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Annual Review 2009

On track to reduce the impact of cancer

CANCER COUNCIL SA is the

State’s leading non-government

cancer organisation, dedicated to

ensuring that South Australians

are reducing their cancer risk and

receiving the best cancer care.

High profile events such as the

official charity partnership status

with the State’s premier sport-

ing event, the Tour Down Under,

helps promote cancer awareness,

education and research throughout

South Australia.Cancer Council SA continues

to support and participate in

National programs whilst also

creating and driving uniquely

South Australian events.

The result has been a more

informed community on the

lifestyle risks associated with

cancer, and a continued growth

with cancer health and research

programs.

The year in review: Page 4

2008 marked 80 years of reducing the impact of cancer for all South Australians – a significant milestone for our organisation.CANCER COUNCIL SA began as a small group of committed people drawn together by a mu-tual passion to beat cancer and support South Australians who had been diagnosed with cancer. The determination that inspired those individuals still drives our organisation today.Over the past year we reflected on how far we have come in those 80 years. The expertise and knowl-edge we now possess means we

are able to make a difference for South Australians living with cancer everyday.Cancer Council SA launched, in August 2008, four Strategic Objectives – Research Innova-tion (funding high-quality cancer research), LiveSmart (raising awareness about cancer preven-tion), LiveWell (supporting peo-ple with cancer, their families, friends and carers) and Building Capacity (working with the com-

munity to increase our capacity to beat cancer). We worked diligent-ly this year to progress this work.The Chief Executive continued in the role of Chairman of the Can-cer Clinical Network, the peak government cancer group respon-sible for ensuring cancer services are provided in the best possible way in this State and implement-ing the recommendations of the Statewide Cancer Control Plan. Many of the recommendations of

the Plan were implemented this year. This was essentially due to the culmination of the work of many people including Cancer Council staff working with clini-cians and administrators in the health service in SA.Throughout this Annual Review you will read about many high-lights of our work in 2008. The following is an insight into the past year.

LiveSmartImproving well-being and preventing cancerTHROUGHOUT 2008 our cancer prevention activities continued to encourage South Australians to adopt and engage in healthy lifestyle practices to reduce their risk of cancer. Amongst the raft of work undertaken, ‘Sid Seagull’ returned to promote the SunSmart message and Quit SA adopted the lead role in a national initiative exploring alternative methods to encourage young smokers to en-gage with Quitline.Quit SA also commenced the next phase in the development of tobacco control programs. Over the next three years, Quit SA will continue to work in partnership with Drug and Alcohol Services SA to ensure that anti-smoking mass media campaigns are:ongoing and effective encourage smokers to take action to quitreaffirm the decision not to smoke for those who have quitprovide graphic reasons for not starting smoking in the first place.Cessation services, including Quitline and workplace pro-grams, will continue to be devel-oped to meet the needs of smok-ers wanting support to quit.Following several years of advo-cacy efforts we saw the launch of SA government legislation regu-lating the management and use of solaria.Cancer Council SA worked in partnership with Heart Founda-tion, SA Department of Trans-port, SA Department of Health, SA Office of Recreation and Sport and other Active Living

Coalition partners. We also made a submission on television adver-tising and the consumption of un-healthy food and drinks by chil-dren in support of a government discussion paper. The submission was followed by a public health campaign called ‘Pull the Plug’, raising awareness about junk food adver-tising on television.Cancer Council SA’s Speak-ers Bureau is a team of qualified speakers comprising eight gener-al speakers and 10 culturally and linguistically diverse (CALD) community cancer educators. The team responded to 417 requests for a speaker and engaged with more than 18,000 South Austral-ians.Throughout the state, 573 schools and early childhood centres con-tinued as active members of our SunSmart Schools and Early Childhood Centres Program.CALD breast screening and cervix screening project offic-ers have worked successfully for a number of years to raise cancer screening participation among women from diverse cultural backgrounds. In 2008, these project officers attended 33 CALD community groups, reflecting the increase in informa-tion for both newly arrived and focus communities. Attendance at networking events and face to face health information sessions increased as a result of the grow-ing number of communities sup-ported by the project officers.

Research Innovation – fostering and building research capacity in South AustraliaTHROUGH the generos-ity of so many South Austral-ians we now fund more than $3 million in valuable cancer re-search annually. This has the add-ed benefit of attracting and retain-ing high-quality cancer doctors in SA. Other research investments included peer reviewed project grants and fellowships, a Cancer Council Chair in Cancer Medi-cine held by Professor Keefe, a Chair in Behavioural Research held by Professor Carlene Wil-son, as well as travel grants and funding for data managers in hos-pitals.We established a Research Advi-sory Group, chaired by Professor Ian Olver CEO Cancer Council Australia, a broad, multi-disci-plinary group, charged with the responsibility of providing rec-ommendations on funding cancer research in SA.

Mr David Klingberg AO agreed to take up the role of Patron and hosted discussions with the uni-versities and developed an SA Cancer Research Collaborative to drive the cancer research agenda in this state.Under our new Strategic Ob-jectives, we committed to in-crease our investment of re-search project funds (with application to clinical care, population health or policy) to 40 per cent by 2010. With 16 new project grants funded in 2008, it is clear that the balance of research is moving in the right direction.The state government announced the first co-funded project with Cancer Council SA, a two-year, $4.4 million dollar co-invest-ment in the redevelopment of SA cancer data infrastructure. Detailed work commenced this year.

LiveWell - supporting people with cancer, their families and carersOUR cancer specific counselling service, staffed by qualified health professionals with experience in cancer nursing and counselling and accessed via Cancer Council Helpline 13 11 20, provides pro-fessional and compassionate face to face or telephone support to hundreds of families each year. In 2008, the service received 1,457 calls and 312 new referrals.Our six-week Staying Healthy After Cancer program provides information and support for peo-ple who have completed treat-ment for cancer. In 2008, program

evaluation showed significant health benefits for participants, including a reduction in the im-pact of fatigue on daily living, increased participation in both physical activity and relaxation techniques and increased confi-dence to discuss concerns with health care providers.We continued with innovative programs such as Cancer Con-nect, as well as providing support to cancer support groups in South Australia. Cancer Connect offers support and practical advice to newly diagnosed people and their

3 Introduction

3 About us

4 2009 in review

8 Cancer research

10 Cancer prevention

14 Cancer support

18 Building capacity

24 Committee reports

25 Report on Chairs

26 Finance report

29 Board of directors

30 Committees

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Cancer Council SA is the state’s leading independent, cancer-related non-government charity. We are dedicated to ensuring that South Australians are reducing their cancer risk and receiving the best cancer care.

Each and everyday around 23 South Australians are diagnosed with cancer, something that will directly affect one in two people by the age of 85. Being diagnosed with cancer can dramatically change a person’s life and also affect family, carers and friends who also need information, support and encouragement.

To reduce the impact of cancer in South Australia, Cancer Council SA:

• fundshighqualitycancerresearch

• investsincancerpreventionprogramswhich raise awareness about lifestyle factors causing cancer

• providessupportforpeoplewithcancer, their families and friends through Cancer Council Helpline 13 11 20, Staying Healthy after Cancer and providing Lodge accommodation and a volunteer transport service for country people undergoing treatment in Adelaide.

These core activities are financed through community funding and revenue streams from our investments.

We are extremely proud of the achievements of Cancer Council SA, made possible by the generous support of the South Australian community, through community funding and the outstanding work of our dedicated volunteers from all corners of the state.

VisionTo beat cancer in South Australia.

Statement of purposeThrough research, prevention and support strategies, we will minimise the impact of all cancers for all South Australians.

DESPITE habitually wearing sunscreen and a hat, Sean Soole says that, with his red hair and freckles, he’s always been susceptible to sunburn. Sean has had skin cancer removed from below his jaw line, almost six centimetres in length and about three centimetres at the widest part.“I guess it’s a real lesson to my kids – that they need to take sun protection seriously now and throughout their teens, not wait until they’re my age, because, by then, the damage is largely done.”

SunSmart messagestarts with our kids

Since 1928, Cancer Council SA has worked resolutely to defeat cancer, and support people it affects, by providing up to date information, and practical and emotional support for cancer patients, their families and carers.

During 2009 the South Australian community showed true generosity of spirit by continuing to support Cancer Council SA despite the challenges of the global financial crisis. It has been a time when we have seen the community continue to pull together in the fight to beat cancer.

We are proud to share the achievements and outcomes over the past 12 months, made possible by the hard work and dedication of our staff, volunteers, branch members and the extraordinary generosity of our donor community.

Introduction About us

3Cancer Council SA | Annual Report 2009

2009 in review

This year provided many challenges for charities in Australia and around the world.

We were very fortunate that the South Australian community continued to support our fundraising efforts generously. More than 1,600 new donors committed to giving a regular donation from their credit card or bank account, and we held our most successful Australia’s Biggest Morning Tea to date. More than 3,600 hosts delivered $810,000 – seven per cent more revenue than 2008. Our sincere thanks to all donors and supporters for your ongoing support through a challenging year.

One of the highlights of 2009 was our inaugural Charity Partnership with the Tour Down Under. With almost 650,000 people attending the event in January, Cancer Council SA enjoyed unprecedented exposure. We took full advantage of the opportunity to raise awareness of cancer, along with promotion and fundraising for Cancer Council Helpline 13 11 20. We raised $780,000 and reached more than 35.5 million people worldwide via media coverage. Our second Charity Partnership with the Santos Tour Down Under in 2010 promises to be just as valuable.

All areas of the organisation performed well under challenging circumstances this year. Here are just a few highlights.

Cancer research

Research activities covered:

• researchgrants,fellowships,andsupport for early career cancer researchers, as well as travel grants and data managers in hospitals

• madeconsiderableprogresstowardstrengthening the state’s cancer data infrastructure. The SA Cancer Data Development Project, jointly funded by Cancer Council SA and SA Health, will deliver more efficient and effective cancer-related health services and support cancer research in our state

• informedhealthpolicydevelopmentthrough producing reports and peer reviewed publications and participating in health service groups. Work included:

– a monograph on malignant brain tumours in South Australia

– analysis of cancer prevalence in South Australia and cancer patterns over 30 years

– participation in 20 technical and policy health committees and working groups

• continuedourinvestmentintheSA Cancer Research Collaborative (SACRC), which aims to increase opportunities for major universities and other South Australian institutions to attract major funding from government, national and international sources for their work

• continuedfundingsupportforChairsin Cancer Medicine and Cancer Prevention Behavioural Research at the University of Adelaide and Flinders University respectively

• reviewedguidelinesforassessingresearch funding applications. These may be modified by selection panels to meet special circumstances. Our Research Advisory Group supported consumer involvement in research funding decisions, in line with national and international trends.

Cancer prevention

In the area of cancer prevention activities included:

• QuitSAcontinueditsworkasSouthAustralia’s leading provider of tobacco control strategies that encourage andsupportsmokerstoquit,preventyoung people from taking up smoking and highlighting the harms caused by second-hand smoke

• QuitSAworkedinpartnershipwithDrug and Alcohol Services SA to deliver highly effective anti-smoking publicawarenesscampaigns.Quitlinecounsellors supported 7,000 smokers whorespondedtoQuitcampaignsand more than 2,500 patients referred by GPs and other health professionals including youth, people with mental illness, pregnant women and Aboriginal people

• theSunSmartprogramworkedtowards increasing the number of South Australians protecting their skin from overexposure to UV radiation, with a focus on early childhood centres, schools, workplaces and the South Australian community

• thenumberofprimaryschoolsandearly childhood centres with SunSmart status increased to 567, with 80 more reviewing their policies and practices to meet the program criteria

• anewanimatedSidSeagulltelevisioncommercial was launched in the summer of 2008/2009 promoting the five SunSmart strategies: Slip! Slop! Slap! Seek! Slide!

