Annual Report for our Overseas Partners

Center for International Studies

Overview of Presentation

Five Year Review of CIS

Enrollment trends and projections

Marketing plan for study abroad

Marketing plan for full degree

Q&A

Where We’re At Now…..

Over 850 alums from 300

institutions

Enrollments ↑ Avg of 50%

Increase in partners

New locations

CIS Enrollments Since 2000

0

50

100

150

200

250

300

2000 2001 2002 2003 2004

Full Degree

Summer

Semester/Year

Where are our programs?

41%

15%3%

7%

16%

7%

4%7% Australia

New Zealand

Ireland

Italy

England

Scotland

Spain

Sweden

Where do our students go?

32%

11%6%6%

22%

11%

6%6% Australia

New Zealand

Ireland

Italy

England

Scotland

Spain

Sweden

Where we’re going……

050

100150200250300350400450500

2000

2001

2002

2003

2004

2005

2006

2007

2008

Full Degree

Summer

Semester/Year

How we’re going to get there

CIS Staff

Study Abroad Marketing

Full Degree Marketing

Full Degree: 2005 Marketing PlanWhere students find us

6%3%

83%

1%7%

Partner Uni Referral

U.S. Uni Referral

Web Search Engines

Grad Fairs

Student Referral

1%

88%

10%

1%

0%

Inquiry Sources - Total Inquiry Sources – Applicants

Full Degree: 2005 Marketing PlanOverview

Increase conversion yield Find innovative ways to reach potential post-

grad students Increase outreach to undergrads Work with partners to promote academic

specialties

Full Degree: 2005 Marketing PlanConversion

Need better communication between student and overseas uni

Assign staff and/or current student Communication plan

– CIS– Overseas Uni assistance

Full Degree: 2005 Marketing PlanAffiliation with CIS

Free advertisements:

– CIS Website

– Monthly Newsletter

– Full degree guide

The Graduate Market

2000-01 – 1.24 million bachelor degrees earned in U.S.

2012-13 – projection is 1.5 million bachelor degrees earned

2000-01 – 468,000 master’s degrees earned 2012-13 – projection is 556,000 master’s degrees

earned Amount going overseas?

– AEI, British Council, Trade NZ, Ireland

*Stats from National Center for Education Statistics – http//:nces.ed.gov

Full Degree: 2005 Marketing PlanPostgraduate – Gradschools.com

Hompage feature Results Recommendations

Full Degree: 2005 Marketing PlanPostgraduate

Individualized Programs

Tool for faculty to market

Package of products

Full Degree: 2005 Marketing PlanUndergraduate/Postgraduate - Prospector

Student Prospector Newsletter feature Ability to reach only those

interested in going overseas

Target by a variety of ways

The Undergraduate Market

Market Size – 3 million graduates in 2005 Market Growth – 3.17 million by 2013 Students going abroad?

– AEI – estimates 2000 total undergrad/grad– British Council -2000/year– Trade NZ - ???– Ireland-???

*Stats from National Center for Education Statistics – http//:nces.ed.gov

Full Degree: 2005 Marketing PlanUndergraduate - NACAC

Different from NAFSA Expectations Results News from AEI Recommendations for

2005

Full Degree: 2005 Marketing PlanUndergraduate – College Guide

College Guide Reaches top high

school students at their home

Online is key Results Recommendations

Mailings With CIS

– Boarding Schools– Independent Counselors– Other

On your own with mention of CIS

Full Degree: 2005 Marketing PlanUndergraduate

Full Degree: 2005 Marketing PlanUndergraduate

Individualize Visits/Tours

Results from this year

Recommendations

Have a Great Conference!