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KnoWerX Education (India) Private LimitedAPICS 2012 CSCP List of Primary References and Additional Aids
Certified Supply Chain Professional (CSCP)
Primary reference title Author(s) Edition Binding Publisher Year ISBN-13 Pages Comments
APICS KnoWerX
1 1 2012 US Paperback APICS 2012 1484 $1,275 $945 `72,340 `68,000 `61,200
2 1 APICS Dictionary 13 US Paperback APICS 2011 9780615394411 164 01102-2011 $50 $30 `2,310 `2,170 `2,060
31 3 US Hardcover McGraw-Hill 2010 9780073377872 480 03998 $183 $174
2 3 Paperback McGraw-Hill 2010 9780071276177 448 `1,930 `1,810 `1,810
4
1 1 US Hardcover CRC Press 2010 9781420091076 645 03903 $84 $76
2 1 Indian Paperback 2010 9781420091076 595 `800 `750 `750
5 1 David Frederick Ross, CFPIM 2 US Hardcover CRC Press 2010 9781439837528 424 03925-V2 $72 $65 `5,370 `5,050 `5,050
6
1 3 US Hardcover McGraw-Hill 2008 9780073341521 544 03819 $143 $136
2 3 Indian Paperback 2008 9780070666986 560 `650 `610 `610
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Prices marked in yellow are included in the bundled examination fee.
Additional aid title Author(s) Edition Binding Publisher Year ISBN-13 Pages Comments
APICS KnoWerX
1 1 2012 US Paperback APICS 2012 21 09031-2012 $25 $25 `2,020 `1,900 `1,810
++ Prices do not include approx. 25% to 100% shipping and handling charges that are charged by APICS on international shipments to India.
## No shipping and handling charges within India.
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Certified Supply Chain Professional (CSCP)
APICS Certified Supply Chain Professional (CSCP) Learning System
LS_1No stock number
Imported, 1 to 2 weeks
Imported, 1 to 2 weeks
Editor: John H. Blackstone Jr., Ph.D., CFPIM, Jonah's Jonah
Imported, 1 to 2 weeks
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Supply Chain Logistics Management
Donald Bowersox, David Closs and M. Bixby Cooper
Imported, 1 to 2 weeks
Supply Chain Logistics Management
Donald Bowersox, David Closs and M. Bixby Cooper
Singapore
SCLM_1Up to 1 week
Principles of Supply Chain Management
Richard E. Crandall, William R. Crandall and Charlie C. Chen
Imported, 1 to 2 weeks
Principles of Supply Chain Management
Richard E. Crandall, William R. Crandall and Charlie C. Chen
Taylor & Francis/BSP Books
Up to 1 week
Introduction to Supply Chain Management Technologies
Imported, 1 to 2 weeks
Imported, 2 to 6 weeks
Designing and Managing the Supply Chain
David Simchi-Levi, Philip Kaminsky and Edith Simchi-Levi
Imported, 1 to 2 weeks
Designing and Managing the Supply Chain
David Simchi-Levi, Philip Kaminsky and Edith Simchi-Levi
Tata McGraw-Hill
DMSC_1Up to 1 week
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Certified Supply Chain Professional (CSCP)
APICS CSCP Exam Content Manual
CSCP Examination Committee of the APICS Curricula and Certification Committee
ECM_1Imported, 1 to 2 weeks
Reprinted, up to 1 week
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APICS CSCP Exam Content ManualCSCP Examination Committee - 2012
Stock #09031-2012Table of Contents
Letter to Candidates 1
Introduction 2
About the APICS CSCP Examination 2Question Format 2Taking the Test 3Interpreting Test Scores 3Suggested Study Materials 3
Additional Resources for APICS CSCP Candidates 4APICS CSCP Learning System 4APICS CSCP Instructor-Led Review Courses 5APICS Educational Programs 5
5
APICS CSCP Certification Maintenance Continuing Professional Development 5The Importance of Certification Maintenance 5APICS Code of Ethics 6
APICS Certified Supply Chain Professional (CSCP) 7Scope of the Subject Matter 7APICS CSCP Content 7Content Outline 8Key Terminology 14Supplemental Glossary 17Bibliography 18Sample Questions 18
Answers to Sample Questions 20
