Apple Inc.

Apple, Inc. is an American multinational corporation, which designs, manufactures and sells personal computers, consumer electronics and software, and provides related services.

The company has experienced a tremendous growth from 2001 when it has introduced its iPod mp3 player. Apple, Inc. is considered to be the most successful electronics company in the world.

Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

Vision Statement

“Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.”

Mission Statement

EVALUATIONStakeholders:Customers Apple designs Macs, the best personal

computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.

Employees ---

Suppliers ---

Investors/Owners ---

Environment ---

Community/Country

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Stakeholders:Customers Apple designs Macs, the best personal

computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.

“Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing recourses for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services.”

(Revised) Mission Statement

EVALUATION(Revised)

Community/Country

In protecting the environment in order to conserve and enhance recourses for future generations.

Environment For the health and safety of the global communities where we operate.

Investors/Owners In empowering workers through education, demanding their fair and ethical treatment and insisting their health and safety at all times.

Suppliers In providing a cooperative platform of fairness, equality and mutual benefit while striving for best shareholder value.

Employees In being a professional and value adding business partner to our suppliers and building positive long-term productive working relationship.

Stakeholders:Customers In offering technologically innovative

products, processes and services as we strive for continuous improvement in quality.

Apple Inc.