Annual Report 2012

Imprint

Authors Franziska Barmettler Nick Beglinger Christina Berger

Layout Darja Unold

May 2013

swisscleantech Thunstrasse 82 P.O. Box 1009 CH-3000 Bern 6

Tel.: +41 58 580 0808

E-mail: sekretariat@swisscleantech.ch Web: www.swisscleantech.ch Twitter: swisscleantechD YouTube: www.youtube.com/swisscleantech

Title image: KWO power station ”Innertkirchen 2”, Pelton wheel

Contents

1. Introduction 4

2. Organisation 5 2.1. Board and Operations Team 5 2.2. Committee of Patrons and Advisory Boards 6

3. Members 7

4. Politics 7 4.1. Cleantech Energy Strategy 7 4.2. swisscleantech focus groups 10 4.3. Consultations 12 4.4. Green Economy and Rio+20 12 4.5. Cleantech Parliamentary Group 12 4.6. Europe, Swiss innovation park, electrical efficiency initiative and Cleantech Advisory Board 13

5. Media activities 14

6. Services 18 6.1. Events 18 6.2. swisscleantech database and Cleantech Compass 20 6.3. News service 20 6.4. Export activities 20

7. Outlook 23

4 Annual Report 2012 swisscleantech

In the months leading up to September, we worked to further improve what was already a very robust and detailed energy model underlying the Cleantech Energy Strategy. The model also underwent a due diligence audit by Ernst & Young. Once again, Christian Zeyer and his team performed outstanding work enhancing the model and running in-depth analyses. For us, 2012 was also the year in which we significantly expanded our swisscleantech focus groups, which serve as subject-specific platforms for discussion. We gain an invaluable, detailed insight into the interrelationships in the energy industry from our model and from talking with the focus groups, allowing us to draw up scenario analyses and model comparisons based on pooled scientific and, in particular, economic expertise. This enables technological and market-based evaluations, case studies and regulatory demands of the companies and professional associations affiliated with swisscleantech to be systematically bundled and used for innovation, public relations work and political lobbying.

Despite these pleasing developments, we still faced a tough headwind. 2012 was also the year in which those looking to forestall a shift in energy policy and prevent further steps towards developing a sustainable market economy joined forces. All in all, 2012 was an exciting, challenging year for swisscleantech. We built our strategy and vision on facts – and lived to tell the tale ;-)

The following pages offer you a brief review of the main activities of the swisscleantech business association. As usual, the words underlined in red in the digital version link to background information (in German, as it is the association’s main language).

1. Introduction

Hard though it may be to believe, swisscleantech is already three years young. Its goal and approach remain the same, while new experiences and processes have been incorpo-rated. In 2012, we continued to bring our influence to bear as Switzerland’s voice for the Green Economy. The first key political decisions on the shift in energy policy had been made and the national elections had been and gone. It was now a question of scrutinising the implementation of a new energy policy to allow us to comment on strategic objectives, changes to the framework conditions and the speed of implementation with regard to the consultation on the Energy Strategy 2050. Our focus was less so on communications with external parties and more so on pooling expertise among our members and Advisory Boards and on promoting dialogue with other stakeholders.

At swisscleantech, we are satisfied with how we have already outlined the concerns of the Green Economy with the publication of the first version of our Cleantech Energy Strategy, enabling possible solutions to be proposed before the relevant legislation has been drafted. We were delighted that the proposed legislation put forward in early September 2012 was in line with swisscleantech’s strategy in many respects. One key common element is the division of the Energy Strategy 2050 into two phases: a support phase until 2020, which builds on existing policy instru-ments, and a second phase based on an incentive tax from 2020 onwards. October’s press conference launching the new version 3.0 of our energy strategy was a success. Under the motto “Energy – Turnaround now!”, we demonstrated how the strategy could be implemented in a business-friendly way.

Dr Christian Zeyer presenting the seasonal pattern of energy supply in Switzerland for 2035 at swisscleantech’s 3rd quarterly event in Bern (19 September 2012)

swisscleantech Annual Report 2012 5

engineering (Cofely), energy management from power station to plug socket (Schneider Electric), and smart metering (Landis+Gyr). All three companies play an active role in swisscleantech’s focus groups, thus actively contrib-uting their experience not only at the strategic level of the Board but also in their capacity as specialists. The Board met every quarter and supported the management on key issues. It was with great sadness that we learnt of the pass-ing of Peter Malama. Always open-minded and highly motivated, Peter had been an active supporter of swiss-cleantech from day one with his experience as a trade representative and FDP member of the Swiss National Council. His contribution will be sorely missed.

