WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011

APPENDIX II - TABLE 2.3ANTI-TOBACCO MASS MEDIA CAMPAIGNS

(SEE TABLE 4.9)

Africa

The Americas

South-East Asia

Europe

Eastern Mediterranean

Western Pacific

26 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011

Africa

* A campaign is a communication activity lasting at least one three-week period during a year, which utilizes mass media (television, radio, print, outdoor billboards, Internet) to inform and educate the public about the harms of tobacco use and second-hand smoke exposure, to increase support for tobacco control policies or laws, to encourage tobacco users to quit, and/or to challenge tobacco industry practices.

. . . Data not reported/not available.

— Data not required/not applicable

Table 2.3.1 Anti-tobacco mass media campaigns in Africa

COUNTRY DID THE COUNTRY HAVE AT LEAST ONE NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR 2010?*

EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION

CAMPAIGN WAS PART OF A COMPREHENSIVE TOBACCO CONTROL PROGRAMME

CAMPAIGN WAS PRE-TESTED

FORMATIVE RESEARCH WAS CONDUCTED

CAMPAIGN UTILIZED MEDIA PLANNING

EARNED MEDIA/PUBLIC RELATIONS WERE USED TO PROMOTE THE CAMPAIGN

PROCESS EVALUATION WAS EMPLOYED TO ASSESS IMPLEMENTATION

OUTCOME EVALUATION WAS EMPLOYED TO ASSESS EFFECTIVENESS

Algeria No — — — — — — —Angola No — — — — — — —Benin No — — — — — — —Botswana Yes Yes No Yes Yes Yes No NoBurkina Faso No — — — — — — —Burundi No — — — — — — —Cameroon No — — — — — — —Cape Verde No — — — — — — —Central African Republic No — — — — — — —Chad No — — — — — — —Comoros No — — — — — — —Congo No — — — — — — —Côte d'Ivoire Yes Yes No No Yes Yes No NoDemocratic Republic of the Congo . . . . . . . . . . . . . . . . . . . . . . . .Equatorial Guinea No — — — — — — —Eritrea Yes Yes No Yes Yes Yes Yes NoEthiopia No — — — — — — —Gabon . . . . . . . . . . . . . . . . . . . . . . . .Gambia No — — — — — — —Ghana No — — — — — — —Guinea Yes Yes No Yes Yes Yes No NoGuinea-Bissau No — — — — — — —Kenya No — — — — — — —Lesotho No — — — — — — —Liberia No — — — — — — —Madagascar Yes Yes Yes Yes Yes Yes Yes NoMalawi No — — — — — — —Mali No — — — — — — —Mauritania . . . . . . . . . . . . . . . . . . . . . . . .Mauritius No — — — — — — —Mozambique No — — — — — — —Namibia No — — — — — — —Niger Yes Yes Yes Yes Yes Yes Yes YesNigeria No — — — — — — —Rwanda Yes Yes No Yes Yes Yes Yes YesSao Tome and Principe No — — — — — — —Senegal No — — — — — — —Seychelles Yes Yes No No Yes Yes Yes NoSierra Leone No — — — — — — —South Africa No — — — — — — —Swaziland No — — — — — — —Togo Yes Yes No Yes Yes Yes Yes YesUganda No — — — — — — —United Republic of Tanzania No — — — — — — —Zambia Yes Yes Yes Yes Yes Yes Yes NoZimbabwe No — — — — — — —

27WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011

COUNTRY DID THE COUNTRY HAVE AT LEAST ONE NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR 2010?*

EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION

CAMPAIGN WAS PART OF A COMPREHENSIVE TOBACCO CONTROL PROGRAMME

CAMPAIGN WAS PRE-TESTED

FORMATIVE RESEARCH WAS CONDUCTED

CAMPAIGN UTILIZED MEDIA PLANNING

EARNED MEDIA/PUBLIC RELATIONS WERE USED TO PROMOTE THE CAMPAIGN

PROCESS EVALUATION WAS EMPLOYED TO ASSESS IMPLEMENTATION

OUTCOME EVALUATION WAS EMPLOYED TO ASSESS EFFECTIVENESS

Algeria No — — — — — — —Angola No — — — — — — —Benin No — — — — — — —Botswana Yes Yes No Yes Yes Yes No NoBurkina Faso No — — — — — — —Burundi No — — — — — — —Cameroon No — — — — — — —Cape Verde No — — — — — — —Central African Republic No — — — — — — —Chad No — — — — — — —Comoros No — — — — — — —Congo No — — — — — — —Côte d'Ivoire Yes Yes No No Yes Yes No NoDemocratic Republic of the Congo . . . . . . . . . . . . . . . . . . . . . . . .Equatorial Guinea No — — — — — — —Eritrea Yes Yes No Yes Yes Yes Yes NoEthiopia No — — — — — — —Gabon . . . . . . . . . . . . . . . . . . . . . . . .Gambia No — — — — — — —Ghana No — — — — — — —Guinea Yes Yes No Yes Yes Yes No NoGuinea-Bissau No — — — — — — —Kenya No — — — — — — —Lesotho No — — — — — — —Liberia No — — — — — — —Madagascar Yes Yes Yes Yes Yes Yes Yes NoMalawi No — — — — — — —Mali No — — — — — — —Mauritania . . . . . . . . . . . . . . . . . . . . . . . .Mauritius No — — — — — — —Mozambique No — — — — — — —Namibia No — — — — — — —Niger Yes Yes Yes Yes Yes Yes Yes YesNigeria No — — — — — — —Rwanda Yes Yes No Yes Yes Yes Yes YesSao Tome and Principe No — — — — — — —Senegal No — — — — — — —Seychelles Yes Yes No No Yes Yes Yes NoSierra Leone No — — — — — — —South Africa No — — — — — — —Swaziland No — — — — — — —Togo Yes Yes No Yes Yes Yes Yes YesUganda No — — — — — — —United Republic of Tanzania No — — — — — — —Zambia Yes Yes Yes Yes Yes Yes Yes NoZimbabwe No — — — — — — —

28 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011

The Americas

Please refer to page 142 for country-specific notes.

* A campaign is a communication activity lasting at least one three-week period during a year, which utilizes mass media (television, radio, print, outdoor billboards, Internet) to inform and educate the public about the harms of tobacco use and second-hand smoke exposure, to increase support for tobacco control policies or laws, to encourage tobacco users to quit, and/or to challenge tobacco industry practices.

. . . Data not reported/not available.

