Annual Report 2017

American marketing associationUniversity of houston - Main Campus

TABLE OF CONTENTSPRESIDENT’S LETTER.............................................................2VICE PRESIDENT’S LETTER.....................................................3MISSION & OVERALL CHAPTER GOALS....................................4PROFESSIONAL DEVELOPMENT...............................................5 GENERAL MEETINGS AND SPEAKERS.........................5 PROFESSIONAL VISITS...............................................5 CAREER MIXER..........................................................5 RESUME BANK...........................................................5 MARKETING WEEK.....................................................6 NETWORKING MIXERS & LUNCHEONS.........................6 ALUMNI EVENTS........................................................6 PRE-CONFERENCE.....................................................6AMA HOUSTON & AMA ALUMNI................................................7 COUGAR CREATIVE MARKETING FIRM.........................7 FINANCIAL LITERACY.................................................7 MENTORSHIP..........................................................7 INFORMATIONAL WORKSHOPS...................................7 ENERGY COALITION PARTNERSHIP..............................7COMMUNITY & SOCIAL IMPACT................................................8 BLANKET & TOWEL DRIVE...........................................8 HOUSTON ZOO BOO.....................................................8 BAYOU CITY ARTS FESTIVAL.......................................8 THE BEACON.............................................................8 SPRING 2017 EVENTS...............................................9GOALS ACCOMPLISHED........................................................10 ENERGY COALITION TAILGATES................................10 BIG/LITTLE SOCIAL: TIE DYE SHIRTS.........................10 FALL BANQUET.........................................................10 COMMITTEE LEADER SOCIALS..................................10

FUNDRAISING..............................................................11 DATE AUCTION.........................................................11 BAKE SALES............................................................11 T-SHIRT & PINS SALES.............................................11 CORPORATE SPONSORSHIPS....................................11MEMBERSHIP..............................................................12 RECRUITMENT.................................................12 INFORMATIONAL MEETINGS.....................................12 WE’RE KEEPING UP..................................................12 ENERGY COALITION EMAILS.....................................12 BIG/LITTLE PROGRAM.............................................12 END OF THE SEMESTER SURVEY................................13 AWARD PROGRAM...................................................13 MEMBER OF THE MONTH.........................................13INTERNAL & EXTERNAL COMMUNICATIONS...........................14 WEEKLY NEWSLETTER.............................................15 MONTHLY AMAGRAM...............................................15 GROUPME/FACEBOOK............................................15 BAUER POWERPOINT SLIDES....................................15 BULLETIN BOARD.....................................................15 FLYERS....................................................................15 WEB DESIGN............................................................16 SOCIAL MEDIA.........................................................16CHAPTER OPERATIONS.........................................................17 COMMITTEES.........................................................17 EXECUTIVE BOARD MEETINGS.................................17 MID-SEMESTER & END OF SEMESTER FEEDBACK......17 COUGAR CREATIVE MARKETING FIRM MEETINGS.......17 COMMITTEE MEETINGS............................................17CALENDAR OF EVENTS..........................................................182016 – 2017 BUDGET...........................................................19

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A letter from the President, Camille Corales,

We came in with a passion already established to help turn this organization around. As one of the Fall 2016 officers, I was able to witness the hype and the urgency to do everything we can to rebrand and re-establish the American Marketing Association at the University of Houston. Looking back, I still remember the first time I was introduced into the chapter in 2014, we only had 15 active members, 40 paid prospective members, $2,000 in our bank account, and was known as the “dying organization.” When I became a president elect, I knew there needed to be changes met. During the summer of 2016, as we planned our events and our programs, I made it a priority to create goals TOGETHER: that’s what made us unique. We created the goals together, we failed together, we achieved, cried, stayed up for AMA, all together. Due to our bonds, we were able to work efficiently and effectively to build the organization you are looking at now. Our main goal this year was to go bigger and better including ourselves more into the AMA Houston Community and bringing more students to conference in order to highlight the importance of being in AMA. Our second goal was to establish ourselves as a balanced organization : professional yet social. With our late nights, we planned innovative ways to change and increase everything ranging from member retention to raising the bank account balance. It was a lot of tough moments where we spent 10-15 hours per week rebranding the organization and creating the Cougar Creative Marketing firm while juggling our school and work. It was worth it. They say that success of the organization is due to how the president sets it. But, I don’t believe that’s true. I believe it was the teamwork and our ability to unite to meet a goal that really set this board apart. If it wasn’t for the all the officers, AMA UH wouldn’t be where it is now. On behalf of AMA UH, I am honored and humbled to be part of the change that happened to this chapter this year.

