Welcome to the 2017 Sophus3 Forum

“The Digital Auto Consumer”

150 participants from 25 different automotive brands

15 years ago…

In 2002…

In 2002…

In 2002…

In 2002…

2002 Participants

2017 ParticipantseDataXchange Members

15

12

500+

Years of project

Markets subscribed

Websites Tracked

Tracked Brands

Models Tracked

Billion Visits/Annum

32

470

1.1

Models’ Curves

Sophus3 eDataXchange

300+Million Social Media

o Interactions/MonthEngagement KPIs15

The first step to innovation is reducing uncertainty to acceptable levels. Sophus3’s role is to help reduce

uncertainty with data driven solutions and insight.

eDataXchange (eDX) is the officially mandated digital market intelligence source for all the leading auto brands in

the main European markets.

eDataXchange News

Global 12:

o EU Big 5 (DE,ES,FR,IT,UK)

o Turkey

o USA

o China

o India

o Australia

o Japan

o United Arab Emirates

Next Markets

o Mexico

o Brazil

Extended Coverage for 2017

Sophus3 Dashboards

1 Market Overview 2 Brand Overview

“The Digital Auto Consumer”

Awareness

Consideration

Interest

Decision

Word of mouth PR Radio TV

PPC eMail Online Ads Reviews

Website Forum Dealership Social

Vouchers Phone Call Testdrive Live Chat

Today’s customer journey includes many

touchpoints, each one is an opportunity

Awareness

Consideration

Interest

Decision

Word of mouth PR Radio TV

PPC eMail Online Ads Reviews

Website Forum Dealership Social

Vouchers Phone Call Testdrive Live Chat

Simplifying the consumer journey

2017 Forum AgendaMeet the Speakers

Adam ParrFormer CEO and

Chairman of Williams Grand Prix

—Total Competition:

Lessons in Strategy from Formula One

Franz WimmerGeneral Manager Modern Retailing, BMW Group UK

—Digitalisation of Automotive

Retail

Fabio BorneyEMEA Digital Marketing and

CRM Program Manager, Fiat

Chrysler Automobile

—

The digital relationship in the brave new world

Patrick FullerDigital Business

Transformation Specialist & former Board Director of

Haymarket—

When Digital changes the Universe

Hugh FletcherDigital Business

Consultant, Salmon and formerly responsible for

Digital Marketing at Audi UK—

What can Automotive learn from digital Retail?

PaulRutishauser

Editor of Automotive

Market Intelligence

—

eDx Best Practice KPIs for 2016

Melanie Shufflebotham

Co-founder and director, Next Green Car and Zap-

Map

—Future Models: Consumer

Trends in EVs

AGENDAToday’s speakers

The Digital year 2016 in ReviewPaul Rutishauser / Editor of Automotive Market Intelligence

9:40 – 10.15

Total Competition: Lessons in Strategy from Formula 1Adam Parr / Former CEO and Chairman of Williams Grand Prix

10.15 – 10.45

Digital cases for interaction optimizationLuca Andreose / Client Services Director, Sophus3

11.15 – 11.45

Digitalisation of Automotive RetailFranz Wimmer / General Manager Modern Retailing, BMW Group UK

11.45 – 12.15

Lunch12.15 – 13.30

Coffee Break10.45 – 11.15

What can OEMs learn from the media? Patrick Fuller / Digital Business Transformation Specialist & former Board

Director of Haymarket Consumer Media

13.30 – 14.00

GIVE FINANCE LOVE! Why manufacturers must

highlight financial products today/ Independent consultant, currently working with RCI Bank for the Renault-Nissan

Alliance

What can Automotive learn from digital Retail?Hugh Fletcher / Digital Business Consultant, Salmon and formerly responsible for

Digital Marketing at Audi UK

14.00 – 14.30

14.30 – 15.00

AGENDAToday’s speakers

The Digital Relationship in the brave new worldFabio Borney / EMEA Digital Marketing and CRM Program Manager, Fiat Chrysler

Automobile

15.30 – 16.00

Future Models: Consumer Trends in EvsMelanie Shufflebotham / Co-founder and director, Next Green Car

and Zap-Map

16.00 – 16.30

Coffee Break14.30 – 15.00

The Digital Purchase Funnel (Mystery Shopping)

& Wrap-upScott GAIRNS / Managing Director Sophus3

16.30 – 17.00

AGENDAToday’s speakers

Closing discussions and networking over drinksAll Participants

17.00

Proving the value of having a website to

the business

What were the greatest digital challenges OEMs were facing in 2002…

Investigating the first online car configurators

Flash contentis the future of

the web

Do online leads have any value ?