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Page 1 of 21 ANNUAL TRAINING CALENDAR (April, 2020 –March 2021) EXTENSION EDUCATION INSTITUTE, NILOKHERI Govt. of India Ministry of Agriculture & Farmers Welfare CCS Haryana Agricultural University Extension Education Institute, Nilokheri CCS Haryana Agriculture University Nilokheri-132117 (Haryana) Email: [email protected], Phone: 01745-246227

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Page 1: ANNUAL TRAINING CALENDARFaculty Profile: Institute have been sanctioned ten posts of faculty, which includes One Regional Director, 04 Associate Professors and 05 Assistant Professors

Page 1 of 21

ANNUAL TRAINING CALENDAR

(April, 2020 –March 2021)

EXTENSION EDUCATION INSTITUTE, NILOKHERI

Govt. of India

Ministry of Agriculture & Farmers Welfare

CCS Haryana Agricultural University

Extension Education Institute, Nilokheri CCS Haryana Agriculture University

Nilokheri-132117 (Haryana) Email: [email protected], Phone: 01745-246227

Page 2: ANNUAL TRAINING CALENDARFaculty Profile: Institute have been sanctioned ten posts of faculty, which includes One Regional Director, 04 Associate Professors and 05 Assistant Professors

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EXTENSION EDUCATION INSTITUTE, NILOKHERI Govt. of India

Directorate of Extension

Ministry of Agriculture & Farmers Welfare

ANNUAL TRAINING CALENDAR

(April, 2020 – March, 2021)

Extension Education Institute CCS Haryana Agriculture University

Nilokheri-132117 (Haryana)

Email: [email protected], Phone: 01745-246227

Page 3: ANNUAL TRAINING CALENDARFaculty Profile: Institute have been sanctioned ten posts of faculty, which includes One Regional Director, 04 Associate Professors and 05 Assistant Professors

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1. BRIEF DETAIL OF THE INSTITUTION

Background of the institute:

The Extension Education Institute, Nilokheri, set up in 1959 during the Second Five Year

Plan period, was the first training institute of its kind in the country. The Institute was

primarily established as a Trainers’ Training Institute to strengthen the competence of

the trainers/instructors of Training Centres. Subsequently the Institute has been

assigned the other responsibilities of imparting training to in-service officers of various

departments including Agriculture, Horticulture, Animal Husbandry, Social Forestry,

Rural Development and other land based development departments; along with

imparting training to the Master Trainers/Scientists of State Agricultural Universities,

Extension personnel’s of Krishi Vigyan Kendras, ATMA, SAMETI, NGOs etc. Besides

training in Extension Reforms and Communication Media, the special courses are also

being organized in the areas like Extension Management, Management of Training

Programme, Entrepreneurial Skills, Market Led Extension, Extension Methodology &

Motivational Skills.

Aims & objectives:

The main aims and objectives of the Institute are as under:

To provide in-service training to staff of the State Training Institutes / Staff of Line

Departments / State Agricultural Universities in Extension Teaching Methods and

Communication Media.

To organize workshops on Communication & Extension Teaching Methods / Training

Methodology for Master Trainers / Sub Divisional Agricultural Officers / Subject

Matter Specialists working under broad based agricultural extension system.

To conduct workshops in specialized fields like Monitoring and Evaluation,

Supervision & Extension Management for Middle Level Extension personnel working

under broad based agricultural extension system.

To undertake programme of publication and production of basic teaching / training

material as relevant to extension personnel.

To have continuous programme of field studies / research on Extension Education

and allied subjects.

