answer b 2. the

DNYANSAGAR ARTS AND COMMERCE COLLEGE, BALEWADI,PUNE – 45

MCQ SUb:Personality Develpment.(301) class: bbasy iii sem

Prof.Maya Jadhav www.dacc.edu.in

Unit-1

1. The idea that you can assess someone’s personality by studying their face is

called:

a. phrenology

b. physiology

c. somatology

d. physiognomy

Answer b

2. The …..can become hurdle in personality.

a. ego

b. Oedipus, Electra

c. oral, phallic

d. phallic, oral

Answer a

3. Traits means….

a. Characteristics

b. treatment

c. transmission

d. None of these




4. Humanistic psychologists explained

a. human traits

b. Humanity

c. sociology

d. can’t say

Answer a

5. Extraverts have ________ participation

a. mental

b. social

c. physical

d.none of these

Answer b

6. traits could be organized into three levels:

a. primary, secondary, tertiary

b. cognitive, emotional, physiological

c. id, ego, superego

d. cardinal, central, secondary

Answer a




7. Best ……is sign of balanced personality

a. social

b. communication

c. ego

Answer b

8. Which of the following is NOT one of the Big Five traits?

a. sense of humour

b. openness to experience

c. conscientiousness

d. extraversion

Answer b

9. The ________ approach to understanding human behaviour.

a. palliative

b. psychodynamic

c. patronymic

d. psychedelic

Answer b




10. The influence of parents on the personality of their children is:

a. non-existent

b. weakest in early childhood

c. strongest in early childhood

d. consistent across the lifespan

Answer c

11. A good command over a ……..is need of speech

a. practice

b. language

c. gestures

d. activity

Answer b

12. The aim of behavioral genetics is to learn about:

a. people’s behavior

b. behavioral problems

c. human behavior

d. All the above

Answerd




13. Few…. traits can not changed.

a new

b. inborn

c. adopted

d. natural

Answer b

14. Which of the following characteristics describe someone who, according to

Maslow, is self-actualized?

a. creativity

b. confidence

c. spontaneity

d. all of the above

Answer b

15. One can express through…….

a. oral

b. writtien

c gesture

d. All the above

Answerd




16. Psychometric tests claim give information about:

a. career interest

b. intellectual attainment

c. unconscious passion

d. All the above

Answer a

17. Traits are defined as:

a. physical characteristics that distinguish us from other people

b. relatively enduring characteristics that influence our behaviour across

many situations

c. unconscious tendencies to act in different ways according to the situation

d. permanent personality tendencies that determine our behaviour in any

situation

Answer b

18. People with different body types have different personalities has been:

a. supported by research

b. discredited

c. shown to be accurate for thin people but not overweight people

d. shown to be accurate for women but not for men

Answer a




19. Which of the following is not a defence mechanism?

a. projection

b. regression

c. ingratiation

d. sublimation

Answer d

20. Rohan is self-disciplined, focused on achievement and keen to do his duty.

He would be

expected to score highly on:

a. neuroticism

b. agreeableness

c. extraversion

d. conscientiousness

Answer d

21. The personality vary as per …….

b. individuals

c. time

d. work

Answer b




22. ________ are the basic biological units that transmit characteristics from one

generation to the next:

a. genes

b. neurons

c. glia

d. instincts

Answer b

23. Which of the following would NOT be useful to a behavioural geneticist?

a. family studies

b. case studies

c. adoption studies

d. twin studies

Answer-d

24. Thinking oneself very different is…..

a. superego

b. self motivation

c. pleasure

d. reality,

Answer-a




25. Lana is friendly, always willing to help others and compassionate. We

would expect Lana to score highly on:

a. extraversion

b. agreeableness

c. neuroticism

d. openness to experience

Answer-a

32.A syllogism is a form of

A. Inductive reasoning

B. Illogical reasoning

C. Independent reasoning

D. Deductive reasoning

ANSWER: D

33.Most people categorize most rapidly at the _____ level of hierarchy

A. Hyperordinate

B. Superordinate

C. Subordinate

D. Basic

ANSWER: B




34. Humans think using

A. Emotions and feelings

B. Emotions and images

C. Mental images and concept

D. Feelings and concept

ANSWER: C

35. Which of the following is the smallest unit within a language system?

A. Sentence

B. Grapheme

C. Morpheme

D. Phoneme

ANSWER: D

36.What is the nature of the relationship between language and thought according to

the strong version of linguistic relativity hypothesis?