Camille CoralesPresident

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A letter from the Vice President, Alexander Tovar,

First and foremost, I want to thank you for taking the time to read our chapter report and my address. As we finish up the year, we are concluding a monumental year for our organization. Record breaking in regards to our membership total, historic in amount of conference & competition participants, successful in terms of launching our student-run, student-led marketing firm and re-branding of marketing week and workshops. The great city of Houston, our hometown, is a direct reflection of our efforts to become the ideal example to thrive and excel. It is safe to say we have created a strong foundation for the future of our chapter with our members receiving quality, relevant and educative content. Our duty as an organization is to provide our members with the necessary tools for professional growth in the marketing industry while creating an environment to network with professionals through sponsors and alumni. We believe we created a dynamic culture of excellence. AMA UH went from a second class, something-I-do-on-the-side chapter to a trend setting, high-engagement, innovative organization that competes with student organizations across our university and other local AMA chapters. This could not have happened without the efforts of our members and our courageous executive board. They inspire me to push boundaries as Vice President. Without their tireless endeavors and commitment, and the direction of out fearless President, we would have not dared to dream to have this much success this within the year. Our togetherness is second to none and we are living testaments to what happens when a group of like-minded people come together and work for the betterment of the chapter. The organization is heading into the right direction while preparing the leaders of tomorrow. The sky is the limit and AMA UH has plenty of untapped potential to work with. Thank you to our sponsors, guest speakers, alumni and most of all, the members for your continued support, enthusiasm, dedication and passion. With that said, I am honored to serve this community as Vice President. I trust that this organization is heading further into stardom.

Alexander TovarVice President

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To create an environment for the University of Houston students that will provide powerful marketing literacy and understanding and to provide gateways that will enable professionals, field experts, and leaders of the marketing community to share their knowledge through meetings and activities.

Our main goal this year was to increase the value of AMA through high engagement and professional development. Within the last few years, we were considered more a social organization, but through our officer team this year, we have constructed a plan which we followed to demonstrate we balanced professionalism and social networking.

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – The Highlights of This Year’s Officer Board:• Marketing Week• Doubled Membership• Doubled our Bank Account• Rebranded through Professional & Social events• Launched Cougar Creative• Conference & Competitions

Mission & Overall Chapter Goals

Our Ranking System:Exemplary - Outstanding display of intended purposeAcceptable - Met criteria for intended purposeNot Satisfactory - Unable to meet criteria for intended purposeNo Score - in progress/unable to report at this time

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Professional DevelopmentGoals Accomplished: Provided members with the knowledge and real world experience necessary to excel in the workplace. Implementation: We set out to achieve this goal through general meetings, workshops, career mixers, and company visits.

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – GENERAL MEETINGS AND SPEAKERSGoals Accomplished: Gave members the opportunity to learn about companies from different industries and had about 55 members attend each meeting. Result: During Fall 2016 and Spring 2017 we succeeded in hosting 12 general meetings, hosted by companies such as Buckle Inc., State Farm, Reynolds & Reynolds, and Target. Where we succeeded: The first two general meetings, we held record attendance, bringing in about 80 members per meeting. Where we failed: As the semester went on, we got to lows of 40-45 people per general meeting. How we will improve: Going forward our general meetings will be in a more workshop style, combining the aspect of learning about different companies with more interactive activities to keep members interested as the semester goes on.

PROFESSIONAL VISITSGoal Accomplished: Brought an average of 21 members out to tour the offices of companies in order to experience real work environments and cultures of different industries, corporate offices, and professionals. Result: In Fall 2016, we toured Savage Brands Marketing Firm and Reynolds & Reynolds/Naked Lime. We are in the process of teaming up with a firm for Spring 2017.Where we succeeded: Members gained the experience and true feel of a marketing firm through these corporate offices. Many members looked to find internships with the companies following the visits. Where we failed: Due to last minute cancellations, we were not able to bring as many people that signed up to go. Nevertheless, we brought 25 members to Reynolds & Reynolds and 17 to Savage Brands.How we will improve: Improve communication among members to make sure that there are no last minute cancellations so that we know in ample time next time.

CAREER MIXERGoal Accomplished: Hosted career mixer alongside other Bauer organizations to assist members in obtaining jobs and internships. Result: Successfully hosted career mixer with Bauer orgs, bringing opportunities directly to our members. With that, we increased brand exposure to non-marketing students. Where we succeeded: Successfully hosted companies and received good feedback from them regarding the event.Where we failed: Mixer was overshadowed by another AMA event that was held earlier that day, which as result, less members showed. How we will improve: Host career mixer earlier in the semester, ideally before the Bauer Career Fair so that our members create a relationship in a more intimate setting before meeting recruiters at the career fair.

RESUME BANKGoal Accomplished: With the support of the University of Houston Career Center, increased exposure of member resumes to 100+ companies.Result: Successfully created resume bank and implemented a faster way for sponsors to look for employees. Where we succeeded: Pushed the resume bank idea to members early in the semester and got corporate partners interested in viewing our resume bank. Where we failed: Unable to get enough members engaged and did not receive the amount of resumes we would have liked. How we will improve: Implement new agenda to get more members to submit resumes this semester.