Page 4: ANNUAL TRAINING CALENDARFaculty Profile: Institute have been sanctioned ten posts of faculty, which includes One Regional Director, 04 Associate Professors and 05 Assistant Professors

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Clientele:

The Institute caters the training needs of middle level extension functionaries including

Subject Matter Specialists, Sub Divisional Agricultural Officers, Agriculture Development

Officers and other in-service extension personnel working in the Department of

Agriculture, Animal Husbandry and Dairying, Horticulture, Fishery, Social forestry,

Sericulture, and Rural Development of the northern states viz. Jammu & Kashmir,

Himachal Pradesh, Punjab, Haryana, Uttar Pradesh, Uttrakhand, Delhi, Bihar and

Jharkhand. Besides, these training; programmes are also conducted for the Extension

Personnel, Scientists and Master Trainers of North Indian Agricultural Universities, Krishi

Vigyan Kendras of ICAR and NGO’s

Thrust Areas of training:

1. Communication & Training Management Skills.

2. Extension Management Skills.

3. Extension Methods for Agriculture, Dairy, Fisheries & Forestry Extension.

4. Women empowerment.

5. Development of Entrepreneurial Skills.

6. Motivation & decision making skills.

7. Planning, Monitoring & Evaluation of Extension Programme.

8. Time and stress management.

9. Extension strategy for effective transfer of technology.

10. ICTs & Social media applications.

11. Linking farmers to market & processing industries.

12. Leadership & group dynamics.

13. Mainstreaming women in agriculture.

14. Integrated farming systems.

15. Post harvest management & value addition.

16. Marketing & Risk Management in Agriculture.

17. Disaster Management.

18. Diversification in Agriculture.

19. Climate resilient Agriculture.

Page 5: ANNUAL TRAINING CALENDARFaculty Profile: Institute have been sanctioned ten posts of faculty, which includes One Regional Director, 04 Associate Professors and 05 Assistant Professors

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Physical facilities available:

i. Participants’ Hostel: The Institute has a well-furnished participants’ hostel having 24

rooms for providing lodging and boarding facilities to the participants. The hostel is

used by participants of various on-campus courses organized at the Institute. It also

serves as a guest house for various dignitaries visiting the institute for official

purposes. All the rooms in the hostel are Air Conditioned, LED TV, room heater,

dressing table are also available in the rooms. Facility of Wi-Fi is also available in the

hostel premises. Dining facilities are also available inside the hostel.

ii. Training Hall: The Institute has well-furnished air conditioned seminar hall having

seating capacity of 45-50 participants. It is being used for imparting training to the

participants of various courses. All the audio visual aids are available in the hall.

iii. Library: The Institute has a good collection (about 3900 books) of books on

Agricultural Extension and allied subjects. Library is also enriched with about 15

quarterly/ monthly journals and magazines. Three newspapers are also received in

the library for use of the participants.

iv. Computer Lab: The institute has a computer lab having 20 computers with internet

connectivity and a projector for the training purpose.

v. Mobilization of participants: For the purpose of mobilizing participants in the field

areas, the institute have mini bus having seating capacity of 26 persons. This facility

is being used for organising exposure visits to the trainees who attend training/

workshop at EEI, Nilokheri. One staff car is also available for official purposes.

Facilities provided to the participants:

Free Boarding & Lodging.

To & Fro journey fare is paid.

Supporting Literature/ Reading material.

Exposure visit of important places.

Page 6: ANNUAL TRAINING CALENDARFaculty Profile: Institute have been sanctioned ten posts of faculty, which includes One Regional Director, 04 Associate Professors and 05 Assistant Professors

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MANAGEMENT AND ADMINISTRATION:

The Institute is working under the guidance of the Management Committee

constituted by the Govt. of India. The main function of this committee is to provide

guidance for planning and management of training programmes for Annual and Five Year

Plan, to conduct periodical review of progress of training programmes and to take any policy

decision relating to the Institute. The constitution of this committee is as under:

Management Committee:

