angeldeck

9/28/2011 COMPANY CONFIDENTIAL 1

Investment Opportunity

www.grupoffer.com“Innovative social buying platform targeting 50 million

Hispanic market”

http://www.grupoffer.com/


Daily Deal Content

Loyalty MarketingSocial Networking & Sharing

Executive Summary.

Market and sell exclusive and aggregated content.

Points based loyalty and affiliate marketing engagement and

stickiness

+

• Largest single ethnic market in US @ 50+ million and growing.

• Underpenetrated and severely underserved.

• Real demand for relatable content in native language.

Hispanic community

Solution Target Market

Viral word of mouth / referral marketing approach

Grupoffer combines the power of loyalty marketing and social media to deliver a unique social buying experience to the underserved and underpenetrated Hispanic market


Experienced executive team.

Peter Adler

Fernando Munoz

Patrick Gildea

15+ year hands-on finance and strategy executive with deep domain expertise in online and consumer payments and loyalty. Patrick has held senior roles in both public and private PE and venture backed companies during his career. Patrick’s involvement in his first startup led to a +$100M exit and in his second startup he helped it grow from $1Bn to $5Bn in revenue in 2 years.

20+ year technology architect having built several scalable and high transaction volume web based businesses. Fernando has startup and big company leadership experience. His last venture he built and integrated a network of online forums which combined has over 135 million page views per month and 13 million unique visitors.

17+ year veteran providing sales and marketing advice to companies entering the Latin American market abroad and marketing to the Latin American community here in the U.S. Peter has lived and worked throughout Latin America and consulted with companies including Nike, Sara Lee, Rite Aid, JC Penney, Costco and numerous others.

Sales and Marketing

Technology

Finance and Product Strategy

Experienced and seasoned leadership team with deep domain expertise


Large fast growing market opportunity.

Hispanic population in US

$ 1 trillion

Hispanic’s estimated buying power

50+ million

2010 2011 2012 2013 2014 2015

Hispanic Share $69 $194 $321 $454 $626 $766

Rest of US $789 $1,750 $2,351 $2,786 $3,289 $3,739

$789 $1,750 $2,351 $2,786 $3,289 $3,739

$69

$194

$321

$454

$626

$766

$-

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

$4,000

$4,500

$5,000

Size of the U.S. Local Daily Deals Sector

Rest of US Hispanic Share

$USD MM

Source: Needham & Company LLC, Jan 2011. Note: Hispanic share is calculated based on management estimate, using a percentage of population starting at 8% in 2010 growing 1-2% per year to 17% by 2015 to match % of US population that are Hispanic.

Hispanic’s shop online at least 1x month

53%

62% CAGR

36% CAGR

Hispanic share of daily deal market $766M+ by 2015

Grupoffer believes there is a huge opportunity in the daily deal space to shift share and drive market adoption among Hispanic consumers by offering tailored content in their language of choice


Innovative product suite.

ExclusiveDaily Offers

+Exclusive

Free content / Couponing

Redemption loop &

Customer spend tracking

Spanish -> English+

Web Browser -> Mobile

3rd Party Integration forNational Footprint

and Deal Push and Pull

Grupoffer’s product suite is designed to deliver unique deal content and bridge the Hispanic consumer with merchants that target this large and fast growing consumer demographic.


“C”onversion

Creative social strategy.

“A”cquisition “R”etention

Networking effecting- using a multi-level marketing approach• Invite friends (email, social networks)• Earn points on own purchases and from

purchases by those in your network

Interactive platform designed to reward users for social sharing and fun activities• High perceived value point based real time

rewards• Referral marketing dynamics

• Ongoing engagement vs. one-time spot reward (aka invite 3 who buy and then get $10 bucks)

GrupofferDifference

• Referral marketing vs. PPC and traditional media – 6x higher conversion rate

• Members equity creates high switching cost for our users.

Grupoffer’s proprietary web platform is built around a social sharing strategy that uses points to motivate and reward social engagement and network building activities which drive A.C.R.

+ =

Lucrative points balance


Competitive advantages.

First to Focus on Hispanic

Market

Enables Brand and Share Beachhead

MLM Creates Networking

Effect

Social Sharing / Referral

Marketing

Member’s Equity and

Switching Cost

Grupoffer believes its unique social buying experience and first mover status gives it key competitive advantages in penetrating the lucrative Hispanic consumer market.


Why we will win.

Question Answer Why we think so?

Is the management team experienced?

Yes • Experienced team of entrepreneurs with success building and monetizing startups.

Is our target market big enough?

Yes • +50M population in US• +$1 Trillion buying power

Is there a need or demand? Yes • 60% of Latino population prefer shopping in Spanish• ~$200M est. spend on daily deals in 2011, $750M by 2014

Are we differentiated enough?

Yes • First to market with tailored approach and content• Innovative and interactive social buying model

Can we attract merchants? Yes • Differentiated and attractive high loyalty and life time value demographic• Integrated with 3rd party deal sourcing provider giving us national footprint and

access to quality deals throughout the U.S.

Is our subscriber base defensible?

Yes • Network effect from combination of MLM and points • Points create member equity / switching cost

Can we break through the noise?

Yes • Branding, language and referral strategy breaks the noise barrier.• Our differentiation keeps us as the preferred Spanish deal site hitting the inbox.

Grupoffer’s strategy is to become the preeminent social buying site for the Hispanic market. Our goal is to gain market share by creating a unique and identifiable brand around this

consumer base and leverage the power of loyalty to scale and defend.

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