APICS Certified in Production and Inventory Management (CPIM) Basics of Supply Chain Management (BSCM) Review Course and Examination
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APICS CSCP Learning SystemAPICS
2012 EditionTable of Contents
Module 1: Fundamentals of Supply Chain ManagementModule 1, Book 1 Contents
2012 APICS CSCP EXAM CONTENT MANUAL (ECM) ECM-1
Introduction 1-1
Section A: Supply Chain Management Concepts 1-3It's a World of Global, Complex, Interdependent Supply Chains 1-3Basic Supply Chain 1-5
The SCOR Model: Linking Processes, Metrics, Best Practices, and Technologies 1-13Vertical versus Horizontal Integration 1-15Supply Chain Management Objectives 1-24Supply Chain Management Benefits 1-46Accounting and Financial Statement Basics 1-52
Section B: Supply Chain Alignment with Business Strategy 1-68Business Strategy and Competitive Advantages 1-70
Organizational and Supply Chain Strategy, Prioritization, Capabilities, and Alignment 1-74Resolving Misalignment or Gaps 1-106
Section C: Supply Chain Design and Improvement Considerations 1-115Understanding the Marketplace 1-115Supply Chain Design Considerations 1-118Continuous Improvement 1-124
Section D: Inventory Management 1-148The Need for Inventory 1-148Aggregate and Item Inventory Management 1-151Flow of Material 1-153Functions of Inventory 1-155Inventory-Related Cost Categories 1-157
Effects of Inventory on the Financial Statements 1-159
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Supply Chain Logistics ManagementDonald Bowersox, David Closs and M. Bixby Cooper
ISBN: 9780073377872Table of Contents
About the Authors viPreface viiPART I SUPPLY CHAIN LOGISTICS MANAGEMENT 1CHAPTER 1 21st-Century Supply Chains 2
The Supply Chain Revolution 4Why Integration Creates Value 5Generalized Supply Chain Model 6Integrative Management and Supply Chain Processes 7
Collaboration 9Enterprise Extension 9Integrated Service Providers 10
Responsiveness 11Anticipatory Business Model 12Responsive Business Model 12Postponement 14Barriers to Implementing Responsive Systems 16
Financial Sophistication 16Cash-to-Cash Conversion 16Dwell Time Minimization 17Cash Spin 18
Globalization 18Summary 19Challenge Questions 20
CHAPTER 2 Logistics 21The Logistics of Business Is Big and Important 22The Logistical Value Proposition 23
Service Benefits 24Cost Minimization 25Logistics Value Generation 26
The Work of Logistics 26Order Processing 26Inventory 27Transportation 28Warehousing, Materials Handling, and Packaging 29Facility Network Design 30
Logistical Operations 31Inventory Flow 31Information Flow 33
Logistical Integration Objectives 34Responsiveness 34Variance Reduction 34Inventory Reduction 34Shipment Consolidation 35Quality 35Life Cycle Support 35
Logistical Operating Arrangements 36Echelon 36Direct 36Combined 37
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Flexible Structure 38Supply Chain Synchronization 40
Performance Cycle Structure 41Performance Cycle Uncertainty 43
Summary 45Challenge Questions 46
CHAPTER 3 Customer Accommodation 47Customer-Focused Marketing 48
Transactional versus Relationship Marketing 49Supply Chain Service Outputs 50
Customer Service 52Availability 53Operational Performance 54Service Reliability 55The Perfect Order 56Basic Service Platforms 57
Customer Satisfaction 58Customer Expectations 58A Model of Customer Satisfaction 59Increasing Customer Expectations 62Limitations of Customer Satisfaction 62
Customer Success 63Achieving Customer Success 64Value-Added Services 65
Developing Customer Accommodation Strategy 66Framework for Strategic Choice 66Customer Relationship Management 68
Summary 68Challenge Questions 69
CHAPTER 4 Procurement and Manufacturing 71The Quality Imperative 72
Dimensions of Product Quality 72Total Quality Management 73Quality Standards 74
