anianho camridgeeperience · 2020. 11. 5. · gift cards applications recommended option due to...

PILOT VERSION — AuguST 25, 2015

AN IVANHOÉ CAMBRIDGE EXPERIENCE

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GRAPHICS STANDARDS

ENDORSEMENT LOGOTYPE

CONTENTS

INTRODUCTION

A word from Management 3

LOGOTYPE

Construction and clear space 4Minimum size 4

COLOURS

Versions in black 5Inverted versions 5

PROHIBITIONS 6

APPLICATIONS

Gift cards 7Outside doors 8Signage 9Screens 10Walls 11Kiosks 12Interactive or static terminal 13Websites 14

CONCLUSION 15

GRAPHICS STANDARDS // ENDORSEMENT LOGOTYPE 2

INTRODUCTION

Visual identity lies at the heart of communications strategies and informs the communications axis by which Ivanhoé Cambridge addresses its clients, partners and employees.

Protecting Ivanhoé Cambridge’s brand identity and that of its properties is very important because it helps establish their reputation and credibility. Anyone called upon to disseminate a message on the Company’s behalf will be contributing actively on each occasion to applying the unity and cohesion of Ivanhoé Cambridge’s dynamic, contemporary brand image.

This guide presents the main guidelines to be followed and provides instructions on the use of the new communications tools in connection with the launch of the pilot project for endorsement of properties by Ivanhoé Cambridge.


Construction and clear space

The dotted line denotes the required clear

space around the logotype. No other

visual or typographical element may

encroach on this space. The logotype

must always be right-justified.

In addition, the badge in the Company

logo serves as a gauge for measuring the

minimum distance at which other visual or

typographic elements may be positioned

around the logotype.

LOGOTYPE

Minimum size

To maintain the legibility of the

logotype in all circumstances, a

minimum size has been set for

purposes of printing, for example

when it is used on gift cards.

The logotype is the foundation of Ivanhoé Cambridge’s brand personality and visual platform. A few simple instructions have therefore been developed to ensure its consistent use across all applications endorsing the brand at the Company’s properties.

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COLOURS(4 VERSIONS)

Versions in black

A version in basic black,

ideal on a pale background.

All versions of the logos will be downloadable

from the Ivanhoé Cambridge graphics

standards website.

They will be available in four formats:

JPEG, PNG, EMF and EPS.

For the EPS version, used for printed

documents, we have added bleed space

for perfect reproduction.

Be very careful in this instance to position

the endorsement logo on the bleed

guide lines (see example).Inverted versions

A basic inverted version suited to any

background with colours strong enough

for the white type to be legible.

A inverted version on a black background

that will fit easily in an information-rich

environment. May also be used on a

plain background.

A black & white version on a

50% transparent background that will

blend well with the background colour.

To facilitate harmonious matching of the endorsement logotype to the properties’ graphic environments, we have developed four different versions, two monochrome (black) and two in inverted.

Example of the EPS version


http://image.ivanhoecambridge.comhttp://image.ivanhoecambridge.com

Any graphic treatment other than what is

recommended in this document is prohibited.

Compliance will ensure the entirety of the

Company’s brand image is protected.

If you have any doubts regarding application

of the endorsement logo in your graphic

environment, please contact the Public Affairs

and Communications team.

PROHIBITIONS

Reversal of the visual elements

Left-justified

Use of the inverted version on too pale a background

Use of the black version on too dark a backgroundVertical

presentation





AN IV

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CEGRAPHICS STANDARDS // ENDORSEMENT LOGOTYPE 6

GIFT CARDS

APPLICATIONS

Recommended option

Due to limited space, application

on gift cards may be built with the

minimum-sized logo, suggested in this

specific case.

The signature must always be positioned

in the lower right of the card. Use

whichever of the four versions blends

best with your design.

The Public Affairs and Communications

team remains available for any

questions and to discuss the location

and colour of an endorsement.

Gift cards are a marketing item that

should convey the linkage between

the Company and the property. They

are an application that easily links the

two entities by always emphasizing a

property’s logo.

x

½ “ x

YOURLOGO

x

½ “ x

YOURLOGO

DURING THE PILOT PROJECT:

FOLLOWING THE PILOT PROJECT:


Maximum width 4 in.

OPTION A

OPTION B OPTION C

OUTSIDE DOORS

Entry doors are the initial touchpoint

with your property and are a preferred

place for the endorsement logo, which

should ideally be positioned at eye level.

The maximum width for the Ivanhoé

Cambridge logo on doors is 4 inches.