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MARKETING WEEKGoal Accomplished: Revamped Marketing Week into a staple and prestigious week-long event that promotes marketing strategies and professional growth at AMA UH & Bauer College of Business. Result: Successfully promoted the rebranding of Marketing Week and its purpose. At least 52 members attended every event for 5 events that were planned, including 75 members that attended the last mixer. Where we succeeded: Because the planning was excellent, the collaborative efforts among all involving officers and committee leaders executed effectively.Where we failed: Very few non-AMA affiliated people attended.How we will improve: Promoting more with the Bauer College of Business and other relevant colleges.

NETWORKING MIXERS & LUNCHEONSGoal Accomplished: Record breaking engaged members attending networking events.Result: 15-18 members attended mixers and at capacity for luncheons.Where we succeeded: Integrating said events as a requirement to be a member.Where we failed: Members only attended one networking event during the semester.How we will improve: Getting members to attend more than one event through effective communication.

ALUMNI EVENTSGoal Accomplished: Hosted speed networking events with alumni and an alumni appreciation picnicResult: Over 20 former AMA members attended for alumni specific events.Where we succeeded: Getting young alumni excited about participating with AMA when they graduate while improving relationship with alumni that have not been active after graduation.Where we failed: Not having alumni interested enough to participate in other organizational events. How we will improve: Establish a stronger relationship with graduating members and develop a tight knit bond with alumni.

PRE-CONFERENCEGoal Accomplished: Have more members apply to attend conference.Result: Able to take a record 14 members to conference in which all 14 are competing. Where we succeeded: Created an application system in which members had the opportunity to get interviewed and apply to conference.Where we failed: Only opened the application process to top 30 members due to financial reasons of the organization.How we will improve: Having the application open to all members by increasing how much each member pays to attend conference.

Professional Development

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AMA Houston & AMA AlumniEVENTS AMA HAS CO-HOSTED:1. Symposiums2. Advertising and PR Night with Jack J. Valenti School of Communications3. Career Mixer with C.T. Bauer College of Business4. Energy Night with Energy Coalition 5. Banquet with Congresswomen, Shelia Jackson Lee

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – COUGAR CREATIVE MARKETING FIRMGoals Accomplished: Provided Real-world marketing experience to AMA UH members.Result: Obtained $240 in profit for 3 months while establishing rapport with our clients, the Houston area, and the University of Houston. Where we succeeded: Created a team of interns to work with our clients in order to provide solutions to marketing problems as well as provide experience for interns. In addition, engaged our members and increased AMA UH brand awareness on campus.Where we failed: Rushed the process of gaining clients for the marketing firm. The firm was not fully established when we took on clients.How we will improve: During thiss 2017 spring semester, we are in the process of rebranding and establishing the firm.

FINANCIAL LITERACY Goals: Assist our members in learning how to save and invest their money.Predictions: Will have an average attendance of 45 members along with some non-members. Challenges: Marketing the event outside of AMA.

MENTORSHIPGoal Accomplished: To have a at least one professional per member mentor them outside of the University of Houston Community.Result: Due to complications with the applications and the change in due dates, we did not reach the goal of 15 members signing up.Where we succeeded: Signing our chapter up to be part of the program.Where we failed: Marketing the application earlier.How we will improve: We will closely work with AMA Houston Chapter to help organize the event and keep the due date stable.

INFORMATIONAL WORKSHOPSGoals Accomplished: Led young professionals by demonstrating business etiquette from business professionals.Result: Provided resources, such as branding workshops, to enrich knowledge and personal branding. Due to these extra informational workshops, we gained more members for Spring 2017. The workshops increased our brand on the University of Houston campus. Presented incentives for participation in workshops, such as free giveaways.Where we succeeded: Catered to our target audience’s needs by surveying the members and implementing the workshops they wanted based on their interest. Where we failed: Failed to promote effectively in between the time period we were given. How we will improve: Utilize the companies given from the Rockwell Career Center and plan our events during the summer, so we will have enough time to market each workshop.

ENERGY COALITION PARTNERSHIPGoals Accomplished:Exposed members to a variety of different organizations that are relevant to the energy, oil and gas industry.Energy Coalition consists of 32 different UH organizations and AMA is one of the strongest organizations on the board. With that said, presented members with a larger network and more job opportunities.Result: Helped a few members gain job internships, such as Direct EnergyWhere we succeeded: Co-hosted most of the Energy Coalition events under EC, helping AMA enlarge its brand in the Houston community.Where we failed: Lacked communication between the board and members, therefore leading to a lack of understanding in the relationship between AMA and EC.How we will improve: For next year ’s members, we will throughly explain the benefits of being in collaboration with the Energy Coalition.

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Community & Social ImpactOVERALL GOAL:• Provided our help and services to the Houston Community and worked in improving and revitalizing the Houston area.• Promoted awareness of different social causes around the Houston area.• Emphasized the importance of education among younger generations.

Implementation: Enhanced the members’ humility and passion towards helping those in need by providing a community service project every month and an increase in drives hosted by AMA.