— Data not required/not applicable

Table 2.3.2 Anti-tobacco mass media campaigns in the Americas

COUNTRY DID THE COUNTRY HAVE AT LEAST ONE NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR 2010?*

EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION

CAMPAIGN WAS PART OF A COMPREHENSIVE TOBACCO CONTROL PROGRAMME

CAMPAIGN WAS PRE-TESTED

FORMATIVE RESEARCH WAS CONDUCTED

CAMPAIGN UTILIZED MEDIA PLANNING

EARNED MEDIA/PUBLIC RELATIONS WERE USED TO PROMOTE THE CAMPAIGN

PROCESS EVALUATION WAS EMPLOYED TO ASSESS IMPLEMENTATION

OUTCOME EVALUATION WAS EMPLOYED TO ASSESS EFFECTIVENESS

Antigua and Barbuda . . . . . . . . . . . . . . . . . . . . . . . .Argentina Yes Yes No Yes Yes Yes Yes NoBahamas No — — — — — — —Barbados Yes Yes Yes Yes Yes Yes Yes NoBelize No — — — — — — —Bolivia (Plurinational State of) No — — — — — — —Brazil Yes Yes No No Yes Yes Yes NoCanada 1 No — — — — — — —Chile No — — — — — — —Colombia Yes No Yes Yes Yes Yes Yes YesCosta Rica No — — — — — — —Cuba Yes Yes Yes Yes Yes Yes Yes YesDominica . . . . . . . . . . . . . . . . . . . . . . . .Dominican Republic No — — — — — — —Ecuador 2 No — — — — — — —El Salvador Yes No No Yes Yes Yes Yes YesGrenada No — — — — — — —Guatemala No — — — — — — —Guyana No — — — — — — —Haiti . . . . . . . . . . . . . . . . . . . . . . . .Honduras Yes No No Yes Yes Yes Yes NoJamaica No — — — — — — —Mexico No — — — — — — —Nicaragua No — — — — — — —Panama No — — — — — — —Paraguay No — — — — — — —Peru No — — — — — — —Saint Kitts and Nevis No — — — — — — —Saint Lucia No — — — — — — —Saint Vincent and the Grenadines . . . . . . . . . . . . . . . . . . . . . . . .Suriname No — — — — — — —Trinidad and Tobago . . . . . . . . . . . . . . . . . . . . . . . .United States of America No — — — — — — —Uruguay Yes Yes No Yes Yes Yes Yes NoVenezuela (Bolivarian Republic of) Yes Yes No Yes Yes Yes Yes Yes

29WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011

COUNTRY DID THE COUNTRY HAVE AT LEAST ONE NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR 2010?*

EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION

CAMPAIGN WAS PART OF A COMPREHENSIVE TOBACCO CONTROL PROGRAMME

CAMPAIGN WAS PRE-TESTED

FORMATIVE RESEARCH WAS CONDUCTED

CAMPAIGN UTILIZED MEDIA PLANNING

EARNED MEDIA/PUBLIC RELATIONS WERE USED TO PROMOTE THE CAMPAIGN

PROCESS EVALUATION WAS EMPLOYED TO ASSESS IMPLEMENTATION

OUTCOME EVALUATION WAS EMPLOYED TO ASSESS EFFECTIVENESS

Antigua and Barbuda . . . . . . . . . . . . . . . . . . . . . . . .Argentina Yes Yes No Yes Yes Yes Yes NoBahamas No — — — — — — —Barbados Yes Yes Yes Yes Yes Yes Yes NoBelize No — — — — — — —Bolivia (Plurinational State of) No — — — — — — —Brazil Yes Yes No No Yes Yes Yes NoCanada 1 No — — — — — — —Chile No — — — — — — —Colombia Yes No Yes Yes Yes Yes Yes YesCosta Rica No — — — — — — —Cuba Yes Yes Yes Yes Yes Yes Yes YesDominica . . . . . . . . . . . . . . . . . . . . . . . .Dominican Republic No — — — — — — —Ecuador 2 No — — — — — — —El Salvador Yes No No Yes Yes Yes Yes YesGrenada No — — — — — — —Guatemala No — — — — — — —Guyana No — — — — — — —Haiti . . . . . . . . . . . . . . . . . . . . . . . .Honduras Yes No No Yes Yes Yes Yes NoJamaica No — — — — — — —Mexico No — — — — — — —Nicaragua No — — — — — — —Panama No — — — — — — —Paraguay No — — — — — — —Peru No — — — — — — —Saint Kitts and Nevis No — — — — — — —Saint Lucia No — — — — — — —Saint Vincent and the Grenadines . . . . . . . . . . . . . . . . . . . . . . . .Suriname No — — — — — — —Trinidad and Tobago . . . . . . . . . . . . . . . . . . . . . . . .United States of America No — — — — — — —Uruguay Yes Yes No Yes Yes Yes Yes NoVenezuela (Bolivarian Republic of) Yes Yes No Yes Yes Yes Yes Yes

30 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011

South-East Asia

* A campaign is a communication activity lasting at least one three-week period during a year, which utilizes mass media (television, radio, print, outdoor billboards, Internet) to inform and educate the public about the harms of tobacco use and second-hand smoke exposure, to increase support for tobacco control policies or laws, to encourage tobacco users to quit, and/or to challenge tobacco industry practices.

. . . Data not reported/not available.

