annual report - south melbourne market€¦ · this annual report will refer to the objectives...

Annual Report2013-2014

The oldest continuing Market in Mel bourne at 147 years old

Dib Barakat from Barakat Bros Fruit & Vegetables with customer.

South Melbourne Market ANNUAL REPORT 2013-2014 5

Introduction

The Market is managed by a Section 86 Committee of the Port Phillip Council under the Local Government Act.

The Committee has seven members:

■■ Three Councillors appointed by Council.

■■ Three independently appointed representatives (appointed for three years).

■■ One Council Officer.

The Charter for the Market defines its objectives as:

1. Retain and enhance the distinctive features and characteristics of the Market.

2. Improve the physical condition and environmental performance of the Market buildings and associated infrastructure.

3. Attract new shoppers to the Market and retain existing customers, ensuring the Market is accessible to the entire Port Phillip community.

4. Enhance the visibility and accessibility of the Market for shoppers and enable them to find the Market readily, get to it easily and move around it comfortably.

5. Leave Market visitors with an enjoyable and memorable shopping and social experience by providing a vibrant atmosphere in a clean and safe retail market environment.

6. Attract and retain a diverse range of appropriate stalls that offer products and services that meet the needs and expectations of shoppers.

7. Operate the Market profitably and in a professional manner.

This Annual Report will refer to the objectives above to outline the Market’s achievements in 2013-14.

Within the Charter’s final section “Operate the Market profitably and in a professional manner” we will also reference how the Market is aligned to the strategic direction of the Council Plan that builds on Council’s vision for the city:

ENGAGED A Well-Governed City

HEALTHY A Healthy, Creative and Inclusive City

RESILIENT A Strong, Innovative and Adaptive City

VIBRANT A Liveable and Connected City

The South Melbourne Market was established in 1867 on Crown Grant to the then Borough of Emerald Hill for use as a general market. This makes it the oldest continuing Market in Melbourne at 147 years old.

The South Melbourne Market was established in 1867 on Crown Grant to the then Borough of Emerald Hill for use as a general market. This makes it the oldest continuing Market in Melbourne at 146 years old.

Contents

Introduction 5

Retain Market Characteristics 7

Improve Physical Condition and Environmental Performance

9

Attract New and Retain Existing Shoppers 11

Enhance Visibility and Accessibility 15

Leave shoppers with an Enjoyable and Memorable Experience

17

Attract and Retain a Strong Market Mix 21

Operate the Market Profitably and Professionally 23

Alignment to Council Plan 27

Established in 1867, the South Melbourne Market is not only Melbourne’s oldest continuing market, it’s a shopping icon and a destination for fresh produce. With expert traders and a friendly atmosphere, the market is a hub of activity for locals and visitors. Events, festivals and a variety of live music ensures the South Melbourne Market continues to attract more visitors each year.

As chair of the Committee of Management, I look forward to seeing the continued growth and success of this much loved marketplace.

Mayor Amanda Stevens City of Port Phillip

Annual Report2013-2014


Enhancing the Market:The following visual enhancements have been made to the Market through the 2013-14 Financial Year, ensuring the Market is operating in the safest and most effective way for the community:

■■ Various painting works including walls, floors, pillars, toilets, doors, waste rooms, corridors.

■■ Additional public bench seating along York Street.

■■ Painting of the Cecil / Coventry Street awning.

■■ Footpath replacement along Cecil / Coventry Street.

■■ Cecil Street restaurants have installed outdoor heaters to create an all year round dining experience.

Retaining the Market characteristics and features:The Market is consistently improving its facilities and infrastructure, while being vigilant about retaining its distinctive rustic charm and local market characteristics. Customers like to visit the Market because the quality and experience is consistently high, and the feeling they get is one of dealing with people that know their produce and products.

The awning and fretwork along Cecil and Coventry Streets was painted using an electrostatic application method. This provides a superior finish and saves paint compared with spray painting as there is minimal waste - 97% of the paint is applied.

The footpaths along Cecil and Coventry Streets from Feeling Fruity to the entrance of the rooftop car park were replaced. The areas that extend out to the yellow line were completed in concrete. Concrete is a harder surface and will prevent dent damage to the path from the stallholder trolleys and benches. New asphalt was installed to the rest of the footpath to complete the works.