A. There is two directional interaction between language and thought

B. Language interacts with thought

C. Thought is required for language

D. Language determines thought

ANSWER: D




37. What is the nature of the relationship between language and thought according to

the weak version of linguistic relativity hypothesis?

A. There is two directional interaction between language and thought

B. Language only interacts with thought

C. There is two directional interaction between language and thought

D. Language determines thought

ANSWER: B

38. Damage to which area of brain can impair general planning ability according to

Owen?

A. Hippocampus

B. Cerebellum

C. Prefrontal cortex

D. Hypothalamus

ANSWER: C

39. Means end analysis is also which of the following?

A. Problem space B. Algorithm

C. Initial state

D. Heuristic

ANSWER: B




40. Reasoning involving moving from specific facts to a conclusion is also known as

A. Conditional reasoning

B. Ill-defined problem

C. Deductive reasoning

D. Inductive reasoning

ANSWER: D

41. Which of the following can be said to be true of language?

A. Psychology of language is concerned with the organisation and processing of

written language only

B. Language lies at the interface of pure pure psychology, linguistics and mathematics

C. Language is a simple process with very few mysteries D. None of the above

ANSWER: D

42.All of the following represent components of natural language use except

A. Syntax

B. Pragmatics

C. Mnemonics

D. Semantics

ANSWER: C




Unit-2

43. When related sentences are put together to make a sensible message, this is referred

to as

A. Context

B. Semantics

C. Pragmatics

D. Discourse

ANSWER: D

44. The common term used to describe all types of language loss is

A. Dyslexia

B. Aphasia

C. Dysphasia

D. Lexphasia

ANSWER: B

45. Which of the following is an example of people's reliance on the representativeness

heuristics to make decisions or judgements?

A. People report that they did more than 50% of the work in domestic situations

B. People tend top overestimate car accidents

C. People are more likely to attribute a case of heartburn to spicy food than bland food

D. People tend to underestimate death from diabetes

ANSWER: C




46. All of the following qualities describe reasoning by intuition except

A. Occurs automatically

B. Fast analysis of information

C. Strong feeling of conviction

D. Logical analysis

ANSWER: D

47. The temporary inability to retrieve a word that is well known to us is referred to as

A. Recency effect

B. Tip-of-the-tongue phenomenon

C. Wernicke's aphasia

D. Broca's aphasia

ANSWER: B

48. Availability heuristic is not

A. Influenced by imagination

B. Influenced by information stored in memory

C. Subject to hindsight bias

D. Influenced by the underlying possibilities

ANSWER: D




49. Chomsky proposed that children learn a language

A. Because they possess learnt words

B. Because they possess an innate language acquisition device

C. Language and thought are separate and independent processess

D. One's thought determines the nature of one's language

ANSWER: B

50. The term cognition includes

A. Thinking, problem solving, reasoning and dreaming

B. Classical and instrumental conditioning

C. Attention and perception

D. Use of memory systems

ANSWER: A

51. A student taking multiple choice test by reading the stem of each item, generating

the correct response closest to the answer is using

A. Vicarious problem solving

B. Semantics

C. Heuristics

D. Ideal solution

ANSWER: C




Unit-2

52. Set of rules for structuring sentences is called

A. Grammar

B. Linguistic determinants

C. Morphemes

D. Phonemes

ANSWER: A

53. ______ thinking goes from general principles to specific facts

A. Divergent

B. Inductive

C. Deductive

D. Convergent

ANSWER: C

54. A perceptual set that causes one to become hung up on wrong solutions or remain

blind to alternatives is called

A. Fixation

B. Incubation

C. Creative thinking

D. Conditional thinking

ANSWER: A




55. General 'mental short cuts' or quick decision making rules could be considered

what type of problem solving strategy?