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – BLANKET AND TOWEL DRIVEGoals Accomplished: Collected 100+ towels, 25 blankets and 30 water bottles. Donated to Star of Hope and Houston Humane Society.Results: Exceed expectations on having a total of 50 donations for the drive and made an impressive impact on two local charities Where we Succeeded: Highly promoted the drive through flyers, digital marketing, and social media throughout the whole semester.Where we Failed: Storage for all of the towels donated became scarce because we underestimated the number of towels and blankets will be donated.How we will improve: Create a better system of organizing donations in the office and keeping track of points awarded to members. Take multiple loads of goods to charities if need be.

HOUSTON ZOO BOOGoal Accomplished: Volunteered at the Houston Zoo’s annual “Zoo Boo” event and assisted children and parents with arts and craft projectsResult: As an organization, we have never volunteered at the Zoo, therefore it helped diversify our philanthropy options while greatly impacting our Houston community. Where we succeeded: We were able to have sufficient amount of members attend this event.Where we failed: Due to restrictions with the Zoo, we were unable to take more than 15 members when we had over 25 sign up.How we will improve: Offer event that has a bigger impact and allows for more volunteers

BAYOU CITY ARTS FESTIVALGoal Accomplished: Participated in a local event where artists display their work in tents where a portion of their proceeds will be donated to different charities. Result: Provided relief to artists with refreshments, assisted childrens with crafts, and greeted guests who were attending the event. Where we succeeded: Highest attendance of all philanthropy events this semester.Where we failed: Lack of direction from event coordinators led to confusion among membersHow we will improve: Ensure that officers and committee leaders arrive to an event at least 20 minutes early to settle in and understand how to lead other members

THE BEACON Goal Accomplished: Provided the homeless with a warm, home-cooked meal, helped with laundry, and passed out toiletries. Result: Made a difference in the lives of those less fortunate and had the ability to have AMA members feel the impact of personal connection. Where we succeeded: Members who attended expressed how much they enjoyed the event and how they felt it was an extremely rewarding experience. Overall, it was a great pick of an event. Where we failed: Event was planned on the same day as the homecoming football game How we will improve: Ensure that volunteer events occur on a day that does not overlap any other AMA events or campus events

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Community & Social ImpactKIDS MEALS HOUSTON DRIVEGoals: Collect over 100 snacks and 25 canned good to provide packed lunches that will be delivered to preschool aged children living in low-income families throughout the Houston area and establish good partnership with Kid’s Meals Houston Predictions: Will have more than what our quota currently is. Challenges: Accounting for all goods that are donated and ensuring that members give before the deadline & collect goods from outside of the organization.

BOYS AND GIRLS COUNTRYGoals: To provide members a chance to make a difference in the lives of foster children and bond with them. Speak with the high-school aged children about the importance of pursuing a college education. Predictions: We are expecting a high turnout for this event because it offers a mentor program. Challenges: Providing carpooling from the university over 20 miles from campus

GALVESTON BEACH CLEAN UPGoals: Pick up litter and debris all along the Galveston Coast Line to protect our environment while encouraging recycling and environmental responsibility within the community. Predictions: Because it is on a Saturday, we predict a low turnout rate. Challenges: Transporting and checking in a large number of AMA members as well as making sure that all volunteers actively participate in picking up litter.

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Goals Accomplished• The events were organized and well prepared for members to attend.• Promoted events effectively to encourage members to attend • Provided members with transportation• Were able to get many of the members to go to the social events. • Stuck to budget when buying supplies for events• Many of the events were free • Events charged were under budget, ranging from $5 - $10 dollars.

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – ENERGY COALITION TAILGATESGoals Accomplished: Collaborated with Energy Coalition and other student organizations from Bauer College of Business. Results: Due to these tailgates, we were able to market AMA easier and our brand was well known after being the main organization host for these tailgates. Where we succeeded: We were able to have more than 60+ students attend the tailgates to socialize with other members from other student organizations. Due to collaboration between multiple organizations, students deemed this as one of their favorite events in AMA. Where we failed: Was not as organized as we planned it to beHow we will improve: Communicate clearly with other participants what exactly is needed from them by creating a spreadsheet with all the duties that need to be done before the event.

BIG/LITTLE SOCIAL: TIE-DYE T-SHIRTSGoal Accomplished: Most of the members of the big/little program attended. Result: Great bonding experience between the big and littles. Members created a t-shirt that they wore the next day to school to match with their big and little. One of the most spontaneous events created for our members. Where we succeeded: Due to events like these, more members requested to be littles. Where we failed: Underestimated the time and space needed for the event. How we will improve: Organized the event more than a month in advance in order to have more preparation time.

FALL BANQUETGoals Achieved: Thanks to the Activities Funding Board at the University of Houston, the banquet for our members was free. Result: The event was well organized and the members received awards for the whole semester. One of the best banquets the American Marketing Association has planned.Where we succeeded: Making the event free for all the members in AMA.Where we failed: Was not able to reserve a better food option due to lack of time. How we will improve: Be more organized by following the schedule on time and planning early.

