MEDIA RICH FORMAT: Addportfolios and content that proves yourbrand and abilities. Add PPTs, whitepapers, articles, SlideShare, YouTubevideos, and other portolio items. Set upa SlideShare.net account. Use websiteURLs or upload files.URLs or upload files.

SUMMARY: First person is moreauthentic. Third person is easier to brag (2,000characters). • Be concise (first person) • Tell audience what you do (who, what, when, where, why, how) • Share achievements • Share achievements • Target your audience - what can you do for them? • Use keywords (at least 50) • Add email at the bottom if you aren’t looking for a job and at the top if you’re a job seeker • Include company information, products • Include company information, products or services, the markets you sell to, size of company in revenue and employees (if working)

POSTS: This is the PULSE, long formPublishers blog area. Add long form blogs:300-2000 words with images and links.

ZIP CODE | INDUSTRY: Add zipcode and industry.

PROFESSIONAL HEADLINE:Title at Company Name | Brand statement(what happens because of you, or companybrand statement). Use keywords (120characters).

PHOTO: Get a professional head shot representing your brand, NO dogs, fish, kids,or Hawaiian shirts. 80% of the image shouldbe your head. White backgrounds are best.Be sure to smile!

LinkedIn Profile Checklist

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PROJECTS: Add projects that showaccomplishments. Add teammates. Add linksand descriptions. Projects show up under thejob. (Don’t add proprietary info).

SKILLS | EDORSEMENTS: Add 50SKILLS, put top 10 first. Give endorsements(10 daily, thank endorsers) get 20endorsements for the top 10 skills.

EDUCATION: Add colleges.Dates are not necessary.

PAST POSITIONS: Add past positions.Make sure titles are pulled from the dropdown boxes.

CURRENT POSITION|COMPANY: Add current job title or title that you’reseeking | Key words which represent companyservices, i.e. Marketing Manager | BrandStrategist (Company: Add Company, ifworking or Seeking Title at Industry)Must have a title in the title line to be pickedMust have a title in the title line to be pickedup in searches (100 character in title line).

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FOLLOW: Follow companies you’retargeting (up to 1,000).

GROUPS: Join groups relevant to yourarea of expertise, where your prospets mightjoin, and your interests. Start corporate groups.Types: Alumni, Thought leadership, Experts,Consultants, HR, Targeted companies, Futureinterests, Hobbies

RECOMMENDATIONS: Get 3 fromformer bosses, clients, vendors, businesspartners. (Give 3) First 6 words most important(leverage branding). Make sure they havekeywords.

WEBSITES: Add three i.e. Current or pastcompany, portfolio, associations, volunteerorganizations, etc.

INTERESTS: Add 80% professionalkey words and 20% personal (add keywordsrepresenting what you really desire here. 1,000characters).

HONORS & AWARDS: Add current andpast honors and awards.

ORGANIZATIONS: Add yourprofessional associations.

PUBLICATIONS, CERTIFICATIONS,PATENTS: Add content relevant to the positionthat you desire.

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