A. Heuristics

B. Ideal strategy

C. Brainstorming

D. Graphical representations

ANSWER: A

56. Which of the following is the final step in problem solving?

A. Identify the problem

B. Selecting one effective solution

C. Generate potential solution

D. Evaluation of each solution

ANSWER: B

57. Which of the following is the first step in problem solving?

A. Identify the problem

B. Selecting one effective solution

C. Generate potential solution

D. Evaluation of each solution

ANSWER: A




58. In order for something to be creative, it should be useful,

A. Self-explanatory and clever

B. Original and surprising

C. Flexible and inspiring

D. Valuable and unique

ANSWER: B

59. Creativity includes

A. Convergent thinking

B. Divergent thinking

C. Deductive thinking

D. Inductive reasoning

ANSWER: B

60. Unconscious thought process involved in creative thinking is at work in this stage

A. Illumination

B. Evaluation

C. Incubation

D. Preparation

ANSWER: C




61. Premise 1: Man is mortal Premise 2: Aristotle is man Conclusion: Aristotle is

mortal The above conclusion is A. Valid

B. Invalid

C. Declarative

D. Assumption

ANSWER: A

62. Memory is defined as

A. An active information-processing system that receives, stores and recovers

information

B. Thoughts experienced previously in ones life

C. The mental faculty of retaining and recalling past experience

D. The act or an instance of remembering; recollection

ANSWER: A

63. Incoming sensory information must go through this sequence in order to be

remembered

A. Storage, encoding, retrieval

B. Storage, encoding, retrieval

C. Encoding, storage, retrieval

D. Encoding, retrieval, storage

ANSWER: C




64. There are three main kinds of measures used to determine how much information

has been retained, they are

A. Free recall, cued recall and serial recall B. Recall, recognition, relearning

C. Method of saving, free recall and recognition

D. Serial recall, recognition, relearning

ANSWER: B

65. Which of the measures of retention is considered the most sensitive?

A. Recognition

B. Free recall

C. Recall

D. Relearning

ANSWER: D

66. How to measure explicit memory?

A. Recalling method

B. Recognition method

C. Relearning method

D. All of the above

ANSWER: A




67. The entry point of memory- the initial stage of the memory system in which all of

the stimuli that bombard our senses are retained in their original sensory form for a

very brief time

A. Sensory memory

B. Long term memory

C. Short term memory

D. Implicit memory

ANSWER: A

68. A memory system with a limited storage capacity in which information is stored

for a relatively short period of time A. Sensory memory B. Long term memory


D. Explicit memory

ANSWER: C

69. The duration of short term memory is approximately A. 20-30 sec

B. 1-2 min

C. 30-40 sec

D. 2-4 sec

ANSWER: A




70. Rehearsal is the process of actively manipulating information so that it can be

retained in memory. There are two main types of rehearsal, they are

A. Sustenance and maintenance rehearsal

B. Specific and non-specific rehearsal

C. Maintenance and elaborative rehearsal

D. Elaborative and specific rehearsal

ANSWER: C

71. The process of linking new information in a meaningful way with information

already stored in memory or with other new information; to aid in its storage and

retrieval from long term memory

A. Maintenance rehearsal

B. Elaborative rehearsal

C. Non-specific rehearsal

D. Sustenance rehearsal

ANSWER: B

72. The relatively permanent memory system that holds vast amount of information for

a long period of time

A. Sensory memory

B. Long term memory


D. Iconic memory

ANSWER: B




73. Psychologists have distinguished between two types of long term memory storage.

They are called

A. Assertive and procedural memory

B. Declarative and assertive memory

C. Assertive and interrogatory memory

D. Declarative and non-declarative memory

ANSWER: D

74. The declarative memory system that holds information about specific events or

personal experiences; the declarative memory system that stores the information we