2. Organisation

2.1. Board and Operations Team

Both the operations team and the Board were bolstered with new faces in 2012. At the end of the year, the former had ten members and the latter seven. Three high-profile advocates of cleantech – Matthias Bölke (CEO of Schneider Electric and Feller), Peter Kieffer (Country Mawendennager for Switzerland at Landis+Gyr) and Wolfgang Schwarzen-bacher (CEO of Cofely) – joined the Board, bringing with them crucial expertise in the fields of building services

Members of the Board at the Annual General Meeting, held on 4 June in Bern

From left to right: Oliver Schnyder, CEO; Matthias Bölke, Schneider Electric Switzerland (joined in 2012); Daniel Wiener, ecos; Robert Völki, SIG; Kurt Schär, BikeTec (Flyer); Nick Beglinger, President

Not present: Wolfgang Schwarzenbacher, Cofely Schweiz (joined in 2012); Peter Kieffer, Landis+Gyr Schweiz (joined in 2012); Peter Malama, Gewerbeverband Basel-Stadt

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The association’s operational team remains under the leadership of CEO Oliver Schnyder. The team is provided by the organisations with a swisscleantech mandate. The economists and social scientists Nicolas Fries and Martina Novak joined the team in 2012. Their work as analysts sup-ports the politics, research and services sectors. As is tradi-tional, the swisscleantech retreats were held in the moun-tains at the turn of the year. Here, strategic and other specific issues were discussed until late in the evening in a convivial atmosphere far removed from the stresses of everyday life.

We would like to take this opportunity to thank the members of the Board and operational team for their key contribution to swisscleantech’s success.

2.2. Committee of Patrons and Advisory Boards

The Committee of Patrons, chaired by Bertrand Piccard, also welcomed a new high-profile face in Hans-Peter Fricker, CEO of WWF Switzerland from 2004 to 2012. In this role, he worked tirelessly and successfully to promote cooperation with the business world. The personal dedica-tion shown by the Committee of Patrons is immensely valu-able to swisscleantech, and we would like to take this opportunity to thank all its members for their hard work. swisscleantech plans to involve the Committee of Patrons even more closely in its problem-solving in future.

swisscleantech’s three Advisory Boards, which advise on associations, politics and science, contribute valuable spe-cialist and practical knowledge to the business association’s work. swisscleantech pools this specific expertise, evaluates it from the overarching perspective of the Green Economy and feeds it into political discussions.

The Association Advisory Board in particular was significantly expanded during the 2012 business year and will continue to gain in importance over the next few years. Relevant professional associations are directly involved in swisscleantech’s opinion-forming activities and cooperate in terms of content, while also avoiding competition for new members. swisscleantech and the professional asso-ciation jointly recommend a few selected members of the latter for dual membership (experts and pioneering companies with political clout). The other members of the professional association are then represented in swiss-cleantech by these dual members and are not themselves solicited as potential members of swisscleantech. The Association Advisory Board welcomed the following new members: the Schweizerischer Städteverband (Association of Swiss Cities), Biomasse Schweiz (Biomass Switzerland), Les Recycleurs de Genève, the Swiss Agency for Efficient Energy Use S.A.F.E., the Association for Swiss Construction Materials Trade VSBH, newtechClub, the network of Swiss public utilities companies swisspower, and swiss export.

Team discussions during the retreat in December 2012From left to right: Nicolas Fries, Martina Novak, Steffen Klatt, Nick Beglinger

Team members at the retreat, February 2012From left to right: Steffen Klatt, Franziska Barmettler, Christian Häuselmann

Members Board

Political Advisory Board

Scientific Advisory Board

Association Advisory Board

Management

Association Committee

Committee of Patrons

Diagram: swisscleantech committees for opinion-forming

swisscleantech Annual Report 2012 7

Following a number of departures in the wake of the 2011 Swiss parliamentary elections, three members of the Council of States joined the Political Advisory Board: Lukas Gutzwiller (FDP, Zurich), Werner Luginbühl (BDP, Bern) and Hannes Germann (SVP, Schaffhausen). All political parties are now represented on swisscleantech’s Political Advisory Board.

The Scientific Advisory Board appointed the following new members during the period under review: Conrad U. Brunner (Energy Planner at TopMotors Switzerland, Swiss Agency for Efficient Energy Use S.A.F.E.), Marc Steiner (judge at the Federal Administrative Court of Switzerland, specialist in public procurement), Bruno Waser (professor for process and operation management and innovation and technology management at Lucerne University of Applied Sciences and Arts) and Claus-Heinrich Daub (professor for marketing and business management at the University of Applied Sciences and Arts Northwestern Switzerland, lecturer in sociology at the University of Basel).

3. Members

Although swisscleantech was forced to focus much of its capacity in 2012 on content-based work connected with the shift in energy policy, membership was nevertheless increased further from 271 to 309. Particularly pleasing has been the growth in high-profile companies in group sizes 3, 4, and 5, such as Amstein+Walthert and Cofely (G5), Ernst Basler & Partner (G4), and Mobility, Reuss Engineering AG, Sauter Building Control Schweiz AG, Erdgas Zürich AG, Erdgas Ostschweiz AG and Saia-Burgess Controls AG (all G3).