Procurement 74Procurement Perspectives 75Procurement Strategies 78Purchase Requirement Segmentation 81E-Commerce and Procurement 81
Manufacturing 82Manufacturing Perspectives 82Manufacturing Strategies 86Total Cost of Manufacturing 88
Lean and Six Sigma 90Lean Systems 90Six Sigma 90
Logistical Interfaces 91Just-in- Time 91Requirements Planning 92Design for Logistics 92Performance-Based Logistics 92
Summary 93Challenge Questions 94
CHAPTER 5 Information Technology 95
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Information System Functionality 96Supply Chain Information System Modules 98
ERP Data Warehouse 100Enterprise Integration and Administration 101Enterprise Operations 102Enterprise Planning and Monitoring 103Communication Technology 103
Enterprise Operations 104Customer Accommodation 104Logistics 106Manufacturing 109Purchasing 110Inventory Deployment 110
Enterprise Planning and Monitoring 117Sales and Operations Planning 117Supply Chain Visibility and Event Management 118Supply Chain Compliance 119
Communication Technology 119Bar Code and Scanning 120Global Data Synchronization 121Internet 125Extensible Markup Language 127Satellite 128Image Processing 128
Software as a Service 129Summary 130Challenge Questions 131
CHAPTER 6 Integrated Operations Planning 132Supply Chain Planning 133
Supply Chain Visibility 133Simultaneous Resource Consideration 133Resource Utilization 134
Supply Chain Planning Applications 134Demand Planning 134Production Planning 135Logistics Planning 135
Sales and Operations Planning (S&OP) 136Making S&OP Work 138Senior Leadership Involvement 138
Collaborative Planning, Forecasting, and Replenishment 138Forecasting 141
Forecasting Requirements 141Forecasting Components 142Forecasting Process 144Forecasting Techniques 147Forecasting Accuracy 150
Summary 151Challenge Questions 152
PART II SUPPLY CHAIN LOGISTICS OPERATIONS 155CHAPTER 7 Inventory 156
Inventory Functionality and Definitions 157Inventory Functionality 158Inventory Definitions 159
Inventory Carrying Cost 162Capital 162
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Taxes 162Insurance 162Obsolescence 163Storage 163
Planning Inventory 163When to Order 163How Much to Order 164
Managing Uncertainty 168Demand Uncertainty 168Performance Cycle Uncertainty 172Safety Stock with Combined Uncertainty 173Estimating Fill Rate 176Dependent Demand Replenishment 178
Inventory Management Policies 178Inventory Control 179Reactive Methods 181Planning Methods 182Collaborative Inventory Replenishment 187
Inventory Management Practices 188Product/Market Classification 188Segment Strategy Definition 190Policies and Parameters 190
Summary 190Challenge Questions 191
CHAPTER 8 Transportation Infrastructure 192Transport Functionality, Principles, and Participants 193
Transport Functionality 193Transport Principles 194Transport Participants 194
Transportation Regulation 196Types of Regulation 197History of Regulation 198
Transportation Structure 203Rail 203Truck 205Water 206Pipeline 207Air 208Modal Classification 208Infrastructure in Crisis 209
Transportation Service 210Traditional Carriers 210Package Service 210Intermodal Transportation 213Nonoperating Intermediaries 216
Summary 217Challenge Questions 217
CHAPTER 9 Transportation Operations 218Transportation Economics and Pricing 219
Economic Drivers 219Costing 221Carrier Pricing Strategy 222Rates and Rating 223
Transport Administration 229Operational Management 230
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Consolidation 232Negotiation 233Control 234Auditing and Claim Administration 235Logistical Integration 235
Documentation 236Bill of Lading 236Freight Bill 236Shipment Manifest 238
Pricing 238Pricing Fundamentals 238Pricing Issues 240Menu Pricing 243
Summary 244Challenge Questions 244
CHAPTER 10 Warehousing 246Strategic Warehousing 247