Retain and enhance the distinctive features and characteristics of the Market.

Ensuring the Market is operating in the safest and most effective way for the community

Opposite page: Discount Health Foods owner Moshe. Below: Diners enjoying the al fresco experience on Cecil Street.


Physical Condition:The following structural, physical and security improvements were all undertaken to improve the physical condition and community safety of the Market.

■■ New LED lighting installed in the Deli Aisle, Food Hall & Loading Bay areas.

■■ New roller doors were installed for five stalls in Aisle D.

■■ New Pedestrian Counter installed in and around the Market.

■■ Numerous sheets of checker plate installed around the Market walls in Back of House (BoH) areas such as service corridors and waste rooms.

■■ Introduction of a new on-site glass crusher.

■■ Completion of a Building Condition Report.

■■ DDA audit of the Market completed with recommendations for improvements and compliance.

■■ Audit of Fire Safety equipment for all Market restaurant and cafes.

■■ Audit carried out on the current Market security camera system.

■■ This resulted in an upgrade from analogue to IP cameras plus the installation of a further 20 IP cameras. The system improvements will improve theft / damage investigation.

■■ Replacement of BoH conveyor dishwasher, which was at the end of its life, with an energy efficient model that operates on rain water.

Environmental Sustainability:The Market is working towards a greener, sustainable future with the following initiatives implemented throughout 2013-14:

Solar PowerThe 34kW solar panels installed on the car park roof were commissioned and connected to the meters in June 2014. We can now expect an annual production of approximately 22,848kWh, while avoiding approximately 28.1 tonnes of CO2 emissions.

Water ManagementData loggers were attached to the two main potable water meters to enable us to identify water usage anomalies, such as leaks. Any anomalies can be quickly addressed to ensure that we are efficient with our water use. A significan leak was identified quickly as a result of the data loggers and repaired.

Recycling: The Market continues to lead the way in recycling and education about recycling:

■■ 60-65% of total Market waste goes to recycling streams – these include cardboard, polystyrene, waxed cardboard, green waste, fish offal, meat and chicken offal, cooking oil, food before its use by date and commingled waste.

■■ All front of house commingled waste goes to recycling.

■■ Waterless urinals have been installed throughout the Market.

■■ Water is now recycled from the new roof for toilet flushing and wash-down.

■■ The new conveyor dishwasher is also supplied by the recycled rain water.

New waste oil receptacles for the restaurants and eateries were installed. These receptacle units are removed off-site where the oil is converted into biodiesel. This fuels the trucks that collect it.

A glass crusher was purchased for the Cecil Street restaurants. The glass crusher crushes 2 x 240L recycle bins full of glass bottles into 1 x 100L bin. The glass is collected, recycled and the collection company provide a report of the C02 avoided.

SecondBiteSecondBite rescues quality surplus fresh food destined for landfill and redistributes it to charitable community food programs to ensure access to healthy, nutritious food parcels and meals for people in need. In a project that relates as much to the well-being of the most vulnerable members of our community as it does to the environment, the Market’s food stalls continue to provide food to SecondBite.

In the 2013-14 financial year, just over 19.2 tonnes of beautiful fresh food was generously donated by stallholders to Second Bite, creating 38,400 healthy, nutritious meals for people in need. Prevention of this food from going to landfill saved 115,500kg of CO2 from being emitted into our atmosphere, and saved 1.4 million litres of water and over 115,000kW of energy required to produce the food.

34kW solar panels installed on the car park roof commissioned and connected in June 2014.

Improve the physical condition and environmental performance of the Market buildings and associated infrastructure.

60-65% of total Market waste goes to recycling streams


Attractnew shoppers to the Market and retain existing customers, ensuring the Market is accessible to the entire Port Phillip community.

2012/2013

2013/2014

2011/2012

2010/2011

Attendance Data

Activating the Market with live music, events and activities adds to the already eclectic and vibrant nature of the Market

AttendanceDespite uncertainty in the retail economy, affected by both the online purchasing trend and lower consumer confidence, the Market has continued to see an upward trend in total attendance in 2013-14.