• workcontinuedwithwomenfrom culturally and linguistically diverse (CALD) backgrounds to encourage participation in breast cancer screening and cervix cancer screening. New initiatives included promoting cervix screening to CALD students at secondary schools, TAFE women’s health information sessions for women newly arrived from CALD communities and 23 small grants to CALD community groups, reaching more than 30 communities

In 2009 Cancer Council

provided affordable motel accommodation

for over 5,000 country

people with cancer undergoing treatment

in Adelaide, and their

carers.

4

• CancerCouncilAustraliacontinuedto advocate for the Australian government to expand the existing eligibility criteria for the National Bowel Cancer Screening Program. This was supported by South Australians who sent South Australian federal MPs more than 1,600 emails to support this initiative

• apilotprogramwasintroduced,whereby more than 900 home bowel cancer screening test kits were sold at reduced cost to eligible South Australians (for people over 50) currently not receiving the federal government funded National Bowel Cancer Screening test kit. Seventy per cent of consumers completed the home test using these Faecal Occult Blood Test (FOBT) kits

• 8,000peoplecontactedCancer Council Helpline 13 11 20. Of those:

– 31 per cent were from the general public

– 22 per cent were family or friends of a person with cancer

– 20 per cent were people diagnosed with cancer.

Cancer support

Cancer Council SA is committed to reducing the impact of cancer by ensuring thatallSouthAustraliansreceivequalitysupportive care. To achieve this aim:

• threescholarshipsweremadeavailable to psychology honours students at the University of Adelaide who pursued research into better understanding the supportive care needs of South Australians affectedbycancer.Thequalityof the research was outstanding, with all three projects accepted for presentation at the Clinical Oncological Society of Australia’s (COSA) 36th scientific meeting

• theCancerCounsellingServicereceived 282 new referrals and undertook 1,113 counselling sessions. Thirty-nine types of primary cancers were represented, with:

– 59 per cent of referrals for people with cancer

– 21 per cent for carers and their partners

– 20 per cent for other family members or friends

• ourdedicatedteamof56volunteerdrivers provided guests at our Lodges with weekday hospital transfers, regular weekend outings and twice-weekly shopping trips. Chris Packham celebrated ten years of service and three new volunteers joined the team

• 29,264roomnightswereprovidedinour Lodges for people from country SA who are in Adelaide for cancer treatment

• 73peopletookpartinourStayingHealthy after Cancer (SHAC) program that provided information and support for people who had completed their cancer treatment. This seven-week group-based program focuses on healthy lifestyle behaviours to manage the physical and emotional demands experienced when a person is diagnosed with cancer and the treatment that follows

• CancerCouncilSApartneredinastatewide online pilot of the SHAC program delivered to people with a range of chronic conditions, in partnership with Country Health SA and Stanford University, USA

• CancerCouncilSAcontinuedtopartner with the Aboriginal Health Council SA, other Aboriginal health organisations and the Aboriginal and Torres Strait Islander (Cancer Control) Committee of the Cancer Clinical Network (Statewide) to improve outcomes for Aboriginal and Torres Strait Islander peoples affected by cancer and to increase awareness about the importance of early detection and prevention. Work progressed with the development of a culturally appropriate cancer information resource for use by Aboriginal health workers and will be completed early in 2010.

Regional cancer patients must be a focus

for the next State Government

Cancer Council SA (CCSA) is calling

on the next State Government to

provide more support for people with

cancer from regional areas of South

Australia undergoing cancer treatment

in.With the next election looming and

the major parties vying for seats

in regional areas, Cancer Council

SA Chief Executive Professor

Brenda Wilson says travel and

accommodation assistance for people

from regional South Australia having

cancer treatment in Adelaide could

become an election issue.

“In particular we are asking for a

reassessment of the Patient Assistance

Transport Scheme (PATS) in South

Australia, which provides financial

assistance to regional cancer patients

travelling to major treatment centres

for cancer treatment.” Professor

Wilson said.

“The current level of financial

assistance – which helps to pay

for travel and accommodation – is

unrealistic and well below what is

offered in other states to regional

cancer patients.

“PATS is one of 12 election priorities

about which Cancer Council SA will

be lobbying in the lead-up to the next

state election. We have stepped up our

campaign in the past week, with a full-

page advertisement in the Adelaide

Advertiser urging all political parties

to take cancer issues seriously.

“We will continue to raise awareness

to both political parties about the need

to commit to these priorities aimed

at preventing cancer and supporting

people in South Australia with cancer

- and our regional patients are high on

the list.

“Inequalities exist for regional cancer

patients and a simple way to improve

health outcomes is to review PATS with

a view to increasing reimbursement

rates for travel and accommodation.

“Australians living in rural and

regional areas have significantly worse

cancer outcomes, including increased

mortality. Many factors contribute

to lower survival rates for regional

patients including delays in diagnosis

due to lack of access to appropriate

tests, decisions not to have certain

treatments due to costs –time away

from home, travel and accommodation

– and poorer access to specialist

treatment and multidisciplinary

opinion prior to commencement of

treatment.

“In summary, the further away a patient

lives from a major treatment centre,

the poorer their chance of survival

and we are calling on the next State

Government to ensure all South

Australians have equitable access to

treatment no matter where they live in

the state.

“While regional cancer patients are

provided with some financial assistance

for travel and accommodation, it really

is inadequate.”

Currently regional cancer patients

receive 16 cents per kilometre for

travel and a $30 accommodation

rebate per night (or $60 per night if

they have a carer with them).

To receive the reimbursement, patients

must live more than 100 kilometres

from Adelaide treatment centres, so

cancer patients in areas such as Victor

Harbor or the Barossa do not qualify

for financial assistance.

“We are asking that the travel allowance

be increased to a more reali

stic figure

and accommodation be increased to $85

per room and that it is indexed annually.

In addition, we believe the distance

threshold should be reduced from 100

kilometres to 65 kilometres.”

Professor

Wilson said.

“With current travel and accommodation

costs, it is unacceptable for people with

5

Building capacity

The fundraising team focused on cost reduction to improve return on investment and offset the impacts of potential income reduction during the global financial crisis. Our fundraising events, in conjunction with our branch network achieved a 22 per cent increase in net revenue. Other highlights in business development included:

• theintroductionofadualfocustoour fundraising campaigns, with the inclusion of cancer prevention messages and promotion of our research and support services

• throughhundredsofheadshaves,casual days, fundraising auctions, motorbike rides, wedding and birthday donations, sporting club days, collection tins, gala dinners and many other fundraising events, the South Australian community showed their genuine support for Cancer Council SA. Community projects raised $352,000, delivering just over the budget target of $350,000

• theworkof302dedicated,regularvolunteers.In2009enquiriesaboutvolunteering increased by 26 per cent. We were also excited about the new Ambassador Project to create a network of 1,000 volunteer supporters in local communities across metropolitan and regional SA by 2015.

Advocacy strategy

During the term of the next South Australian government over 36,000 South Australians will be diagnosed with cancer, at a cost to the community of nearly $1.5 billion. In November 2009, Cancer Council SA identified the most pressing cancer control issues facing the next state government. Our advocacy strategy included:

• identifyingthe2010StateElectionPriorities by reviewing the latest research, speaking with our diverse constituents and analysing current government policy. If implemented, the 12 priorities covering cancer research, prevention and support will make a profound difference in cancer control and significantly reduce the impact of cancer on the community

• endorsementofathree-yearadvocacy plan, by Cancer Council SA Board, to guide and inform our efforts into 2012. Key issues include strengthening prevention measures such as tobacco control and SunSmart, vigorous lobbying for improved services for people with cancer and a more strategic approach to cancer research.

Financial results

During 2009 Cancer Council SA operated in an uncertain financial environment due to the effects of the global financial crisis. Despite this uncertainty Cancer Council SA recorded a loss of $1.1 million for the year ended 31 December 2009, a significant improvement over the $7.5 million loss reported in 2008. After allowance for underlyinginvestmentvalues,netequityimprovedby$4.4million,comparedtoa loss of $10.9 million in 2008. Despite reducing its planned commitments, Cancer Council SA increased total expenditure across all core areas of research, cancer prevention and cancer support for the year to $13.3 million, up from $11.8 million in 2008.

Our sincere thanks

Thank you once again for the support of our passionate volunteers, our branches, our dedicated Board and staff. Without this support we would be unable to deliver and meet the needs of those South Australians to Unite in the Fight and fund highqualitycancerresearchinthisstate,toraise awareness about the lifestyle factors causing cancer, and to support people on the cancer journey.

2009 in review

Chief Executive Professor Brenda Wilson

ChairmanMr Ian Yates AM

6

Cancer Council SA + Pedal Prix – a healthy partnershipCancer Council SA has today been announced as the char-ity partner of the Australian HPV Super Series conducted by Aus-tralian International Pedal Prix Inc. The two bodies will work together to promote physical ac-tivity and a healthy lifestyle, with competitors being encouraged to fundraise for charity through the event.With over 230 teams involved and Round 3 of the Series in Mur-ray Bridge in September attract-ing up to 30,000 spectators, the association gives Cancer Council SA a fantastic opportunity to raise awareness about cancer.Cancer Council SA and Pedal Prix are united in the promotion of healthy lifestyle choices and

Pedal Prix is a smoke-free and alcohol-free event. SunSmart behaviour throughout the event is strongly encouraged along with promoting healthy lifestyle choices such as healthy eating and physical activity.Chief Executive of Cancer Coun-cil SA, Professor Brenda Wilson said she is very excited about the partnership.“The event represents many of Cancer Council SA’s principles and with so many students in-volved, it gives us the opportunity to educate a younger generation about how to prevent cancer later in life,” she said.Participants are being encour-aged to support Cancer Coun-cil SA and register their Pedal

Prix team to fundraise online via www.cancersa.org.au/pedalprix.“Teams can seek sponsorship for laps, general donations or develop any kind of fundraising strategy. It would be great to see teams not only competing for the race title, but also to be the high-est fundraiser!” said Professor Wilson.Andrew McLachlan, Chairman of Australian International Pedal Prix Inc is also encouraging com-petitors, their families and sup-porters to take the opportunity to get behind Cancer Council SA.“Pedal Prix brings together peo-ple from right across South Aus-tralia, many of whom would have been touched by cancer, one way or another.”

Cancer Council SA urges politicians to help fight childhood obesityWith one quarter of Australian children aged between 5 and 17 considered to be overweight or obese, Cancer Council SA (CCSA) is challenging the next State Government take a stand and fight childhood obesity.As part of its election priorities strategy, CCSA is calling for the Government’s Right Bite program (a healthy eating strategy for schools) to be extended from public schools to include all non-government schools in South Australia.The program’s guidelines have been mandatory in all South Australian government schools since January 2008, however catholic and independent schools are only encouraged to use the Right Bite guidelines.Cancer Council SA Chief Executive Professor Brenda Wilson said the State Government needed to take a strong stand on healthy eating in schools.“With school having gone back this week, we are asking the Government to extend the Right Bite program to non-government

schools, as well as enforcing the program in all schools. We are also calling for restrictions on fundraising and sponsorship in schools that promote unhealthy foods.” Professor Wilson said.“Obesity is a major contributor to the global burden of chronic disease and disability and levels of childhood obesity have risen dramatically.“Children are eating more foods that are high in fat and sugars and are spending much less time doing physical activity and we truly believe that obesity in children is a major health concern not only because of health and social problems in the short-term, but because there is a high risk it will continue into adulthood and affect long-term health.”Being overweight or obese can increase the risk of several cancers including colon, kidney, breast and oesophagus. Professor Wilson also said that children who were overweight or obese were at an increased risk of going on to develop other health conditions, such as Type 2 Diabetes.