Economic Benefits 248Service Benefits 252
Warehouse Operations 253Handling 253Storage 255
Warehouse Ownership Arrangements 257Private 257Public 258Contract 258Network Deployment 259
Warehouse Decisions 259Site Selection 259Design 260Product-Mix Analysis 260Expansion 261Materials Handling 261Layout 261Sizing 263Warehouse Management Systems (WMS) 263Accuracy and Audits 265Security 265Safety and Maintenance 267
Summary 267Challenge Questions 268
CHAPTER 11 Packaging and Materials Handling 269Packaging Perspectives 269Packaging for Materials Handling Efficiency 272
Package Design 272Utilization 273Communication 275
Materials Handling 276Basic Handling Considerations 276Mechanized Systems 277Semiautomated Systems 278Automated Systems 280Information-Directed Systems 283Special Handling Considerations 284
Summary 285
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Challenge Questions 286
PART III SUPPLY CHAIN LOGISTICS DESIGN 287CHAPTER 12 Global Supply Chains 288
Global Economies 288Global Supply Chain Integration 289
Logistics in a Global Economy 290Stages of International Development 290Managing the Global Supply Chain 294
Global Sourcing 298Rationale for Low-Cost-Country Sourcing 298Challenges for Low-Cost-Country Sourcing 298Guidelines for Sourcing 299
Summary 300Challenge Questions 301
CHAPTER 13 Network Design 302Enterprise Facility Network 303
Spectrum of Location Decisions 304Local Presence: An Obsolete Paradigm 304
Warehouse Requirements 305Procurement Drivers 305Manufacturing Drivers 306Customer Accommodation Drivers 306Warehouse Justification 307
Systems Concept and Analysis 308Total Cost Integration 309
Transportation Economics 309Inventory Economics 311Total Cost Network 317
Formulating Logistical Strategy 319Cost Minimization 320Threshold Service 320Service Sensitivity Analysis 321Finalizing Strategy 324
Summary 325Challenge Questions 326
CHAPTER 14 Network and Operational Planning 327Planning Methodology 327Phase I: Problem Definition and Planning 328
Feasibility Assessment 329Project Planning 334
Phase II: Data Collection and Analysis 336Assumptions and Data Collection 337Analysis 339
Phase III: Recommendations and Implementation 341Recommendations 341Implementation 342
Supply Chain Analysis Methods and Techniques 343Design Decisions 343Design Logic 344Inventory Decisions 350Transportation Decisions 353Freight Lane Analysis 355Inventory Analysis 356
Summary 356
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Challenge Questions 358
PART IV ADMINISTRATION 359CHAPTER 15 Relationship Development and Management 360
Development and Management of Internal Logistics Relationships 360Functional Aggregation 361A Shift in Emphasis from Function to Process 363Virtuality and Organization Transparency 367Leading Organization Change 368
Development and Management of Supply Chain Relationships 369Risk, Power, and Leadership 370The Range of Extended Supply Chain Relationships 371Supply Chain Integrative Framework 373Developing Trust 379
Summary 380Challenge Questions 381
CHAPTER 16 Operational and Financial Performance Measurement 382Measurement System Objectives 382Operational Assessment 383
Functional Perspectives 384Measuring Customer Accommodation 388Determining Appropriate Metrics 389Supply Chain Comprehensive Metrics 390Benchmarking 393
Financial Assessment 394Cost-Revenue Analysis 394Strategic Profit Model 398Requirements for Financial Reporting 401
Summary 403Challenge Questions 404
CHAPTER 17 Supply Chain Risk 405Supply Chain Risk Management 405Product Complexity 406Regulatory 409
Environmental 410Financial and Taxation 411
Resource Availability 412Supply Chain Expertise 413Transport Capability 416Outsourcing 417
Security 419Developing a Secure Supply Chain 419Rationale for Supply Chain Protection 421Cross-Border Operations 421