Membership by group size

Group Employees Members in 2010

Members in 2011

Members in 2012

G1 0–9 93 153 169

G2 10–49 47 72 82

G3 50–249 18 37 46

G4 250–499 4 3 4

G5 500+ 2 6 8

Total 164 271 309

swisscleantech would like to thank all its members for their trust, their active support and their cooperation. Your membership and active involvement provide our associa-tion with a constant stream of expertise and give it clout as the liberal Swiss voice for the Green Economy.

4. Politics

The shift in energy policy clearly dominated swissclean-tech’s political work in 2012. However, the unstinting com-mitment and hard work of our team of experts in this com-plex area also reaped commensurate rewards, with swisscleantech gaining new political and media clout. As an important stakeholder, we were also invited to join numerous working groups run by government departments and the Swiss Federal Council.

swisscleantech is one of the few key players in the energy debate to boast its own energy model, which forms part of its Cleantech Energy Strategy. This allows detailed dynamic analyses to be run and political proposals to be commented on in an informed manner. swisscleantech also helps reconcile different points of view, allowing it to put forward a measured, commercially attractive solution that is technically feasible and enjoys broad political sup-port. With regard to Switzerland’s photovoltaic potential, for instance, swisscleantech successfully found and pre-sented a compromise between the objectives of the solar industry and the requirements of the Federal Council.

Despite focusing on the issue of energy, swisscleantech was also able to broaden its thematic base in 2012 and to establish itself as Switzerland’s voice for the Green Economy, particularly in the wake of the global Rio+20 conference.

In addition to its content-based work, swisscleantech’s approach to lobbying also won plaudits: in a generally crit-ical Rundschau report “Mehr Lobbyisten als Parliamen-tarier” (“More Lobbyists than MPs”), swisscleantech was portrayed as transparent and pleasant to deal with.

4.1. Cleantech Energy Strategy

Energy – turnaround now: this was our motto in 2012. While the relevant government departments spent the first half of the year drafting their consultation proposal for the Energy Strategy 2050, swisscleantech also devoted significant atten-tion to this issue. Its Cleantech Energy Strategy was exten-sively revised and supplemented, most notably with new results for the “Security of supply in winter” and “Impact on the economy” sections. The economic aspect was calcu-lated on behalf of swisscleantech by Prof. Lucas Bretschger with the aid of his equilibrium model. The many workshops run by swisscleantech’s various focus groups (see next sec-tion) formed the basis for updating and revising the strategy on an ongoing basis. swisscleantech was also actively involved behind the scenes in the individual working groups of the Swiss Federal Office of Energy (SFOE) and in the Energie Trialog Schweiz (Energy Trialogue Switzerland).

8 Annual Report 2012 swisscleantech

To mark the Green Economy’s response to the Swiss government’s strategy, we unveiled version 3.0 of the Cleantech Energy Strategy at a press conference held on 4 October 2012. Together with representatives from trade sectors and the energy industry, we shone the spotlight on the economic opportunities offered by the shift in energy policy and met with huge media interest. We also com-mented on the Federal Council’s proposal during the press conference. Although this proposal mirrors the Cleantech Energy Strategy in some broad and significant areas, there are also a number of key differences. These differences then had to be analysed and worked through during the second half of the year and subsequently incorporated into the consultation proposal in the form of a summative statement. In early December 2012, swisscleantech pub-lished a detailed model response, which it distributed to other associations, the cantons, the political parties and selected company representatives.

As touched on above, the calculation of trends in pho-tovoltaics differs significantly from the results put forward by the Federal Council. The calculations proposed by the various key players for 2035 range from just under 1TWh to 16TWh. To better understand these calculations of poten-tial, swisscleantech compiled the observations and para- meters underlying our scenario into an in-depth study within the Cleantech Energy Strategy and invited represen-tatives of the media to a briefing to explore the matter in more detail.

Late 2012 saw further clear evidence that the business world, in particular, is divided on the issue of the shift in energy policy: in a joint press release, the associations swissmem and scienceindustries categorically rejected the Federal Council’s Energy Strategy 2050. This makes swiss-cleantech’s analysis work all the more valuable – because it is not unusual for the loudest opponents to have the ropiest figures.

Electricity production in 2035 (Cleantech Energy Strategy version 3.0)

swisscleantech Annual Report 2012 9

12. September 2011

Cleantech EnergiestrategieRichtig rechnen und wirtschaftlich profi tieren, auf CO2-Zielkurs

Wirtschaftsverband swisscleantechVersion 3.04. Oktober 2012

Die Entwicklung der PhotovoltaikHintergrundbericht zur Cleantech Energiestrategie

Dezember 2012

Beim Potenzial der Photovoltaik gehen die Meinungen in der Diskussion um die Energie-strategie 2050 weit auseinander (siehe Tabelle 1). Mit dem vorliegenden Hintergrundbericht will swisscleantech Transparenz schaffen und einen konstruktiven Beitrag zur Debatte leisten. Dieser Hintergrundbericht dient als Vertiefung zur Cleantech Energiestrategie von swissclean-tech und enthält detaillierte Informationen über die Annahmen und Parameter, die dem Basisszenario der Strategie zu Grunde liegen. Eine Gegenüberstellung der jeweiligen Para-meter und prognostizierten Daten mit denje-nigen anderer Institutionen dient sowohl der Legitimierung, als auch der Einordnung des Szenarios im schweizerischen sowie internatio-nalen Kontext.

swisscleantech nimmt eine industrieneutrale Sicht in Bezug auf die Photovoltaik oder andereTechnologien ein. Es werden Technologien nur in dem Masse unterstützt, als dass sie die Ver-sorgungssicherheit der Schweiz gewährleisten und zum Aufbau eines wirtschaftlich attraktiven und nachhaltigen Energieversorgungssystems beitragen (inkl. Einhaltung der Klimaziele).

