Andrew Goodwin

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<ul><li> 1. Music Video <br />Theories<br /></li></ul> <p> 2. Andrew Goodwin<br /> 3. There is a relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.<br />Timbaland ft. Justin Timberlake Carry Out<br />Take my order cause your body like a carry out<br /> 4. There is a relationship between the music and the visuals, with the visuals illustrating, amplifying or contradicting the music.<br />The Black Eyed Peas Boom BoomPow<br />The beat and melody of the song is very futuristic shown in the artists metallic and rigid movements, plus their computerised images.<br />HOWEVER, Fergies movements are fluid, providing a contradiction<br /> 5. Genres are complex and diverse in terms of music video style and iconography<br />Gorillaz Feel Good Inc.<br />Reflective of their alternative style of music ambiguous yet makes links to genre e.g. rock - Guitar, drums etc.<br />Virtual Band all videos are animated do not generally see animated music videos<br /> 6. Record companies will demand a lot of close-ups of the main artist or vocalist<br />Nickelback Rockstar<br />Here, this is not the case instead there are various shots of random people who are not part of the band singing along to the song.<br />HOWEVER, IN MANY MUSIC VIDEOS THIS IS THE CASE<br />Shakira Did It Again<br />Many close ups of her within the video any long shots include her few back up dancers and she is always at the forefront of every shot<br /> 7. Voyeurism is present in many music videos, especially in the treatment of females, but also in terms of systems of looking. Some examples are screens within screens, cameras, mirrors, etc.<br />50 Cent ft. Justin Timberlake Ayo Technology<br />Watching women in sexualised states of undress through binoculars women are seemingly unaware that they are being watched.<br />Enrique Iglesias ft. Lil Wayne - Push<br />A women is being filmed whilst dancing in a sexual manner<br /> 8. There are likely to be intertextual references, either to other music videos or to films and TV texts, these provide further gratification and pleasure for the viewers/fans.<br />Lady GaGa ft. Beyonce - Telephone<br />Video based on Thelma and Louise a film about two female criminals.<br />The car has the words Pussy Wagon on the back replicating The Brides car in Kill Bill<br /></p>