Summary 423Challenge Questions 424
Epilogue 426
Problems 428
Cases 440
Index 486
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Designing and Managing the Supply ChainDavid Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi and Ravi Shankar
ISBN: 9780070666986Table of Contents
About the Authors viiForeword viiiPreface ixAcknowledgments xvList of Cases xviiCHAPTER 1 INTRODUCTION TO SUPPLY CHAIN MANAGEMENT 1
1.1 What Is Supply Chain Management? 11.2 The Development Chain 31.3 Global Optimization 41.4 Managing Uncertainty and Risk 51.5 The Evolution of Supply Chain Management 71.6 The Complexity 111.7 Key Issues in Supply Chain Management 121.8 Book Objectives and Overview 16Discussion Questions 18CASE: MEDITECH SURGICAL 18
CHAPTER 2 INVENTORY MANAGEMENT AND RISK POOLING 27CASE: STEEL WORKS, INC. 272.1 Introduction 312.2 Single Stage Inventory Control 332.2.1 The Economic Lot Size Model 332.2.2 The Effect of Demand Uncertainty 362.2.3 Single Period Models 362.2.4 Initial Inventory 392.2.5 Multiple Order Opportunities 412.2.6 Continuous Review Policy 422.2.7 Variable Lead Times 452.2.8 Periodic Review Policy 452.2.9 Service Level Optimization 472.3 Risk Pooling 48CASE: RISK POOLING 492.4 Centralized Versus Decentralized Systems 522.5 Managing Inventory in the Supply Chain 522.6 Practical Issues 562.7 Forecasting 572.7. I Judgment Methods 582.7.2 Market Research Methods 582.7.3 Time-Series Methods 592.7.4 Causal Methods 592.7.5 Selecting the Appropriate Forecasting Technique 59Summary 60Discussion Questions 60CASE: SPORT OBERMEYER 63
CHAPTER 3 NETWORK PLANNING 79CASE: THE Bis CORPORATION 793.1 Introduction 813.2 Network Design 82
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3.2.1 Data Collection 843.2.2 Data Aggregation 843.2.3 Transportation Rates 883.2.4 Mileage Estimation 893.2.5 Warehouse Costs 903.2.6 Warehouse Capacities 913.2.7 Potential Warehouse Locations 923.2.8 Service Level Requirements 923.2.9 Future Demand 923.2.10 Model and Data Validation 923.2.11 Solution Techniques 933.2.12 Key Features of a Network Configuration SCP 963.3 Inventory Positioning and Logistics Coordination 973.3. I Strategic Safety Stock 97CASE: ELECCOMP INC. 993.3.2 Integrating Inventory Positioning and Network Design 1053.4 Resource Allocation 106Summary 109Discussion Questions 110CASE: H. C. STARCK, INC. 111
CHAPTER 4 SUPPLY CONTRACTS 127CASE: AMERICAN TOOL WORKS 1274.1 Introduction 1284.2 Strategic Components 1294.2.1 Supply Contracts 1294.2.2 Limitations 1344.3 Contracts for Make-to-Stock/Make-to-Order Supply Chains 1354.4 Contracts with Asymmetric Information 1394.5 Contracts for Nonstrategic Components 140Summary 142Discussion Questions 143
CHAPTER 5 THE VALUE OF INFORMATION 147CASE: BARILLA SpA (A) 1475.1 Introduction 1585.2 The Bullwhip Effect 1595.2.1 Quantifying the Bullwhip Effect 1615.2.2 The Impact of Centralized Information on the Bullwhip Effect 1635.2.3 Methods for Coping with the Bullwhip Effect 1665.3 Information Sharing and Incentives 1675.4 Effective Forecasts 1695.5 Information for the Coordination of Systems 1695.6 Locating Desired Products 1705.7 Lead-Time Reduction 1715.8 Information and Supply Chain Trade-offs 1715.8.1 Conflicting Objectives in the Supply Chain 1725.8.2 Designing the Supply Chain for Conflicting Goals 1725.9 Decreasing Marginal Value of Information 175Summary 176Discussion Questions 176CASE: REEBOK NFL REPLICA JERSEYS: A CASE FOR POSTPONEMENT 177
CHAPTER 6 SUPPLY CHAIN INTEGRATION 185
1856.1 introduction 195
CASE: DELL INC.: IMPROVING THE FLEXIBILITY OF THE DESKTOP PC SUPPLY CHAIN
