Angela McRobbie

A2 Media Studies

Angela McRobbie

– Angela McRobbie was born in 1951 in the United Kingdom. She is a British cultural theorist. Angela McRobbie did her post-graduate degree at the University of Birmingham and then decided to go into teaching in London. After that, she started teaching at Loughborough University. Angela is currently a professor of Communication at Goldsmiths, University of London. Her media theory is well known.

Angela McRobbie Theory

She started most of her research through magazines industry and also in the contents of magazines. Angela mainly looked towards which gender roles are represented within different media. Questioned what does the media say that males and females do. Her ultimate belief is that she feels that the media by doing this influences humans in what they should and shouldn’t do. Therefore they socialise us into our gender roles and this suggests that people of each gender act the way they do because the media portrays them as that.

How men are portrayed in the media.Angela believes men are always portrayed a certain way. In the media they come across to be:

– Aggressive

– Powerful

– Masculine

– Sexy etc..

Therefore this comes across quite stereotypical.

How women are portrayed through media.Compared to men, women are portrayed completely different and can actually come across quite offensive. They are shown to be:

– Weak

– Subservient to men

– Traditional roles, for example house wife or a mother

This would come across as a extreme stereotype.

Controversy

McRobbie accepts that in some media texts, women are shown in a more powerful sexual roles and in some ways this can be a good thing. However, other feminist argue as they believe that the suggestion is demeaning to women therefore this causes a disagreement.

However, Angela McRobbie sticks towards her belief and says that some representations empower women as sexually powerful.