COMMITTEE LEADER SOCIALGoal: To create an event for the CL’s to be able to attend to show them how much we appreciate their help and hard work. Predictions: Will have at least ¾ of the committee team attend the event. Challenges: Since we have over 30 Committee Leaders, it will be difficult to have all of them attend a social on a school night.

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FundraisingGoals Accomplished: Organized and executed successful marketing events with the intention of raising money for scholarships and the chapter ’s annual operations. Raised at least $7,000 dollars, so more members may attend the national conference.

Implementation: Reached out to various businesses such as Kroger and HEB to donate food and supplies for various activities. Attracted revenues by generating products for Cougar Creative, our marketing firm. – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –

DATE AUCTIONGoal: Promote the event to establish our name around campus and be able to raise money for the organization. Make the event available for students around campus to be able to participate.Prediction: Similar to the past 2 years, we expect revenue to be around $1,500 with 70+ attendance.Challenges: Because it is a well-known large event, organizing the auctionees and the script will be difficult.

BAKE SALESGoal Accomplished: Our goal was to make a profit of $2,000 between 4 bake sales. Result: we made profits of $2,000 and had an abundance of volunteers Where we succeeded: Successfully ran 4 bake sales and sold out of all our product. We hosted cook nights the night before each event where members came out to help cook all of our food where they also got a chance to know other members. Where we failed: We were unable to host our events in locations such as the PGH Breezeway or the UC. This is a failure because we would have been able to exceed our profits here due there being more foot traffic in these areas. How we will improve: We plan on trying to get food sponsors for the upcoming semesters. Having sponsors will take a little bit of pressure off of our members to donate to the bake sales.

T-SHIRT AND PIN SALESGoal Accomplished: Our goal was to raise a combined total of $1,000. These sales were to help get the AMA name out. Result: We sold out of pins immediately and made a profit of $250. However, with our tank-tops we still have over half of our initial inventory. Where we succeeded: We got the word out very well about our football pins before the big game and were able to sell them very fast. They were something the market truly wanted. Where we failed: The tanks have not sold well and I believe it is for the sole reason of the design of a tank. Students have not been interested in them as much as we would have hoped. How we will improve: I believe that if we decide to go with a t-shirt sale fundraiser again then we will design a shirt that is more liked among students.

CORPORATE SPONSORSGoals accomplished: Raised $5,000 this year and gained a potential sponsor. Results: Built a powerful and beneficial relationship through company visits, weekly-updates, and workshops. Where we succeeded: Catered to the sponsors’ taste in events and was able to have the sponsors invest more time in AMA this year.Where we failed: Due to just now being familiar and close with one of our potential sponsor companies, we still haven’t gotten a chance to speak about sponsoring AMA.How we will improve: Will be able to ask for sponsorship later on in 2017 when our partnership has fully matured.

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MembershipGoal Accomplished:Attained more than a 50% retention rate. Increased our number of paid members to over 100 both semesters. Expanded our member diversity by welcoming various majors to establish a creative and innovative culture.

Implementation:Utilized positive energy to greet all students we encounter during recruiting events such as Rush Week and Cat’s Back. Had multiple sign-up sheets at recruiting events for informing students of upcoming events. Marketed AMA as an open-to-all organization that provides a variety of events. – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – RECRUITMENTGoal Accomplished: Presented AMA as a balanced organization, professional and social, to prospective members through campus-wide events.Result: Due to opening up our organization to more majors, we were able to break our record of paid members. Where we succeeded: Gained brand awareness due to new members who also presented AMA to their friends. Where we failed: We were not able to attend Cat’s Back this semester.How we will improve: Work with the university to make sure WE HAVE A SPOT AT CAT’S BACK.

INFORMATIONAL MEETINGGoal Accomplished: Had more than 200 people show upResult: Due to this, we were able to have more than 100 paid members both semesters. Where we succeeded: We used word of mouth, social media, flyers, and speaking in classes to really increase our attendance this year. Where we failed: Due to such a big group, we underestimated what type of room we needed. We were too crowded in the first room.How we will improve: We will begin to reserve rooms during the break, for us to have better rooms.

WE’RE KEEPING UPGoals Accomplished: Encouraged members to participate in AMA throughout the semester.Results: More active members and more relationships formed this year more than any other year at AMA UH. Where we succeeded: We were able to increase our membership attendance at each event due to our point system. Where we failed: Due to a larger database this year, we were not able to be as organized as we wanted to be. How we will improve: Have two separate people working on the database and updating points.

ENERGY COALITION EMAILSGoals Accomplished: Promoted AMA to non-business majors. Results: Promoted AMA via email to 4,500 energy coalition members.Where we succeeded: Letting the Energy Coalition know when our events would be.Where we failed: Because most of the events were meant for our members, we couldn’t promote as many events as we wanted to the public. How we will improve: Increasing the amount of exposure EC receives in our emails

BIG/LITTLE PROGRAMGoals Accomplished: For members to get to know officers through casual communication so members feel more involved with AMAResults: Allowed for “littles” to ask their paired officer “big” any questions regarding AMA without feeling any form of hesitation. Similar to the mentor and mentee program mentee program partnering with AMA Houston, we were able to provide our members with a unique opportunity to become close to a mentee with the officer they choose.Where we succeeded: Especially due to this program, the member retention this year is high.Where we failed: More bigs for the littlesHow we will improve: We will open up the big application to the committee leaders also and not just the executive board.