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6.2 Push, Pull, and Push-Pull Systems 1956.2.1 Push-Based Supply Chain 1956.2.2 Pull-Based Supply Chain 1966.2.3 Push-Pull Supply Chain 1976.2.4 Identifying the Appropriate Supply Chain Strategy 1986.2.5 Implementing a Push-Pull Strategy 2006.3 The Impact of Lead Time 2026.4 Demand-Driven Strategies 2046.5 The Impact of the Internet on Supply Chain Strategies 2056.5.1 What Is E-Business? 2066.5.2 The Grocery Industry 2076.5.3 The Book Industry 2076.5.4 The Retail Industry 2086.5.5 Impact on Transportation and Fulfillment 209Summary 209Discussion Questions 210CASE: THE GREAT INVENTORY CORRECTION 210
CHAPTER 7 DISTRIBUTION STRATEGIES 215CASE: AMAZON.COM'S EUROPEAN DISTRIBUTION STRATEGY 2157.1 Introduction 2387.2 Direct Shipment Distribution Strategies 2387.3 Intermediate Inventory Storage Point Strategies 2397.3.1 Traditional Warehousing 2407.3.2 Cross-Docking 2417.3.3 Inventory Pooling 2427.4 Transshipment 2477.5 Selecting an Appropriate Strategy 247Summary 248Discussion Questions 249
CHAPTER 8 STRATEGIC ALLIANCES 251CASE: HOW KIMBERLY-CLARK KEEPS CLIENT COSTCO IN DIAPERS 2518.1 Introduction 2548.2 A Framework for Strategic Alliances 2568.3 Third-Party Logistics 2578.3.1 What Is 3PL? 2588.3.2 Advantages and Disadvantages of 3PL 2588.3.3 3PL Issues and Requirements 2608.3.4 3PL Implementation Issues 2618.4 Retailer-Supplier Partnerships 2628.4.1 Types of RSP 2628.4.2 Requirements for RSP 2638.4.3 Inventory Ownership in RSP 2648.4.4 Issues in RSP Implementation 2658.4.5 Steps in RSP Implementation 2658.4.6 Advantages and Disadvantages of RSP 2668.4.7 Successes and Failures 2678.5 Distributor Integration 2688.5.1 Types of Distributor Integration 2688.5.2 Issues in Distributor Integration 269Summary 270Discussion Questions 270CASE: AUDIO DUPLICATION SERVICES, INC. (ADS) 271CASE: THE SMITH GROUP 272CASE: MARUTI UDYOG LIMITED 273
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CHAPTER 9 PROCUREMENT AND OUTSOURCING STRATEGIES 277CASE: ZARA 2779.1 introduction 2919.2 Outsourcing Benefits and Risks 2929.3 A Framework for Buy/Make Decisions 2949.4 Procurement Strategies 2969.4.1 Supplier Footprint 2989.5 E-Procurement 300Summary 304Discussion Questions 305
305
CHAPTER 10 GLOBAL LOGISTICS AND RISK MANAGEMENT 321CASE: WAL-MART CHANGES TACTICS TO MEET INTERNATIONAL TASTES 32110.1 Introduction 32410.1.1 Global Market Forces 32510.1.2 Technological Forces 32610.1.3 Global Cost Forces 32610.1.4 Political and Economic Forces 32710.2 Risk Management 32710.2.1 Many Sources of Risks 32810.2.2 Managing the Unknown-Un/mown 33010.2.3 Managing Global Risks 33310.2.4 Requirements for Global Strategy Implementation 33410.3 Issues in International Supply Chain Management 33510.3.1 International versus Regional Products 33510.3.2 Local Autonomy versus Central Control 33610.3.3 Miscellaneous Dangers 33710.4 Regional Differences in Logistics 33810.4.1 Cultural Differences 33810.4.2 Infrastructure 33810.4.3 Performance Expectation and Evaluation 33910.4.4 Information System Availability 34010.4.5 Human Resources 340Summary 340Discussion Questions 341
CHAPTER 11 COORDINATED PRODUCT AND SUPPLY CHAIN DESIGN 343CASE: HEWLETT-PACKARD: DESKJET PRINTER SUPPLY CHAIN 34311.1 A General Framework 35111.2 Design for Logistics 35411.2.1 Overview 35411.2.2 Economic Packaging and Transportation 35511.2.3 Concurrent and Parallel Processing 35611.2.4 Standardization 35711.2.5 Selecting a Standardization Strategy 36111.2.6 Important Considerations 36111.2.7 The Push-Pull Boundary 36211.2.8 Case Analysis 36311.3 Supplier Integration into New Product Development 36511.3.1 The Spectrum of Supplier Integration 36511.3.2 Keys to Effective Supplier Integration 36611.3.3 A "Bookshelf" of Technologies and Suppliers 36711.4 Mass Customization 36711.4.1 What Is Mass Customization? 36711.4.2 Making Mass Customization Work 368
CASE: SOLECTRON: FROM CONTRACT MANUFACTURER TO GLOBAL SUPPLY CHAIN INTEGRATOR