— Data not required/not applicable

Table 2.3.3 Anti-tobacco mass media campaigns in South-East Asia

COUNTRY DID THE COUNTRY HAVE AT LEAST ONE NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR 2010?*

EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION

CAMPAIGN WAS PART OF A COMPREHENSIVE TOBACCO CONTROL PROGRAMME

CAMPAIGN WAS PRE-TESTED

FORMATIVE RESEARCH WAS CONDUCTED

CAMPAIGN UTILIZED MEDIA PLANNING

EARNED MEDIA/PUBLIC RELATIONS WERE USED TO PROMOTE THE CAMPAIGN

PROCESS EVALUATION WAS EMPLOYED TO ASSESS IMPLEMENTATION

OUTCOME EVALUATION WAS EMPLOYED TO ASSESS EFFECTIVENESS

Bangladesh No — — — — — — —Bhutan Yes Yes Yes Yes Yes Yes Yes YesDemocratic People's Republic of Korea . . . . . . . . . . . . . . . . . . . . . . . .India Yes Yes Yes Yes Yes Yes Yes YesIndonesia No — — — — — — —Maldives No — — — — — — —Myanmar Yes Yes No . . . No No No NoNepal Yes Yes Yes Yes Yes No Yes NoSri Lanka Yes Yes No Yes Yes No Yes NoThailand Yes Yes No No Yes Yes Yes YesTimor-Leste . . . . . . . . . . . . . . . . . . . . . . . .

31WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011

COUNTRY DID THE COUNTRY HAVE AT LEAST ONE NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR 2010?*

EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION

CAMPAIGN WAS PART OF A COMPREHENSIVE TOBACCO CONTROL PROGRAMME

CAMPAIGN WAS PRE-TESTED

FORMATIVE RESEARCH WAS CONDUCTED

CAMPAIGN UTILIZED MEDIA PLANNING

EARNED MEDIA/PUBLIC RELATIONS WERE USED TO PROMOTE THE CAMPAIGN

PROCESS EVALUATION WAS EMPLOYED TO ASSESS IMPLEMENTATION

OUTCOME EVALUATION WAS EMPLOYED TO ASSESS EFFECTIVENESS

Bangladesh No — — — — — — —Bhutan Yes Yes Yes Yes Yes Yes Yes YesDemocratic People's Republic of Korea . . . . . . . . . . . . . . . . . . . . . . . .India Yes Yes Yes Yes Yes Yes Yes YesIndonesia No — — — — — — —Maldives No — — — — — — —Myanmar Yes Yes No . . . No No No NoNepal Yes Yes Yes Yes Yes No Yes NoSri Lanka Yes Yes No Yes Yes No Yes NoThailand Yes Yes No No Yes Yes Yes YesTimor-Leste . . . . . . . . . . . . . . . . . . . . . . . .

32 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011

Europe

Please refer to page 142 for country-specific notes.

* A campaign is a communication activity lasting at least one three-week period during a year, which utilizes mass media (television, radio, print, outdoor billboards, Internet) to inform and educate the public about the harms of tobacco use and second-hand smoke exposure, to increase support for tobacco control policies or laws, to encourage tobacco users to quit, and/or to challenge tobacco industry practices.

. . . Data not reported/not available.