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MembershipEND-OF THE SEMESTER SURVEYGoals Accomplished: Improved the AMA-UH Chapter for members’ benefit.Results: Due to the survey, were able to plan more events that the members wanted which increased member attendance. Where we succeeded: The survey form was clear and had the ability to fully ask the members’ ideas.Where we failed: We did not market the survey as much as we wanted to, therefore, not as many people filled the survey out.How will we improve: Before one of the meetings, we will take 10 minutes of the meeting time and have them fill it out then.

AWARD PROGRAMGoals Accomplished: Increased membership retention by providing incentives to become top members.Results: Due to this award program, we had more people apply to conference, since more people became active members.Where we succeeded: marketing the program every week.Where we failed: Due to a growth in size, we were not able to have all recipients of some of the awards in the same place at the same time to receive the awards.How we will improve: Plan the awards banquet accordingly to the recipients’ schedules

MEMBER OF THE MONTHGoals Accomplished: Highlight our members who went above and beyond to achieve a great deal for AMA via active points and/or extraordinary efforts during a particular month.Results: There was a correlation between ‘Members of the Month’ and members who had the highest points.Where we succeeded: Gave members a sense of purpose and an opportunity to be highlighted without being a committee leader, intern or officer.Where we failed: Limited amount of months in a school year.How we will improve: Foreseeable in the near future to have multiple members for the award.

“INNOVATE, EDUCATE, INSPIRE”

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Internal & External CommunicationsOVERALL GOAL• Maintained the professional representation of the organization.

Implementation:• Included a new internal communications strategy, such as our new FB AMA Group and GroupMe’s• Utilized Bauer College of Business marketing assets, such as the video slide Powerpoint where AMA is marketed on campus wide TVs. • Re-started the AMAgram: a newsletter that summarizes and illustrates to the members what events and activities were done during the semester.

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – EXTERNAL

Overall Goal• Built AMA UH’s brand as a well-known and highly recognized professional student organization. • Connected with AMA alumni to host both social and professional events, allowing members to connect and interact with working professionals. • Utilized target marketing to increase and to gain awareness and participation at AMA events.

Overall Result• AMA UH’s brand was well known and highly recognized as a professional student organization within the Bauer School of Business.• Large increase in participation at AMA events through tactical and strategic placing of flyers and handouts.

INTERNAL

Overall Goal• Communicated effectively with our members• Consistently timed and formulated newsletters to our members with an open-rate that surpasses 50% and a click rate that surpasses 30%.

Overall ResultUsed group oriented applications to keep members involved. Also created facebook groups to keep said members in the loop.

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Internal & External CommunicationsWEEKLY NEWSLETTERGoal Accomplished: Pushed a weekly newsletter to all who subscribed to our organization.Results: Our greatest open-rate was 41.8% and click-rate was 7.6%.Where we succeeded: Communicated effectively with our members through the email. All information that they needed was provided and was efficient.Where we failed: Goal of 50% open-rate not met and click-rate not met with 7.6% whereas goal was 30%. Obtained a large number of subscribers who were non-members and disinterested in AMA.How we will improve: Sending out emails not only at the same day every week but also at the same time.

MONTHLY AMAGRAMGoal Accomplished: Developed a “semester in review” message to reinforce our organization’s impact on our members’ personal and professional development Result: The AMAgram was not created during the semester due to communication issues between Director of Communications and the Executive Board. However, we have marketed one for this spring semester.Where we succeeded: Found a better way to produce a quality-centered AMAgram.Where we failed: We were unable to create one for Fall 2016. How we will improve: We have created a “back to school” AMA gram and will create a “semester in review.”

FAMALY GROUPME/FACEBOOKGoals Accomplished: Helped AMA members get to know each other through a new social channel.Results: Increased member ’s activeness towards AMA and created a sense of community outside the academic environment.Where we succeeded: Had 100+ members in one group for communications purposes. Where we failed: Due to the non-strict rules, a few members muted the group when other members were posting on the GroupME in the late hours.How we will improve: Explain the rules to the members first before creating the GroupME.

BAUER POWERPOINT SLIDESGoal Accomplished: Advertised AMA events at least 2 weeks in advance through television screens in 3 different buildings. Result: Increase the turnout rate for events and increase brand awareness in Bauer. Where we succeeded: Most public events were posted.Where we failed: Consistency of turning the Power Points in to be approved. How we will improve: Be more consistent with sending information to post on the Bauer PowerPoint more events on there three weeks before each event.