have about the world

A. Episodic; semantic

B. Semantic; episodic

C. Procedural; explicit

D. Explicit; procedural

ANSWER: A

75. Recall is better for items at the end and beginning of the list than the item in the

middle of the list, this is called A. Primacy effect

B. Recency effect

C. Serial positioning effect

D. Semantic network effect

ANSWER: C




76. The serial positioning effect used to describe superior recall of items at the end of a

list is called the A. Recency effect

B. Primacy effect

C. Serial effect

D. Semantic network effect

ANSWER: A

77. A clear memory of an emotionally significant moment or event

A. Echoic memory

B. Flash bulb memory

C. Implicit memory

D. Explicit memory

ANSWER: B

78. The persistence of learning over time through the encoding , storage and retrieval

of information

A. Memory

B. Learning

C. Serial position effect

D. Semantic learning

ANSWER: A




79. Unconscious encoding of incidental information

A. Effortful processing

B. Rehearsal processing

C. Chunking processing

D. Automatic processing

ANSWER: D

80. The most common effortful processing technique where information is repeated

A. Mnemonics

B. Recall

C. Recognition

D. Rehearsal

ANSWER: D

81. Encoding information from its sound

A. Iconic

B. Echoic

C. Semantic

D. Recall

ANSWER: B




82. Encoding information by picturing it in our mind

A. Echoic

B. Semantic

C. Iconic

D. Deja

ANSWER: C

83. Organizing items into familiar, manageable units

A. Mnemonics

B. Chunking

C. Relearning

D. Recall

ANSWER: B

84. Our memory for skills, such as riding a bike

A. Implicit memory

B. Explicit memory

C. Echoic memory

D. Iconic memory

ANSWER: A




85. Implicit memory is to the ______ as explicit memory is to the _____

A. Hippocampus/ cerebellum

B. Cerebellum/ hippocampus

C. Corpus callosum/ hippocampus

D. Hippocampus/ cerebellum

ANSWER: B

86. The mental processing of retrieval of information from memory.

A. Recognition

B. Relearning

C. Learning

D. Recall

ANSWER: D

87. When choices are given, it is much easier to identify genuine ones. A multiple

choice test is a good example

A. Recall

B. Relearning

C. Recognition

D. Deja vu

ANSWER: C




88. This person studied memory retention by stringing together non sense syllable and

memorizing them

A. Herman Ebbinghaus

B. Skinner

C. Thorndike

D. Freud

ANSWER: A

89. Using the acronym VIBGYOR to studying the colors of the rainbow. This is a good

example of

A. Spacing effect

B. Visual encoding

C. Acoustic encoding

D. Mnemonics

ANSWER: D

90. Encoding information by its meaning to us

A. Semantic

B. Echoic

C. Iconic

D. Chunking

ANSWER: A




91. This person studied the effects of misinformation and false memories

A. Ebbinghaus

B. Loftus

C. Pavlov

D. Bandura

ANSWER: B

92. Which factors were included in Sternberg's triarchic theory of intelligence

A. Tacit, perceptual and interpersonal knowledge

B. Analytic thought, creativity and practical knowledge

C. Crystallized, fluid and artificial intelligence

D. General intelligence, crystallized knowledge and creativity

ANSWER: B

93. How many factors did Thurstone associate with intelligence?

A. 12

B. 7

C. 2

D. 3

ANSWER: B




94. Which of these factors was not included in Thurstone's theory of intelligence?

A. Spacial ability

B. Memory

C. Inductive reasoning

D. Deductive reasoning

ANSWER: D

95. Spiritual and existential intelligence were included in whose theory of intelligence?

A. Gardner

B. Sternberg

C. Binet

D. Lashley

ANSWER: A

96. How many forms of intelligence did Gardner identify? A. 20

B. 7

C. 10

D. 15

ANSWER: B




97. Intrapersonal intelligence can be characterized by which of the following

processes?

A. Communication abilities

B. Self- reflection and Self- awareness

C. Musical empathy

D. Team cooperation

ANSWER: B

98. According to Carroll's model of intelligence, at which level are fluid ability and

crystallized intelligence located?

A. Highest level

B. Lowest level

C. Sub-intelligence level

D. Intermediate level

ANSWER: D

99. Which of the following do Gardner's intelligence correlate with?

A. Task capacities

B. Each other

C. Age

D. Crystallized intelligence

ANSWER: B




Unit-3

100. Which test provides scores for verbal IQ, performance IQ, verbal comprehension,

working memory, perceptual organization and processing speed?

A. WAIS-III

B. Binet

C. Sternberg's intelligence quotient

D. Stanford

ANSWER A

101.Spearman devised which form of factor analysis?