Major influences in the success is making the Market more than a shopping experience, giving the community a reason to visit the Market and feel positive during their stay. Activating the Market with live music, events and activities adds to the already eclectic and vibrant nature of the Market, and makes a visit an experience rather than a task.

Social Media give us good real time feedback on our shoppers’ enjoyment of the Market, with more and more posts on Instagram and Twitter showing people enjoying this fantastic facility, eating at the restaurants, snapping the flower stalls, and the quirky products available in the stalls.

The new People Counter system, live from 1 June 2014, now gives us live visitor numbers data. It also shows, for the first time, the flow of the traffic both within the Market and along the footpaths outside the Market. Given the increased activation of the Market throughout the year with events, promotions, workshops and campaigns, it is important that we are able to effectively measure the impact of these activations on visitor numbers.

3,200,000 3,300,000 3,400,000 3,500,000 3,600,000 3,700,000 3,800,000 3,900,000

Opposite page: Craft workshops in the SO:ME Space as part of Craft Cubed, August 2013.

South Melbourne Market ANNUAL REPORT 2013-2014 1312 South Melbourne Market ANNUAL REPORT 2013-2014

Attract new shoppers to the Market and retain existing customers, ensuring the Market is accessible to the entire Port Phillip community.

MarketingThe Market has a comprehensive strategic and creative Marketing Plan to help us realise our vision of enriching the quality of life of the local community and building on our reputation as an epicentre of fresh food, entertainment, creativity and culture.

In the quest to better understand the demographics of our shoppers, market research was undertaken early in 2014. This research cemented our Real food, Local life positioning and has been influencing the way we communicate. Thus the Market’s advertising and marketing continues to strongly emphasise this.

Over the past year, the South Melbourne Market brand has been strengthened greatly through a consistent look and feel in our marketing and advertising.

The Market has a solid mix of traditional, digital and social marketing methods which all work together to strengthen the brand and promote our marketing activities.

Our advertising is targeted in line with the results of our recent research, with the key focus being the local catchment area.

Our Marketing Methods:

Traditional includes:

■■ Press advertising (local and mainstream)

■■ In-Market promotion (posters and flyers)

■■ Direct Mail to local area

■■ Joint promotions with stallholders

Digital includes:

■■ Enewsletters to Market database

■■ Websites – southmelbournemarket.com.au – somespace.com.au – southmelbournenightmarket.com.au

■■ Digital advertising on relevant websites

■■ Search Engine Marketing (SEM)

Social media includes:

■■ Facebook – 15,990 fans up from 4,698 at end June 2013.

■■ Twitter – 4,799 followers up from 3,196 at end June 2013.

■■ Instagram – 2,123 followers up from 0 at end June 2013.

■■ SO:ME Space and the South Melbourne Night Market also have their own social media accounts.

Social media is a key driver of interest in the Market and has seen significant growth and engagement in the last 12 months.

The Market has a solid mix of traditional, digital and social marketing methods which al l work together tostrengthen the brand

Opposite page: Matt, barista from Clement Coffee.

Right: Dorcas Street/ Lyell Street Bus stop advertising.

Below: Examples of print advertising including seasonal campaigns and specific promotions such as Mother’s Day.


Enhance the visibility and accessibility of the Market for shoppers and enable them to find the Market readily, get to it easily and move around it comfortably.

Accessibility:The Market is easy to get to by car, bike, walking or public transport. There is also two hours free on-site parking available to all shoppers on Market trading days. There are 270 car spaces on the undercover rooftop and 75 car spaces available in the York Street car park. Dynamic parking signage assists those coming by car to determine where to best find a park.

Visibility:Information on the Market is readily found on the internet through southmelbournemarket.com.au and many Market listings on directories and lifestyle sites.

Details on the website about ‘how to get to’ the Market are extensive and would give all potential visitors easy direction regardless of where they are coming from.

Maps of the Market are distributed to, and located in, hotels in the City of Port Phillip and CBD and also on the Spirit of Tasmania.

Wayfinding:Maps are located throughout the Market to help those unfamiliar find their way around.