“Healthy eating and a good attitude towards exercise must start at a young age to avoid developing bad habits that last a lifetime.” Professor Wilson said.“To help children along this path, it is imperative that schools provide a healthy environment, actively supporting healthy eating.“The Right Bite program is vital to teach children about what foods are healthy and what foods should be eaten in moderation and we are urging the next State Government to extend it to all South Australian schools – not just government schools.”Professor Wilson said the obesity epidemic was one of the greatest public health challenges confronting Australia.“Australia is one of the most overweight developed nations, with more than half of adults and one in four children overweight or obese.” she said.“To reverse this trend it will be critical for school communities to support initiatives that enable healthy eating. Schools can influence nutrition and physical

activity and educate children, their families and the broader community about healthy lifestyles.”The issue of healthy food in schools is one of 12 items identified by Cancer Council SA in its election priorities – a blueprint for the next State Government to reduce the impact of cancer. Professor Wilson said that while we had made great progress in the fight to beat cancer in the past few decades, policy change is crucial to reducing the mortality rate further.“During the term of the next State Government around 36,000 South Australians are expected to be diagnosed with cancer at a cost to the community of nearly $1.5 billion.” she said.“Cancer Council SA is challenging the next State Government to reduce the financial and social burden of cancer on the community by adopting some key policy changes and improvements.”

“We’re encouraging all com-petitors to fundraise through Pedal Prix and give added meaning and purpose to this year’s events,’ said Andrew.Cancer Council SA representa-tives will be attending Round 2 of the Australian HPV Su-per Series at Victoria Park, on Sunday July 26 and teams can register to fundraise on the day via laptops.By fundraising for Cancer Council SA, your contribution will go towards much needed funding for cancer research, awareness and support services for those with cancer and their families. For more information, please contact Cancer Council SA on 08 8291 4111.

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TOUR DOWN UNDER

We had a flying start as Cancer

Council SA was named official

charity partner for the Tour Down

Under. Our fundraising activities

as part of the Tour raised

$189,567. The State Government

elected to match our funds raised

3 for 1 and donated an additional

$600,000 to our campaign.

1. Face to Face staff

2. Cancer Council Classic

3. Volunteer Zorica Zuill giving

out sunscreen

4. Sid Seagull at the Cancer

Council Classic

5. Cameron Hutchesson has his

face painted at the Cancer

Council Classic

6. Brenda Wilson, Chief Executive

Cancer Council SA, with the

winner of the Cancer Council

Classic, Robbie McEwen

7. David Klingberg AO, Cancer

Council SA Business Patron,

Brenda Wilson, Chief

Executive Cancer Council SA

and Colin Dunsford, Partner,

Ernst & Young


In 2009 Cancer

Council invested

around $13 million

to fund cancer

research, prevention

and support projects.

Increase research investment to 40 per cent by 2010

• sixteennewprojectgrantswerefunded across the year and enabling our 2010 target to be achieved.

Improve cancer data infrastructure

The SA Cancer Data Development Project is a jointly funded initiative of Cancer Council SA and SA Health. Project activities included:

• successfulpilotofaSACancerRegistry computer system to store historical data

• progressonSAHealthbusinesscases for hospital-based cancer registries and the statewide cancer biospecimen database which will guide these database projects in 2010

• completionofaprioritised, tiered dataset for hospital-based cancer registries

• theSANTDataLinkcolorectalcancerdata linkage project, which combined data from nine South Australian clinical and administrative databases with national data to provide a comprehensive picture of colorectal cancer clinical management and outcomes in South Australia

• awardingsixdatamanagergrantstosupport cancer databases.

Increase community access to cancer evidence

We contributed to health policy development by producing reports, peer reviewed publications and participating in health service groups. Work included:

• publishingamonographonmalignantbrain tumours in South Australia

• analysisformonographsoncancerprevalence and cancer patterns over 30 years in South Australia

• cancerinformationandfactsheets on Cancer Council SA website being updated

• articlespublishedinpeerreviewedjournals on patient perceptions of cancer care, and prostate, pancreatic, laryngeal, bladder and other cancer patterns in South Australia

• analyticalsupporttoimproveclinicalcancer management

• participationin20technicaland policy health committees and working groups

• dataanalysisandepidemiologysupport for evaluations of breast cancer management in ACT and NSW

• completionofresearchintotheeffectsof BreastScreen Australia on breast cancer mortality.

Grants

Our annual grants program funds cancer related laboratory, clinical, epidemiological and behavioural research undertaken by scientists, researchers and doctors in South Australia, under priority areas of cancer prevention, early detection, supportive care including palliative care, epidemiology and community education. Funding was invested in:

• fifteenresearchgrants

• researchfellowships

• SACancerDataDevelopmentProject

• datamanagers

• travelgrants

• studentscholarships

• ChairpositionsattheUniversityofAdelaide and Flinders University.

The research strategy guided the development of a South Australian Research Collaborative to oversee investments in strategic research and capacity building. Current priorities and progress are as follows:

Cancer research

8

Cancer Council calls

for sea of yellow at

Tour Down Under

Cancer Council SA is urging

spectators at the weekend’s Tour

Down Under opening event to

wear yellow as a show of support

for cancer sufferers and survivors.

Around 100,000 people are

expected to flock to the city

to witness the Cancer Council

Classic – the first race of the 2009

Tour Down Under – and the first

time cycling superstar Lance

Armstrong will take to the streets

of Adelaide.“It would be a fitting welcome

to Lance Armstrong – one of

the world’s most high profile

cancer survivors – if everyone

wore something yellow,” Cancer

Council CE Associate Professor

Brenda Wilson said.

“This would also be a wonderful

tribute to other cancer survivors

and sufferers. A sea of yellow

will make a spectacular sight on

the streets of Adelaide.”

Cancer Council SA is the official

charity partner of the Tour Down

Under, with Sunday’s Classic

renamed the Cancer Council Classic.

Cancer Council SA’s commitment

will complement the involvement

in the 2009 Tour Down Under of

Lance Armstrong, maximising

cancer awareness and highlighting

Cancer Council SA’s educational

and cancer support messages.

“This partnership allows us to

communicate sun-safety, tobacco,

and cancer awareness and support

messages to a wide audience, both

internationally and across South

Australia,” Associate

Professor

Wilson said.“Our association with the Tour

Down Under provides an ideal

vehicle to spread the word about

cancer and healthy lifestyles.

It will also allow us to raise

important funds for the Helpline

(13 11 20), which provides

cancer information and support

to thousands of South Australians

each year.“Not only do thousands of South

Australians attend the Tour Down

Under, but it is also beamed

around Australia and the world,

providing a great opportunity to

tell the cancer story.”

Associate Professor

Wilson

said Cancer Council SA had

also developed

an online

fundraising campaign as part of

the partnership and encouraged

the community to get behind the

cancer cause.

“All funds raised during the Tour

Down Under will go towards vital

services such as Cancer Council’s

Helpline,” she said.

Through registering online at

www.cancersa.org.au participants

have the opportunity to win

prizes, such as VIP passes to the

event, or a table at the Tour Down

Under Legends Dinner.

Cancer Council SA is the state’s

leading cancer charity and is

‘here to help’ all people, facing all

cancers, through cancer research,

prevention and support services.

For further information on the

Cancer Council SA’s services and

programs, visit www.cancersa.

org.au or call the Cancer Council

Helpline on 13 11 20.

Plain cigarette

packaging to curb

smoking rates

Today on National Youth

Tobacco Free Day, Cancer

Council SA is calling for

plain packaging on cigarette

packets to counter one of the

strongest forms of tobacco

advertising; the

branded

packet.Cancer Council SA Chief

Executive,

Associate

Professor Brenda Wilson,

said that advertising of

tobacco products has now

been banned generally, but

one of the strongest forms

of cigarette marketing, the

branded packet, has not yet

been restricted.

“We would like to see all

branding removed from tobacco

products, leaving

uniform,

generic packets displaying only

the health warnings,” she said.

A survey released today by the

Australian Network on Young

People and Tobacco reveals that

88 per cent of young people

would like to see tobacco

products in plain ‘generic’

packaging.Associate Professor Wilson

said that the tobacco industry

is deliberately

marketing

cigarette packets at young

people, promoting smoking

and their brand.

“We know young people in

Australia want to see plain

and generic cigarette packets

introduced. We would like to

see the government take action

and intervene in the attempts of

the tobacco industry to market

their products.

“Plain packaging is the next

step forward in reducing the

smoking rate and putting an

end to lung cancer” she said.

Almost 800 South Australians

are diagnosed with lung

cancer each year, with over 85

per cent of those who develop

the disease, dying. Lung

cancer is the leading cause of

cancer deaths in Australia and

the single most preventable

disease in the world.

People who start smoking as

a teenager or younger are two

or three times more likely to

develop lung cancer.

For information, support or

advice on quitting contact the

Quitline, 13 7848, and speak

to a trained counselor. The

Quitline operates from 8.30

am to 8.30 pm on weekdays

and 2.00 pm to 5.00 pm on

weekends.

Cancer Council calls

for sea of yellow at

Tour Down Under

Cancer Council SA is urging

spectators at the weekend’s Tour

Down Under opening event to

wear yellow as a show of support

for cancer sufferers and survivors.

Around 100,000 people are

expected to flock to the city

to witness the Cancer Council

Classic – the first race of the 2009

Tour Down Under – and the first

time cycling superstar Lance

Armstrong will take to the streets

of Adelaide.“It would be a fitting welcome

to Lance Armstrong – one of

the world’s most high profile

cancer survivors – if everyone

wore something yellow,” Cancer

Council CE Associate Professor

Brenda Wilson said.

“This would also be a wonderful

tribute to other cancer survivors

and sufferers. A sea of yellow

will make a spectacular sight on

the streets of Adelaide.”

Cancer Council SA is the official

charity partner of the Tour Down

Under, with Sunday’s Classic

renamed the Cancer Council Classic.

Cancer Council SA’s commitment

will complement the involvement

in the 2009 Tour Down Under of

Lance Armstrong, maximising

cancer awareness and highlighting

Cancer Council SA’s educational

and cancer support messages.

“This partnership allows us to

communicate sun-safety, tobacco,

and cancer awareness and support

messages to a wide audience, both

internationally and across South

Australia,” Associate

Professor

Wilson said.“Our association with the Tour

Down Under provides an ideal

vehicle to spread the word about

cancer and healthy lifestyles.

It will also allow us to raise

important funds for the Helpline

(13 11 20), which provides

cancer information and support

to thousands of South Australians

each year.“Not only do thousands of South

Australians attend the Tour Down

Under, but it is also beamed

around Australia and the world,

providing a great opportunity to

tell the cancer story.”

Associate Professor

Wilson

said Cancer Council SA had

also developed

an online

fundraising campaign as part of

the partnership and encouraged

the community to get behind the

cancer cause.

“All funds raised during the Tour

Down Under will go towards vital

services such as Cancer Council’s

Helpline,” she said.

Through registering online at

www.cancersa.org.au participants

have the opportunity to win

prizes, such as VIP passes to the

event, or a table at the Tour Down

Under Legends Dinner.

Cancer Council SA is the state’s

leading cancer charity and is

‘here to help’ all people, facing all

cancers, through cancer research,

prevention and support services.

For further information on the

Cancer Council SA’s services and

programs, visit www.cancersa.

org.au or call the Cancer Council

Helpline on 13 11 20.

Plain cigarette

packaging to curb

smoking rates



Council SA is calling for

plain packaging on cigarette

packets to counter one of the

strongest forms of tobacco

advertising; the

branded

packet.Cancer Council SA Chief

Executive,

Associate

Professor Brenda Wilson,

said that advertising of

tobacco products has now

been banned generally, but

one of the strongest forms

of cigarette marketing, the

branded packet, has not yet

been restricted.



products, leaving

uniform,



A survey released today by the

Australian Network on Young

People and Tobacco reveals that

88 per cent of young people

would like to see tobacco

products in plain ‘generic’

packaging.Associate Professor Wilson


is deliberately

marketing



and their brand.






and intervene in the attempts of

the tobacco industry to market

their products.


