Sr. No Name and Designation Role

1. The Vice-Chancellor, CCSHAU, Hisar Chairman

2. The Director Extension Education, CCSHAU, Hisar Member

3. The Comptroller, CCSHAU, Hisar -do-

4. The Director General ( Agriculture), Haryana -do-

5. The Director of Horticulture, Punjab -do-

6. The Director of Agriculture, Jharkhand -do-

7. The Director of Fisheries, Uttar Pradesh -do-

8. The Director, NDRI, Karnal (Haryana) -do-

9. The Director General, MANAGE, Hyderbad -do-

10. The Addl. Commissioner (ET), DOE, G.O.I, New Delhi -do-

11. The Director of Administration, DOE, G.O.I, New Delhi -do-

12. The Director of Extension Training, DOE, G.O.I, New Delhi -do-

13. The Director, BAMETI, Patna (Bihar) -do-

14. The Director, SAMETI, Ranchi (Jharkhand) -do-

15. The Director, SAMETI, Rehmankhera (Uttar Pradesh) -do-

16. The Director, SAMETI, Mashobra (H.P.) -do-

17. The Director, SAMETI, Pantnagar (Uttrakhand) -do-

18. The Director, SAMETI, Jammu (J&K) -do-

19. The Director, SAMETI, Srinagar (J&K) -do-

20. The Director, PAMETI, Ludhiana (Punjab) -do-

21. The Director, HAMETI, Jind (Haryana) -do-

22. Shri Jitender Singh, Jhimil, Delhi -do-

23. Shri Jitender Chahal, Jind (Haryana) -do-

Page 7: ANNUAL TRAINING CALENDARFaculty Profile: Institute have been sanctioned ten posts of faculty, which includes One Regional Director, 04 Associate Professors and 05 Assistant Professors

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ACADEMIC COMMITEE OF EEI, NILOKHERI:

Following members of academic committee meets in a year to review, discuss & finalize

Annual Training Plan for the Institution.

Sr. No. Committee Role

1. Regional Director, EEI, Nilokheri Chairman

2. Director Extension (Training), DOE, GOI, New Delhi Member

3. One member nominated by DEE, CCSHAU, Hisar -do-

4. Representative of Director General, MANAGE, Hyderabad -do-

5. Head ( Extension) / Rep., NDRI, Karnal -do-

6. Training Incharge, EEI, Nilokheri Member secretary

7. One Faculty member from EEI, Nilokheri -do-

Faculty Profile:

Institute have been sanctioned ten posts of faculty, which includes One Regional Director,

04 Associate Professors and 05 Assistant Professors.

S. No. Sanctioned Position Present Position Contact No

1. Regional Director Dr. Labh singh 9466814405

2. Assistant Prof. (Mngt. Sc.) Sh. Satyakaam Malik 9416093430

3. Assistant Prof. (E.E.) Dr. Jasvinder Kaur 9050537205

4. Assistant Prof. (M&E) Dr. S. R. Verma 9414352281

Page 8: ANNUAL TRAINING CALENDARFaculty Profile: Institute have been sanctioned ten posts of faculty, which includes One Regional Director, 04 Associate Professors and 05 Assistant Professors

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PROPOSED OFF CAMPUS TRAININGS TO BE ORGANISED IN THE

YEAR 2020-21

S. No.

Name of the Course Venue Proposed dates

1. Time and Stress Management for Organizational Excellence

HAMETI (Haryana) June 2020

2. Extension Strategy for Mainstreaming Women in Agriculture

SAMETI, Ranchi (Jharkhand )

June 2020

3. Leadership & Team Building for Vibrant Extension System

PAMETI, Ludhiana Punjab

June 2020

4. Communication and Presentation Skill s for Extension Personnel

Sericulture, Dehradun (Uttrakhand)

July 2020

5. Entrepreneurship development in agriculture & Allied Sector

SKUAST, JAMMU July 2020

6. Use of ICT and Social Media for Better Extension Services

HAMETI (Haryana) August 2020

7. Work ethics and motivational skills for better performance

SAMETI , Jammu (J& K)

August 2020

8. Post-Harvest Management of Perishable Horticulture Crops

CCSHAU, Hisar (Haryana)

September 2020

9. Extension strategy for promoting organic

farming

SAMETI Mashobra (HP)

September, 2020

10. Extension Strategy for diversification towards high income generating enterprises

PAU, Ludhiana (Punjab)

October 2020

11. Entrepreneurship Development Through Diversification in Agriculture

SAMETI, Srinagar (J& K)

October 2020

12. Time and Stress Management for Extension Personnel (Preferably for Women)

CSKHPKV, Palampur (H.P.)

