FORTUNE INSTITUTE OF INETRNATIONAL BUSINESS Annexure 2RevisedCIP - Project Proposal

1. Title of the Project: A study of E-promotion of (online clients site) CNPL brand for adventure sports activities

2. Brief Description of the Project: It is a dotcom project in which a website of adventure sports URL: http://www.initp.org/ is allocated to do the promotion by using digital marketing promotional tools such as online submission ,sharing links(youtube)and fAQs at social media platform to engage people and bringing traffic to website.KEYWORD : Digital Marketing Agency in Gurgaon this is the keyword which is to be used during each online submission to increase Google ranking.

3. Project Objectives: To understanding the process of e-promotion for College of Digital Marketing To perform daily task activities To find ways to generate leads and create traffic for the website To check conversion of website visitors into possible leads 4. Issue(s) in Focus: How to turn visitor traffic into possible leads Engaging people is a concern as is difficult to involve mass participation Submissions gets approved after 4-5 months and may get declined, hence it is a time consuming process

5. Project Methodology Proposed: An exploratory study of e-promotion tools & the process of doing the same through- Updating Word Press platform- Daily practice of submissions- Content marketing via article and blog writing- Social media marketing, postings and commenting

6. Information to be Collected and its Source(s):Secondary sources URL: http://www.initp.org/URL: http://collegeofdigitalmarketing.com/

YOUTUBE CHANNELS:URL : https://www.youtube.com/channel/UCn_SE80yPT3Si6qxL6-Ei7wURL : https://www.youtube.com/channel/UCPq6AK8-mrzA_i-AICkBhyA

7. Other Comments or Concerns:Student Intern: Now thing are getting more conceptually clear .Corporate Mentor: work progress is moving in right direction .

(Note: If any of the project details have changed since the submission of the joining report (such as the Project title, location or description; Company mentor; Project start or end date), then the Student is expected to submit a revised Joining Report)

Students Name: Sachin joshiDate: 18-May-2014

(To be filled by the FM)Please comment on the following points: Is there clarity on the Project? What is the intent of the organization in giving this project to the student? What issues/problems are being addressed by the Project? What will the student learn from this project in terms of new skills and understanding?

1. Changed, Project is on-the-job training for the student. 2. E-promotion is the promotion of the products and services, promotion of the website and the promotion of the domain name. Student is mainly learning and contributing towards E-promotion activities as CNPL is using E-Promotion to promote website of adventure sports URL: http://www.initp.org/ by using online submission, sharing links (youtube) and fAQs at social media platform to engage people and bringing traffic to website.3. Please prepare a final list of task you are performing each Day. It is essential to devise a schedule of objectives and deadlines that keep the task moving forward.4. Keep a track of your posted online submission.5. Check the response (hits/likes) after 15 Days. 6. Please check and prepare a process mapping of the companys process for adventure sports website.7. Identify gaps, if any, with the process maps. 8. Revisit task on time to time to improve functionality or design, 9. E-promotion is the promotion of the products and services, promotion of the website and the promotion of the domain name. Student is mainly learning and contributing towards E-promotion.

In addition , you can explore followings :

a. Do you have the information whether the site is indexed by web directories or on the pattern of Google and Yahoo Search Engine. b. The site should be much closer to the SERPs (SearchEngine Result Pages) for the effective promotion of the domain names. c. Try to increase traffic. The reason is that after first thirty results there are very fewer viewers who check the results on SERPs.Follow up Recommended:_________________________________________________________________________________Track CIPs documents as per deadlines .

Faculty Mentors Signature:_____SSA _______________ Date: May 202014

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