OPTION A

Frosted or printed on the door’s glass

pane, in black or inverted.

OPTION B AND C

Etched by a chemical process, or with

frosted stickers placed on the central

metal part of a door.

Check with your supplier and the Public

Affairs and Communications team for the

best techniques to be used, based on your

door style.

x

Option A

UNE EXPÉRIENCE IVANHOÉ CAMBRIDGE


SIGNAGE

Spatial organization for signage on your

properties relies on placement of your logo in

combination with the endorsement logo.

Representative examples

As the examples show clearly, each layout

requires careful selection of the appropriate

version of the logotype. It is always

positioned in the lower right.

VERTICAL DISPLAY:

The logo should occupy half the width

of the sign.

HORIZONTAL DISPLAY:

The logo should occupy one-third

of the width of the sign.

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YOURLOGOOpening hours

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ullamcorper suscipit lobortis nisl.

YOURLOGO

SPRING SALES

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X

X/3


YOURLOGOLaoreet dolore magna aliquam erat volutpat.

Ut wisi enim ad minim veniam, quis nostrud

exerci tation ullamcorper suscipit lobortis

nisl. Laoreet dolore magna aliquam erat

volutpat. Ut wisi enim ad minim veniam,

quis nostrud exerci tation ullamcorper

suscipit lobortis nisl. Laoreet dolore magna

aliquam erat volutpat. Ut wisi enim ad

minim veniam, quis nostrud exerci tation

ullamcorper suscipit lobortis nisl. Laoreet

dolore magna aliquam erat volutpat.

SCREENS

Screens are an excellent promotional

surface providing a presence for

the endorsement logotype with

all advertisers, thereby giving it

increased visibility.

VERTICAL DISPLAY:

The logo should occupy half the width

of the screen.

HORIZONTAL DISPLAY:

The logo should occupy one-third of

the width of the screen.X

YOURLOGO

X/3

X/2

X


WALLS

For walls and fences, it can be difficult

to determine clearly the size of the

logo, depending on what kind of

information is contained in the visual.

It remains indispensable, however,

to position the logo in the lower right,

at a suitable height from the ground.

The illustration here is intended

only as an example.

The Public Affairs and

Communications team remains

available for any questions and

to discuss the positioning and colour

of the endorsement.


KIOSKS

Information kiosks are architectural

elements often integrated into a

property’s layout.

For consumers, these spaces are

among the first touchpoints enabling

a link to Ivanhoé Cambridge.

Since kiosk designs vary from one

property to another, it is hard to

determine specific standards to be

met. You must therefore have your

design approved by the Public Affairs

and Communications team.

The illustration here is intended only

as an example.

I N F O R M A T I O N


INTERACTIVE OR STATIC TERMINALS(DIRECTORY, PROMOTIONS, ETC.)

Here are two suggested options for

integrating the endorsement logo,

depending whether the terminal is

horizontal or vertical.

OPTION A

Printing or self-adhesive label directly on the

structure, in black or inverted.

OPTION B

Integrated into the design of your content

(directory, promotions, etc.)

YOURLOGO

X/2

X

OPTION A OPTION B

YOURLOGO

X

X/3


WEBSITES

Each property already uses the

Ivanhoé Cambridge logo on its

website. This will be replaced by the

endorsement logotype.

It will be positioned with the general

information on the homepage, always

at the lower right and with the Ivanhoé

Cambridge logo and signature at

a minimum width of 80 pixels for

(see example).

YO U RLOGO

YOURLOGO

Minimum width 80 px


CONCLUSION

This guide has been developed for the launch of the pilot project across the Canadian shopping centres involved. As such, it remains a basic reference for all your projects involving integration of the endorsement logo with your graphic platform. Some changes may be necessary following the testing period.

This guide and the graphic elements it contains are downloadable from the graphics standards site for the Ivanhoé Cambridge brand: http://image.ivanhoecambridge.com

The Public Affairs and Communications team is at your disposal for any matter involving the Ivanhoé Cambridge brand identity.

For any questions, please contact us at:

[email protected],

or 514 841-8181.


http://image.ivanhoecambridge.com

INTRODUCTIONA word from Management

LOGOTYPEConstruction and clear spaceMinimum size

COLOURSVersions in blackInverted versions

PROHIBITIONSApplicationsGift cardsOutside doorsSignageScreens WallsKiosksInteractive or static terminalWebsites

Conclusion

anianho camridgeeperience · 2020. 11. 5. · gift cards applications recommended option due to...

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