Cover of the background report on trends in photovoltaics, published on 7 December 2012

Held on 4 October 2012 in Bern, the press conference on version 3.0 of the Cleantech Energy Strategy met with significant media attention

Cover of the Cleantech Energy Strategy 3.0, published on 4 October 2012

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4.2. swisscleantech focus groups

The work of the focus groups was significantly expanded and stepped up in 2012. Overall, the focus groups Mobility & Logistics; Grid and Short-term Storage; Seasonal Storage and Cogeneration; Energy in the Industry; Renewable Energy Generation; and Carbon Markets & Climate Finance held 13 half-day workshops involving over 100 company and industry representatives. Their discussions focused on the energy strategy: the Renewable Energy Generation group, for instance, tackled issues such as the compromise for funding solar power – it must be able to be financed, with a cap and a means of preventing bubbles, but still be fit for the future. The Seasonal Storage and Cogeneration group studied Switzerland’s electricity system and used various scenarios to analyse how much pumping and stor-age capacity we will need to ensure the overall system works with a new energy mix.

We would like to thank all participants, guest speakers and, in particular, the group leaders for your candid discussions and for giving your time free of charge.

Focus group Leaders

Mobility and Logistics Simon Ryser (Schneider Electric)Moni Tschannen (Rundum mobil)

Grid and Short-term Storage Willy Bischofberger (energiepool)Philipp Eisenring (Ampard)

Energy in the Industry Maurice Jutz (Swiss Agency for Efficient Energy Use)Rainer Züst (Züst Engineering AG)

Cleantech Finance Katharina Serafimova (WWF Switzerland)Daniel Wiener (ecos)

Carbon Markets and Climate Finance Duscha Padrutt (myclimate)Sven Braden (Climate Foundation Liechtenstein)

Agriculture and Food Stefan Flückiger (Migros)Martin Rufer (AgroCleanTech)

Urban Mining and Recycling Patrik Geisselhardt (Swiss Recycling)Andy Spörri (Ernst Basler + Partner)

Building Technology and Urban Planning Adrian Altenburger (Amstein+Walthert)Another leader to be announced

Seasonal Storage and Cogeneration Michael Wieser (swisscleantech)Max Ursin (KWO, ese mobility management)

Renewable Energy Generation Arthur Wellinger (Biomasse Schweiz)David Stickelberger (swissolar)Reto Rigassi (Suisse Eole)

Overview of swisscleantech focus groups

swisscleantech Annual Report 2012 11

Grid and Short-term Storage focus group in Bern in November 2012 Mobility focus group in Bern in September 2012

Seasonal Storage and Cogeneration focus group in Bern in November 2012

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4.3. Consultations

In 2010 and 2011, over 200 companies campaigned for effective CO2 legislation under the swisscleantech banner. Its statement on the Ordinance on the Reduction of CO2 Emissions (CO2 Ordinance) sought to recognise this com-mitment during the year under review by promoting a business-friendly focus for the ordinance. swisscleantech welcomed the planned ratification of the Nagoya Proto-col, one outcome of Switzerland’s National Biodiversity Strategy. In its statement, swisscleantech explained the importance of regulated access to genetic resources for Switzerland as a centre for enterprise and research. In the field of energy, swisscleantech issued a statement on Par-liamentary Initiative 12.400, “Freigabe der Investitionen in erneuerbare Energien ohne Bestrafung der Grossverbr-aucher (UREK-N)” (“Approving investment in renewable energies without penalising large-scale consumers (CESPE-N)”), and presented a model response to the Swiss gov-ernment’s Energy Strategy 2050. Parliamentary Initiative 12.400 implements key elements of the Energy Strategy 2050 ahead of time, and rightly so. It will make it easier to fund renewable energies while waiving these costs for electricity-hungry companies provided that they invest in efficiency measures.

4.4. Green Economy and Rio+20

Twenty years after the Rio summit, a landmark occasion in environmental policy, the UN Conference on Sustainable Development was held from 20 to 22 June 2012, again in Rio. Nick Beglinger represented swisscleantech as part of the official Swiss delegation in his capacity as an expert on the Green Economy – a key topic at the conference. Rio+20 produced a (relatively) positive declaration of intent and showed the world that there is no alternative to sustain-ability. Unfortunately, however, many of the concrete steps that it had been hoped would be agreed were not, making it clear just how much is still to be done. swisscleantech gained valuable experience from its participation in the conference and its involvement in the delegation in Rio and in the many preparatory meetings. Events in Rio dem-onstrated clearly that Switzerland is taking a leading role in terms of technology, administration and international relations. Numerous discussions with global stakeholders also revealed significant interest on the part of interna-tional groups in the “swisscleantech politics approach”.

