquired by Apple. The deal brought Jobs back to the company
Apple’s LogoApple’s first logo features Isaac Newton under a fabled Apple Tree
It was then replaced with the rainbow bitten apple in 1976 and lasted until 1998
The most recent logo which replaced the rainbow apple is a monochromic same bitten apple
ObjectivesTo maximize profit
To be the dominant high-tech brand in the whole world
To invent products that will be useful, handy and sleek that will appeal to consumers all over the world.
Focus on opening more stores at International level
Increase in sales.
Mission and Vision Vision Statement
“Man is the creator of change in this world. As such he should be above systems and structures and not subordinate to them.”
Mission Statement
"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings."
Apple ProductsiPhones
iPad & iTablet
Apple Products
iPods
Apple Products
Other Products
Board of Directors
Bill CampbellChairman of the Board
Tim Cook Apple’s CEO
Arthur D. Levinson, Ph. D.Chairman of the Board, Apple Chairman and former CEO Genentech
Board of Directors
Millard DrexlerChairman and CEO J. Crew
Robert A. IgerPresident and CEO The Walt Disney
Andrea JungChairman and CEO Avon Products
Ronald D. Sugar, Ph. D.Former Chairman and CEO Northrop Grumman
Albert Gore Jr.Former Vice President United States
CEOs of Apple Inc.
Michael Scott 1977 to 1981 Mike Markkula
1981 to 1983
Michael Spindler 1993 to 1996
John Sculley 1983 to1993
Gil Amelio1996 to 1997
Steve Jobs 1997 to 2011
Tim Cook2011 to Present
CEOs of Apple Inc.
Most important CEO of Apple
Jobs wasn’t just a savvy businessman, he was a visionary who made it his mission to humanize personal computing, rewriting the rules of user experience design, hardware design and software design.
Challenges faced by Apple
Position
iPhone
iPad
Secrecy
R & D
Labour
Pattern of Shareholding
Apple now worth 5x more than in 2006, and nearly 2x as much as
Share Prices for 5 Years
Why doesn’t Apple pay a dividend?
The company is unlikely to hand out dividends for the foreseeable future.
If they need to acquire something they not need borrow a lot of money.
JOBS said: “The cash in the bank gives us tremendous security and flexibility”
Apple make its investors happy by launching wildly successful products.
One of the oldest hardware manufacturers.
Control over the product.
Huge consumer base loyalty
High quality product.
Easy to carry products
Consumer faced problems with faulty batteries
Had difficulties on some of its product’s quality control
High price
Not issued dividends
Flexibility to its users.
Less expensive new product lines with quality.
Product line is functional and attractive.
iPods are able to communicate.
Pressure from competitors.
Substitution effect
Technology changes at a rapid rate.
Forced to develop new products.
SWOT Analysis Positive Negative
Exte
rnal
Inte
rna
l
RECOMMENDATIONS FOR COMPANY:
Lowering the cost of products and maintaining the same quality standards
Can form joint – ventures
Knowledge Management
More number of retail stores for easy access
Continuous innovation to expand
RECOMMENDATIONS FOR OTHERS:
Do not compromise on price for quality
Choose the products based on individual needs
Be unique and different
The End!