APOLLO HEALTHCARE

PR PLAN

PRESENTED BY - RITIKA

BACKGROUNDER

Founded by Dr. Prathap C Reddy in 1983.

First hospital in Chennai.

Apollo Hospitals Enterprise Ltd (1979)- a public

sector healthcare provider.

Own 7500 beds across 43 hospitals IN India.

First corporate hospital and first to have foreign

investment.

WIDE COVERAGE

Healthcare

APOLLO HOSPITALS

APOLLO REACH HOSPITALS

APOLLO HEALTH AND LIFESTYLE LIMITED

CRADLE CENTRES

APOLLO WELLNESS PLUS

HOSPITALS

HEALTH

AND

LIFESTYLE

APOLLO PHARMACY

CONSULTIN

G AND

SOLUTIONS

APOLLO GLOBAL PROJECTS CONSULTANCY

HEALTH HIGWAY

APOLLO TELEMEDICINE

DISEASE

MANAGEMEN

T

BREATHE EAZY CLINIQUES, DIALYSIS CLINIQUES

SUGAR CLINICS

HEALTHY HEART PROGRAMME

INSURANC

E

APOLLO MUNICH INSURANCE

FAMILY HEALTHPLAN LIMITED

EDUCATION

AND

RESEARCH

APOLLO HOSPITALS EDUCATION AND RSEARCH

FOUNDATION

HEALTH KNOWLEDGE CITY

NURSE STATIONS

PRODUCT AND SERVICE ANALYSIS

Good quality of service

Specialized services

Provide six categories of rooms.

High Sanitary Standards

Good “Look and Feel” factor

SWOT ANALYSIS

STRENGTHS

Professional and personal contacts of Dr. Reddy.

Technologically sound.

A reputed brand name.

Capital investment and revenue.

Huge reach in online media

WEAKNESSES

Perceived as an expensive option.

Poor conversion rate of the digital reach

OPPORTUNITIES

Targeting the middle class

International expansion

THREATS

High Competition

POPULAR CAMPAIGNS

BILLION HEARTS CAMPAIGN

CANCER AWARENESS CAMPAIGN

APOLLO HEALTH @HOME

ZINDAGI JIYO CAMPAIGN

APOLLO PROTECT CAMPAIGN

OTHER INITIATIVES

TEACH PINK BREAST AWARENESS

CAMPAIGN

https://www.youtube.com/watch?v=tSr2lUkgeM4

WHAT MORE CAN BE DONE??

Aggressive awareness campaigns

for diseases like Swine

Flu and Ebola.

International conferences and events on health.

Involvement in more

philanthropy by adopting a village or

locality.

Sponsoring health

programs for slum

dwellers.

Associating with health campaigns prevalent

online.

Ending it on the note…

Pledging to make world a healthier place…