4.5. Cleantech Parliamentary Group

More and more Swiss MPs are becoming interested in clean-tech. In 2012, the group met four times, in each case as part of swisscleantech’s quarterly events. The appointment of Jean-Pierre Grin (SVP) as a new joint chairman meant that more political parties are now represented in these roles. At a meeting held in the Wandelhalle in the Swiss parliament building, the joint chairmen – now numbering six – dis-cussed how the group could be enlarged and how clean-tech issues could be addressed in an even more targeted manner outside the quarterly events. Together with three other Parliamentary Groups, a tour of the Cleantec City trade fair was organised during the March session, with the visit beginning at swisscleantech’s joint stand.

Impressions from Rio: Copacabana Beach, June 2012

Debating through the night in the conference rooms in Rio, June 2012

swisscleantech Annual Report 2012 13

4.6. Europe, Swiss innovation park, electrical efficiency initiative and Cleantech Advisory Board

The success of the shift in energy policy depends on the signing of the electricity agreement with the EU, which itself depends on whether the institutional issues between Switzerland and the EU can be solved. For this reason, swisscleantech issued a statement on the occasion of the 20th anniversary of the signing of the EEA Agreement and proposed that Switzerland should acknowledge the prob-lem of the bilateral agreement cul-de-sac early on and be proactive in taking its concerns to the EU. One such concern is the access to the EU domestic market available to Swiss service companies.

As part of the new Act on the Promotion of Research and Innovation (RIPA), the Swiss Parliament has laid the foun-dations in law for the creation of national innovation parks. The Swiss Innovation Park association was set up to

devise a corresponding strategy. Nick Beglinger represents swisscleantech on the association’s board.

As a partner of the electrical efficiency initiative, swiss-cleantech is involved in the launch of an initiative for the very first time. The electrical efficiency initiative intends to ensure that the Energy Strategy 2050 places due emphasis on the “efficiency” element. In terms of content, the demands made in the initiative are in line with the Clean-tech Energy Strategy, a prerequisite for swisscleantech’s support.

The Cleantech Advisory Board under Federal Councillor Johann Schneider-Ammann also met for the first time in 2012. The committee is supporting the implementation of the Swiss government’s cleantech master plan. Three busi-ness associations – economiesuisse, the Schweizerischer Gewerbeverband (Swiss Trade Association) and swissclean-tech – are represented, alongside other organisations.

MPs’ tour of Cleantec City 2012 in Bern in March, jointly organised by swisscleantech

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5. Media activities

A key element of the association’s activities is its participa-tion in public debate, which enables it to communicate the arguments of the Green Economy to a wide audience. It goes without saying that a media presence depends on the political stories of the day and the ramifications of political decisions. We maintained our media presence relatively successfully in the reporting year, although we were unable to match our peak of 2011, the year of the Federal Council’s decision to abandon nuclear power (113 articles in June 2011, just under 70 articles in September 2011).

In 2012, swisscleantech introduced media briefings to explore issues in more depth (December’s topic was pho-tovoltaic development). The association is becoming increasingly in demand as an expert on energy, CO2 and competitiveness. The breakdown of press coverage (print media, online, radio and TV) for 2012 is shown in the graph to the right.

The most important press releases focused on energy, which was also the most frequently covered topic. The unveiling of the Cleantech Energy Strategy on 4 October proved a particular success. It was extremely well attended by journalists and thus became swisscleantech’s most-cov-ered press conference of 2012. Its statements on the various energy strategies, such as that of the VSE (association of Swiss electricity companies) published in June, were also met with interest.

swisscleantech strengthened its social media presence in 2012. More use was made of Twitter, in particular, with the account @swisscleantechD, while President Nick Beglinger has used his personal Twitter account @NickBeglinger more often to comment on all kinds of topics from a Green Economy perspective. With Twitter having become a journalist’s primary source of news, our association also uses this medium in particular for broad-casting our press releases and commenting on those of others.

Our presence and efforts in the French-speaking part of Switzerland were stepped up and the region’s ties with swisscleantech were fostered further: in his capacity as President of swisscleantech, Nick Beglinger was invited to write a new blog to appear on the website of the weekly L’Hebdo magazine, while the partnership with OPI and Véronique Sala will be expanded from 2013 onwards.

Overall, swisscleantech’s media presence in 2012 has been very satisfactory. Alongside the topics of energy and climate, the association also issued statements on the EU, biomimicry/bionics and the Gotthard Tunnel for the first time. Depending on political developments and available resources, the plan is to expand the range of topics com-mented on in 2013.