A. Structural

B. Explorative

C. Principle components

D. Rotated

ANSWER: C

102. The concept of primary mental abilities was proposed by which of the following?

A. McClelland

B. Thurstone

C. Simon

D. Newell

ANSWER: B




103. How many mental abilities were identified by Guildford?

A. 0

B. 44

C. 120

D. 32

ANSWER: C

104. Cattell identified which two forms of intelligence?

A. Artificial and natural intelligence

B. Musical and tactile abilities

C. Crystallized and fluid intelligence

D. Mental abilities and skills

ANSWER: C

105. Intelligence can be defined as

A. Knowledge of a great many facts

B. Ability to get good grades in school

C. All the factors that make one person different from another

D. Ability to think abstractly and ;earn from experience

ANSWER: D




106 . The leading cause of mental retardation is believed to be

A. Inherited traits

B. Environmental factors

C. Organic brain syndrome

D. Fetal alcohol syndrome

ANSWER: D

107. The first intelligence test was designed by two French men

A. Binet and Simon

B. Allen and Honzik

C. Anastasi and Forguson

D. Weschlar and Fechner

ANSWER: A

108. In the formula for IQ, CA stands for

A. Comparative age

B. Chronological age

C. Computation argument

D. Contrasting arrangements

ANSWER: B




108. The belief that intelligence is a general ability is a result of the work of

A. Binet

B. Gardner

C. Sternberg

D. Spearman

ANSWER: D

109. In the normal distribution curve of intelligence test scores, the mean IQ score is

set at

A. 110

B. 100

C. 90

D. What most people score

ANSWER: B

110. In relation to the development of intelligence, the results of twin studies indicate

that

A. Genetic factors are more important than environmental factors

B. Environmental factors are more important than genetic factors

C. Neither genetic nor environmental factors are important

D. Both genetic and environmental factors are important

ANSWER:D




111. Fluid intelligence is

A. A type of reasoning that involves the ability to solve problems and understand

complex relationships

B. Consolidated knowledge, including school and culturally based knowledge

C. A primary mental ability

D. One of Gardner's multiple intelligences

ANSWER: A

112. If it is demonstrated that an intelligence test discriminates against certain ethnic

groups, then it can be said that the test

A. Is reliable

B. Has used standardisation sample

C. Is valid

D. Has culture bias

ANSWER: D

113. According to Sternberg, intelligence is

A. Made up of three different intelligences

B. A single, general underlying ability

C. Made up of eight or more independent mental abilities D. Single, specific ability

which cannot be measured by traditional intelligence tests

ANSWER: A




114. If an intelligence test measures consistently what it is supposed to be measuring

each time it is used, then it is said that the test is

A. Based on normal distribution

B. Standardised

C. Valid

D. Reliable

ANSWER:D

115. Weschler's intelligence tests were designed to test

A. Verbal intelligence

B. Non-verbal intelligence

C. Crystallized and fluid intelligence

D. Verbal and non-verbal intelligence

ANSWER: D

116. Binet viewed intelligence as

A. Many specific abilities that are independent of one another and affect how well a

child learns at school

B. Combination of general and specific chronological ages

C. General ability associated with specific, but related mental functions

D. General ability that is not age related

ANSWER: C




117. Which of the following is not of Gardner's multiple intelligences?

A. Spatial

B. Linguistic

C. Musical

D. Creative

ANSWER: D

118. What do the initials IQ stand for?

A. Investment in education quotient

B. Intellect quotient

C. Intelligence question

D. Intelligence quotient

ANSWER: D

119. According to Spearman, what does 'g' stand for?

A. General knowledge

B. Group intelligence

C. Green's intelligence criteria

D. General intelligence

ANSWER: D




120. Which are the main components of Speaman's two factor theory of intelligence?

A. Visual ability

B. Spatial ability

C. Specific Intelligence and general intelligence

D. Emotional abilities and cognitive abilities

ANSWER: B

121. Approximately how many trait words for personality are there in the English

language?

A. 18000

B. 1000

C. 10000

D. 500

ANSWER: A

122. Who proposed the 16 basic dimensions of normal personality and devised a

questionnaire to measure them? A. Carl Jung

B. Raymond Cattell

C. Julian Potter

D. Gordon Allport

ANSWER: B




123. When analyzing a past president to describe his personality by coding letters or

speeches he has written, you are using a process called

A. Big Five

B. Content analysis

C. Personality assumptions

D. Cognitive approach

ANSWER: B

124. Ancient Greeks hypothesized that there were four different personality

characteristic. they are

A. Irritability, optimism, pessimism, calmness

B. Calmness, depression, pessimism, irritability

C. Depression, irritability, pessimism, optimism

D. Irritability, depression, optimism, calmness

ANSWER: D

125. Sheldon proposed three different types of traits. The traits that would best

describe a football player would be A. Mesomorph

B. Endomorph

C. Ectomorph

D. Activomorph

ANSWER: A




126. In the Big Five personality dimensions, behaviours such as speaking fluently,

displaying ambition, and exhibiting a high degree of intelligence is

A. Agreeableness

B. Openness

C. Extraversion

D. Conscientiousness

ANSWER: D

127. Psychologists seek to understand Rob's personality through his thoughts, beliefs

and their impact on his behaviour in certain situations. This is known as

A. Trait approach

B. Humanistic approach

C. Cognitive approach

D. Psychoanalytic approach

ANSWER: C

128. Personality trait model that researches three factors: extraversion, neuroticism and

psychoticism, is called

A. Eyesenck's trait model

B. Myers-Briggs type indication

C. Cattell's 16 PF

D. Big Five

ANSWER: A




129. What is the trait approach to personality?

A. Assumes that people are motivated by unconscious emotional conflicts

B. Assumes that each individual has stable personality characteristics

C. Assumes that people's thoughts and beliefs are central to personality

D. Assumes that people are motivated by conflicts originating in childhood

ANSWER: B

130. According to William Sheldon's theory of Personality, which one best describes a

person who is sensitive and intellectual?