BULLETIN BOARDGoal Accomplished: Physical illustration of our organization in the College of Business and kept up-to-date information about our events.Result: Increased AMA UH awareness to students in the College of Business. Where we succeeded: Bulletin board successfully informed members and prospects about upcoming events.Where we failed: Bulletin board was not completed until halfway through the semester for Fall 2016.How we will improve: The board was completed before the semester began and it will be continually updated throughout the semester.

FLYERSGoal Accomplished: Generated attention-grabbing flyers that can attract new potential AMA members while serving as a reminder to members.Result: We were able to increase brand awareness at other colleges and gain online awareness. Where we succeeded: Flyers were created on a timely fashion and were pleasing to the eye.Where we failed: Some flyer request were submitted in late, therefore not allowing us room to effectively market the event. How we will improve: We will print flyers ahead of time so we’re not rushed to post them later.

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Internal & External CommunicationsWEB DESIGNGoal Accomplished: Maintained an up-to-date website. Result: By keeping the website up-to-date with job postings, we were able to help 20+ of our members gain job opportunities. Where we succeeded: It was updated to include photos of members and upcoming events. Social media boxes were inserted so that visitors could observe our constant engagement and be inspired to follow us. Where we failed: During our fast-paced months, we were unable to market the events on the website.How we will improve: We will be having one designated individual handle the website.

SOCIAL MEDIAGoal Accomplished: Regularly posted engaging and fun content on each social media account on a daily basis.Result: Increased the amount of followers on all social media platforms while gaining impressions with over 3,000 individuals. Where we succeeded: Our social media pages were regularly updated with pictures, announcements,and job opportunities..Where we failed: Unfortunately, Twitter was not regularly updated, so there does not seem to be a lot of engagement at the moment.How we will improve: We will pay more attention to the AMA Twitter account so that our members can turn to that for regular updates.

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Chapter OperationsGOALS ACHIEVED:• Implemented an effective organization through leadership roles and established potential leaders through committees. • Established 14 officer positions and 35 committee members.

Implementation: Elected and interviewed officers who are known to be productive and enthusiastic AMA individuals.

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – EXECUTIVE BOARD MEETINGSGoal Accomplished: Maintain a way for officers to collaborate with each other in order to effectively plan activities and events. Result: Due to our discussions and collaboration, we innovatively transformed the American Marketing Association at the University of Houston. Where we succeeded: Through togetherness, we became collaborative and innovative as a unit.Where we failed: Lack of time to host more Executive Board Meetings. How we will improve: Planning our semester more accordingly to make the board meetings a priority.

COMMITTEE LEADERSGoal Accomplished: Instilled a sense of ownership and leadership within each committee. Result: Established potential leaders who became future officers while Increasing attendance at each event. Where we succeeded: Installed a close-knit community amongst future leaders for the organization. Provided guidance to committee leaders.Where we failed: We were not able to include ALL committee teams together, therefore, not everyone knew each other. How we will improve: Through better communication and effective planning, we will let the committees know ahead of time about the committee meetings.

COMMITTEE MEETINGSGoals Accomplished: Ensured that the committee members have gained real-world experience and are retaining leadership skills by working directly with officers with each event/activity.Result: Increased attendance in meetings and increased the amount of active members. Helped committees with working together to achieve their common goals. Where we succeeded: Through this program, we groomed future leaders for the organization by giving the committee members an opportunity to plan their own events and activities. Where we failed: Lacked time to hold more committee meetings.How will we improve: By including more committee meetings and combining executive board meetings and committee meetings in one room.

MID-SEMESTER & END OF SEMESTER FEEDBACKGoals Accomplished: Developed an environment where constructive criticism, and verbal appreciation is used to improve camaraderie among the officer board.Result: Established an executive board that has open communication, honesty, and trust. Where we succeeded: Changed the style of feedback to face-to-face rather than anonymous surveys.Where we failed: We did not have as much time dedicated to feedback.How we will improve: We plan on dedicating more time to feedback in order fully understand each other ’s strengths and weaknesses.

COUGAR CREATIVE MARKETING FIRM MEETINGSGoals Accomplished: Communicated needs, plans and resources in a timely manner to clients.Result: Communicated to the AMA board what the Marketing Firm is involved in and progress on various projects. Where we succeeded: Generated excitement among potential interns that were interested in learning real world marketing skills. Where we failed: Failed to brand Cougar Creative before taking on clients and properly training interns.How will we improve: During Spring 2017, we will focus our interns on creating a marketing plan and increasing brand awareness in the Houston community.