Two hours free on-site parking available to al l shoppers on Market trading days

Opposite page: Cyclists stopping at the Market for breakfast on Ride2Work Day – 16 October 2013.

Above: Cars parking in the shade on the rooftop car park.


The Market continues to be a major attraction in the C ity of Port P hil lip attracting over 3.8 mil lion visitors a year

Market ExperiencesThe Market continues to be a major attraction in the City of Port Phillip attracting over 3.8 million visitors in 2013-14. There are a number of initiatives that have been introduced to continue to attract new customers, and improve the experience for all visitors.

Restaurant Precinct:The Cecil Street restaurant precinct is buzzing even outside Market hours. Heaters have been installed to provide all-year-round outdoor dining enjoyment.

SO:ME Space:Some of the SO:ME Space highlights throughout the year include:

■■ Full occupancy each month for this financial year. Demand has exceeded supply and, as a result, there is constantly a waiting list for cancellations.

■■ Interactive public events were hosted in the space, including Craft Cubed workshops, children’s workshops and a regular DJ playing on Saturdays.

■■ Featured on the Block Sky High Fans Vs Faves.

■■ Listed as one of Melbourne’s top shopping destinations in The Herald Sun.

LG Kitchen Cooking Classes:The LG Kitchen Cooking Classes were attended by over 1,300 people in 2013-2014.

■■ There were 47 Master Classes with an average occupancy rate of 96%. The school continues to secure high calibre chefs to run the classes including Adam D’Sylva from Tonka/Coda, Luke Croston from The Press Club and Oliver Gould of The Stokehouse. Many of these classes sold out within weeks.

■■ The Cooking Classes also continued to sell well with an 86.5% occupancy rate for the 36 classes held.

■■ In September 2013 Market2Table classes were introduced to offer basic cooking classes to a broader range of the Port Phillip community. 19 classes were held and they have seen a steady increase in popularity from 65% occupancy rate in the first quarter up to 87% for the Apr-Jun period.

■■ Activity in the kitchen during Market hours has increased. In 2013-2014, there was activity in the kitchen during Market hours on 114 of a possible 207 days (55%). This compares with 35 days of activity in 2012-2013.

■■ Private hire of the LG Kitchen has increased significantly with a total of 84 private bookings for the 2013-2014 period.

South Melbourne Night Market:The South Melbourne Night Market was reinvented for the 2013 season, which ran from 31 Oct to 19 Dec. A new creative campaign was launched that was more appealing to the target market and the themes of the event. Weekly entertainment had unique hooks for media and the stall criteria was broadened to allow more variety in the traders and their wares. Overall, apart from the inclement weather, it was a great season.

Competitions and Promotions:Promotions and competitions are used by the Market to further engage with our shoppers and with the wider community. WIN your own private dinner party, WIN a Masterclass with Head Chef of Hellenic Republic, and WIN $500 Market Money were just some of the competitions that we have run with great success.

Leave Market visitors with an enjoyable and memorable shopping and social experience by providing a vibrant atmosphere in a clean and safe retail market environment.

Opposite page: The Port Phillip Mussel Festival.

Below left: LG Kitchen Master Class in action.

Below: South Melbourne Night Market.

18 South Melbourne Market ANNUAL REPORT 2013-2014

Leave Market visitors with an enjoyable and memorable shopping and social experience by providing a vibrant atmosphere in a clean and safe retail market environment.

Events:One of the most significant impacts a market can have is strengthening the social fabric of the community. We work closely with our traders and the community to develop an entertainment and event program that connects diverse segments of the community, creating a culturally vibrant public space and building community spirit.