For information, support or

advice on quitting contact the

Quitline, 13 7848, and speak

to a trained counselor. The

Quitline operates from 8.30

am to 8.30 pm on weekdays

and 2.00 pm to 5.00 pm on

weekends.

Enable greater investment in SA cancer research

Activities included:

• thecompletionofabusinesscasesupporting the establishment of the SA Cancer Research Collaborative (co-funded by Cancer Council SA, SA Health and the three major South Australian universities). The steering committee was chaired by Mr David Klingberg AO with input from SA stakeholders

• continuedsupportforthepositionsof Chair in Cancer Medicine at The University of Adelaide, held by Professor Dorothy Keefe and the Chair in Cancer Prevention (Behavioural Research), Professor Carlene Wilson, and Research Fellow, Dr Amanda Hutchison

• fundingsupporttoenablefifteenresearchers to travel interstate and overseas to take part in scientific meetings and other learning opportunities as well as travel to SA for distinguished visitors.

• fundingofthirteenstudentsscholarships, completed over the summer period in South Australian research institutions. We also funded a PhD Scholarship at the University of South Australia and student placements (medical and public health)

• continuedsupportforResearchFellows, including:

– Dr Lisa Butler, Senior Research Fellow

– Dr Yessim Khew-Goodall, Senior Research Fellow

– Dr Tina Bianco-Motto, W Bruce Hall Research Fellow (appointed June 2009)

– Dr Anna Brown, Research Fellow (leukaemia)

– Dr Rachel Gibson (chemotherapy-induced mucositis)

– Dr Nicole Moore, Research Fellow (commenced November 2008), studied implications for breast cancer risk in users of hormone replacement therapy

• fundingseveralhospitaldatamanagers and a micro-array facility, which is a tool to analyse information contained in a genome.

Guidelines for assessing research funding applications were reviewed.

Cancer Council SA Research Advisory Group also supported consumer involvement in research funding decisions in line with national and international trends.

9

Cancer prevention

Tobacco control on the agenda

QuitSAcontinueditsworkastheleadingSouth Australian provider of tobacco control strategies that encourage and supportsmokerstoquit,preventyoungpeople from taking up smoking and highlight the harms caused by second-hand smoke.

• QuitSAworkedinpartnershipwithDrug and Alcohol Services SA to deliver highly effective anti-smoking public awareness campaigns. Previously successful television commercials were refreshed and the new ‘Separation’ campaign generated a 50 per cent increase in calls to the QuitlineandSMSresponses

• Quitlinecounsellorssupported7,000smokerswhorespondedtoquitcampaigns and more than 2,500 patients referred by GPs and other health professionals including those working with youth, people with mental illness, pregnant women and Aboriginal people

• severalsmokingcessationprogramswere delivered in workplaces

• anti-tobaccoeducationreachedmorethan 27,000 South Australian school students who took part in the Critics Choice competition

• QuitSAcontinuedtosupportthoseagencies assisting some of the community’s most disadvantaged people by encouraging both staff andclientstoquit.Supportincludededucation and training for aboriginal health workers, focusing on smoke-free pregnancy and families.

Increased SunSmart awareness

The SunSmart program continued work to increase the number of South Australians protecting their skin from overexposure to UV radiation, focusing on early childhood centres, schools, workplaces and the South Australian community. In 2009:

• primaryschoolsandearlychildhoodcentres with SunSmart status increased to 567. Another 80 are reviewing policies and practices to meet the program criteria

• workedinpartnershipwiththeEducation Department to advocate for Government SA to make sun protection mandatory for all school children and teaching staff

• sunprotectioneducationforoutdoorworkers was given through 71 workplace presentations

• thenewSidSeagulltelevisioncommercial, promoting the five SunSmart strategies: Slip! Slop! Slap! Seek! Slide! was launched in the summer of 2008/2009. Sid also appeared at the 2009 Santos Tour Down Under

• thecampaignreceivedapositiveresponse and has returned to South Australian television screens over summer 2009/10.

Promoting healthy lifestyle choices

Our healthy lifestyle program continued work to increase South Australians’ understanding of the strong link between cancer and healthy lifestyle factors, advocate for environments that support healthy lifestyle choices and ultimately change social behaviours to prevent cancer. Cancer Council SA works with relevant non-government organisations and government to achieve better health outcomes for the community and also help prevent other chronic diseases. Activities included:

• partnershipswiththeActiveLivingCoalition and SA Nutrition Network to contribute to community-wide physical activity and nutrition initiatives

• participationinTheParent’sJurymanagement committee. This national advocacy group works to improve the food and physical activity environments of Australian children using online networking, media commentary and advocacy campaigns including the ‘Fame and Shame’ awards and ‘Food Detectives’.

PLAIN CIGARETTE PACKAGING TO CURB SMOKING RATES



Council SA is calling for plain

packaging on cigarette packets

to counter one of the strongest

forms of tobacco advertising;

the branded packet.

Cancer Council SA Chief

Executive, Associate Professor

Brenda Wilson, said that

advertising of tobacco

products has now been banned

generally, but one of the

strongest forms of cigarette

marketing, the branded packet,

has not yet been restricted.



products, leaving uniform,



A survey released today by

the Australian Network on

Young People and Tobacco

reveals that 88 per cent of

young people would like to

see tobacco products in plain

‘generic’ packaging.

Associate Professor Wilson


is deliberately marketing



and their brand.






and intervene in the attempts

of the tobacco industry to

market their products.


















10

Early detection and screening programs

Cancer Council SA worked in partnership with Government SA to promote community participation in population-wide breast cancer, cervix cancer and bowel cancer screening programs. Reaching a diverse range of community groups is vital to the success of screening programs.

Women from culturally and linguistically diverse (CALD) backgrounds are a key target group for breast cancer and cervix cancer screening. In 2009:

• CALDprojectofficersusedculturallyrelevant presentations, radio interviews and expositions to promote the importance of screening. Cervix screening was promoted to CALD students at several secondary schools and TAFE women’s health information sessions were held for women from newly arrived communities

• projectofficersprovided23smallgrants to CALD community groups to promote screening, reaching more than 30 communities.

The Familial Cancer Genetics project officer helps clinicians and the community understand the small but significant proportion of cancers of inherited origin and the role of early intervention. This work helps with informed decision making, participation in genetic testing and counselling for people at high risk of familial cancer. Activities included:

• educationsessionsthatwereheldforgeneral practitioners in regional areas

• newsletterswereproducedforhealthprofessionals and families at high risk of familial cancer

• explorationofapeersupportnetworkfor unaffected, high risk women considering risk reducing surgery.

Cancer Council SA was involved in two major initiatives to increase participation in bowel cancer screening – a pilot program selling home screening kits and the Get Behind Bowel Screening campaign.

• morethan900homebowelcancerscreening test kits were sold at reduced cost to eligible South Australians (all those aged over 50) currently not receiving the federal government funded National Bowel Cancer Screening test kit. Seventy per cent of consumers who purchased these kits completed the test

• CancerCouncilAustraliaadvocatedfor the Australian government to expand the existing eligibility criteria for participation in the National Bowel Cancer Screening Program. During our local Get Behind Bowel Screening campaign, South Australians sent South Australian federal MPs more than 1,600 emails.

CancerCouncilSAprovidesqualityinformation to enable men to make informed decisions about prostate cancer testing with their doctors. At present, there is little evidence about how to prevent prostate cancer and early detection to reduce deaths is complex. We held:

• fourprostatecancereducationsessions for GPs across the state. Sessions focused on current information about the disease, screening and practical activities to support shared decision making.


Cancer Council SA urges people

to take action to prevent cancer

on World Cancer Day.

With up to 50 per cent of

cancers being preventable, Cancer

Council SA is urging all South

Australians to adopt a healthier

lifestyle to help reduce their risk

of cancer on World Cancer Day

(February 4).

Twelve million people worldwide

are diagnosed with cancer every

year, and Cancer Council SA says

South Australians can reduce their

risk of cancer by following a few

simple steps.

Cancer Council SA Chief Executive

Professor Brenda Wilson said this

included quitting smoking and

avoiding second-hand smoke;

limiting or avoiding alcohol

consumption, following the

SunSmart messages (Slip! Slop!

Slap! Seek! Slide!), exercising for

at least 30 minutes every day, eating

healthily and maintaining a healthy

body weight.

“With up to fifty per cent of cancers

being preventable and 23 South

Australians diagnosed every day

with cancer, it is important that

we take action to decrease the risk

of developing cancer.” Professor

Wilson said.

Worldwide, more than 12 million

people are diagnosed with cancer

every year and according to the

World Health Organiszation

(WHO), the number is expected

to rise to approximately 26

million in the year 2030.

“Reducing your personal cancer

risk starts at home and does not

have to be difficult.” Professor

Wilson said“We can all do something to

reduce our risk of developing

cancer, whether that means taking

the dog for an extra walk, being

SunSmart when the UV alert is 3

and above, having no more than

one alcoholic drink a day, eating

more fruit and vegetables, or

quitting smoking.

World Cancer Day is an initiative

of the International Union Against

Cancer (UICC) and is in response

to the Charter of Paris adopted

at the World Summit Against

Cancer for the New millennium,

on 4 February 2000, dedicated

to raising awareness about the

things which prevent cancer.

This year UICC is launching

the “Cancer can be prevented

too” campaign focusing on how

cancer can be prevented by taking

on healthier lifestyle choices

such as quitting smoking, being

SunSmart, eating well, being

active and vigilant against cancer

causing infections.

Cancer Council SA is also urging

the next State Government to take

action to help reduce the risk of

cancer among South Australians

by adopting key policy changes,

which are outlined in its Election

Priorities blueprint document.

“During the term of the next State

Government around 36,000 South

Australians are expected to be

diagnosed with cancer at a cost

to the community of nearly $1.5

billion” Professor Wilson said.

“We have identified a range of

issues, focusing on key health

areas such as smoking, being

SunSmart, healthy eating and

cancer treatment for regional

patients to name a few and will be

lobbying all politicians to adopt

and implement our policies in the

lead-up to the March election.”

Information, education and resourcing

Speakers Bureau

The Speakers Bureau provides trained speakers to present information about Cancer Council SA services and cancer prevention. Our team includes eight speakers and 10 CALD educators. Activities included:

• respondingto463requests,withmore than 19,000 South Australians, including diverse community groups and businesses, hearing about ways to reduce the impact of cancer

• ourCALDeducatorsalsousedradioto reach specific communities.

Cancer resources

Cancer Council SA publications cover cancer prevention, cancer types, treatment and support services and are written in many languages other than English. Activities included:

• distributionofmorethan333,000high-qualityprintedresourcesthroughout South Australia

• deliveryofmorethan62,000resources to major metropolitan cancer treatment centres by our volunteer restocking service

• CancerCouncilSAalsovisitedhealthprofessionals to discuss resource needs and highlight services available to those affected by cancer.

Cancer Council Helpline (CCH) 13 11 20

Cancer Council Helpline 13 11 20 provides a confidential, professional information and support service to all people living in South Australia and the Northern Territory for the cost of a local call and is staffed by registered nurses with experience in cancer care and counselling. In 2009:

• CCHstaffrespondedto8,000peoplewhocontactedCCHwithenquiriesabout all aspects of cancer ranging from prevention and early detection to diagnosis, treatment, managing practical issues and psychosocial care. Of these calls:

– 31 per cent were from the general public

– 22 per cent were family/friends of a person with cancer

– 20 per cent diagnosed cancer patients

• callerswerereferredtosupportservices such as the counselling service, Cancer Connect, the temporary breast prosthesis program and our new Mindfulness Based Cognitive Therapy Program to help manage cancer stress. Our nurses also provided information about other community services, programs and support groups.