November 2020

13. Integrating Farming System for sustainable agriculture development

SAMETI, Ranchi (Jharkhand )

November 2020

14. Extension Strategy for diversification towards high income generating enterprises

BAMETI, Patna (Bihar) February, 2021

15. Extension strategy for promoting FPO, FPC &

SHG

Lucknow/ Meerut/

Sahajahapur (UP)

February, 2021

PROPOSED ON CAMPUS TRAININGS TO BE ORGANISED IN THE

YEAR 2020-21

Sr.

No.

Name of the Course Proposed Dates

1. Market Led Extension for Field Functionaries 13-17 July-2020

2. Opportunities & challenges in extension of mechanisation in

agriculture

21-24 July-2020

3. Digital agriculture: Tools & techniques 27-30 July-2020

4. Communication & presentation skills for extension personals 4-7 August-2020

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5. Risk management in agriculture & allied sectors 18-21 August-2020

6. Extension of commercialised vegetable processing technologies. 24-28 August-2020

7. Extension strategy for waste management in agriculture 1-4 Sept.-2020

8. Extension Strategy for Risk management in agriculture and allied

sectors

8-11Sept.-2020

9. Extension strategy for disaster management in agriculture (In

collaboration of MANAGE)

14-18 Sept.-2020

10. Extension strategy for climate resilient agriculture 28-30 Sept.-2020

11. Agriculture Journalism for Extension professionals 5-9 Oct.-2020

12. Processing & value addition of agricultural produce 13-16 Oct.-2020

13. Application of ICTs and Artificial Intelligence in Agriculture and allied

sectors (In collaboration of MANAGE)

19-22 Oct.-2020

14. Pesticide application techniques and safety measures (In

collaboration of NIPHM)

27-30 Oct.2020

15. Documentation of success stories with video components 2-6 Nov.-2020

16. Application of ICTs in Agriculture and allied sectors 9-12 Nov.-2020

17. Entrepreneurship development in forestry, fisheries and dairy 18-21 Nov.-2020

18. Extension strategy for empowerment & mainstreaming women in

agriculture

24-27 Nov.2020

19. Linking farmers to market & processing industries 1-5 Dec.-2020

20. Time & stress management for productivity enhancement 8-11 Dec.-2020

21. Integrated farming systems for sustainable development 15-19 Dec.2020

22. Video production for electronic & social media platforms 21-24 Dec.-2020

23. Leadership & team building for better extension management 5-8 Jan.-2021

24. Work ethics and motivational skills for better performance 12-16 Jan.-2021

25. Preparation of business plan & bankable projects for

entrepreneurship development in agriculture and allied sectors

(In collaboration of MANAGE)

19-23 Jan.-2021

26. Monitoring & Evaluation of extension programme 9-12 Feb. 2021

27. Impact assessment & programme evaluation 2-6 March-2021

Proposed Skill Training Courses for the Year 2020-21:

S. No Name of the courses Dates Duration Place

1. Dairy Entrepreneurs December

2020

25 days EEI, Nilokheri

2. Extension Service Provider January 2021 25 days EEI, Nilokheri

3. Nursery workers February 2021 25 days EEI, Nilokheri

4. Dairy Entrepreneurs March 2021 25 days EEI, Nilokheri

Page 10: ANNUAL TRAINING CALENDARFaculty Profile: Institute have been sanctioned ten posts of faculty, which includes One Regional Director, 04 Associate Professors and 05 Assistant Professors

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Collaborative Research Study with MANAGE:

Documentation of success stories with video component With concerned centre

Documentation and Analysis of Extension Models Adopted in

Promoting Climate Smart Agriculture

With concerned centre

Proposed Research study for 2020-21:

1) Study on training need assessment of extension personnel working in agriculture and

allied departments of north India.

SOME TRAINING MODULES

Training Module on ‘Market Led Extension for Field Functionaries’

(5 days Orientation Programme in MANAGE, NIAM, SAMETIs and EEIs)

Objectives:

To create awareness on new dimensions of agricultural marketing management

among master trainers and officials from agriculture and other line departments.