Our events are centred around our traders, fresh produce, local life and human diversity and we seek to create events that are unique, engaging, memorable and attractive to the local community. Some examples of these from the past year include:

■■ Truffle Launch – Georgie’s Harvest event

■■ Favourite Trader / Melbourne Market Awards

■■ Market Week 2013 – Activities, tours and workshops

■■ Australia Day – Live music

■■ Chinese New Year – Chinese dragon dance

■■ Valentine’s Day – Kiss for a Coffee, Choc coated strawberries, Gift ideas flyer

■■ Port Phillip Mussel Festival – A highlight of our event calendar, and now an annual event

■■ Melbourne Food & Wine Festival – Mussel Festival and individual restaurant events

■■ St Patrick’s Day – Roving leprechaun, Celtic live music

■■ Mother’s Day – Red roses given to Mums, Gift ideas flyer

■■ Men’s Health Week – Padre ‘Beyond Bow Ties’ event

■■ Craft Cubed – Month long craft workshops

■■ Kids Craft and Cooking Workshops for School Holidays

■■ South Melbourne Night Market

■■ Bastille Day Celebration – Claypots Evening Star event

■■ Australian Garlic Celebration – Georgie’s Harvest event

■■ Free Live Music

We also work to support local charities like St Kilda Mums, Sacred Heart Mission and beyondblue.

Our events are centred around our traders, fresh produce, local life and human diversityOpposite page: Bastille Day celebrations on Cecil Street.

Far left: Kids craft workshops in the SO:ME Space.

Left: Beyond Bow Ties beyondblue fundraiser by Padre Coffee.

Melbourne Market Awards:During the month of August 2013, our traders jostled for votes in the inaugural Melbourne Market Awards. As a Markets of Melbourne initiative, Dandenong, Prahran, South Melbourne and Queen Victoria Market shoppers voted for their Favourite Traders in eight categories.

The 2013 South Melbourne Market Favourite Traders were, as voted by our shoppers:

Favourite Butcher – Ralph’s Meats

Favourite Deli – Theo’s Deli

Favourite Specialty – Claypots Evening Star

Favourite Poultry – K&L Fresh Poultry

Favourite General Merchandise – The Pet Grocer

Favourite Fruit & Veg – Georgie’s Harvest

Favourite Coffee – Padre Coffee

Favourite Seafood – South Melbourne Seafood

Three judges then conducted mystery shopping visits to find the Best Trader in each category across all Markets. We were so pleased that The Pet Grocer, Georgie’s Harvest and Padre Coffee were all awarded ‘Best Market Trader’ in their category.


Attract and retain a diverse range of appropriate stalls that offer products and services that meet the needs and expectations of shoppers.

The strategic objectives of expanding the stall range to reflect wider community expectations, along with fostering the retention of our treasured stalwarts continues.

A public Expression of Interest (EOI) campaign was held in early 2014 to attract new businesses for a limited number of stalls. The response was overwhelming, and a number of exciting new stalls have arrived; with many more due to open this summer.

The Food Hall will see the addition of a new Market Kitchen, professionally revised menus from existing operators and stall relocations; all conceived to better serve the community’s demand for exciting quality food options that represent value.

Elsewhere in the Market, customers will soon notice numerous existing stalls undergoing vibrant refurbishments that will delight the senses but retain a market feel.

New stalls now open or arriving this summerProper & Son – November 2014 …………… Market kitchen and carvery

Miss Nail Bar – October 2014 ……………… Contemporary mani and pedi services

Kelly’s Massage …………………………… Massage services

Azalea South Melbourne Market …………… Flowers

The Little Wine Shop ……………………… Imported and local wines, beers and sprits

Tea purveyor – October 2014 ……………… Specialist tea

Say it Larder – summer 2014/15 …………… Australian pantry and baking goods specialist

The Australian Natural Soap Company …… Natural, cruelty and detergent free soap and skin care made in Australia

Pardon My French ………………………… Creperie

Canny Kids ………………………………… Quality children’s footwear by The Canny Man

Frankie’s Story ……………………………… Organic and chemical free children’s wear

Printism …………………………………… Museum quality Australian vintage posters and prints

Expanding the stal l range to ref lect wider community expectations

Opposite page: John, owner of Pardon my French, serves delicious crepes all day. Below: Mark, co-owner of Canny Kids providing quality children’s footwear.. Below right: imported and local wines, beers and spirits from The Little Wine Shop, with owner Anna and her team.


Operatethe Market profitably and in a professional manner.

Financials:The Market operates under a budget allocated through the Council budget process. Excluding depreciation and costs borne by Council (e.g. for human resource support, information technology support, accounting support plus some general maintenance costs and security costs) the Market performed $239,096 better than budget.