Meeting the needs of CALD communities

Cancer rates and outcomes amongst CALD communities differ to those of other people living in South Australia. Cancer Council SA tailors its work to address specific information needs which can be more complex due to language and cultural barriers. In 2009:

• weheldseveralstaffworkshopsoncultural awareness and arranged interpreter training for Cancer Council Helpline,QuitlineandSpeakersBureau staff

• wecommunicatedthecancerprevention message to a range of CALD communities through a series of radio programs and the ‘Tapestry’ newsletter

• weheldaspecialCALD‘Australia’sBiggest Morning Tea’ where one hundred English language students enjoyed taste sensations from around the world while learning about healthy lifestyle behaviours to lower the risk of cancer.

Cancer prevention

12

Behavioural Research and Evaluation Unit

The Behavioural Research and Evaluation Unit (BREU) conducted research to examine the impact, and inform the future direction of programs and services delivered by Cancer Council SA. Through its three-year contract with the South Australian government, BREU provides Tobacco Control Research and Evaluation services which enable Cancer Council SA to monitor tobacco control progress in South Australia. Research included:

• evaluationoftheeffectivenessofaSunSmart advertising campaign

• reviewofcancersupportprograms,Mindfulness Based Cognitive Therapy and Staying Healthy after Cancer

• areportonourinvolvementwithTourDown Under as official charity partner

• atelephonesurveyofapproximately2,000SouthAustraliansaged40to 80 years to establish a baseline measure of community knowledge, attitudes and behaviour related to bowel cancer and its screening. Results showed that:

– whilst many agreed that treating bowel cancer early can increase the chances of survival, people underestimate incidence of the disease

– a high proportion of people were not worried about getting bowel cancer and believed symptoms would be noticeable and easy to detect

– nearly half of the target population for bowel cancer screening (50-80 year olds) had not been tested but four in five reported they would do so if they were given free kits.

• areportontheSouthAustralianresults from the 2008 Australian School Students’ Alcohol and Drugs (ASSAD) Survey. The survey of 2,870 students aged 12 to 17 years from 61 randomly selected SA schools was conducted to evaluate behaviours related to lifestyle cancer risk factors -smoking, sun protection, diet and physical activity. Results showed a significant fall in the prevalence of smoking amongst SA school students since 2005, especially amongst 16 to 17 year olds

• BREUstaffattendedtheOceaniaTobacco Control Conference in Darwin in October and provided three presentations and four scientific posters relating to smoke-free legislation in South Australia, the QuitlineSMSserviceandevaluationsof community programs helping disadvantagedgroupstoquit.

Our three-year advocacy plan

In November Cancer Council SA outlined the most pressing cancer control issues facing the next state government in the 2010 South Australian State Election Priorities:

• 12prioritieswereidentifiedbyreviewing the latest research, speaking with diverse constituents and analysing current government policy. If implemented, the priorities covering cancer research, prevention and support will make a profound difference in cancer control and significantly reduce the impact of cancer on the SA community

• inthelead-uptotheMarch2010election we met with electoral candidates to persuade them that cancer deserves their attention and requirestheircommitment.

The Cancer Council SA Board also endorsed a three-year advocacy plan to guide and inform our efforts into 2012. Key issues include strengthening prevention measures such as tobacco control and SunSmart, vigorous lobbying for improved services for people with cancer and a more strategic approach to cancer research.

Information about our advocacy work is available via our website or social media sites such as Twitter and FaceBook.


promoted the SunSmart

message to children

in all South Australian

schools and early

childhood centres.


Reducing the impact of cancer

Cancer Council SA is committed to reducing the impact of cancer by ensuring thatSouthAustraliansreceivequalitysupportive care. We continually evaluate our cancer support programs. This enables ustoprovidequalitysupportandadvocateto government on behalf of people with cancer. Activities included:

• offeringthreescholarshipstopsychology honours students at University of Adelaide pursuing research into the supportive care needs of South Australians affected by cancer. The research was outstanding and all three projects were accepted for presentation at the Clinical Oncology Society of Australia’s (COSA) 36th scientific meeting

• deliveringworkshopsandlectures for health care professionals focusing on support services including Cancer Council Helpline 13 11 20 as a pathway.

Cancer Counselling Service

Our counselling service, accessed via Cancer Council Helpline 13 11 20, provides cancer specific counselling face tofaceorbytelephonebyqualifiedhealthprofessionals. The service provided:

• 1,113counsellingsessionsfrom 282 new referrals:

– 59 per cent were for people with cancer

– 21 per cent for carers/partners

– 20 per cent for other family members or friends

– thirty-nine types of primary cancer were represented.

Cancer Council SA also offered an eight-week group program, Managing Cancer Stress, which is based on Mindfulness Based Cognitive Therapy. This therapy teaches skills to manage the difficult thoughts and emotions that contribute to anxiety and depression for cancer patients and carers.

The counselling service also manages the Financial Assistance Program, which assists people experiencing substantial financial hardship. In 2009 we responded to 125 applications for assistance.

Helping South Australians stay healthy after cancer

The group-based Staying Healthy after Cancer (SHAC) program provides information and support for people who have completed treatment for cancer. The main focus is on healthy lifestyle behaviours to manage the physical and emotional demands of a cancer diagnosis and treatment, as well as reduce the risk of recurrence. Developed by Stanford University, California, USA the program is delivered by trained volunteer facilitators. This year:

• therewere73participants,wholearnt through sharing experiences and ideas with program leaders and each other. Many participants also developed ongoing support networks

• sixnewvolunteerfacilitators were trained

• CancerCouncilSA,CountryHealthSA and Stanford University ran a statewide online pilot of the program for people with chronic conditions.

Cancer support

In 2009 Cancer Council linked

over 130 people recently

diagnosed with cancer, with

trained volunteers who have

experienced the same type of

cancer or treatment, through

our telephone based Cancer

Connect program.

14

Reducing the impact of cancer among Aboriginal and Torres Strait Islander communities

Cancer Council SA continues to work closely with the Aboriginal Health Council SA, other Aboriginal health organisations and the SA Clinical Network Aboriginal and Torres Strait Islander Committee to close the gap for Aboriginal people affected by cancer. Activities included:

• thedevelopmentofaculturallyappropriate cancer information resource began and will be completed early in 2010

• thecounsellingserviceprovidedsupport and information to cancer patients and families staying at Kanggawodli, (‘caring house’ in the Kaurna language). This purpose-built residential facility provides a culturally appropriate place for Aboriginal patients to recover after hospital discharge and during treatment

• AssociateProfessorJohnCondonfrom Aboriginal health at the Menzies School of Health Research and one of Australia’s most experienced epidemiologists, gave a presentation to 50 people working in the area of Aboriginal cancer.


Volunteer transport service

A dedicated team of 56 volunteer drivers provide guests at our three accommodation facilities with weekday hospital transfers, weekend outings and twice-weekly shopping trips. In 2009, one driver celebrated ten years of service and three new volunteers joined the team. We are committed to continuous improvement to this vital service and explored several new initiatives in 2009, including:

• followingacomprehensiveriskassessment, drivers will have an initial health assessment when joining the service and then bi-annual re-assessment

• driversattendedworkshopscoveringdriver awareness and safety for seniors

• threevolunteersassumedresponsibility for orienting new drivers to meet our service standards as part of our new ‘peer-educator’ system.

Cancer Connect – support and advice from peers

This telephone-based, peer support program offers support and practical advice to people newly diagnosed with cancer and their carers. A team of trained volunteers with a cancer experience, or who have cared for someone with cancer, share their experience and offer reassurance. The service is accessible to people from rural and remote South Australia, throughout Australia and New Zealand. In 2009:

• anadditional13volunteersjoinedthe service including people with less common cancers

• inpartnershipwiththeLeukaemiaFoundation, 20 new volunteers with blood cancers, including leukaemia, lymphoma and myeloma, and other rare cancers were recruited and trained.

Cancer support groups

Although Cancer Council SA does not facilitate or manage cancer support groups we assist those who do. Cancer support groups are listed on our website and details are available from Cancer Council Helpline 13 11 20. Activities included:

• informinggroupleadersaboutnewresources and support services and received our regular newsletter, Mosaic

• providingadministrativesupporttopublish group newsletters, flyers and collect RSVPs for special events

• helpingtofacilitateaNationalTelephone Support Group Pilot for people with myeloma.

Cancer support


conducted six sessions of the

‘Staying healthy after cancer’

program; a seven week program

for people who have completed

their cancer treatment.

16

Cancer Council volunteers will be

out in force at the City to Bay this

Sunday, armed with sunscreen, to

help protect runners and walkers

tackling the annual fun run.

Volunteers can be found dispensing

sunscreen at the 6 km start at

Kurralta Park, 3 km start at Junction

Function Centre and at the finish

line at Colley Reserve, Glenelg.

With the UV alert set to be high

enough to cause damage to

unprotected skin, Cancer Council

SA is reminding people that they

need to cover up, particularly

between 10 am and 3 pm, to

avoid being burnt and potentially

developing skin cancer.

Cancer Council

SA Chief

Executive, Professor

Brenda

Wilson, said that many people

do not realise that although the

temperature may still be mild,

when the UV levels rise to three

there is a real risk of sunburn.

“The majority of people burn

when the temperature is below 27

degrees, so people need to be aware

that that even if it is cloudy or cool

we need to be SunSmart,” said

Professor Wilson.

“Everyone is at risk of burning if

not properly protected by clothing,

sunscreen, a hat and sunglasses”.

As well as keeping participants

SunSmart, Cancer Council SA

will also be represented in the

fun run, with Cancer Council

SA’s Superheroes team chasing a

fundraising target of $20,000.

Tarelle Atkins, 27, will be pounding

the pavement for her mother who

has battled and survived cancer

three times over.

Tarelle says her mum is living proof

that cancer can be beaten and she is

tremendously proud to be running

for her mum, having already raised

$1,100 for Cancer Council SA.

“I’ve been doing fundraisers, like

guessing the number of Smarties

in the jar, and I held a clothes-swap

party to try and raise money,” she

said.It’s not too late to join the Cancer

Council’s City to Bay team. You

can still register online to fundraise

at http://www.everydayhero.com.

au/cancer_councilsa_superheroes.

All money raised through the City

to Bay will go directly toward

funding cancer research and

prevention and support programs.

For further information on sun

protection and skin cancer visit the

Cancer Council SA website, www.

cancersa.org.au or call Cancer

Council Helpline on 13 11 20.

The SunSmart UV Alert appears on

the weather page of The Advertiser

and some regional newspapers

and is available on the Bureau of

Meteorology website at www.bom.

gov.au

Stepping out

for cancer

patientsWith less than three days to go,

Adelaide’s Relay for Life is on

track to be a great success, with

more than 1,500 local residents

expected to take part.

Peter Victory, Chairman of

the Adelaide Relay for Life

organising committee,

is

encouraging cancer survivors to

come along and get involved in

this memorable event.

“Relay for Life is all about

celebrating the courage of local

cancer patients and spreading

hope,” said Peter. “We have

a fantastic event planned that

reflects the spirit and personality

of Adelaide.”

Chief Executive Cancer Council

SA, Associate Professor Brenda

Wilson, said that Adelaide’s

Relay for Life at Santos Stadium

will be unforgettable, and urges

both cancer survivors and local

residents to come along.

“Adelaide’s Relay for Life will be

held over 19 hours and almost 80

teams will lap the Santos Stadium

track, in honour of people touched

by cancer,” she said.

“We have

an amazing

entertainment program planned

for this event – everything from

Burmese Dancers and the African

Voice Choir, to more lively

bands such as Jag Acoustics and

The Geezers who will play on

main stage. There will also be

appearances from Thunderbird

netballers and the Redback

cricket teams.”