Year-on-year comparison of swisscleantech’s media presence (based on Argus Print and own web, TV and radio monitoring)

2010 2011 2012

Press releases 5 24 17

Press conferences 1 5 2

Mentions in the press (print, web, radio and TV)

61 453 256

swisscleantech Annual Report 2012 15

Thematic focus of reporting on swisscleantech in 2012

swisscleantech’s media activities and media presence in 2012

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Date Title Context

17.01.2012 Schweizer Klimapolitik noch nicht auf Cleantech-Kurs Statement by swisscleantech responding to DETEC communiqué on Kyoto targets

11.03.2012 Ein geordneter Ausstieg verlangt fixe Laufzeiten swisscleantech demands fixed lifetimes for all Swiss nuclear power plants

16.04.2012 Die wirtschaftlichen Chancen der Energiewende nicht verspielen

Main thrusts of DETEC’s energy strategy

18.04.2012 Startschuss zur Umsetzung der Energiewende Federal Council unveils key elements of the Energy Strategy 2050

01.05.2012 EU: Dienstleistungsabkommen als Preis für institutionelle Lösung

20th anniversary of the signing of the EEA Agreement

12.06.2012 VSE-Stromszenarien für die grüne Wirtschaft keine Lösung

3 VSE scenarios on Switzerland’s future electricity landscape

28.09.2012 Die Richtung stimmt – die grüne Wirtschaft geht weiter Consultation proposal on the Energy Strategy 2050

04.10.2012 Wirtschaftliche Chancen der Energiewende müssen im Zentrum stehen

Press conference unveiling the CES 2012

07.12.2012 Bund unterschätzt Photovoltaik Potenzial massiv Briefing on the potential of photovoltaics

Date Title Medium

09.01.2012 "Ich habe keine Profilierungsneurose", Interview mit Nick Beglinger

Der Landbote, also appeared in the Zürich Unterländer and Zürichsee-Zeitung

24.01.2012 "Axpo beteiligt sich nicht an der Energiewende", Interview mit Dr. Christian Zeyer, swisscleantech

Tages-Anzeiger online, also appeared in Radio24.ch, the Berner Zeitung online and Bund online

22.02.2012 "Mehr Lobbyisten als Parlamentarier" SF Rundschau

27.02.2012 "L'association Swisscleantech critique l'étude du WWF" Le Matin en ligne

13.03.2012 "Cleantech City für eine saubere Zukunft" SF Tagesschau

13.03.2012 "Es ist gefährlich, wenn BKW-Chef von einem Vollstopp spricht"

BZ Berner Zeitung

08.06.2012 "Unterwegs für eine grünere Wirtschaft" Schweizer Fernsehen, 10vor10

20.06.2012 "Grünes Wachstum ist möglich" Radio DRS 1 Echo der Zeit

24.06.3012 "Gastbeitrag - Die Grüne Wirtschaft" Der Sonntag

04.10.2012 "Tournant énergétique: une chance pour la Suisse, selon Swisscleantech"

Le Temps, also appeared on Romandie.com, SWISSQUOTE, TradeDirect

04.10.2012 "Energiestrategie: Swisscleantech fordert Umdenken der Wirtschaft"

SF Tagesschau (19:30)

04.10.2012 "Energiewende ohne Gaskraftwerke" Radio DRS 1 Rendez-vous

05.12.2012 "Kühner Blick auf 2050" NZZ

05.10.2012 "Der Stromverbrauch wird steigen" Neue Luzerner Zeitung

05.10.2012 Swisscleantech: "Entro il 2050 potremo affidarci alle rinnovabili"

Corriere del Ticino

21.11.2012 "Energiestrategie 2050: In Etappen zum Ziel" Die Volkswirtschaft

13.12.2012 "Atom-Krach in der Industrie" Blick

Most important swisscleantech press releases in 2012

Most important press articles/reports on swisscleantech in 2012

swisscleantech Annual Report 2012 17

Cleantech series on 10vor10, with a special report on swisscleantech President Nick Beglinger, on 8 June 2012

Nick Beglinger in Seoul, discussing “Drivers of Green Innovation and Entrepreneurship”, South Korea, during the Swiss-Korea Exchange, April 2012

Tagesschau interviewing Nick Beglinger, at Cleantec City, March 2012 in Bern

18 Annual Report 2012 swisscleantech

6. Services

In addition to its lobbying activities in politics and in the focus groups, swisscleantech continues to offer its mem-bers an attractive range of services: a free invitation to its quarterly events, discounts on partner events, a fortnightly newsletter and access to the swisscleantech database as well as some media services (providing case studies for the press etc.).