A. Conservative

B. Endomorph

C. Mesomorph

D. Ectomorph

ANSWER: D

131. Eyesenck originally developed ___, a highly researched factor theory of

personality.

A. Interpersonal trait model

B. Sixteen factor model

C. Three factor model

D. Big Five

ANSWER: C




132. _____ is the complex of mental characteristics that makes each of us unique from

other people.

A. Heredity B. Personality

C. Intelligence

D. Emotional tone

ANSWER: B

133. In China, Children are usually taught to

A. Think and act independently of other family members

B. Be self-reliant rather than dependent on other family members

C. Both a and b

D. Think and act as a member of their family and to suppress their own wishes when

they are in conflict

ANSWER: D

134. The id, ego and superego can be best characterized as

A. Part of neocortex

B. Located in the occipital lobe

C. Systems that make up personality

D. None of the above

ANSWER: C




135. According to Freud, which part of our personality are we born with that allows

our basic needs to be met? A. Id

B. Ego

C. Superego

D. None of the above

ANSWER: A

136. The attribution of one's own unacceptable urges or qualities to others

A. Regression

B. Repression

C. Projection

D. Denial

ANSWER: C

137. Albert Bandura was a proponent of which perspective of personality?

A. Psychoanalytic

B. Social cognitive

C. Behaviourist

D. Humanistic

ANSWER: B




138. People who rate high on the personality trait of ____ tend to be upbeat, optimistic

and sociable.

A. Introversion

B. Neuroticism

C. Extraversion

D. Agreeableness

ANSWER: C

139. A trait of personality that identifies extraversion, neuroticism, agreeableness,

conscientiousness and openness to experience as the fundamental building blocks of

personailty is

A. Five factor model

B. 16 personality factors

C. Surface trait model

D. Source trait model

ANSWER: A

140. Personality characteristics or attributes that can easily be inferred from observable

behaviour are

A. Traits

B. Source traits

C. Surface traits

D. Self-concepts

ANSWER: C




141. Proponents of trait theory include

A. Karen Horney, Albert Bandura

B. Raymond Cattell, Hans Eyesenck

C. Alfred Adler, Raymond Cattell

D. Hans Eyesenck, Albert Bandura

ANSWER: B

142. Self- report inventories are ______ test, while projective tests are more ____

A. Vague; clear

B. Subjective; objective

C. Objective; subjective

D. Difficult; easy

ANSWER: C

143. A model proposed by Albert Bandura that explains human functioning and

personality as caused by the interaction of behavioural, cognitive and environmental

factors

A. Reciprocal determinism

B. Self-efficacy

C. Trait theory

D. Sublimination

ANSWER: A




144. The Neo-Freudians include

A. Hans Eyesenck, Karen Horney, Albert Bandura

B. Carl Rogers, Sigmund Freud, Alfred Adler

C. Carl Jung, Karen Horney, Alfred Adler

D. Alfred Adler, Albert Bandura

ANSWER: C

145. A relatively stable, enduring predisposition to consistently behave in a certain way

A. Trait

B. Surface trait

C. Self- concept

D. Actualizing tendency

ANSWER: A

146. The ______ is the set of perceptions and beliefs that you have about yourself,

including your nature, your personal qualities and your typical behaviour.