“Over the weekend there will be

two very important ceremonies -

the Opening Ceremony and the

Candlelight Ceremony of Hope,”

said Chairman of the organising

committee Peter Victory. “For

these I would like to extend

a special invitation to cancer

patients, survivors, their carers

and family members.”

“During the Opening Ceremony,

cancer survivors

and their

carers walk the first lap of the

Relay while supporters line the

track and applaud the group.

The Candlelight

Ceremony

gives people the opportunity to

remember someone who has

lost their battle with cancer or to

support those who are currently

battling the disease, by lighting a

symbolic candle,” said Peter.

For more information on Relay

for Life visit www.relayforlife.

org.au or call 1300 65 65 85.

Almost forty per cent of South

Australian women who drink

alcohol are putting themselves at an

increased risk of cancer by drinking

too much, said Cancer Council SA

today.Research from Cancer Council SA

has also shown that less than half of

South Australian females are aware

that alcohol is an important risk

factor for cancer.

With 38 per cent of women who

drink alcohol consuming more

than two drinks on each occasion

many South Australian women are

putting themselves at an increased

risk of the disease.

Alcohol puts SA

women at increased

risk of cancer

Our Lodges (130 rooms)

Cancer Council SA operates three accommodation facilities, Greenhill Lodge (55 rooms), Flinders Lodge (66 rooms) and Seaview Lodge (9 self-contained apartments) with a target of 75 per cent occupancy for cancer-related clients and 25 per cent for other medical or commercial clients. In 2009:

• demandwashigh,withanaverageof84percentoveralloccupancyand 74percentoccupancyforcancerrelated guests

• theLodgeshadatotalof29,264room nights for cancer related guests

• implementationofafacilitiesplancontinued, with Flinders Lodge benefiting from a kitchen upgrade, fire hydrant booster system and renovation of several rooms

• ourFlindersLodgerenovationplansreceived outstanding support from Tumby Bay Lions Club and ETSA

• JennyHurleyandhercommitteeorganised a two-day celebrity Tennis and Golf (TAG) Tournament raising vital funds for the creation of a much-needed recreation room at Flinders Lodge.

Accommodation support service

A social work service is available for all guests at our accommodation facilities. Our social workers have provided psychosocial, emotional and practical support to 156 residents since the service began.

Cancer Voices SA

Cancer Voices South Australia (CVSA) is an independent volunteer consumer organisation representing the views of South Australians affected by cancer. During 2009, their activities included:

• membershipgrowthfrom80tomorethan 300

• twoConsumerAdvocacyTrainingworkshops delivered in partnership with Cancer Council SA

• the‘CancerConversations’series,enabling people to share cancer experiences.

17

Building capacity

Strengthening public awareness

Despite the impact of the Global Financial Crisis, the results of our annual Public Perceptions survey (November 2009) showed43percentofSouthAustraliansconsidered Cancer Council SA to be the main cancer organisation in the state, up from40.7percentinSeptember2008*.Other achievements included:

• apublicperceptionssurveyconducted after Tour Down Under (TDU) in January 2009 showing an overall community awareness of Cancer Council SA as the main cancer organisation in the state at 48.7percent,astatisticallysignificantincreasefrom40.7percentprior to TDU

• evaluationoftheSidSeagullSunSmart television campaign that aired from December 2008 to January 2009

– 53 per cent of those interviewed recalled the SunSmart Slip! Slop! Slap! Seek! Slide! commercial

– after prompting, this increased to 69 per cent.

These results demonstrated a high resonance of the SunSmart message in the community. Unprompted recall of the commercial was higher than the Quittelevisioncampaign‘separation’ at 32 per cent

• developmentandimplementationofa multifaceted marketing and media strategy for the 2009 Tour Down Under (TDU), supporting our status as the Official Charity Partner

• Cancer Council Helpline 13 11 20 was promoted as the main portal to all Cancer Council SA information and in particular, the Cancer Council Classic race around the TDU city track

• mediacoverageincreaseddramatically. There were 2,526 stories (16 per cent increase on the previous year) and 8,586 syndicated news items (59 per cent increase)

• inJanuary,CancerCouncilSA’sinvolvement with TDU and a strong mediapushforQuitSAsawanincrease of more than 300 per cent in media coverage over the previous year

• ChiefExecutive,ProfessorBrendaWilson, our lead spokesperson, featured in 212 individual news stories

• mediacoveragefornationalandlocalfundraising events accounted for 52 per cent of all media stories

• Australia’sBiggestMorningTeamediacoverage increased from 2008

• thelaunchofourtwelveElectionPriorities in November 2009 resulted in significant print, radio and television coverage

• inDecemberweachievedmajormedia coverage of our election priority for SunSmart schools and our call to increase skin protection education and regulation of solariums

• CancerCouncilSA’swebsiteisamajor source of evidence-based cancer-related information for the community. There were almost 670,000visitstothesite(43.7 per cent increase on 2008)

• wereceived605onlinedonationstotalling nearly $57,000

• quarterlynewsletter,Progressagainstcancer, was distributed to almost 17,000 donors and supporters received positive feedback.

* Note: in 2009 the sample was limited to metropolitan respondents only (2008 was metropolitan and regional South Australia) and the rates are very different between the two populations (awareness is always much higher in metro areas than in rural areas).

TO HONOUR the memory of her beloved grandfather, ‘Dida’, 18-year-old Johana Mislov from Port Lincoln entered the 2009 Tunarama Quest to raise awareness of skin cancer and melanoma and raise funds for Cancer Council SA. Marko Visic (Dida) died last year after a struggle with melanoma.Johana’s major fundraising event was a Konvoy For Cancer, the first of its kind on the Eyre Peninsula.

Money was raised through a registration fee on all vehicles and a family day at a local racecourse, where all trucks were judged and winners announced, as well as a Father’s Day lunch, garage sales, sausage sizzles and raffles.As a result of her tireless effort, Johana raised $25,946 for Tunarama and Cancer Council SA, the highest raised for the 2009 Tunarama Quest.

Community fundraising

JOHANA MISLOV18

South Australians remained generous in tough times

In a climate of financial turmoil and uncertainty, the generosity of the South Australian community was once again proven through community contributions. In 2009:

• ourfocuswascostreductiontoimprove return on investment and offset the impacts of potential income reduction

• ourfundraisingeventsinconjunctionwith our branch network achieved a 22 per cent increase in net revenue

• weintroducedadualfocustoourfundraising campaigns by including cancer prevention messages and promotion of research and support services.

Tour Down Under charity partnership

Cancer Council SA was named official charity partner for the Tour Down Under in January. This was an outstanding opportunity to increase awareness of cancer, our Cancer Council Helpline 13 11 20 and raise funds. We achieved:

• significantmediacoverageacross the event

• fundraisingactivitiesresultingin $189,567 and an additional $600,000 was donated by the state government, which elected to match all funds raised 3 for 1.

Staff

Our transition to a performance-based organisation over the past two years enabled us to effectively respond to the challenges of the global financial crisis by:

• integratingvariousactivitiesandprograms resulted in some staff retrenchments, which were supported by change management processes

• beginningacomprehensivereviewofour employment practices began in response to the introduction of new employment legislation and modern awards.

The safety and well-being of all Cancer Council SA staff and volunteers remains a priority and all hazard protection plans were implemented.


managed 670,000

visits to its website

– the main portal to

all information and

services.


Get the girls together

for a Girls Night In

Cancer Council SA are putting

the call out to the women of

South Australia to invite the girls

over for a Girls Night In – the fun

and easy way to support women’s

cancers this October.

Celebrating its fifth year, the

concept of the Girls Night In

fundraising initiative is simple

and easy – women invite their

friends around for a fun night

in during October, and donate

what they would have spent

on a night out towards Cancer

Council SA’s work into breast

and gynaecological cancers.

Cancer Council SA are hoping

for over 20,000 South Australian

women to get involved this year,

raising $415,000 for research

prevention and support services

for women’s cancers.

“With 16,300 women diagnosed

with breast or gynaecological

cancers each year, it’s important

that we do everything we can to

help ease the burden of cancer on

our community,” Cancer Council

SA Chief Executive, Professor

Brenda Wilson said.

“It’s not too late to sign up and

host your own Girls Night In.

Or if you’ve already signed up,

but haven’t yet set a date or put

out invitations, now’s the perfect

time.”“Busy lives mean many women

don’t get to keep in touch as often

as they would like. By registering

to host a Girls Night In you’ve

got a great excuse to boot out the

men and have the girls over - and

the funds raised could potentially

save your girlfriends’ lives,”

Professor Wilson said.

Girls Night In allows women to

celebrate friendships, life an

d remember

what we mean to each other.

There are no limits to what you

can do with your Girls Night In –

you can host a dinner party, have

a scrapbooking party or even a

karaoke night.

To find out more about hosting

a Girls Night In this October

and to register for your free host

pack with tips and advice on how

to hold a successful event, visit

www.girlsnightin.com.au or call

1300 65 65 85.

How to save thirty

lives a week?

One simple test.

Bequests

During2009wereceived70bequeststotalling more than $2.8 million. As our most significant source of funding, bequestsremainessentialtoCancerCouncil SA’s ongoing operation and service delivery.

In recognition of their future gift, South Australians who have chosen to include us in their will were invited to several events, both to offer our personal thanks and provide updates about our research projects. Cancer Council SA also acknowledges South Australian legal and trustee firms for their continued support.

Cancer Council SA acknowledges the generous contributions made by the following estates:

TJ Barker, FJ Baum, GT Brideson, GA Carter, DF Chapman, FM Colmer, DW Copping, GP Crawford, DI Dibden, JR Dowler, BJ Drabsch, E Dubsky, MN Edwards, L Farr, EM Fienemann, WE Fox, N Frank, FL Hall, KM Hall, SC Halls, FS Holland, CR Hopgood, LE Howie, I Jacoby, DRP Jolly, GTR Jones, FL Keller, FT Kennett, MAKeynes,MLLenthall,CLindquist, DD McCracken, OL McKay, EE McLaughlin, EE McManus, DA Money, M Moran, JEL Morrison, JW Morrison, VL Nayda, DEE Norton, PM Nuske, M Prodoeh, S Raymond, F Richards, RN Riebe, BC Rin, BW Robinson, EC Rutt, ER Sabine, RA Sampson, ME Scott, I Skulte, PK Stalley, JH Steicke, AC Stewart, P Stokes, KH Tang, OP Tawton, EDP Toth, GM Walker, GI Walker, M Wells, RT Wilson, MJ Wuttke, B Yerbury.

In memoriam

The In memoriam program is a testament to the many people who lose their lives to cancer every day. We are grateful for the generosity of those who choose to remember their friends and loved ones in this way and the support of the funeral directors and dedicated Cancer Council SA volunteers who make this tribute possible. In 2009 we received an average of 975 donations each month.

Direct mail appeals

• totaldonationsexceeded$551,500,a clear example of the ongoing generosity of South Australians despite the challenging economic climate

• wesharedexpertisewiththe Cancer Council New South Wales direct mail team, enabling us to benchmark activities and improve fundraising returns.

Corporate support

Many South Australian businesses continued to support our annual fundraising events such as Daffodil Day, Australia’s Biggest Morning Tea and Girls Night In.

Regular giving

This fundraising program involves trained advocates approaching members of the community in public locations and asking them to commit to a regular monthly donation.

• 1,615newdonorsjoinedusandareproviding vital long term funding for our work

• wehave2,347donorscommittedtogiving a regular donation from their credit card or bank account.

Building capacity

20

Retail

Our Regent Arcade store, in the city, continued to feel the impact of the Arcade precinct refurbishment, with significantly less foot traffic. However, despite the global financial crisis and a delay in the scheduled refurbishment, the store achieved better than expected returns.