6.1. Events

Quarterly eventsThe quarterly events, held in the Bellevue Palace Hotel, brought together around 400 people in all in 2012 and suc-cessfully retained their status as important political and networking events. They have now firmly established themselves as a key venue for meeting member companies, politicians and administrative bodies. As in previous years, 2012’s quarterly events offered great variety in terms of for-mat and thematic focus. A new feature introduced at the first quarterly event was the table-top trade fair held fol-lowing the presentations, which allowed member compa-nies specialising in mobility to showcase their services to event participants. The format met with huge interest. The Annual General Meeting in June saw the new members of the Board take up their posts. The third event, held in Sep-tember, took place in more exclusive surroundings and included a formal dinner. Guests at our annual event

included high-calibre speakers from the cantons (chairmen of the EnDK (conference of cantonal energy ministers) and VDK (conference of cantonal ministers of economic affairs).

All summaries and unabridged presentations from the quarterly events can be found on swisscleantech’s YouTube channel (www.youtube.com/swisscleantech).

In addition to its quarterly events, swisscleantech also takes part in events in Switzerland that convey the topic of the Green Economy to the mainstream and specific target groups in an attractive way.

Guests busy networking at the annual event in the Bellevue Palace Hotel on 10 December 2012

Themes Speakers

Q1 Cleantech mobility: where’s it taking us?Mobility and logistics companies showcase their solutions

•NickBeglinger,swisscleantech•DanielaBomatter,mobilityGenossenschaft•JörgSigrist,RenaultSuisse•SimonRyser,SchneiderElectric•ChristinaBraun,swisscleantech

Q2 Annual General Meeting andRio+20 and the Green Economy

•NickBeglinger,swisscleantech•PhilippeThalmann,EPFLandScientificAdvisoryBoard•FranzPerrez,HeadoftheRiodelegation,FOENHeadofInternationalAffairs•PatrickRichter,AgileWindpowerAG•MichaelHaldemann,CantonofThurgau

Q3 An update on the Cleantech Energy StrategyLatest results and consequences for the economy

•ChristianZeyer,swisscleantech•BeatJans,MemberoftheNationalCouncil,IWBBasel•AdrianGerber,Atizo•LukasHablützel,Endress+Hauser

Q4 2012 annual eventImpetus for the shift in energy policy from the cantons and from dance

•NickBeglinger,swisscleantech•BeatVonlanthen,MemberoftheFribourgCantonalCouncilandChairmanofEnDK•Jean-MichelCina,MemberoftheValaisCantonalCouncilandChairmanofVDK•BertrandPiccard,SolarImpulse(livevideolinkfromtheUSA)

Themes and speakers at swisscleantech’s quarterly events in 2012

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Guests busy networking at the annual event in the Bellevue Palace Hotel on 10 December 2012

Team members Franziska Barmettler (Political Director, top) and Christina Berger (Services Director, bottom) at the 1st quarterly event at the Bellevue Palace Hotel in Bern, 29 February 2012

Dinner at the 3rd quarterly event in the Bellevue Palace Hotel, Bern, on 19 September

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Cleantec City trade fair, BernThe Cleantec City trade fair was held for the first time in Bern in March 2012. swisscleantech had a hand in the event’s content as one of its partners; it also ran a joint stand at the trade fair together with ten other companies, which demonstrated solutions offered by a range of clean-tech providers from the scientific and business worlds on a cross-industry basis. Media coverage of the event was positive, and swisscleantech succeeded in raising the pro-file of its member companies. At the invitation of the Cleantech Parliamentary Group, a large contingent of MPs also joined the tour of the trade fair. The Bern Cleantech Conference, organised by the Canton of Bern, saw the Cleantech Compass – a joint project run by the Canton of Bern and the FFGS foundation with the business associa-tion in an ambassadorial role – unveiled to the general public. The trade fair is to return in 2013. However, it will be necessary to bundle the various cleantech-related trade fair offerings together or integrate cleantech into existing trade fairs in order to reach an even wider audience.

Biomimicry Innovation and Finance SummitBiodiversity is also an issue affecting the business world. As well as ecosystem services such as crop pollination, com-panies can also benefit from nature through biomimicry innovations. From 29 to 31 August, the swisscleantech busi-ness association, in its capacity as co-initiator, brought the leading entrepreneurs and scientists in the field of bio-mimicry and financing to Zurich for the first time. Around 100 people took part in the three-day conference. Along-side the conference, the issue of biomimicry in conjunction with swisscleantech was also picked up by the free news-paper 20 Minuten, bringing it to the attention of the general public. The next Biomimicry Conference is planned for 2014.

Swiss Equity Cleantech DayThe third NZZ Equity Cleantech Day, held at the SIX Swiss Exchange in October 2012, focused on the regional, national and global consequences of the changes planned for the various energy systems. With over 230 participants, the Cleantech Day is Switzerland’s largest event dedicated to cleantech and investment. This year saw the launch of the Carbon Disclosure Project thanks to swisscleantech’s involvement. A number of member companies also had the opportunity to make presentations to investors.

Future Cleantech ForumGeneva hosted the first Future Cleantech Forum in Novem-ber 2012, an event organised by André Schneider, member and former COO of the WEF. The forum attracted interna-tional policymakers and entrepreneurs to discuss the challenges involved in stepping up the use of renewable energies. swisscleantech was a partner of this internation-ally oriented event.