To mainstream Agricultural Marketing Management in extension programs of

different departments.

To orient on different policy initiatives of the government in the field of Agricultural

Marketing Management.

To sensitize different field functionaries on Agricultural Marketing systems and

processes involved in it.

To explore available market linkage opportunities for effective integration of FPOs

and its members with market.

To orient functionaries of line departments on different technologies and

programmes benefiting the farmers, FPOs and other stakeholders in tune with the

available marketing opportunities.

Page 11: ANNUAL TRAINING CALENDARFaculty Profile: Institute have been sanctioned ten posts of faculty, which includes One Regional Director, 04 Associate Professors and 05 Assistant Professors

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Orientation Programme on Agricultural Marketing

Management for Extension Functionaries

Duration : 5 days

Number of Participants : 25

Beneficiaries : Officers from agriculture and allied departments, Extension

Officers, Subject Matter Specialist, Scientist, Assistant

Professors and other equivalent officials serving in

Government organizations and involved actively in

extension, research and development activities

Duration of each session : 90 Minutes including 15-20 Minutes discussion

Session 1: Inauguration

- Registration

- Address by Important Stakeholders

Session 2: APLM Act. 2017 – An Introduction

- Provisions

- Operationalization

- Challenges

Session 3: Direct Marketing

- Models

- Success Stories

- Challenges

Session 4: Contract Farming PPP in Agricultural Marketing

- Success Stories

- Model Contract Farming Act 2018

Days-2

Session 5: Farmers Producers Companies: Group Led Development

- Success Stories

- Social Mobilisation

- Challenges

Page 12: ANNUAL TRAINING CALENDARFaculty Profile: Institute have been sanctioned ten posts of faculty, which includes One Regional Director, 04 Associate Professors and 05 Assistant Professors

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Session 6: Linking Farmers to Market: Harvesting Benefits for Farmers

- Success Stories

- Expectation of Retail Sector from FPOs

- Challenges

Session 7: ICT enabled Agricultural Marketing

- AGMARKNET

- Future Market

- Online Marketing

- E-Procurement

- Agriculture Trade

- Challenges with ICT based marketing models

Session 8: Grading & Standardisation

- Legal Provisions

- Technology & Mechanisation

- Challenges

Days 3 – Field Visits

Session 9: Exposure visit to e-NAM Mandi

Session 10: Exposure visit to Direct Market/ Rythu Bazar

Session 11: Exposure visit to Farmer Producer Companies

Session 12: Exposure visit to Processing Units/WDRA Accredited warehouse

Day – 4

Session 13: Branding & Packaging

- Strategies & Technologies

- Innovation & Success Stories

- Export Management

- Challenges

Session 14: Warehousing: Taking advantages for better prices

- WDRA (Act. – 2007 )

- Negotiable Warehouse Receipt

Page 13: ANNUAL TRAINING CALENDARFaculty Profile: Institute have been sanctioned ten posts of faculty, which includes One Regional Director, 04 Associate Professors and 05 Assistant Professors

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- Application of technology in warehousing mainly data

management like

- Concept of electronic repository

- Pledge finance programme

- Post- Harvest Management and risk management

- Scheme to promote warehousing sector and creation of

infrastructure

- The concept of warehouses operating as Sub-Market Yard

- Challenges in linking farmers with such new models

Session 15: Agri Processing

- Technologies & Institutions

- Programme & incentives

- Adoption of Rural Marketing by FPOs

Session 16: Developmental Programmes of Agricultural Marketing

- Agricultural Marketing Infrastructure Scheme

- Prime Minister Fasal Bima Yojana

- Minimum Support Price & Market Intervention Scheme

Day -5

Session 17: Market Led Extension

- Marketing Systems & Institutions

- Marketing Process

- Developmental Programmes

- Extension Challenges & Remedies

Session 18 & 19: Panel Discussion on Pro-Farmer Marketing Strategies

- Farmers

- FPOs/FPCs

- Traders

- Marketing Departments

- Academicians

- Agribusiness Companies

Session 20: Valedictory

- Feedback from Participants

- Address by important Stakeholders

- Distribution of certificated

Page 14: ANNUAL TRAINING CALENDARFaculty Profile: Institute have been sanctioned ten posts of faculty, which includes One Regional Director, 04 Associate Professors and 05 Assistant Professors

Page 14 of 21

Govt. of India

Ministry of Agriculture & Farmer Welfare

(Extension Division)

Training Module on ‘Market Led Extension for Farmer

(2 days Orientation Programme SAMETIs and KVKs)

Objectives:

To create awareness on new dimensions of agricultural marketing management

among farmer.