— Data not required/not applicable

Table 2.3.4 Anti-tobacco mass media campaigns in Europe

COUNTRY DID THE COUNTRY HAVE AT LEAST ONE NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR 2010?*

EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION

CAMPAIGN WAS PART OF A COMPREHENSIVE TOBACCO CONTROL PROGRAMME

CAMPAIGN WAS PRE-TESTED

FORMATIVE RESEARCH WAS CONDUCTED

CAMPAIGN UTILIZED MEDIA PLANNING

EARNED MEDIA/PUBLIC RELATIONS WERE USED TO PROMOTE THE CAMPAIGN

PROCESS EVALUATION WAS EMPLOYED TO ASSESS IMPLEMENTATION

OUTCOME EVALUATION WAS EMPLOYED TO ASSESS EFFECTIVENESS

Albania Yes Yes Yes Yes Yes Yes No YesAndorra . . . . . . . . . . . . . . . . . . . . . . . .Armenia No — — — — — — —Austria No — — — — — — —Azerbaijan No — — — — — — —Belarus No — — — — — — —Belgium No — — — — — — —Bosnia and Herzegovina No — — — — — — —Bulgaria No — — — — — — —Croatia No — — — — — — —Cyprus . . . . . . . . . . . . . . . . . . . . . . . .Czech Republic Yes No Yes . . . Yes Yes Yes YesDenmark Yes Yes Yes Yes Yes Yes Yes YesEstonia . . . . . . . . . . . . . . . . . . . . . . . .Finland Yes Yes No Yes Yes Yes Yes YesFrance Yes No No No Yes Yes No YesGeorgia Yes Yes No Yes Yes Yes No YesGermany Yes No Yes Yes Yes Yes Yes YesGreece Yes Yes Yes Yes Yes Yes Yes YesHungary Yes No No . . . No Yes No NoIceland No — — — — — — —Ireland Yes Yes Yes Yes Yes Yes Yes YesIsrael Yes No No Yes Yes Yes Yes YesItaly Yes Yes No Yes Yes No Yes YesKazakhstan Yes Yes Yes Yes Yes Yes Yes NoKyrgyzstan No — — — — — — —Latvia No — — — — — — —Lithuania No — — — — — — —Luxembourg . . . . . . . . . . . . . . . . . . . . . . . .Malta Yes Yes No Yes Yes Yes Yes NoMonaco . . . . . . . . . . . . . . . . . . . . . . . .Montenegro No — — — — — — —Netherlands Yes Yes Yes Yes Yes Yes Yes YesNorway No — — — — — — —Poland Yes Yes No Yes Yes Yes Yes YesPortugal No — — — — — — —Republic of Moldova Yes No No No Yes Yes Yes NoRomania Yes Yes No . . . Yes Yes No YesRussian Federation Yes Yes Yes Yes Yes Yes Yes YesSan Marino . . . . . . . . . . . . . . . . . . . . . . . .Serbia Yes Yes Yes Yes Yes Yes Yes YesSlovakia No — — — — — — —Slovenia No — — — — — — —Spain No — — — — — — —Sweden Yes Yes Yes Yes Yes Yes Yes YesSwitzerland Yes Yes No Yes Yes Yes Yes YesTajikistan No — — — — — — —The former Yugoslav Republic of Macedonia . . . . . . . . . . . . . . . . . . . . . . . .Turkey Yes Yes Yes Yes Yes Yes Yes YesTurkmenistan . . . . . . . . . . . . . . . . . . . . . . . .Ukraine No — — — — — — —United Kingdom of Great Britain and Northern Ireland 3 Yes Yes Yes Yes Yes Yes Yes YesUzbekistan No — — — — — — —

33WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011

COUNTRY DID THE COUNTRY HAVE AT LEAST ONE NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR 2010?*

EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION

CAMPAIGN WAS PART OF A COMPREHENSIVE TOBACCO CONTROL PROGRAMME

CAMPAIGN WAS PRE-TESTED

FORMATIVE RESEARCH WAS CONDUCTED

CAMPAIGN UTILIZED MEDIA PLANNING

EARNED MEDIA/PUBLIC RELATIONS WERE USED TO PROMOTE THE CAMPAIGN

PROCESS EVALUATION WAS EMPLOYED TO ASSESS IMPLEMENTATION

OUTCOME EVALUATION WAS EMPLOYED TO ASSESS EFFECTIVENESS

Albania Yes Yes Yes Yes Yes Yes No YesAndorra . . . . . . . . . . . . . . . . . . . . . . . .Armenia No — — — — — — —Austria No — — — — — — —Azerbaijan No — — — — — — —Belarus No — — — — — — —Belgium No — — — — — — —Bosnia and Herzegovina No — — — — — — —Bulgaria No — — — — — — —Croatia No — — — — — — —Cyprus . . . . . . . . . . . . . . . . . . . . . . . .Czech Republic Yes No Yes . . . Yes Yes Yes YesDenmark Yes Yes Yes Yes Yes Yes Yes YesEstonia . . . . . . . . . . . . . . . . . . . . . . . .Finland Yes Yes No Yes Yes Yes Yes YesFrance Yes No No No Yes Yes No YesGeorgia Yes Yes No Yes Yes Yes No YesGermany Yes No Yes Yes Yes Yes Yes YesGreece Yes Yes Yes Yes Yes Yes Yes YesHungary Yes No No . . . No Yes No NoIceland No — — — — — — —Ireland Yes Yes Yes Yes Yes Yes Yes YesIsrael Yes No No Yes Yes Yes Yes YesItaly Yes Yes No Yes Yes No Yes YesKazakhstan Yes Yes Yes Yes Yes Yes Yes NoKyrgyzstan No — — — — — — —Latvia No — — — — — — —Lithuania No — — — — — — —Luxembourg . . . . . . . . . . . . . . . . . . . . . . . .Malta Yes Yes No Yes Yes Yes Yes NoMonaco . . . . . . . . . . . . . . . . . . . . . . . .Montenegro No — — — — — — —Netherlands Yes Yes Yes Yes Yes Yes Yes YesNorway No — — — — — — —Poland Yes Yes No Yes Yes Yes Yes YesPortugal No — — — — — — —Republic of Moldova Yes No No No Yes Yes Yes NoRomania Yes Yes No . . . Yes Yes No YesRussian Federation Yes Yes Yes Yes Yes Yes Yes YesSan Marino . . . . . . . . . . . . . . . . . . . . . . . .Serbia Yes Yes Yes Yes Yes Yes Yes YesSlovakia No — — — — — — —Slovenia No — — — — — — —Spain No — — — — — — —Sweden Yes Yes Yes Yes Yes Yes Yes YesSwitzerland Yes Yes No Yes Yes Yes Yes YesTajikistan No — — — — — — —The former Yugoslav Republic of Macedonia . . . . . . . . . . . . . . . . . . . . . . . .Turkey Yes Yes Yes Yes Yes Yes Yes YesTurkmenistan . . . . . . . . . . . . . . . . . . . . . . . .Ukraine No — — — — — — —United Kingdom of Great Britain and Northern Ireland 3 Yes Yes Yes Yes Yes Yes Yes YesUzbekistan No — — — — — — —

34 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011

Eastern Mediterranean

* A campaign is a communication activity lasting at least one three-week period during a year, which utilizes mass media (television, radio, print, outdoor billboards, Internet) to inform and educate the public about the harms of tobacco use and second-hand smoke exposure, to increase support for tobacco control policies or laws, to encourage tobacco users to quit, and/or to challenge tobacco industry practices.

. . . Data not reported/not available.

— Data not required/not applicable

< Refers to a territory.

Table 2.3.5 Anti-tobacco mass media campaigns in the Eastern Mediterranean

COUNTRY DID THE COUNTRY HAVE AT LEAST ONE NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR 2010?*

EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION

CAMPAIGN WAS PART OF A COMPREHENSIVE TOBACCO CONTROL PROGRAMME

CAMPAIGN WAS PRE-TESTED

FORMATIVE RESEARCH WAS CONDUCTED

CAMPAIGN UTILIZED MEDIA PLANNING

EARNED MEDIA/PUBLIC RELATIONS WERE USED TO PROMOTE THE CAMPAIGN

PROCESS EVALUATION WAS EMPLOYED TO ASSESS IMPLEMENTATION

OUTCOME EVALUATION WAS EMPLOYED TO ASSESS EFFECTIVENESS

Afghanistan . . . . . . . . . . . . . . . . . . . . . . . .Bahrain Yes Yes No Yes Yes Yes Yes NoDjibouti No — — — — — — —Egypt Yes Yes Yes Yes Yes Yes Yes YesIran (Islamic Republic of) . . . . . . . . . . . . . . . . . . . . . . . .Iraq No — — — — — — —Jordan Yes Yes No Yes Yes Yes Yes NoKuwait Yes Yes Yes No Yes Yes Yes NoLebanon Yes Yes Yes Yes Yes Yes Yes YesLibyan Arab Jamahiriya No — — — — — — —Morocco Yes Yes Yes Yes Yes Yes Yes YesOman No — — — — — — —Pakistan No — — — — — — —Qatar No — — — — — — —Saudi Arabia Yes Yes No No Yes Yes No . . .Somalia . . . . . . . . . . . . . . . . . . . . . . . .Sudan Yes Yes No Yes Yes Yes No NoSyrian Arab Republic . . . . . . . . . . . . . . . . . . . . . . . .Tunisia Yes Yes No Yes Yes Yes No NoUnited Arab Emirates Yes Yes No Yes No Yes Yes NoWest Bank and Gaza Strip < No — — — — — — —Yemen Yes No No Yes Yes Yes No No

35WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011

COUNTRY DID THE COUNTRY HAVE AT LEAST ONE NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR 2010?*

EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION

CAMPAIGN WAS PART OF A COMPREHENSIVE TOBACCO CONTROL PROGRAMME

CAMPAIGN WAS PRE-TESTED

FORMATIVE RESEARCH WAS CONDUCTED

CAMPAIGN UTILIZED MEDIA PLANNING

EARNED MEDIA/PUBLIC RELATIONS WERE USED TO PROMOTE THE CAMPAIGN

PROCESS EVALUATION WAS EMPLOYED TO ASSESS IMPLEMENTATION

OUTCOME EVALUATION WAS EMPLOYED TO ASSESS EFFECTIVENESS

Afghanistan . . . . . . . . . . . . . . . . . . . . . . . .Bahrain Yes Yes No Yes Yes Yes Yes NoDjibouti No — — — — — — —Egypt Yes Yes Yes Yes Yes Yes Yes YesIran (Islamic Republic of) . . . . . . . . . . . . . . . . . . . . . . . .Iraq No — — — — — — —Jordan Yes Yes No Yes Yes Yes Yes NoKuwait Yes Yes Yes No Yes Yes Yes NoLebanon Yes Yes Yes Yes Yes Yes Yes YesLibyan Arab Jamahiriya No — — — — — — —Morocco Yes Yes Yes Yes Yes Yes Yes YesOman No — — — — — — —Pakistan No — — — — — — —Qatar No — — — — — — —Saudi Arabia Yes Yes No No Yes Yes No . . .Somalia . . . . . . . . . . . . . . . . . . . . . . . .Sudan Yes Yes No Yes Yes Yes No NoSyrian Arab Republic . . . . . . . . . . . . . . . . . . . . . . . .Tunisia Yes Yes No Yes Yes Yes No NoUnited Arab Emirates Yes Yes No Yes No Yes Yes NoWest Bank and Gaza Strip < No — — — — — — —Yemen Yes No No Yes Yes Yes No No

36 WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011

Western Pacific

* A campaign is a communication activity lasting at least one three-week period during a year, which utilizes mass media (television, radio, print, outdoor billboards, Internet) to inform and educate the public about the harms of tobacco use and second-hand smoke exposure, to increase support for tobacco control policies or laws, to encourage tobacco users to quit, and/or to challenge tobacco industry practices.

. . . Data not reported/not available.