The true cost of operating the Market, however, should reflect costs borne by Council that relate to the Market. For the first time, these costs have been included in the financial report table below. As a result of this the true cost profit for 2012-13 is $343,548 less than was reported in last year’s Annual Report.

Comparison with Previous Year::The Market’s income was up 11% ($556,213) on 2012/13 mainly due to:

■■ Increased Licence Fee income of $194,946 – at 4.5% this was only slightly above the annual fee increases of 4%.

■■ Additional income of $70,817 from the LG Kitchen Cooking Classes – this reflects an increase in the number of classes held and improved occupancy.

■■ Additional income of $194,029 from the car park – the car park was closed on non-Market days for six months during the construction of the roof over the car park in 2012/13.

■■ $29,626 in insurance recovery income for ticket machines stolen the previous year.

■■ Cool Room/Display income was up $61,828, mostly due to income recovered from stallholders who were undercharged in 2012/13.

Expenditure was up by 9% ($331,779) mainly due to:

■■ Additional staff expenditure of $190,043:

• No Manager or Licence Coordinator or Operations Officer was in place for three months in early 2012-2013 (approximately $40,000).

• 3.5% EBA salary increases (approximately $50,000).

• Marketing being brought in-house (approximately $90,000).

• Increased LG Kitchen Cooking Classes wages associated with the increase in classes.

■■ Additional Professional Services spend of $169,380 – this was due to consultancy services related to the review of governance and two unexpected legal cases.

■■ Advertising, events, publicity was up $91,104. The main reasons for this were:

• Approximately $60,000 was spent on two new events: Mussel Festival and Favourite Market Trader awards.

• The Market rebranded including a new logo.

• Market research was undertaken for the first time since 2010.

• Website redesign was commenced including making it mobile optimised.

■■ Additional spend on utilities of 15% ($36,405) – this was due to expected increases in unit costs by utility providers.

■■ Additional spend of $46,499 on maintenance.

■■ Contract Services expenditure was up by $53,775, which is less than CPI.

The Market performed $239,096 better than budget

Opposite page: Sandra from Max’s Manchester.

Below: Attendees at an LG Kitchen Cooking Class.


Operate the Market profitably and in a professional manner.

South Melbourne Market Financial Report 2013-14

2013-14 2012-13

INCOME

Licence Fees 4,555,835 4,360,889

All Other Fees & Charges 1,047,986 686,718

Total Income 5,603,821 5,047,607

EXPENSE

Wages and Salaries (955,829) (793,590)

Advertising, Events and Publicity (691,896) (600,792)

Contract Payments (1,850,438) (1,892,279)

Professional Services (368,634) (199,254)

Insurance (81,609) (82,612)

Utilities (285,734) (249,329)

Head Office Costs - allocation (116,478) (98,630)

Other Expenses (124,713) (124,834)

Total Expense (4,475,331) (4,041,320)

Net Surplus 1,128,490 1,006,287

Non capital expenditure (195,878) 0

Net Position before Capital 932,612 1,006,287

South Melbourne Market Capital Expenditure 2013-14

2013-14 2012-13 $’000 $’000

Roof Over Market 91.7 4,541.6

Office Fit-out Works 13.0 3.4

PA System 52.0

Cecil St Precinct Improvements 220.1

Essential Works 119.1 10.6

Meat Rail Compliance 7.9

Electrical Air Curtains 2.0

Deli Aisle Floor Improvement & Compliance 77.4

Fit Out Facilities 11.5 25.5

Total Expense 235.3 4,940.6

Financials:

The major focus of the year was on governance, commencing the Strategic P lanning process and improving the market mix

Opposite page: The Truffle Season launch at Georgie’s Harvest.


Governance:The Section 86 Committee has seven members: three Councillors, three external/independent members and one Council Officer. They are:

■■ Councillors – Chair Councillor Amanda Stevens, Cr Andrew Bond and Cr Anita Horvath.

■■ External/independent members – Felicity Giuliani, Andrew Brough and Violetta Hartley.