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11.4.3 Mass Customization and Supply Chain Management 369Summary 369Discussion Questions 370
370
CHAPTER 12 CUSTOMER VALUE 377CASE: MADE TO MEASURE 37712.1 Introduction 38012.2 The Dimensions of Customer Value 38212.2.1 Conformance to Requirements 38212.2.2 Product Selection 38412.2.3 Price and Brand 38712.2.4 Value-Added Services 38812.2.5 Relationships and Experiences 38912.2.6 Dimensions and Achieving Excellence 39112.3 Customer Value Measures 39212.4 Information Technology and Customer Value 395Summary 397Discussion Questions 398
CHAPTER 13 SMART PRICING 399
39913.1 Introduction 40013.2 Price and Demand 40113.3 Markdowns 40213.4 Price Differentiation 40313.5 Revenue Management 40513.6 Smart Pricing 40813.6.1 Differential Pricing 40813.6.2 Dynamic Pricing 41013.7 Impact of the Internet 41113.8 Caveats 412Summary 413Discussion Questions 413CASE: THE GREAT REBATE RUNAROUND 414
CHAPTER 14 INFORMATION TECHNOLOGY AND BUSINESS PROCESSES 419CASE: SUPPLY CHAIN WHIRL 41914.1 Introduction 42114.2 The Importance of Business Processes 42214.3 Goals of Supply Chain IT 428CASE: 7-ELEVEN STOCKS UP ON TECH SAVVY 43214.4 Supply Chain Management System Components 43514.4.1 Decision-Support Systems 43614.4.2 IT for Supply Chain Excellence 43914.5 Sales and Operations Planning 442CASE: S&OP "EVOLUTION" AT ADTRAN 44214. 6 Integrating Supply Chain Information Technology 44514.6.1 Implementation of ERP and DSS 44614.6.2 "Best of Breed " versus Single-Vendor ERP Solutions 447Summary 448Discussion Questions 449
CHAPTER 15 TECHNOLOGY STANDARDS 451
CASE: HEWLETT-PACKARD COMPANY: NETWORK PRINTER DESIGN FOR UNIVERSALITY
CASE: STARBUCKS ECONOMICS: SOLVING THE MYSTERY OF THE ELUSIVE "SHORT" CAPPUCCINO
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45115.1 Introduction 45215.2 IT Standards 45315.3 Information Technology Infrastructure 45515.3.1 Interface Devices 45515.3.2 System Architecture 45515.3.3 Electronic Commerce 45715.4 Service-Oriented Architecture (SOA) 46015.4.1 Technology Base: IBM and Microsoft 46015.4.2 ERP Vendor Platform: SAP and Oracle 46215.4.3 Conclusion 46315.5 Radio Frequency Identification (RFID) 46415.5.1 Introduction 46415.5.2 RFID Applications 46515.5.3. RFID and Point-of-Sale Data 46815.5.4 Business Benefits 46915.5.5 Supply Chain Efficiency 471Summary 471Discussion Questions 472
CHAPTER 16 LOCAL ISSUES IN SUPPLY CHAIN MANAGEMENT 473CASE: AMAZING STORY OF MUMBAI DABBAWALAHS 47316.1 Introduction 47916.2 Supply Chain Issues during Natural Disasters and Other Calamities 47916.3 Supply Chain Issues for SMEs 48016.4 Organized Retail in India 48116.5 Reverse Logistics 482Summary 482Discussion Questions 483
APPENDIX A COMPUTERIZED BEER GAME 485A.1 Introduction 485A.2 The Traditional Beer Game 485A.2.1 The Difficulties with the Traditional Beer Game 486A.3 The Scenarios 487A.4 Playing a Round 488A.4.1 1ntroducing the Game 488A.4.2 Understanding the Screen 489A.4.3 Playing the Game 490A.4.4 Other Features 492A.5 Options and Settings 493A.5.1 File Commands 493A.5.2 Options Commands 493A.5.3 The Play Commands 496A.5.4 The Graphs Commands 497A.5.5 The Reports Commands 498
APPENDIX B THE RISK POOL GAME 500B.1 Introduction 500B.2 The Scenarios 500B.3 Playing Several Rounds 501B.3.1 1ntroducing the Game 501B.3.2 Understanding the Screen 502B.3.3 Playing the Game 503B.3.4 Other Features 503B.4 Options and Settings 503
CASE: PACORINI STAYS ON TOP OF GLOBAL LOGISTICS MARKET WITH IBM SOA SOLUTION
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B.4.1 File Commands 504B.4.2 Play Commands 504B.4.3 The Reports Commands 506
APPENDIX C EXCEL SPREADSHEET 508C.1 introduction 508C.2 The Spreadsheet 508
APPENDIX D THE BIDDING GAME 509D.1 introduction 509D.2 The Scenario 509D.3 instructions for Excel Version of the Game 510
BOBILOGRAPHY 511INDEX 521