The entire band is featured in this shot, bringing in brand identity and relating this to the final scene in the video where the band are at this very location all together.

The post-production reflection effect was used here because the same effect was used in the advert. This draws the advert and the album closer together so people don’t lose sight of the product and creates a brand identity.

The matching clothing used in this shot and the video and the rest of the ancillary products creates brand identity. It draws the same members across all stages of the media and allows for the audience to make connections.

The band logo is used to draw a comparison between the graffiti behind and the logo, creating brand identity.

Placing the record label not only creates brand identity between this and the poster, it also creates corporate brand identity and links between all of the bands other products and the record labels other artists.

There is a big link between the video and this, where the back cover was taken from. In the video, this clip is of the protagonist doing a big stunt and is memorable. This creates brand identity and assocaitions between the two.

The protagonists clothing is the same across all media platforms, featuring the same brand identity throughout.

The fact that a protagonist is used again on the back cover creates brand identity.

The skateboard is again a reoccuring theme across all pieces of media. Skating being an integral part to the video and the back cover, inside cover and advert adds a sense of brand identity.

The brand identity link between the clothes across platforms links all ancillary products and the music video.

This box is visible in the music video and is used in the advert. This link creates brand identity.

The memorable blue colour of the roll in can be seen in this image. This draws links to the back cover and also the music video.

The location again is common across all themes. The skatepark theme being reoccurant creates brand identity.

The font used in the sidebar is the same as the font used on the front cover. This creates brand identity. It also poses similarities to the advert font, so as not to get the products confused. This adds corporate and brand identity.

There is also a QR code featured on the back of the album, this adds brand identity.

The background for the sidebar was taken from the front cover. This adds definite brand identity and a sense of flowing from the front to side.

The originally blue roll in is the same in the other Ancillary products, drawing a brand identity between them.

The font is the same in this as in other ancillary products. This creates brand identity.

The record label being placed on the advert, in a different style however, adds brand identity between this and the back cover.

The website being featured on both the advert and on the back cover adds brand identity.

The use of reflection identifies with the front cover and adds brand identity.

Using the same protagonist as the back cover adds brand identity

The box used in this shot is the same as the box seen in the video and in other ancillary products. This adds brand identity.