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Calendar of EventsAUGUST 201625th: Cat’s Back-recruiting event

SEPTEMBER 201630th-1st: Rush week6th: Info night #1, back to school social at the campus bar and grill7th: Info night #2, back to school social at campus bowling13th: General Meeting #1 : Enterprise14th: AMA Luncheon17th: AMA Alumni Event at St. Arnolds 20th: Executive Board Meeting21st: AMA Houston Happy Hour27th: General Meeting #2: Buckle29th: Energy Career Fair (day)/ Big and Little social tailgate(night)

OCTOBER 20163rd-7th: Marketing Week8th: Volunteer event at Bayou City Festival11th: Executive Board Meeting with the committees11th: Big and Little Reveal12th: AMA Luncheon13th: Rodeo themed Bake Sale13th: Career Fair Mixer15th: Tailgate social18th: General Meeting #3: State Farm20th: AMA Houston Happy Hour22nd: Houston Zoo Boo25th: Executive Board Meeting27th: Halloween Social28th: Savage Brands Company Tour29th: Tailgate Social

NOVEMBER 20171st: General Meeting: #4 Reynolds & Reynolds3rd: Energy Night4th: Reynolds and Reynolds Corporate Visit5th: Big and Little Social8th: Executive Board Meeting with the committees9th: AMA Luncheon10th: Bingo NIght12th: Tailgate social15th: General Meeting#5: Target17th: AMA Houston Happy Hour and Tailgate social29th: Potluck and Officer Elections

JANUARY 201711th: Officer Retreat19th: AMA Houston Mixer24-26th: Recruitment at Rush Week31st: Info Night and Social Afterwards

FEBRUARY 20171st: Info Night #2 and Social at Cafe 101 afterwards7th: General Meeting#1: Speed Networking13th: Conference Workshop14th: Executive Board Meeting 16th: AMA Mixer21st: Big and Little Reveal22th: Little Mexico themed Bake Sale25th: Big and Little Social 28th: General Meeting #2: Marketing Panel

MARCH 20171st: Conference Workshop2nd: Axelrad Garden Social 4th: Boys and Girls Country Club Volunteer Event6th: Conference Workshop7th: Committee Board Meeting8th: AMA Luncheon8th: Conference Workshop9th: Committee leader social21st: General Meeting #3: Financial Literacy Workshop22: Big and Little Social at the Rodeo24th: Enterprise Company Tour28th: Executive Board Meeting29th: Bake Sale #2

APRIL 20171st: Alumni and Big/Little Picnic4th: General Meeting #4: Savage Brands- Brand Developing Workshop 8th: Finance Association Football Tournament11th: Committee Board Meeting11th: Executive Board Meeting12th: AMA Luncheon13th: AMA Date Auction20th: AMA Mixer22: Philanthropy Event25th: Officer Elections

MAY 20176th: AMA Banquet

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BUDGET fall 2016 – spring 2017REVENUES:RetailMerchandise – Shirts (Fall) $116.45Merchandise – Shirts (Spring) N/AMerchandise – “Beat” Buttons $79.28Cougar CreativeClient #1 $155.06Client #2 $160.00SponsorshipsEnterprise $2,000.00Reynolds &Reynolds $1,500.00State Farm (Fall) $300.00State Farm (Spring) N/ASavage Brands $1,000.00Mattress Firm $1,000.00ActivitiesBake Sale (Fall) $781.58Bake Sale (Spring) N/ADate Auction (Spring) N/AMembership Payment for Conference $2,500.00MembershipsMembership Dues (Fall) $7,241.09Membership Dues (Spring) $1,453.29TOTAL REVENUES $21,546.75

EXPENSES:ActivitiesEnergy Night (Fall) $17.21Banquet (Fall) $1,297.05Banquet (Spring) N/AMarketing Week (Fall) $218.11Marketing Week (Spring) N/ANational Collegiate Conference $2,759.00Officer Retreat $77.21Payment of Nationals Dues $3,619.00Officer Christmas Party $58.16Big & Little Socials $198.43Alumni Social $21.95Members Halloween Social $111.07Rush Week Spring $55.80Apparel/AccessoriesMember Shirts (Fall) $931.95Member Shirts (Spring) $464.40Officer Polos $170.88Officers Name Tags $137.00Business Cards $150.00

EXPENSES CONTINUED:FoodGeneral Meeting #1 (Fall) $26.69General Meeting #2 (Fall) $46.79General Meeting #3 (Fall) $421.41General Meeting #4 (Fall) $30.3General Meeting #5 (Fall) $83.3INFO Night #1 (Fall) $99.31INFO Night #2 (Fall) $114.16INFO Night #1 (Spring) $0.00INFO Night #2 (Spring) $2.00General Meeting #1 (Spring) $34.46Executive Board Meeting (Fall) $52.74Guest Speaker GiftsGeneral Meeting #1 (Fall) $15.05General Meeting #2 (Fall) $20.00General Meeting #3 (Fall) $20.00General Meeting #1 (Spring) $75.00MiscellaneousWebsite Renewal $61.70Tailgates $250.44Supplies for Operations $84.00Software for Cougar Creative $129.84Facebook Marketing $46.25Supplies for Operations $20.41Sponsor Parking (Fall) $10.00Sponsor Parking (Spring) $5.00Shipping Forms to National $22.11RetailMerchandise- Shirts (Fall) $747.25TOTAL $12,705.43

TOTALS:Opening Balance: $4,023.61Total Revenues: $21,546.75Total Expenses: $12,705.4Ending Balance: $12,864.96