The wholesale area also exceeded expectations, with continuing growth in Internet and mail order sales.

We attended a range of events, including:

• apresenceatFielddaysintheRiverland, Yorke Peninsula and Lucindale in the South East

• inconjunctionwithCancerPreventionUnit, we were represented at the Roxby Downs Health Exposition and Aged and Disability Exposition

• weteamedwiththeBusinessDevelopment Unit and fundraising team at the Tour Down Under village and Adelaide Relay for Life

• brandawarenessinthecommunityand a commitment to SunSmart promotion resulted in invitations to attend the Tradesman’s Exposition and Boating Exposition

• alleventsachievedpositivesalesreturns and increased brand awareness to a wider proportion of the community

• athreemonthcasualleasewasnegotiated at Westfield Marion over Christmas and the summer trading months. Customer support extended as far south as Victor Harbor and will expand our national catalogue database

• inconjunctionwithCancerCouncilVictoria, we printed and distributed 23,000 Christmas catalogues to our supporter database with an exceptional sales return. We also had a continued presence in the Charity Card Shop.

Australia’s Biggest Morning Tea (ABMT)

Australia’s Biggest Morning Tea delivered $810,000, seven per cent more revenue than 2008. In 2009:

• morethan3,600hostsparticipatedthroughout SA

• onlinefundraisingachievedexcellentgrowth, generating over $55,000, a 51 per cent increase on 2008

• highestfundraisersincludedAustralia’sBiggestQuiltingBee,(over$24,000),VodafoneAustralia($21,864)andCancerCouncilSA’sGawler branch ($11,000)

• highestindividualfundraiserwasLoisBayre from Mt Gambier, who raised $11,128.

Relay For Life

This is the 9th year for Relay For Life in South Australia and $885,388 was raised. There were twelve Relays with 285 teams, 300 cancer survivors and 3,656 participants.

• ETSAUtilitiesEmployeeFoundationmanaged our first corporate Relay For Life event, the first to be run solely by an external committee

• highestfundraisingteamwasTeamTBA (this is the actual team name) of the Adelaide Relay For Life ($21,830.40).

Girl’s Night In

Girls Night In continued to experience growth in the South Australian market. In 2009:

• hostsraised$283,492

• individualincomebankedperhostwas higher at almost $600

• highestfundraiserwasLeonieThompson and committee ($6,120).

Father’s Day Classic

In 2009 we held our second Father’s Day Classic community bike ride, aimed at raising funds and awareness for men’s cancers. Once again Guardian Insurance was naming rights sponsor. Achievements included:

• aremarkable227percentincreaseinregistrationswith242participants

• a47percentincreaseinfundraisingincome at $30,770.

Pink Ribbon Day

Throughout October and November over 97 pink fundraisers were held in SouthAustralia(49percentincreaseon2008) with 1,316 boxes of Pink Ribbon merchandise ordered by supporters. In 2009:

• PinkRibbonDayraised$378,174

• retailpartnerscontinuedsupport, with United Discount Chemists promoting Pink Ribbon Day in the metro TV campaign

• the16thAirDefenceRegimentlaunched our October campaign by taking to the streets, raising more than $20,000 from donations

• PinkRibboneventswerestronglysupported by the corporate sector. Westpac ‘Ruby Connection’ Women’s Markets luncheon raised $8,975.77. Foodland stores in conjunction with Wonder White raised $8,835 through a 10 cent donation from every loaf sold in Foodland stores in a two week period.


responded to over 8,000

calls for information and

support through the

trained staff via Cancer

Council Helpline 13 11 20.


Daffodil Day

Daffodil Day remained one of Cancer Council SA’s most recognisable fundraising campaigns. In 2009 more than 750 volunteers contributed over 2,000 hours across 63 metropolitan sites and numerous regional stalls and raised $567,021. Storms during the week greatly affected thequalityoffreshdaffodilstocksbutoursupporters still turned out on mass to help us raise funds.

• DaffodilDayfeaturedonthefrontpage of the Sunday Mail with Ambassador, Kelly Nestor

• ‘FriendsofDaffodilDay’inPortAugustaraisedarecord$12,754

• ourRundleMallsiteraisedover$18,000 on Daffodil Day.

Call To Arms

Our Call To Arms event targets men’s cancers with a goal of raising awareness and much needed funding. In 2009 the Adelaide Crows and Adelaide United provided strong support:

• intotal,255sportingclubsand1,945teams strapped on a yellow armband, delivering$36,443

• despitestrongregistrationnumbers,the average banked amount was low.

Race 4 Life

Cancer Council SA once again partnered with the South Australian Road Runners ClubfortheannualRace4Life:

• morethan1,300passionatebreastcancer supporters raised over $40,000

• highestteamfundraiserwas‘Supportthe Cause’ (more than $2,500)

• highestindividualfundraiserwasKerry-AnnMaschotta($1,240).

Community fundraising

Community activities remained one of our most cost-effective income streams. Community Projects raised $352,000, just over our budget forecast of $350,000. The South Australian community showed their genuine support for Cancer Council SA through hundreds of head shaves, casual days, fundraising auctions, motorbike rides, wedding and birthday donations, sporting club days, collection tins, gala dinners and other events.

• ChristineSwansonandteamraised$40,000throughtheGlitzandHammer Ball

• City-Bay2009andtheongoingFiona Pike Skin Cancer Awareness Campaign provided valuable contributions.

Branches

Our branches continued to provide a vital link to regional communities and generated over $170,000.

• around300volunteersfrom11branches worked enthusiastically with Cancer Council SA. We thank them for their fundraising efforts this year

• severalbranchesbroadenedtheiractivities in local communities, raising cancer awareness at community events by handing out free sunscreen and supporting local advocacy efforts such as the Get Behind Bowel Screening campaign.

Ambassador Project

The Ambassador Project was developed through a process of community consultation and aims to create a network of volunteer supporters in local communities across metropolitan and regional SA. Our goal is to have 1,000 Ambassadors working in local communities by 2015. Ambassadors will work with Cancer Council SA across a range of projects covering fundraising, cancer support, cancer prevention and advocacy. It will be launched early in 2010.

Volunteers

Volunteers’ vital contribution to Cancer Council SA continued to grow. We currently have 302 dedicated, regular volunteers. In summary:

• enquiriesaboutvolunteeringincreasedby 26 per cent and we welcomed 79 new volunteers to various roles across the organisation

• fourinternsjoinedournewVolunteerInternship program

• volunteersgavemorethan19,000hours to support our services and programs

• werecognised25yearsofserviceforlong-term volunteer, Beryl O’Connor

• throughourcorporatevolunteeringprogram, staff from Optus, Ernst & Young, AGL, Sanofi-Aventis and Australian Executors Trustee gave a day of their time

• wecelebratedtheachievementsof our volunteers at a morning tea in National Volunteers Week and a luncheon in November

• wedistributedthreeeditionsof‘TheExchange’ newsletter

• bestpracticepoliciesandguidelinesfor managing volunteers were reviewed and updated.

Building capacity


made more than 4,600 bus

trips to transport country

people between their city-

based accommodation and

cancer treatment centres

22

Information technology

During 2009 we introduced improved systems to better manage relationships with clients and donors, improve efficiency and provide a more customised approach.

• web-basedfundraisingisan important focus moving forward. The introduction of a customer relationship management system in April 2009 will assist with the necessary office systems.

Finance

The financial plan was reviewed mid-year due to the global financial crisis (GFC) and strategies were put in place to minimise cash outflows. These timely strategies assisted Cancer Council SA in minimising GFC impact on programs and services.

Risk

Risk Management is integral to all business processes at Cancer Council SA. An integrated Risk Management Framework was developed and will be implemented during 2010. The framework will ensure that risk is identified and minimised through appropriate risk mitigation strategies.

Environment

Cancer Council SA’s environment committee continued to progress environmental issues. Initiatives included installing additional bicycle racks, water wise plants and a review of the waste recycling system.


Audit and Risk Committee (ARC)

The role of the Audit and Risk Committee (ARC) is to assist the Board in fulfilling its responsibilities in relation to the identification of areas of significant business risks and the monitoring of:

• effectivemanagementoffinancialbusiness risks

• reliablemanagementreporting

• compliancewithlawsandregulationsin respect to financial reporting

• maintenanceofaneffectiveandefficient audit

• theprotectionoftheCompany’sphysical and financial assets.

The ARC reviewed several Board policies to ensure statutory compliance and relevance.

On an annual basis, the ARC reviews the annual financial statements and external audit appointment and recommends to the Board the adoption of both. KPMG was appointed as external auditor for 2009.

We also endorsed a new risk management policy and framework that will be implemented across Cancer Council SA in 2010. Insurances were reviewed for their coverage and relevance.

Ms Juliet Brown Chairman

Research Committee

The Research Committee has had a busy and interesting year in 2009. The Research Committee strongly supported the development of the SA Cancer Research Collaborative and this has meant some changes in the way project grants may be funded in the future. The Chairman, Dr James Cooper, resigned from the Board of Directors of Cancer Council SA in October and therefore, from the Chairmanship of the Research Committee. I have stepped in to chair this Committee for the next six months until a permanent Chairman can be found and so that work does not stop. We have also been joined by Professor Kerin O’Dea as a new member of the Committee, and this has broadened our areas of expertise.

This year we have awarded sixteen project grantsofatotalof$1.45milliondollars.Wehave appointed two new senior Fellows

and three research Fellows. The W. Bruce Research Fellowship was awarded in April 2009. Fifteen travel grants have been awarded totalling $30,870 and 13 student vacation scholarships for the 08/09 summer period. We have also funded the data management program to $195,000 as well as providing money for the microarray facility and PhD scholarship.

We are looking forward to 2010 and the further development of the Cancer Research Collaborative along with the associated changes to our funding model.

I would like to thank all the members of the Research Committee, and Nicole Sargent who has been the Secretariat for that Committee, for all their hard work during 2009.

Professor Dorothy Keefe Acting Chairman

Human Research Ethics Committee (HREC)

The role of the HREC is to review the ethical aspects of research projects conducted by CCSA staff and in doing so, it provides a high level of governance for CCSA research. The Committee also reviews projects for researchers at other institutions that involve CCSA research and/or involvement of participants recruited via CCSA.

The HREC is constituted in accordance with National Health and Medical Research Council (NHMRC) Guidelines, and annual reporting procedures for 2008 showed it to becompliantwithNHMRCrequirements.

In 2009, 13 Submissions were reviewed and approved, including 5 amendments to existing protocols.

New proposals included evaluating three Quitrelatedprogramsregardingthequitsmoking message at Tour Down Under, focus groups with young Aboriginal people and Nicotine Replacement Therapy starter kit for youth and health care holders. Other research projects addressed cancer survivorship, exploring cultural beliefs among Chinese-Australian immigrants, health professional awareness and attitudes to address patient support needs, Community Counselling service and the decisions made regarding the use of Complimentary and Alternative Medicine.

Professor Michael James Chairman

Peter Nelson Leukaemia Research Fellowship Fund

Established in1977 by Mrs Marjorie Jackson-Nelson AC CVO MBE following the death of her husband Peter from leukaemia, the Peter Nelson Leukaemia Research Fellowship Fund’s objective is to raise funds for leukaemia research. The Fund relies entirely on community support, and does not seek or receive any government funding.

A volunteer committee manages the Fund. The committee includes Mrs Jackson-Nelson, members of Rotary International, specialists from the medical and scientific professions, and representatives of Cancer Council SA which bears administrative costs and provides a monitoring role through the Research Committee.

Donations continued during the year with the total raised over the life of the Fund now approaching $5 million. The net value of the fund has also increased over the year.

Professor Andrew Murray retired from the committee after many years of valuable and considered contributions which have been greatly appreciated by all. We thank him and wish him well for the future.

