aol case study | video optimization as a competitive advantage
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Q: How do you optimize a huge video archive without millions of man hours? A: Call vidIQ. Today we’re pulling out an old case study to provide insight on that all-too-common problem – scalable YouTube video optimization. Media giant AOL migrates videos to YouTube. We handle the heavy lifting. We provide scalable YouTube optimization for AOL's large content archive, while centralizing their video marketing workflow into a secure, single-touch suite of software tools that can be accessed by anyone on their video team. Context - The client is AOL, a multinational mass media corporation that develops, grows, and invests in brands and websites. AOL is a major original content creator on YouTube, with millions of viewers across their series of channels. Challenges - Having moved from a proprietary CMS to YouTube, AOL has too much video content to optimize or maintain manually. They need a simple video marketing software solution that… 1. Minimizes time investment for managing brand channels, optimizing new videos, and publishing across multiple media platforms. 2. Provides clear, actionable YouTube viewer data and insights. 3. Keeps content and data secure. Actions - We leverage vidIQ’s YouTube SEO tool to add optimal tags to AOL’s existing videos and to optimize their video marketing content on an ongoing basis. Additionally, the insights provided by our social media tracking and YouTube community metrics allow AOL to discover how their users are engaging with content. Finally, AOL team members can create vidIQ accounts with tiered permissions to upload, optimize, and publish video content across all their media platforms simultaneously. Outcomes - 1. Week-over-week, they observe a 10% increase in video views. 2. 30,000+ Twitter conversations discovered about their YouTube videos. 3. Central marketing hub promotes collaboration and reduces the personnel cost of YouTube channel management. Services Used - vidIQ Enterprise Platform (To request a demo, go to: http://vidiq.com/#request-demo) Client Testimonial - "vidIQ tackles YouTube SEO head-on with Tag Recommendations, a crucial tool for the growth of AOL’s diverse brand channels." - Paul Cooney, AOL’s YouTube Partnership Manager You can learn more about vidIQ at http://www.vidIQ.com/ and follow us on Twitter at http://twitter.com/vidIQ Also, check out our blog for more cutting-edge content: http://blog.vidiq.com/TRANSCRIPT
CASE STUDY
AOLMultinational mass media corporation that develops, grows, and invests in
brands and websites. AOL is a major original content creator on YouTube,
with millions of viewers across their series of channels.
Challenge • After migrating their videos from a custom CMS to YouTube, AOL had a large number of videos with suboptimal metadata – updating this metadata manually would have been an incredibly time consuming process
• Gaining insight and reporting on AOL’s millions of YouTube viewers was di�cult, especially across Facebook and Twitter
• AOL wanted a simple solution to syndicate all of their YouTube content to their respective Facebook Fan Pages without losing view counts and segmenting their audience
• Sharing a single YouTube account login and password with AOL’s entire video team wasn’t e�cient, and posed a security risk
Solution • With vidIQ’s YouTube SEO tool, AOL adds optimal tags to all of their videos, based on metadata analysis and the latest search trends from YouTube – these recommendations are ongoing, and updated every week
• vidIQ’s Twitter Insights, Influencer Discovery, Comment Moderation, and Analytics Dashboard help AOL discover insights on how their videos are being engaged with
• vidIQ’s YouTube for Fan Pages allows AOL to seamlessly sync all of their videos from TechCrunch, Engadget, Moviefone, Cambio, Autoblog, and AOL Autos to their respective Facebook Fan Pages
• AOL created team member specific vidIQ accounts, providing tiered access to their YouTube account
Result • 10% week over week increase in views
• 30,983 conversations discovered about their YouTube videos, including tweets from high value viewers and industry influencers
• AOL’s branded Facebook Fan Page tabs create a professional viewing destination that has resulted in increased engagement
• Increase in video team collaboration
vidIQ tackles YouTube SEO head-on with Tag Recommendations, a crucial tool for the growth of AOL's diverse brand channels.”
—Paul Cooney, YouTube Partnership Manager“vidIQ • 450 Townsend St., San Francisco, CA 94107 • 888-998-VIDIQ (8434) • www.vidiq.com • [email protected]
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