A. Actualizing tendency

B. Conditional positive regard

C. Self- concept

D. Unconditional positive regard

ANSWER: C




147. If you were to kick the dog after a hard day at office, you would be using

A. Displacement

B. Projection

C. Reaction formation

D. Rationalization

ANSWER: A

148. Allport's idea that the traits around which someone organizes their life are called

_____ traits.

A. Cardinal

B. Secondary

C. Central

D. Source

ANSWER: A

149. Both the terms 'emotion' and 'motivation' came from the same Latin root

A. Movement

B. Move

C. Moment

D. Movere

ANSWER: D

150. People from differewnt cultures can recognize which facial expressions?

A. Fear

B. Anger

C. Disgust

D. All of these

ANSWER: D




151. Relatively high levels of physiological arousal would most likely interfere with

effectively

A. Enjoying a television football game

B. Solving a crossword puzzle

C. Washing dishes

D. Riding a bicycle

ANSWER: B

152. According to James-Lange theory of emotions,

A. The experience of emotion depends on autonomic arousal and on one's cognitive

interpretation of that arousal

B. Different patterns of autonomic activation lead to the experience of different

emotions

C. Emotion occurs when the thalamus sends signals simultaneously to the cortex and to

the autonomic nervous system

D. Emotions develop because of their adaptive value

ANSWER: B

153. The author of the Hierarchical theory of motivation is

A. O.H. Mowrer

B. McClelland

C. J.W. Atkinson

D. A.H. Maslow

ANSWER: D




154. Social needs activate the organism to

A. Provide for physiological deficits

B. Seek pleasure

C. Avoid pain

D. Gain status and recognition

ANSWER: D

155. Gregariousness is a/ an

A. Social motive

B. Biological motive

C. Psychological motive

D. Personal motive

ANSWER: A

156. Individual's life goal is

A. Social motive

B. Biological motive

C. Personal motive

D. An instinct

ANSWER: C




157. The brain site most likely involved in fear is

A. Midbrain

B. Left hemisphere

C. Right hemisphere

D. Amygdala

ANSWER: D

158. Which theory holds that we are afraid because we run or are angry because we

strike?

A. Attribution

B. James-Lange

C. Cannon-Bard

D. Cognitive

ANSWER: B

159. Motivation can be understood as an interaction between

A. Approach and avoidance gradient

B. Wactor and valence

C. Life space and approach gradient

D. Arousal and effort

ANSWER: D




Unit-4

160. As motivation is closely related to effort, the emotion is related to

A. happiness

B. Instinct

C. Displacement behaviour

D. Conflict

ANSWER: A

161. According to Walter Cannon,

A. Animals without a sympathetic nervous system can still experience emotion

B. Animals without an amygdala cannot experience emotion

C. Emotion can never be experienced until the body has time to react

D. The parasympathetic nervous system is responsible for the feeling of emotions

ANSWER: A

162. As Erica watched the televised drawing of lottery numbers, she has the winning

combination. If heart starts to race at the same instant that she feels euphoria over

winning the lottery, Erica's response pattern would lend support to

A. Common sense theory B. James-Lange theory

C. Cannon-Bard theory

D. Evolutionary theory

ANSWER: C




163. The relative strength of the drives of hunger, thirst and sex have been studied

experimentally in the white rat by

A. Learning method

B. Obstruction method

C. Activity wheel

D. The choice and preference method

ANSWER: B

164. Maslow viewed that motivated behaviour is

A. Need related

B.A vector

C. A valence

D. An approach gradient

ANSWER: A

165. All the following emotions are universal except

A. Hopefulness

B. Surprise

C. Happiness

D. Contempt

ANSWER: A

166. Intrinsic motivational theory was proposed by

A. McClelland B. Maslow

C. Harry Harlow

D. Solomon

ANSWER: C




167. According to William James High credibility, high word of mouth and news value

are the features of_________.

A. Public relations.

B. Publicity.

C. Advertising.

D. Promotion.

ANSWER: B

168.Which area of public relations deals with emerging issues and their potential

impact on an organization? ____ A. Public opinion

B. Issues management

C. Public affairs

D. Lobbying

ANSWER: B 4

169. __________is a defamation in a tangible medium like print, internet or broadcast.

A. Slander.

B. Libel.

C. Propaganda.

D. Publicity.

ANSWER: B




170. Communities of people at large that have a direct or indirect association with an

organization is__________. A. Group.

B. Publics.

C. Associates.

D. Community.

ANSWER: B

171. The certificates or book entries representing ownership in a corporation or similar

entity is_________. A. Accounts.

B. Logs.

C. Shares.

D. Dividends.

ANSWER: C

172. _________is the measure of commitment in customer preferences, based on

degree of satisfaction.

A. Customer equity.

B. Brand identity.

C. Customer loyalty.

D. Brand essence.

ANSWER: C




173. PR for a corporation integrated as part of the company's strategic objectives is

called as_________.

A. Global communications.

B. Integrated communications.

C. Corporate communications.

D. International communications.

ANSWER: C

174. Having a communications plan in place that can be effectively put in to action

when something goes wrong for a company or organization is called__________.

A. Crisis management.

B. Resource management

C. Plan management.

D. Market management.

ANSWER: A

175. __________also known as online PR involves communications using the internet

or new technology to communicate with stakeholders.

A. Internet PR.

B. E-PR.

C. web PR.

D. IP PR.

ANSWER: B




176. The following which is the four class model of PR__________.

A. Press Agentry/Publicity.

B. One Way Asymmetrical Model.

C. One Way Symmetrical Model.

D. Public Model

ANSWER: A

177. A multi disciplinary approach which uses a number of marketing communications

techniques in order to deliver a consistent set of messages is__________.

