Apple Inc.

Apple Inc., is an American multinational corporation that designs, develops, and sells consumer electronics, computer software and personal computers.

Apple was established on April 1, 1976, by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit.

The Start1975 – Steve Wozniak was working for Hewlett Packard

(calculator manufacturers) by day and was a computer hobbyist by night.

He realized that the prices of some computer parts had gotten so low he could buy them himself.

Decided to work with fellow hobbyist Steve Jobs to build their own computer

On 4/1/1976 – released the Apple I (for $666) and started Apple Computers. It had 8 KB of RAM.

According to Steve Jobs, Apple was so named because Jobs was coming back from an apple farm, and he was on a fruitarian diet. He thought the name was "fun, spirited and not intimidating".

Apple Logo

THE EVOLUTION OF A BRAND

1975 1977 1997 2006

Mission

"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings”

"Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them."

Vision

Inventions

The Computer Mouse

The Graphical User Interface (GUI)

The OS X operating system

The Dock

The App Store

Multi-touch gestures

The Thinnest Laptop in the world

The tablet

Video calling

PRODUCT

• Remarkably slim design that still makes room for a larger display and a faster chip

•Many features: the latest wireless technology, an 8MP iSight camera

• Beautiful aluminium body designed and made with an unprecedented level of precision

• Better battery life

•Maps

iPhone

•Faster CPU performance

• Even better battery life

• Enhanced audio on iPhone 5

• Panorama

• Enhanced HD video recording

• Face Time HD camera

• iPad mini is an iPad in every way, shape and slightly smaller form

• Perfectly sized LED-backlit display

• Powerful A5 chip

• 10-hour battery life

• Thin and light design

iPad

• Incredible performance

•Wave hello with FaceTime video calling

• Shoot 5-megapixel still Images

• Internet

Mac

MacBook Air: Consumer ultra-thin, ultra-portable notebook, introduced in 2008.MacBook Pro: Professional notebook, introduced in 2006.Mac Mini: Consumer sub-desktop computer and server, introduced in 2005.iMac: Consumer all-in one desktop computer, introduced in 1998.Mac Pro: Workstation desktop computer, introduced in 2006.

Mac

iPod

iPod

• Thinner 18%

•Lighter 20 %

•Less Volume 12%

• Bigger size fun

• Panorama

• Music and iTunes

• Video

• sharp graphics

• Game Center

• App Store

• Easier and quicker than ever to stay in touch

Software

Apple TV

• At the 2007, Jobs demonstrated the Apple TV

• Previously known as the iTV

• Device intended to bridge the sale of content from iTunes with high-definition televisions

• Plays video at a maximum resolution of 720p

Apple TV

• Originally incorporated a 40 GB hard drive for storage

• On May 31, 2007 a 160 GB drive was released

• The memory included in the device is the half of the iPhone 4; iPad, iPhone 3GS, iPod touch 3G, and iPod touch 4G

Financial Statements for Apple Inc.

Apple Reports Fourth Quarter Results(September 29, 2012)

Quarterly revenue $36.0 billionQuarterly net profit $8.2 billionPer diluted share $8.67 Gross Margin 40.0 % International Sales 60%Cash dividend of $2.65 per share of the Company’s

common stock.An increase of 94% in net profit year over year.

Product Sales in fourth Quarter Apple Inc. has seen the mind-blowing sales of

iPhone, iPad and Mac in the fourth quarterCompany Sold: iPhones 26.9 million, 58% unit growth over the year-

ago quarter. iPads 14.0 million, 26% unit increase over the year-

ago quarter. Macs 4.9 million, 1% unit increase over the year-ago

quarter. iPods 5.3 million.

Apple Inc..

Income StatementQuarterly Data:

Apple Inc..

Balance SheetQuarterly Data:

Apple Inc.

Cash FlowQuarterly Data:

Apple Inc.

Income StatementAnnual Data:

Apple Inc.

Balance SheetAnnual Data:

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Cash FlowAnnual Data:

Why Should You Choose Apple?

Brand Poisoning

Customer Satisfaction

Apple In Near Future

What will Apple do next in 2013?

More settling with rivals.

• If 2012 was the year of nasty court fights, 2013 will be the year of peace.

• We already had a taste of that with the 10-year truce announced between Apple and HTC in November.

• I think there's a good chance we'll see the same from two remaining fights Apple's in with rivals.

The famous billion dollar fight between Apple Vs Samsung.

The other big fight is between Apple Vs Google.

Innovating New ProductsIt's the very secret sauce that keeps our company interesting among people.

Apple Tv :

• The company has a set-top box, but it's not for plugging into your cable.

• Instead, its main purpose is to connect with Apple's digital stores, along with third-party streaming services.

• We are planning to launch • a full-fledged TV set• smarter set-top box• better ways to view TV programming and control

basic TV functions.

iWatch• Apple is experimenting with wristwatch-like devices made of curved glass.• Such a watch would operate Apple’s iOS platform.• Which may include maps, facetime, app-store, music player, front camera, notes,

calculator, calendar and much more.

Apple Concept Designs

Transparent iPhone

iPhone Air

iPhone with projector keyboard and screen

These are some of the Concept Designs which our company is working on. But as people love

Surprises, we wont disclose our upcoming products.

Future Market

Samsung produces 25 kinds of smartphones - market share of 28% - first quarter 2012, while we sell only one smartphone and had about 19% of market share in smartphone category.

If we introduce smartphones of low and middle range we can surely rule the world in mobile phone category, but we don't want to become our own competitor.

And our company aimed to provide the best, not the cheapest since its beginning.

Conclusion

We are leader in tablet category and Walkman category.

Our iPhone is one of the largest selling mobile phone in the world.

Our app store is the biggest app store of the world with more than 25 billion downloads till date.

We have the thinnest and lightest laptop and the most advanced personal computer.

In 2010, our reserve was more then the reserve of US government.

Our total revenue is more than GDP of more than a hundred countries.

So it's not surprising that Apple is now the most valuable technology company in the world.

Which makes Our share a must buy!!