apparel case studies - zther interactive

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PROJECT OVERVIEW Specialty branded microsite created to increase online sales Interactive experience utilizing video, social media, and user generated content Created up-sell at check out on main Guess site by including specialty collection items Engaging Design & Imagery used to tell Guess 30 years story and attract users Awarded Best in Show for Fashion – W3 Awards Microsite: http://guess1981.com

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Page 1: Apparel Case studies - Zther Interactive

PROJECT OVERVIEW •  Specialty branded microsite created to increase online sales

•  Interactive experience utilizing video, social media, and user generated content 

•  Created up-sell at check out on main Guess site by including specialty collection items

•  Engaging Design & Imagery used to tell Guess 30 years story and attract users 

•  Awarded Best in Show for Fashion – W3 Awards 

Microsite: http://guess1981.com

Page 2: Apparel Case studies - Zther Interactive
Page 3: Apparel Case studies - Zther Interactive

PROJECT OVERVIEW •  Fixed critical errors in UI resulting in immediate ROI

•  Increased site conversions 42% above industry standard 

•  Created clear paths boosting online sales despite a drop in retail sales

•  Focus Groups requested stores reflect website in look & feel

•  Interactive Fit guide helped users to purchase despite higher price point

Site: http://truereligionbrandjeans.com

Page 4: Apparel Case studies - Zther Interactive
Page 5: Apparel Case studies - Zther Interactive

•  Exclusive campaign collection with Elin Kling (Global Fashion Icon)

•  Created first ever 3D web experience in fashion space

•  Campaign received major press and was featured in publications such as; Marie Claire, Vogue, Cosmopolitan and more

•  Interactive lookbook drove users to easy 1-click purchase and upsells at checkout

•  Site connected to all Guess sites allowing for ease of use and shopping 

Website: www.ekformarciano.com

PROJECT OVERVIEW

Page 6: Apparel Case studies - Zther Interactive

PROJECT OVERVIEW •  Video allowed users to watch runway footage from Milly line

during NYFW •  Created clear calls to action allowing users to purchase

directly on ecommerce site •  Allowed users to hover over models and access important

product information •  Video Timeline for easy navigation through all runway looks  •  Supported various levels of video streaming to ensure best

user experience •  Built in HTML5 for Tablet and Mobile access