A. Integrated campaign.

B. IMC.

C. Ad programs.

D. Publicity.

ANSWER: A

178. __________handles all media enquiries and puts out all company messages or

press releases to the media on behalf of the organization.

A. Promotion department.

B. Press office.

C. PR office. D. Ad office.

ANSWER: B




179. The process of communicating an organization's point of view on issues or causes

to political audiences like MP's and lobbying groups' is_________.

A. Propaganda.

B. Public opinion.

C. Public affairs.

D. Publicity.

ANSWER: C

180. A press release format designed for the online media world links, videos and

pictures is called as_________.

A. Social media release.

B. Out door release.

C. Web release.

D. Club release.

ANSWER: A

181. A media relating to different market sectors for a product or service is called

as_______.

A. Vertical media.

B. Horizontal media.

C. Straight media.

D. Diverted media.

ANSWER: A




182. __________is the standard wording about a company that usually appears near

the bottom of all company issued press releases.

A. Boilerplate.

B. Jump cut.

C. Credit line.

D. By line.

ANSWER: A

183. ___________publicity is the publicity accompanying unplanned events.

A. Spontaneous.

B. . Grapevine.

C. Corporate.

D. Global.

ANSWER: A

184. _________ experts will tell you that a well planned public relations campaign is

often far more effective than advertising.

A. Marketing.

B. Planning.

C. Advertising.

D. Administrative.

ANSWER: A




186.Which area of public relations deals with emerging issues and their potential

impact on an organization? ____ A. Public opinion

B. Issues management

C. Public affairs

D. Lobbying

ANSWER: B 4

187. __________is a defamation in a tangible medium like print, internet or broadcast.

A. Slander.

B. Libel.

C. Propaganda.

D. Publicity.

ANSWER: B

188. Communities of people at large that have a direct or indirect association with an

organization is__________. A. Group.

B. Publics.

C. Associates.

D. Community.

ANSWER: B

189. The certificates or book entries representing ownership in a corporation or similar

entity is_________. A. Accounts.

B. Logs.

C. Shares.

D. Dividends.

ANSWER: C




190. _________is the measure of commitment in customer preferences, based on

degree of satisfaction.

A. Customer equity.

B. Brand identity.

C. Customer loyalty.

D. Brand essence.

ANSWER: C

191. PR for a corporation integrated as part of the company's strategic objectives is

called as_________.

A. Global communications.

B. Integrated communications.

C. Corporate communications.

D. International communications.

ANSWER: C

192. Having a communications plan in place that can be effectively put in to action

when something goes wrong for a company or organization is called__________.

A. Crisis management.

B. Resource management

C. Plan management.

D. Market management.

ANSWER: A




193. __________also known as online PR involves communications using the internet

or new technology to communicate with stakeholders.

A. Internet PR.

B. E-PR.

C. web PR.

D. IP PR.

ANSWER: B

194. The following which is the four class model of PR__________.

A. Press Agentry/Publicity.

B. One Way Asymmetrical Model.

C. One Way Symmetrical Model.

D. Public Model

ANSWER: A

195. A multi disciplinary approach which uses a number of marketing communications

techniques in order to deliver a consistent set of messages is__________.

A. Integrated campaign.

B. IMC.

C. Ad programs.

D. Publicity.

ANSWER: A




196. __________handles all media enquiries and puts out all company messages or

press releases to the media on behalf of the organization.

A. Promotion department.

B. Press office.

C. PR office. D. Ad office.

ANSWER: B

197. The process of communicating an organization's point of view on issues or causes

to political audiences like MP's and lobbying groups' is_________.

A. Propaganda.

B. Public opinion.

C. Public affairs.

D. Publicity.

ANSWER: C

198. A press release format designed for the online media world links, videos and

pictures is called as_________.

A. Social media release.

B. Out door release.

C. Web release.

D. Club release.

ANSWER: A




199. A media relating to different market sectors for a product or service is called

as_______.

A. Vertical media.

B. Horizontal media.

C. Straight media.

D. Diverted media.

ANSWER: A

200. __________is the standard wording about a company that usually appears near

the bottom of all company issued press releases.

A. Boilerplate.

B. Jump cut.

C. Credit line.

D. By line.

ANSWER: A

201. ___________publicity is the publicity accompanying unplanned events.

A. Spontaneous.

B. . Grapevine.

C. Corporate.

D. Global.

ANSWER: A

answer b 2. the

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