angel broking1

8/8/2019 Angel Broking1

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GNIT College Of Management ANGEL BROKING 1

PresentationOn

MARKETING STRATEGY OF E-BROKING

ByMOTI CHAU BEY


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Indian Stock Market1

2

Compan y Profile Of ANGEL BROKING LTD3

Conclusion

4 COMPARATIVE ANALYSIS OF COMPANY

JO B PROFILE (ROLE AND RESPONSI BILITIES)5

Major Players In The Broking Industry In INDIA

Research Methodolog y6

Questionnare7


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Indian Stock Market1

A stock market is a private or public market for the trading of compan y stock and derivatives of compan y stock at an agreedprice; both of these are securities listed on a stock exchange


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MAJOR PLAYERS IN INDIAN STOCK MARKET2


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Compan y Profile Of ANGEL BROKING LTD3


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F ounder, Chairman, & Managing Director

W as promoted in 1987 Started with 25 clients and 3 staffs.

4,50,000 Investors 4600+ Emplo yees across branches

First broking house to start 100 % retail focus research in the Industr y.

Research team of 50 members to anal ysis technical, fundamental,derivative and commodit y.

Angel Broking Ltd is also registered as a depositor y participantwith CDSL


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SERVICES PROVIDEDMUTUAL FUNDS

COMMODITIES

EQUITY

DERIVATIVES

CURRENCY TRADING

DEPOSITORY SERVICE

INVESTMENT ADVISORY

IPO

NRI SERVICES

PMS


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Conclusion4 COMPARATIVE ANALYSIS OF COMPANY W ITH INDIABULLS


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MARKET SHARE OF ANGEL BROKING

Market Share Of Companies

26%

19%

16%

28%

11%

Angel Broking Ltd

Religare

Indiabulls

Anand Rathi

Others


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Angel Broking has the highest market coverage .

It has the highest number of sub-brokers .

Angel Broking Ltd Client wise is No. 2 in India.

Angel Broking Ltd. is no.1 in India with respect to service offered

Angel Broking Ltd has bagged the Major Volume Driver Award (presented by the BSE) for 3 consecutive years

There are 105 sub-brokers in Jaipur

ACHIVEMENTS


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Giving product presentation to newl y join emplo yee

Be in touch with the existing client for purpose of qualit y management.

Event organizing. To give the details of E-brokingservices organizing

Visiting to clients for the purpose account opening

Solving technical related queries of the client

JO B PROFILE (ROLE AND RESPONSI BILITIES)5


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RESEARCH O BJECTIVE

W hat is E- Broking?

Prospects for E- Broking

Benefit of E- Broking

Benefit to User

Benefit to Broker

Research Methodolog y


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Research Methodolog y6

SOURCES OF DATA COLLECTION

Primar y source

Secondar y source

RESEARCH PROCESS

Research design phase

Sampling Plan

Sample unit

Sample size


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Questionnaire7

The questionnaire was prepared b y researcher.

It took 4-5 da ys .

26 questions were asked.

Anal ysis phase

The anal ysis phase took about 7 da ys


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Data Interpretation

Completelyunaware, 9,

14%

Have heardabout them, 24,

36%

Aware, 33, 50%

Completely unaware

Have heard about them

Aware

Do you know about Angel? where would you like to Invest?

21

44

11 1218

010

20

30

40

50

FixedDeposits

S hare Market P roperty Jewellery Insurance

inan ial servi es

W hi h ompan y of the share market are youaware of

38

3027 28

31

05

10152025303540

AngelBroking

Religare Indiabulls AnandRathi

Others

ompanies ' name

s

51, 77%

15, 23%

Yes

No

Do you invest in share market


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Findings

50% of the people among the whole are aware of Angel Broking

44 persons are like to invest in share market

77 percent persons among total who like to invest in Angel Broking Ltd

Among all the companies Angel Broking Ltd. is at the 1st no

Its main objective to provide personalize services to the clients


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Conclusion

There is need to s ynergies online and offline effort to offer better value.

Designing E- Business plan and measuring E-Metric is essential.

Internet serves a new business for advertising, marketingresearch and sales promotion, distribution

Internet has resulted in consumer power shift and alsomarketing abilit y to respond and anticipate.

Marketing s ystem is more agile and responsive.

marketers need to engaged, excite, enable customer, to fulfillthere expectation


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Recommendations

The y should start funding facilit y.

The y should start loan facilit y.

The y should provide proper training to sub-brokers.

Time taken in account opening is too long, it should be reduced.


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