To orient on different policy initiatives of the government in the field of Agricultural

Marketing Management

To sensitize farmers on Agricultural Marketing systems and processes involved in it.

To explore available market linkage opportunities for effective integration of

individual farmers and members of FPOs with market.

To orient farmers on technologies and programmes benefiting the farmers and FPOs

directly in tune with the available market opportunities.

Page 15: ANNUAL TRAINING CALENDARFaculty Profile: Institute have been sanctioned ten posts of faculty, which includes One Regional Director, 04 Associate Professors and 05 Assistant Professors

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Orientation Programme on Agricultural Marketing

Management for Farmers

Duration : 2 days

Number of Participants : 25

Beneficiaries : Farmers and members of farmers’ organizations

Duration of each session : 90 Minutes including 15-20 Minutes discussion

Session 1: Inauguration

- Registration

- Address by Important Stakeholders

Session 2: APLM Act. 2017 – An Introduction

- Provisions

- Operationalization

- Challenges

Session 3: Linking Farmers to Market: Harvesting Benefits for Farmers

- Success Stories

- Social Mobilisation

- Expectation of Retail Sector from FPOs

- Challenges

Session 4: ICT enabled Agricultural Marketing

- E-NAM

- AGMARKNET

- Future Market

- Online Marketing

- E-Procurement

- Agriculture Trade

Page 16: ANNUAL TRAINING CALENDARFaculty Profile: Institute have been sanctioned ten posts of faculty, which includes One Regional Director, 04 Associate Professors and 05 Assistant Professors

Page 16 of 21

Days- 2

Session 5: Grading & Standardisation

- Legal Provisions

- Technology & Mechanisation

- Strategies & Technologies

- Post-Harvest Management and risk management

Session 6: Developmental Programmes of Agricultural Marketing

- Agricultural Marketing Infrastructure Scheme

- Minimum Support Price & Market Intervention Scheme

- WDRA

- Pradhan Mantri Kisan Sampada Yojana

Session 7: Market Led Extension

- Marketing Systems & Institutions

- Marketing Process

- Developmental Programmes

- Export Management

- Extension Challenges & Remedies

Session 8: Valedictory

- Feedback from Participants

- Address by important Stakeholders

- Distribution of certificated

Page 17: ANNUAL TRAINING CALENDARFaculty Profile: Institute have been sanctioned ten posts of faculty, which includes One Regional Director, 04 Associate Professors and 05 Assistant Professors

Page 17 of 21

Training Programme on

Application of ICTs in Agriculture for Extension Functionaries

Programme Schedule

Day1: Duration: 2 days

Sessions Topic Duration

1. An Overview of National eGovernance Project Agriculture (

NeGP-A) – Enabling e-Extension in Agriculture and Allied Sector

75 Minutes

2. National level portals – Farmer portal, mKissan, PMKisan,

National Soil Health Card and Crop Insurance etc.

75 Minutes

3. Mobile App in Agriculture such as Kisan Rath & Kisan Suvidha

etc.