6.2. swisscleantech database and Cleantech Compass

The Cleantech Compass, a joint project run by the FFGS foundation and the Berne Economic Development Agency, with the business association in an ambassadorial role, was presented to the general public in March as part of the Cleantec City trade fair. A further project partnership has already been launched with the Energiestadt association, the Schweizerischer Städteverband (Association of Swiss Cities) and the Schweizerischer Gemeindeverband (Associa-tion of Swiss Municipalities). The infrastructure of the Com-pass thus offers a platform for local authority employees seeking contact with companies with expertise in the Ener-giestadt measures. The Compass platform for Energiestadt measures was developed in 2012 and will be launched in spring 2013.

The Cleantech Compass represents the practical imple-mentation of the Cleantech framework, which allows com-panies to be allocated to statistically consistent business categories while also indicating how (“cleantech quality”) the companies’ activities are saving resources and cutting pollutants: in other words, swisscleantech’s definition of cleantech put consistently into practice. Developing the Cleantech Compass also enabled swisscleantech’s internal database to be completed. This makes it easier for mem-bers to get in touch with one another.

6.3. News service

Since 2011, we have provided our members with fortnightly cleantech-related news from the association, Switzerland and across the world. Members of the Advisory Boards also have access to this exclusive information. The newsletter and related access to the news platform Cleantech.ch gen-erate significant added value for our members.

6.4. Export activities

In 2012, export activities had three main focal points: organising and looking after in- and outbound business delegations, events in selected cleantech regions, and further expanding the Global Cleantech Cluster Associ- ation (GCCA).

swisscleantech launched GCCA two years ago in collabo-ration with partners from Finland and the USA. By the end of 2012, GCCA already encompassed over 40 global clusters, representing some 10,000 cleantech companies. In Novem-ber 2012, the Later Stage Award was presented for the second time, again to ten companies. The winners included swisscleantech member Leclanché in the “Energy Storage” category. Companies benefit from an international profile

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and networking with global investors and business part-ners. The ten winners from 2011 have since secured total funding of over USD 460 million, i.e. USD 46 million per company. In 2013, GCCA is focusing on new clusters from emerging markets. 2014 will see the GCCA Later Stage Award Event held in Switzerland for the first time.

Inbound activities included the invitation to Switzer-land in July of ten high-ranking university representatives for a week-long study visit entitled “US Campus Green Buildings”, which was run in conjunction with Presence Switzerland and the Swiss Embassy in Washington DC. The first Biomimicry Finance Summit was held in Zurich in August and involved 100 experts from 13 key European players plus representatives from the east and west coasts of the USA. A joint event with the swiss export association was held in November 2012 on the issue of cleantech. In December, swisscleantech members Neurobat and Smixin appeared at the Cleantech Investing Seminar, part of the Campden Conferences in Lausanne.

Outbound activities included support for Globe 2012 in Vancouver in March, at which, among other things, swiss-cleantech member INTEP presented the study “Energy and Carbon Framework for Highrise Buildings” on behalf of the City of Vancouver. June saw a successful appearance at DwellOnDesign in Los Angeles in conjunction with the Design Prize Switzerland. swisscleantech joined CleanTech-NRW in appearing at the International Cleantech Summit in Düsseldorf in September. Florian Gabriel, who supports swisscleantech’s innovation and export activities, made new business contacts at the International Conference on the Green Economy in Taiwan.

swisscleantech is further enhancing its international profile and efficient networking for its members in a tar-geted manner while remaining close to the market.

Screenshots of the Compass website: top, the home page; bottom, the page on which companies can register

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Front page of Blick newspaper, 13 December, “Atomkrach in der Industrie” (bottom left-hand corner)

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7. Outlook

We are proud of the fact that swisscleantech has once again been able to make a significant contribution towards a liberal, sustainable economic policy in this, its third year. The offensive by Swissmem and scienceindustries against the shift in energy policy at the end of the year demon-strated particularly clearly that this voice of the Green Economy is indispensable. These two associations were also supported in this regard by economiesuisse, the so-called umbrella association for the Swiss economy.

The consultation period for the Swiss government’s Energy Strategy 2050 ends right at the start of next year. Following this important step, and once the move to new offices near Zurich’s main railway station and other organisational and IT-related development work have been completed, swisscleantech will turn its attention to new areas of activity. Issues such as environmental tax reform (an important and long-term concern), Europe (including in conjunction with the electricity agreement), spatial planning (including with regard to freedom of movement) and mobility (lack of full-cost accounting) will be at the forefront. Sustainability’s social dimension will also be given more prominence.

As has been and remains the case with our current themes, we will continue our rigorous efforts to fight solely for the “cause”, for the “right idea” – not against another organisation and regardless of which political camp it appears to originate from. The byword for the coming year will be “cooperation”, with a healthy dose of “Rio spirit” and diligent Swiss planning, and we look forward to continuing to help shape the Swiss political landscape.

We would like to extend our sincere thanks to our members for their unflagging support and dedicated involvement. We will be counting on you over the coming year too.