Members of the committee and volunteers were again invited to tour the laboratory of the current Fellow, Dr Hayley Ramshaw. The efforts made by Dr Ramshaw, the IMVS and the Hanson Centre to make all who attended feel welcome are greatly appreciated.

Significant discussions took place throughout the year concerning the future of the Fund. The very large assistance of CCSA in enabling the furthering these and in endeavouring to ensure the future of the Fund and the Fellowship is acknowledged with great gratitude.

The Committee would again like to thank all who have worked for and supported the Fund during the year as it continues to grow.

Dr Richard Abbott Chairman

Committee reports

24

Report on Chairs

Professor Dorothy Keefe holds the position of Chair in Cancer Medicine at The University of Adelaide. The Chair played a pivotal role in ensuring the delivery of outstanding cancer services in the state. In 2009 the following were achieved:

• ChairmanshipofStatewideCancerClinical Network and membership of Clinical Senate

• awardedZontaInternational,Womanof Achievement Award

• invitedspeakerandsessionChairat NIH sponsored symposium on management of oral toxicities of targeted anticancer agents, Bethesda 2009

• invitedspeakeratWorldLungCancerConference, San Francisco 2009

• invitedspeakerandsession Chair at Multinational Association of Supportive Care in Cancer, Rome 2009

• invitedspeakerandworkshopChairat Danish Supportive Care in Cancer meeting, Copenhagen 2009

• publishedtenpapersinpeerreviewedliterature in area of mucosal injury following cancer treatment, and toxicity of targeted anti-cancer therapy. This includes one editorial

• continuedresearchintomucosalinjuryand symptom clustering following cancer therapy, including Honors and PhD supervision, laboratory, clinical and population research

• continuedstrategicleadershipofCNAHS Cancer Services.

Professor Carlene Wilson holds the position of Chair in Cancer Prevention Behavioural Research at Flinders University. This position plays a crucial role in increasing our understanding of the influences on people’s behaviour that increase their risk of cancer. Professor Wilson’s achievements during 2009 included:

• researchgrants

• contributionstobooksand medical journals

• addressingnationaland international conferences

• supervisionofPhD,HonoursandMasters students

• workwiththeCancerCouncilSAResearch Team on a project designed to achieve changes to diet and lifestyle, consistent with reducing overweight and obesity.

In 2009 Cancer

Council provided

around 513

presentations to

workplace, school,

and community

groups through the

Speakers Bureau.


Regional cancer patients must be a

focus for the next State Government

Cancer Council SA (CCSA)

is calling on the next State

Government to provide more

support for people with cancer

from regional areas of South

Australia undergoing cancer

treatment in.

With the next election looming

and the major parties vying for

seats in regional areas, Cancer

Council SA Chief Executive

Professor Brenda Wilson says

travel and accommodation

assistance for people from

regional South Australia having

cancer treatment in Adelaide

could become an election issue.

“In particular we are asking for

a reassessment of the Patient

Assistance Transport Scheme

(PATS) in South Australia,

which provides financial

assistance to regional cancer

patients travelling to major

treatment centres for cancer

treatment.” Professor Wilson

said.

“The current level of financial

assistance – which helps to pay

for travel and accommodation

– is unrealistic and well below

what is offered in other states to

regional cancer patients.

“PATS is one of 12 election

priorities about which Cancer

Council SA will be lobbying

in the lead-up to the next state

election. We have stepped up

our campaign in the past week,

with a full-page advertisement

in the Adelaide Advertiser

urging all political parties to

take cancer issues seriously.

“We will continue to raise

awareness to both political

parties about the need to

commit to these priorities

aimed at preventing cancer

and supporting people in South

Australia with cancer - and our

regional patients are high on the

list.“Inequalities exist for regional

cancer patients and a simple way

to improve health outcomes is

to review PATS with a view to

increasing reimbursement rates

for travel and accommodation.

“Australians living in rural and

regional areas have significantly

worse cancer outcomes,

including increased mortality.

Many factors contribute

to lower survival rates for

regional patients including

delays in diagnosis due to lack

of access to appropriate tests,

decisions not to have certain

treatments due to costs –time

away from home, travel and

accommodation – and poorer

access to specialist treatment

and multidisciplinary opinion

prior to commencement of

treatment.

“In summary, the further away

a patient lives from a major

treatment centre, the poorer

their chance of survival and

we are calling on the next State

Government to ensure all South

Australians have equitable

access to treatment no matter

where they live in the state.

“While regional cancer patients

are provided with some

financial assistance for travel

and accommodation, it really is

inadequate.”

Currently regional cancer

patients receive 16 cents per

kilometre for travel and a $30

accommodation rebate per

night (or $60 per night if they

have a carer with them).

To receive the reimbursement,

patients must live more than

100 kilometres from Adelaide

treatment centres, so cancer

patients in areas such as Victor

Harbor or the Barossa do not

qualify for financial assistance.

“We are asking that the travel

allowance be increased to

a more realistic figure and

accommodation be increased

to $85 per room and that it is

indexed annually. In addition,

we believe the distance

threshold should be reduced

Finance report

During 2009 Cancer Council SA operated in an uncertain financial environment due to the effects of the Global Financial Crisis (GFC). Despite this uncertainty, Cancer Council SA recorded an operating deficit of $1.1 million for the year ended 31 December 2009 which represented a significant improvement over the 2008 reported result. This deficit was principally associated with investment revenue reducing from $3.5 million to $2.1 million in 2009 as a result of the GFC’s effect on Cancer Council SA’s investment portfolio. However, after an allowance for underlying investment values, the improvement in the CancerCouncilSA’snetequityimprovedbysome$4.4millionin2009comparedtoa loss of $10.9 million in 2008.

As noted in the 2008 Finance Committee Report, “the Board had determined to invest in certain cancer control and research projects prior to the collapse of the investment markets. These projects would have involved the expenditure of a substantial proportion of Cancer Council’s investment reserves. As a result of the change in asset market values, these projects have been reassessed and all organisational expenditures reviewed.”

Despite reviewing its planned commitments, Cancer Council SA has increased expenditure across core program areas of research, cancer prevention and cancer support with total expenditure for the year ended 31 December 2009 increasing from $11.8 million to $13.3 million.

The Board undertook a detailed review of its governance structure and determined to disband the Finance Committee and bring issues previously dealt with by this committee under direct report to the Board. This review also gave rise to the establishment of an Investment Committee to continue to monitor and direct issues associated with Cancer Council SA’s investment assets, principally cash deposits,listedequitiesandamountsinvested with fund managers.

The following pages contain the financial overview of Cancer Council SA’s operations for the year and its financial position at 31 December 2009. The audited financial statementsareavailableonrequest.

26

Financial overview of operations (all amounts $0.0 million)

year ended 31/12/2009

year ended31/12/2008



Revenue

fundraisingandbequests 9.6 8.2 7.4 6.2

investments 2.1 3.5 7.0 5.6

accommodation and merchandising activities 3.8 3.7 3.6 2.7

administered program funding 2.8 3.0 4.0 1.5

other 0.2 0.4 0.4 0.5

Total revenue 18.5 18.8 22.4 16.5

Expenditure

research 5.0 3.7 4.0 2.8

cancer prevention 5.0 5.0 4.9 3.3

cancer support (including accommodation) 3.3 3.1 2.9 2.5

merchandising activities 1.2 1.2 1.0 0.8

community funding 3.4 2.8 2.2 1.7

communication and support services 1.7 2.7 2.8 2.5

Total expenditure 19.6 18.5 17.8 13.6

Net operating surplus/(deficit) for the year (1.1) 0.3 4.6 2.9

less impairment of investments 0.0 7.8 1.9 0.0

Net surplus/(deficit) for the year (1.1) (7.5) 2.7 2.9

movement in asset revaluation reserve 5.5 (3.4) 0.1 0.0

Total change in equity 4.4 (10.9) 2.8 2.9

Summary of position (all amounts $0.0 million)





Assets

cash holdings 9.5 9.3 10.3 5.0

other current assets 2.1 2.4 1.7 1.8

investments 20.4 16.3 27.4 28.7

property,plant&equipment 12.4 12.2 12.0 12.2

Total assets 44.4 40.2 51.4 47.7

less liabilities (3.8) (4.0) (4.3) (3.4)

Net assets 40.6 36.2 47.1 44.3


Finance report

The source of our income in 2009 (All amounts $0.0 million)

fundraisingandbequests 9.6 51.9%

accommodation and merchandising activities 3.8 20.5%

administered program funding 2.8 15.1%

investments 2.1 11.4%

other 0.2 1.1%

18.5 100.0%

research 5.0 25.5%

cancer prevention 5.0 25.5%

cancer support (including accommodation) 3.3 16.8%

communication and support services 1.7 8.7%

merchandising activities 1.2 6.1%

community funding 3.4 17.4%

19.6 100.0%

How we spent our income in 2009 (All amounts $0.0 million)


distributed 330,000 resources

(including more than 62,000

to cancer treatment centres) to

schools, workplaces, healthcare

centres and the wider community.

28

Board of directors

Dr James CooperMr Peter Vaughan

Mr John Kerr

Ms Juliet Brown

Mr Rod Buchecker

Professor Dorothy Keefe

Associate Professor Bogda Koczwara

Mr Ian Yates AM


PatronsDr Judith Roberts AO

Mr David Klingberg AO

Board MembersMr I Yates AM (Chairman)

Dr J Cooper

(Deputy Chairman – resigned 8 September 2009)

Ms J Brown

(Deputy Chairman – appointed 13 October 2009)

Mr R Buchecker

Professor D Keefe

Mr J Kerr

Associate Professor B Koczwara

Mr P Vaughan

Staff

Professor B Wilson (Chief Executive)

Mr R Bria (GM, Corporate Services)

Ms J Robbins (minute secretary)

Audit and Risk CommitteeMs J Brown (Chairman)

Mr S Abraham

Mr J Kerr

Mr I Yates AM

Staff


Mr R Bria (GM,Corporate Services)

Ms R Steventon (minute secretary)

Finance Committee(discontinued from 20 November 2009)

Mr J Kerr (Chairman)

Mr S Abraham

Ms L Reynolds

Mr R Sanderson

Staff



Ms R Steventon (minute secretary)

Human Research Ethics CommitteeDr M James (Chairman)

Ms F Duncan (appointed 15 May 2009)

Mr J Heath

Mrs M Jackson OAM (resigned 8 February 2009)

Mr T Kadis

Rev B Oakley

Ms R Thompson

Staff

Ms J Hickling

Ms K Beckmann

Ms K Stamp (Executive Officer)

Nomination and Remuneration CommitteeMr I Yates AM (Chairman)

Ms J Brown

Mr J Kerr

Mr P Vaughan

Staff



Ms J Robbins (minute secretary)

Research CommitteeDr J Cooper

(Chairman – resigned 8 September 2009)

Professor D Keefe

(Acting Chairman – appointed 8 September 2009)

Associate Professor A Evdokiou

Professor K O’Dea

Bryone Kuss

Staff


Professor D Roder (GM, Research)

Ms N Sargent (minute secretary)

Peter Nelson Leukaemia Research Fellowship Fund CommitteeDr R Abbott (Chairman)

Dr J Cooper (resigned September 2009)

Mr A Lawrie

Professor P Mackenzie

Professor A Murray (resigned May 2009)

Mrs M Jackson-Nelson AC, CVO, MBE

Mr R Osborn

Mr K Parkinson

Staff


Mr R Bria, (GM, Corporate Services)

Mr T Flower, (GM, Business Development)

Professor D Roder (GM, Research)

Ms N Sargent (minute secretary)

Committees

30

Through research, prevention and support strategies, we will minimise the impact of all cancers for all South Australians.

annual review 2009 - cancer council south australia · annual review 2009 o e r the non-government...

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