90-Min. Keynote Address:Join dynamic education expert Mark C. Perna as he shares the key strategies for empowering young people to achieve more in their educational journey and career. Today more than ever, young people need to build a competitive advantage while expanding their options and opportunities.

Mark, the father of two successful Millennials, will share the proven insights and action steps for students to get ahead in their education and life direction. Get ready to experience the revolutionary Education with Purpose® philosophy that helps students define their goals sooner, improving their performance through purpose-driven learning. Mark will discuss the changing landscape of education and workforce development, along with key generational insights on today’s young people, including how they make decisions and experience truly meaningful education. You’ll find out how the planning culture model, Professional Skills development, and Light at the End of the Tunnel strategy help build relevance and keep students engaged with increased performance.

Finally, you’ll experience breakthrough career exploration strategies to spark ongoing student dialogue and expand students’ opportunities — motivating them to set goals, discover their passion, and achieve at a higher level in college and career. Don’t miss the secrets to maximizing performance and achieving more in the world of school, work, and beyond!

Thursday, August 2, 2018 | 6:30 pm • Byron Nelson PAC

“Answering Why: Unleashing Passion, Purpose, and Performance in Younger Generations”

Event Location:Byron Nelson HS Performing Arts Center2775 Bobcat Blvd, Trophy Club, TX 76262

Mark C. PernaFounder, Author, and CEO at TFS

Mark C. Perna is the founder and CEO of TFS, a full-service strategic communications and consulting firm whose mission is to share and support every client’s passion for making a difference. As an international generational expert, Mark has devoted his career to empowering educators and employers to unleash the tremendous potential of today’s young people.

Mark’s best practices have helped parents, schools, districts, businesses, and state organizations across North America to connect more effectively with the younger generations. He frequently delivers keynote speeches at national and statewide events and spoke at Harvard University by special invitation. At TFS, Mark’s team of talented professionals share his vision of helping organizations of all sizes experience significant gains in recruitment, engagement, retention, and performance rates.

Mark’s first book, Answering Why: Unleashing Passion, Purpose, and Performance in Younger Generations, was written to help educators, employers, and parents understand Generations Y and Z and inspire them to greater performance in all areas of life. Mark is the father of two successful Millennials and resides in Cleveland, Ohio. Find out more about Mark and his work at MarkCPerna.com.

Don’t miss Mark’s new book, releasingSeptember 18, 2018!

• “This session has helped me see my 20-year-old son in a different light. I came here to be inspired as a teacher but left inspired to be a better parent.” – K. P.

• “As a parent, thank you. I now know how to talk to my daughter, figure out what she wants to do and how to get there.” – K.R.

• “Thank you for helping me understand myself as a millennial.” – M.E.• “This was seeing my life generalized through someone else’s eyes. It made me self-reflect,

made me proud, made me see direction and made me laugh at myself.” – M.G.• “My daughter is 23 and what you said makes a lot of sense. I will become a better

instructor and a better father. Thanks Mark.” – P.B.• “Would love for my 25 year old Millennial son to see this presentation!” – D.H.• “Awesome presentation! Thank you. Your personal story about your son Nick was very

inspiring. I have my own Nick.” – P.T.

WHAT PEOPLE ARE SAYING

TFSresults.comMarkCPerna.com

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