— Data not required/not applicable

Table 2.3.6 Anti-tobacco mass media campaigns in the Western Pacific

COUNTRY DID THE COUNTRY HAVE AT LEAST ONE NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR 2010?*

EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION

CAMPAIGN WAS PART OF A COMPREHENSIVE TOBACCO CONTROL PROGRAMME

CAMPAIGN WAS PRE-TESTED

FORMATIVE RESEARCH WAS CONDUCTED

CAMPAIGN UTILIZED MEDIA PLANNING

EARNED MEDIA/PUBLIC RELATIONS WERE USED TO PROMOTE THE CAMPAIGN

PROCESS EVALUATION WAS EMPLOYED TO ASSESS IMPLEMENTATION

OUTCOME EVALUATION WAS EMPLOYED TO ASSESS EFFECTIVENESS

Australia Yes Yes Yes Yes Yes No Yes YesBrunei Darussalam Yes Yes Yes No Yes Yes Yes NoCambodia Yes Yes Yes Yes Yes Yes Yes YesChina No — — — — — — —Cook Islands No — — — — — — —Fiji No — — — — — — —Japan No — — — — — — —Kiribati No — — — — — — —Lao People's Democratic Republic No — — — — — — —Malaysia Yes Yes Yes Yes Yes Yes Yes YesMarshall Islands No — — — — — — —Micronesia (Federated States of) No — — — — — — —Mongolia Yes Yes Yes Yes Yes Yes Yes YesNauru . . . . . . . . . . . . . . . . . . . . . . . .New Zealand Yes Yes No No Yes Yes No YesNiue Yes Yes . . . Yes Yes Yes Yes NoPalau No — — — — — — —Papua New Guinea No — — — — — — —Philippines Yes Yes Yes Yes Yes Yes Yes YesRepublic of Korea . . . . . . . . . . . . . . . . . . . . . . . .Samoa Yes Yes Yes Yes Yes Yes Yes YesSingapore Yes Yes Yes Yes Yes Yes Yes YesSolomon Islands . . . . . . . . . . . . . . . . . . . . . . . .Tonga No — — — — — — —Tuvalu No — — — — — — —Vanuatu . . . . . . . . . . . . . . . . . . . . . . . .Viet Nam Yes Yes Yes Yes Yes Yes Yes Yes

NOTES TO APPENDIX II TABLE 2.3

1 The Government of Canada did not implement a nationwide mass media campaign during the reporting period. However, mass media campaigns have been implemented in eight of Canada’s subnational jurisdictions.

2 There was no nationwide mass media campaign in Ecuador during the reporting period. However, mass media campaigns have been implemented in many of Ecuador’s large cities.

3 Anti-tobacco mass media campaigns with similar characteristics were implemented in all four countries of the United Kingdom of Great Britain and Northern Ireland.

37WHO REPORT ON THE GLOBAL TOBACCO EPIDEMIC, 2011

COUNTRY DID THE COUNTRY HAVE AT LEAST ONE NATIONAL MASS MEDIA CAMPAIGN DURING 2009 OR 2010?*

EVIDENCE-BASED PLANNING IMPLEMENTATION EVALUATION

CAMPAIGN WAS PART OF A COMPREHENSIVE TOBACCO CONTROL PROGRAMME

CAMPAIGN WAS PRE-TESTED

FORMATIVE RESEARCH WAS CONDUCTED

CAMPAIGN UTILIZED MEDIA PLANNING

EARNED MEDIA/PUBLIC RELATIONS WERE USED TO PROMOTE THE CAMPAIGN

PROCESS EVALUATION WAS EMPLOYED TO ASSESS IMPLEMENTATION

OUTCOME EVALUATION WAS EMPLOYED TO ASSESS EFFECTIVENESS

Australia Yes Yes Yes Yes Yes No Yes YesBrunei Darussalam Yes Yes Yes No Yes Yes Yes NoCambodia Yes Yes Yes Yes Yes Yes Yes YesChina No — — — — — — —Cook Islands No — — — — — — —Fiji No — — — — — — —Japan No — — — — — — —Kiribati No — — — — — — —Lao People's Democratic Republic No — — — — — — —Malaysia Yes Yes Yes Yes Yes Yes Yes YesMarshall Islands No — — — — — — —Micronesia (Federated States of) No — — — — — — —Mongolia Yes Yes Yes Yes Yes Yes Yes YesNauru . . . . . . . . . . . . . . . . . . . . . . . .New Zealand Yes Yes No No Yes Yes No YesNiue Yes Yes . . . Yes Yes Yes Yes NoPalau No — — — — — — —Papua New Guinea No — — — — — — —Philippines Yes Yes Yes Yes Yes Yes Yes YesRepublic of Korea . . . . . . . . . . . . . . . . . . . . . . . .Samoa Yes Yes Yes Yes Yes Yes Yes YesSingapore Yes Yes Yes Yes Yes Yes Yes YesSolomon Islands . . . . . . . . . . . . . . . . . . . . . . . .Tonga No — — — — — — —Tuvalu No — — — — — — —Vanuatu . . . . . . . . . . . . . . . . . . . . . . . .Viet Nam Yes Yes Yes Yes Yes Yes Yes Yes