apd executive resume

Axel P. Diaz 14 New York Street, Veraville Homes 3, Talon5 Las Pinas city Philippines Email: [email protected] Mobile: +998 562 5329

EXECUTIVE PROFILE • Accomplished and result oriented Retail Operations Manager, develop and execute

innovative, customer-focused , highly targeted retail business programs that add value, improve market share and increase profit margins.

• More than 20 years of experience in retail and food industry. Highly motivated and with excellent ability to good judgment and problem solving skills when making decisions, With high degree of adaptability and flexibility when engage with different scenarios.

• Most effective in consulting leadership role in a growing, forward thinking organization, focus on building and developing relationship to outperform the competition.

CORE COMPETENCIES

Strategic Planning & Tactical Execution

Forecasting & Trend Analysis

Budgeting & Cost Controls

Profit & Loss (P&L) Management

Network Development

Sales Business Channel

Project Management

Customer Service Program

mailto:[email protected]

Axel P. Diaz

Email: [email protected] Mobile: +998 562 5329

CAREER ACHIEVEMENTS • Retail Operations Manager Unioil Petroleum Philippines Incorporated Sept 2014 - Present

Directed the Network Development that resulted to opening of 12 new stations with sales volume contribution of 5%

Initiated New Business Model through intensive network development review process

Launched Station Supervisor Training Program

Planned and launched sales volume channel – “U Community “ that generated annual sales volume contribution of 9%

Initiated the new station volume incentive program that resulted 17% growth in Diesel and 6% in gasoline product.

Implemented Dealers Performance Evaluation Program


Axel P. Diaz


CAREER ACHIEVEMENTS • Operations Director Fresh N Famous Foods Incorporated - Chowking 2011 – August 2014

Led project management that aim to bring down new store investment with maintained high value of brand image, project savings of 800k per store.

Directed Sales Business Channel initiative that resulted 51% increased in Take-Out Sales

Implemented Regional pricing in Palawan that resulted 12% NIC improvements

Highest FSC Certified stores at 81% achievement

Launched KRA Clinic for competency development of all employees

Implemented Branded Guest Experienced for stores service competitiveness

Planned and launched Peak Management Program through the increase of stores peak capacity that generated 20% in Peak Transaction Count

Utilized extensive knowledge in P&L management that significantly improved profitability by 31%.

Led network development that enable to opened additional 5 stores with annual sales contribution of 134M


Employment History Retail Operations Manager Unioil Petroleum Philippines Inc.

Philippines

September 2014-Present

Operations Director Chowking Food Corporation

Philippines

2011-August 2014

Area Manager Chowking Food Corporation

Philippines

2000-2011

Operation Head Chowking Orient

Dubai U.A.E.

February-August 2005

Store Manager Chowking-Metropolis Alabang

Philippines

1998-2000

Assistant Store Manager Chowking-Metropolis Alabang

Philippines

1996-1998

Assistant store Manager McDonalds

Kingdom of Saudi Arabia

1993-1996

Axel P. Diaz



Employment History Store Manager Chowking-Metropolis Alabang

Philippines

1998-2000

Assistant Store Manager Chowking-Metropolis Alabang

Philippines

1996-1998

Assistant store Manager McDonalds

Kingdom of Saudi Arabia

1993-1996

Axel P. Diaz

Job Task Summary Leads and manages areas to achieve Market Growth/Market Share Objectives in his district.

Coaches the Area Managers and Franchisees to build and enhance their business by developing their skills; assists and guides them in their business plans to achieve customer satisfaction, sales, people development, productivity, cost and profitably targets.

Guides areas in building goodwill and good corporate image by promoting the relevance of the business to the community.

Ensures store’s compliance to government requirements

Ensures transfer of technology, systems, and programs, which will help achieve store business plans.

Ensures attainment of high FSC by identifying and resolving district-wide FSC related issues and concerns.



Axel P. Diaz Job Task Summary Conducts FSC and cash audit as prescribed and recommends and implements appropriate actions as necessary.

Ensures that feedback, learning and suggestions from stores are properly relayed to concerned units/departments for evaluation and review.

Ensures appreciation of and consistent adherence to operating systems, procedures, policies and standards among all stores in the District. Ensures that business plans are consistent with the company’s image and brand.

Encourages teamwork among stores in the district to maximize opportunities and gain needed leverage in business building.

Motivates and inspires team members towards achieving business objectives. Ensures continuous support from other departments to help achieve business objectives. Maintains productivity of Store Management Teams through continuous improvement and involvement in projects, performance reviews and problem resolutions.

Provides performance coaching to Area Managers and ensures implementation of individual development program.

Ensures that district budget is achieved.

Performs other related duties that may be assigned from time to time.



Axel P. Diaz


Seminars and Workshop Attended

Shapiro Negotiations Institute – Negotiating with The Power of Nice (August 23,2013)

Sensory Evaluation Method for product quality monitoring (June13-14, 2013)

Life Orientation Seminar ( December 11-12, 2012)

Inspire Leadership Consultancy Putting WOW to your Customer Service Nov 16, 2012)

Asian Institute of Management , Strategic Innovation Workshop (November 12-13, 2012)

Service Image Integration Workshop (November 6-7,2011)

Franchising 101 (Oct. 19, 2012)

Project Management Workshop (April 19-20,2012)

Mansmith ad Fielders-8 Pilar of Growth and profit Strategy (March 19,2012)

Network Development Process Workshop (June 13, 15 and 16,2010)

Mastering the Art of Chowking Cares Training (May 12, 2010)

Incidents and Crisis Management (April 16,2010)

Breakthrough Coaching Certification Program (February 18-19,2008)

Influential Leadership (July 26, 2007)

Partnership Creating Synergy (July 24-25,2007)

Coke Fountain Operation and Beverage Quality Training (May 9, 2006)

Enhancing the Entrepreneurial Spirit Seminar (August 15-17,2005)

Crew Training System Orientation (February 3,2004)

Service Excellence (Feb. 5, 2004)

Dale Carnegie-High Impact Orientation (October 13, 2004)

Career System Inc.-Performance Coaching and Counseling (May 24-26,2004)


Axel P. Diaz


Background and Personal Information Graduate in Bachelor of Science in Hotel and Restaurant Management Lyceum of the Philippines 1989-1993 Birth date: January 29, 1971 Age: 45 Civil Status: Married

Seminars and Workshop Attended

DDI-Targeted Selection (March 11,2003)

Career Smart-Franchisee Relation Management (Oct. 7, 2003)

Effective Salesmanship Seminar (July 11,2002)

Merchandising for Profit (July 24,2002)

Systematic Managerial Analysis (April 24-26,2002)

I Love my Customer Program (March 29,2001)

IACET-Seven Habits of Highly Effective People (September 19-21,2001)

Managing and Building Relationship (Sept. 14 2000)

Crisis Management (Sept. 14 2000)

Live the Chowking Way: Build the Chowking (December 30,1999)

Intermediate Operation McDonalds-K.S.A (Oct.1, 1996)

Regional Equipment Course McDonalds-K.S.A. March 1, 1996)

Basic Management Course-K.S.A (June 1996)

Basic Operation Course McDonalds-K.S.A. ( June 1994)


apd executive resume

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