■■ Council Officer – Port Phillip Council’s Property Services Manager was the delegated Council Officer. Three Council staff fulfilled this role in 2013/14: Fiona Blair, David Graffen and Mark Gallon

The external members’ terms expired in March 2014, however, as there may be governance changes made, Council extended the terms of the members until March 2016 or earlier if a revised governance structure is implemented.

The Committee met seven times in 2013-14, with all meetings open to the public. The Committee also held one strategic planning session.

The major focus of the year was on governance (reviewing the effectiveness of the current structure), commencing the Strategic Planning process (for a new five year Strategic Plan 2015-2019) and improving the market mix.

The Market is committed to aligning itself to the Council Plan to ensure that it is managed according to the overall strategic direction of the Council.

ENGAGED A Well-Governed City

A governance review commenced this year and will culminate in recommendations being made to Council in 2014/15 on the most appropriate structure to optimise performance.

A macro-economic and social impact study of the Market was commenced to assess the Market’s economic and social contribution to the City of Port Phillip.

RESILIENT A Strong, Innovative and Adaptive City

The Market is working towards a greener, more resilient future with the following initiatives already in place to reduce our impact on the environment:

• From the solar panels on the roof, we can now expect an annual production of approximately 22,848kWh, while avoiding approximately 28.1 tonnes of CO2 emissions.

• Data loggers can now identify water leaks, avoiding waste.

• 60-65% of total Market waste goes to recycling streams.

• Water is now recycled from the new roof for toilet flushing and wash-down.

• 19.2 tonnes of fresh food was donated by stallholders to SecondBite, creating 38,400 nutritious meals, and prevention of this food from going to landfill saved 115,500kg of CO2 from being emitted, and saved 1.4 million litres of water and over 115,000kw of energy required to produce the food.

HEALTHY A Healthy, Creative and Inclusive City

The Market has been embracing the diverse community for decades by incorporating a range of stalls, cafes and restaurants from all walks of life, as well as bringing entertainment, events and celebrations to the Market from many different cultures and backgrounds.

Cultural celebrations included dancers at the Market for Chinese New Year, a Bastille Day celebration, St Patrick’s Day activities, and Independence Day events.

The LG Kitchen provided a wide range of cultural cooking classes throughout the year including Asian, Greek, Mediterranean, Italian, Turkish, Vietnamese, Moroccan, Middle Eastern, Spanish and Thai.

The Market itself provides an inclusive atmosphere for the whole community, and has goods and services for all ages, religions and cultural and socio-economic backgrounds.

VIBRANT A Liveable and Connected City

The Market has always been a drawcard for locals, and is also mentioned in house auction preamble as a reason to buy property in the area.

The quarterly Council community survey (Jan-Mar 2014) supports this. It revealed that:

• 82% of residents had visited the Market in the past two years.

• 97% of residents agreed that South Melbourne Market is a significant benefit to residents.

• 95% of residents provided a positive rating of the South Melbourne Market overall.

The Market remains a more cost effective place to do your fresh produce shopping than supermarkets based on recent shopping cart price comparisons with local supermarkets.

Operate the Market profitably and in a professional manner.

Meeting Attendance Summary 2013-2014

MEETINGS COMMITTEE MEMBERS ATTENDED (7)

Cr Amanda Stevens (Mayor) - Chair 5/7

Cr Andrew Bond 7/7

Cr Anita Horvath 7/7

Felicity Giuliani 7/7

Violetta Hartley 7/7

Andrew Brough 6/7

Council Officers 7/7

(Fiona Blair) (2/7)

(David Graffen) (2/7)

(Mark Gallon) (3/7)

Celebrating the launch of The Port Phillip Mussel Festival: Cr Anita Horvarth and Renan Goksin (Claypots Evening Star).

Alignment to Council Plan

Above: Cecil Street dining precinct.

Real food. Local life.

Wed 8am – 4pmFri 8am – 5pmSat 8am – 4pmSun 8am – 4pm

Extended trading hours for Cecil Street restaurants

Enjoy 2 hours FREE parking on Market days

Corner Cecil & Coventry Streets,South Melbourne, Victoria 3205Tel 9209 [email protected]

annual report - south melbourne market€¦ · this annual report will refer to the objectives...

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