75 Minutes

4. Role of KCC in Agricultural Information Dissemination to the

farmers

75 Minutes

Days 2:

Sessions Topic Duration

1. Use of Internet of Things (IoT) In Agriculture and Allied Sector

and drones in Agriculture and Allied Sector

75 Minutes

2. Weather based advisory services to farmers 75 Minutes

3. Market Information System-AGMARKNET & e-NAM 75 Minutes

4. Use of Remote Sensing , GIS & GPS tools for mapping Agriculture

Resources

75 Minutes

Page 18: ANNUAL TRAINING CALENDARFaculty Profile: Institute have been sanctioned ten posts of faculty, which includes One Regional Director, 04 Associate Professors and 05 Assistant Professors

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Training Programme on

Application of ICTs in Agriculture for Farmers

Programme Schedule

Duration: 1 Day

Sessions Topic Duration

1. National level Portals – Registration and usages of farmer portal,

mKisan, PMKisan, National Soil Health Card and Crop Insurance

etc.

75 Minutes

2. Role of KCC in Agricultural Information Dissemination 75 Minutes

3. Mobile Apps. In Agriculture and allied sector such as Kisan Rath

and Kisan Suvidha etc.

75 Minutes

4. Market Information System – AGMARKNET and e-NAM 75 Minutes

Page 19: ANNUAL TRAINING CALENDARFaculty Profile: Institute have been sanctioned ten posts of faculty, which includes One Regional Director, 04 Associate Professors and 05 Assistant Professors

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Module on Agriculture Journalism for Extension Officers

This Module is envisaged to prepare participants to apply journalistic, communication

principles to the development and dissemination of Agricultural information using various

media.

Objectives:

The objectives of this module are to the need for effective communication in agriculture and

allied sectors; apprise participants of the value of communication in programs and projects

and writing effectively for print, electronic and digital media.

Duration: 5 days

Beneficiaries: Extension Functionaries.

Five days Training Module on Agriculture Journalism for Extension officers

Day-1

Session1. Effective communication in agriculture: Need for focus on Agriculture Journalism,

importance of communication.

Session2. Type of communication media, Print, Broadcasts and Online Journalism, Writing

for different media and different audiences, Audience centred writing.

Session3. Methods, tools and techniques for gathering information from the field: interview

and research, observation and focus group discussion and PRA techniques for

documentation.

Session4. Developing publicity material for focused agriculture campaigns through print,

electronic and traditional media

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Page 20 of 21

Day-2

Session5. Writing for print media; writing news reports, Extension message (Science and

Technology Communication); writing for extension stakeholders for transfer of technology;

bulletins, folders, leaflets, booklets, farm journals, newsletters, popular and scientific

articles; Dos and Don’ts.

Session6. Writing Success Stories and case studies in agriculture

Session7. Effective writing, editing, layout, design, common mistake, tips

Session8. Practical Orientation to writing for print media

Day-3

Session9. Agriculture Department in the Organizational Structure of Central and State

Government

Session10. Orientation to Govt. of India, Agriculture and Allied sector Scheme and

Programs-PMFBY; Soil Health Card; PMKSY; e-NAM; PKVY, MOVCDNER;NFSM.

Session11. Orientation to Govt. of India Agriculture and Allied Sector Scheme and Programs

in MIDH, Seeds; Credit; Plant Protection; Mechanization; Training and Extension; Skill

development DAESI, AC&ABC<STRY<NMSA<RKVY<NeGPA-A etc.

Session12.Orientation to State Specific Schemes

Day-4

Session13. Writing for Electronic Media, Scripting for Radio - formats; news bulletins,

straight talks, panel discussion, drama /skit, producing creative programs, Dos and Donts,

SOP for phone in programs on radio.

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Session14. Developing content for TV programs-Scripting, formats Panel discussion, drama

etc; producing creative programs-agri quiz, KBC in agri, Dos and Donts; SOP for phone-in

programs on TV.

Session15. Visit to Media Houses, Doordarshan /Private TV stations, ALL India Radio etc.

Day-5

Session16. Photo & Video Journalism - Properties of a good photograph, role of

photography in communication; power of video in Extension - low cost video, participatory

video tools and tips to make videos from the field.

Session17. On-line journalism; How to use Social Media platforms for Agriculture

Session18. Use of Social Media in agriculture; Social Media Communication Strategies and

Optimisation to reach many farmer, scientists and extension worker; alerting and referral

services for farmers, linking farmers to social media.

Session19. Media ethics- Dos and Don’ts